Introduction
Based on Datamonitor's proprietary market data and insight into the leading fuel retailers, this brief provides you with an up-to-date picture of the service station retailing market in Norway. In addition to outlining service station site numbers, fuel sales, competitor shares, c-store, car wash and automatic network data, it also details retailers' product offerings and future directions.
Features and benefits
Benchmark your service station retail offer against the major national players in the sector by examining their number of sites, shops and car washes.
Develop new marketing ideas for your service station shop, car wash and card propositions by examining the activities of other players across Norway.
Make informed pitches to potential partners by gaining insights into the major retailers’ networks, market shares, fuel throughputs and future plans.
Assess overall market entry potential by accessing key market indicators including registered cars, national fuel volumes and average prices.
Highlights
Five players account for 88.2% of all service stations in Norway. Since 2008, the total number of service stations in Norway has remained somewhat level. Some of the major players divested sites in 2009, among them were Shell and Uno-X Energy, which divested 40 and 20 sites respectively.
Total fuel volumes sold declined for the second consecutive year in 2009. Petrol consumption declined by 6.3%, with a fall in fuel volumes sold for both unleaded 95 and 98. In 2009, fuel prices declined in line with global oil prices after a spike in 2008. Gasoline prices declined by 7.8%, whereas diesel prices declined by 18%.
Shops are located at 71% of the national service station network, higher in comparison to other Scandinavian countries. The number of shops at Shell and Esso sites declined by 8% and 7.7%, respectively in 2009. Shell has partnered with Fresh, a catering provider, in order to enhance its food services offer.
Your key questions answered
Who are the top five players in the service station retail market and how many fuel outlets, motorway & unmanned sites, shops & car wash do they have?
What is the market share and average fuel throughput per site of the top five players in Norway?
How is the service station network evolving and which players are opening new outlets as well as increasing forecourt shops and car washes?
What strategies do the key players have across their fuel and non-fuel offerings in terms of products sold, branding, partnerships and suppliers used?
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