Service Station Retailing in Denmark

Introduction

Based on Datamonitor's essential market data and insight into the country's leading fuel retailers, this profile provides you with an up-to-date picture of the service station retailing sector. In addition to outlining site numbers, fuel sales, competitor shares, c-store, car wash and automatic network data, it also details retailers' fuels, c-store, car wash and card product offerings.

Scope

*Data and analysis based on an annual programme of research with national service station retailers and delivered in a useable presentation format.

*A country synopsis followed by a market examination of fuel demand and value, total service stations and vehicle numbers for 5 years to January 2009.

*A review of the competitive landscape including fuel sales by service station brand, motorway and unmanned formats and shop and car wash information.

*Insight into the main competitors' propositions for fuels, c-store, food service, cards and car wash as well as ownership and network expansion plans.

Highlights

High pump prices saw service station fuel consumption decrease in Denmark by 4% in 2008. The total vale of fuel sales, however, increased by 8% over the same period and the average fuel spend per registered car increased by 6.7%, from EUR2,359 to EUR2,517.

The service station market is highly concentrated with six players selling over 99% of retail fuel. Over 60% of service stations in Denmark are unmanned. OK is the service station market leader in Denmark accounting for 700 sites around a quarter of sales. Other key players include Shell and Statoil.

At 40% Denmark has a low penetration of service station shops. Shell has the largest shop network with many sites featuring a 7-Eleven store. Statoil also has a developed shop offer providing services such as DVD rental. Just under half of service stations have car washing facilities, with Shell and Statoil the most developed car wash networks.

Reasons to Purchase

*Develop new marketing ideas for your service station shop, car wash and card propositions by examining the activities of other players across Europe.

*Access a clear overview of the competitive position and operations of key fuel retailers. This is particularly useful for suppliers to the sector.

*Assess how the competitive position of the country's service station brands is evolving and identify new emerging players.


Report Highlights
High pump prices saw service station fuel consumption decrease in Denmark by 4% in 2008. The total vale of fuel sales, however, increased by 8% over the same period and the average fuel spend per registered car increased by 6.7%, from EUR2,359 to EUR2,517.

The service station market is highly concentrated with six players selling over 99% of retail fuel. Over 60% of service stations in Denmark are unmanned. OK is the service station market leader in Denmark accounting for 700 sites around a quarter of sales. Other key players include Shell and Statoil.

At 40% Denmark has a low penetration of service station shops. Shell has the largest shop network with many sites featuring a 7-Eleven store. Statoil also has a developed shop offer providing services such as DVD rental. Just under half of service stations have car washing facilities, with Shell and Statoil the most developed car wash networks.
[Studien Infos ausblenden]

THIS BRIEF IS DELIVERED IN A POWERPOINT PRESENTATION FORMAT. PLEASE SELECT THE SLIDEPACK DOWNLOAD OPTION. 2
CONTENTS SUMMARY 2
Service station market overview 2
Brief synopsis of the service station market and basic commentary regarding fuel consumption, fuel prices, network changes, motorway sites, unmanned sites and shop and car wash penetration. 2
Market level charts showing: 2
Total service stations and population per car over time, over five years 2
Cars/population per service station, over five years 2
Total fuel consumption/Average fuel volumes per car/Average fuel volumes per service station, over five years 2
Global oil prices/95 Octane petrol/98 Octane petrol prices/Autodiesel prices, over seven years 2
Total diesel sales value in €/Total petrol sales value in €/Average fuel spend per car in €/Average fuel spend per service station in €, over five years 2
Total motorway service stations, over five years 2
Total unmanned service stations, over five years 2
Company level charts showing: 2
Service station network size by brand, 2009 2
Motorway service stations by brand, 2009 2
Unmanned service stations by brand, 2009 2
Fuel volume market share by brand, 2008 2
Top five fuel retailers fuel and network information, including: 2
Network size 2
Fuel volume market share 2
Unmanned sites 2
Average throughput 2
Types of fuel sold 2
Dealer owned network size 3
Additional secondary information, e.g. LPG sites, planned expansion/divestments 3
Top five fuel retailers shop sites, including: 3
Shop network, over five years 3
Secondary shop/convenience store information 3
Top five fuel retailers car wash sites and secondary car wash information 3
Car wash network, over five years 3
Secondary car wash information, e.g. manufacturers used and prices. 3
Top five fuel retailers private loyalty card and business fuel card offerings 3
Basic marketing information on card features, such as network acceptance and incorporated services and pictures of loyalty and fuel cards. 3
ANALYSIS SUMMARY 3
Despite a decrease in fuel consumption, high pump prices increased the value of Danish service station fuel sales in 2008 3
The growth in car registrations in Denmark has slowed 3
There are over 2,000 public service stations in Denmark 3
The number of diesel powered cars in Denmark is increasing 3
Total service station fuel sales decreased by 4% in 2008 3
High global oil prices increased pump prices in Denmark 3
The value of Danish service station fuel sales increased in 2008 3
Over 60% of service stations in Denmark are unmanned 3
There are 35 motorway service stations in Denmark 3
Denmark has a very concentrated fuel retail market 3
OK is the largest service station network in Denmark 3
All the major service station networks have unmanned sites 3
42% of motorway service stations in Denmark are Statoil branded 3
Six fuel retailers sell over 99% of all fuel in Denmark 4
OK is the dominant fuel retail brand in Denmark 4
OK has the highest fuel volume share in Denmark 4
Shell has the second largest site network and fuel volume share 4
Statoil has the largest motorway site network in Denmark 4
Uno-X Energy will focus on unmanned sites in the future 4
Q8 has the second largest network of motorway sites 4
Due to the high number of unmanned sites, Denmark has a low penetration of service station shops 4
The number of service station shops has fallen by 23% since 2005 4
65% of service station shops are located on Shell and Statoil sites 4
None of the major networks have a shop on all of their sites 4
Shell's service station shop network is the largest in Denmark 4
Statoil has a 30% share of Denmark's service station shop network 4
Over 20% of Uno-X branded service stations have shops 4
75% of Q8 branded service stations have shops 4
The five major fuel retailers in Denmark all have a network of service station car washes 4
44% of service stations in Denmark feature a car wash 4
Statoil has the largest service station car wash network in Denmark 4
The OK branded network has a low penetration of car washes 4
60% of Shell branded sites in Denmark feature a car wash 4
76% of Statoil sites in Denmark feature a car wash 4
162 Uno-X and YX branded sites in Denmark feature a car wash 4
Q8 has the third largest service station car wash network 4
All the major fuel retailers offer a fuel card for non-business customers 4
The Q8 Customer Card is accepted in Sweden and Finland 4
OK offers a fuel card for non-business customers 5
The YX Business Card is also accepted in Norway and Sweden 5
Shell offers a fuel card for non-business customers 5
Statoil offers three fuel cards for business customers 5
APPENDIX 6
All data is taken from our 2009 Service Station Retailing Database 6
Stage one - Agree scope and definitions 6
Stage two - Collating the information 6
Stage three - Data-inputting and checks 6
Stage four - Full data finalization check 6
Further reading 6
Ask the analyst 6
Datamonitor consulting 6
Disclaimer 7

[Inhaltsverzeichnis ausblenden]