Service Station Retailing in Romania

Introduction

Based on Datamonitor's essential market data and insight into the country's leading fuel retailers, this brief provides you with an up-to-date picture of the service station retailing market. In addition to outlining site numbers, fuel sales, competitor shares, c-store, car wash and automatic network data, it also details retailers' fuels, c-store, car wash and card product offerings.

Scope

*Data and analysis based on an annual programme of research with national service station retailers and delivered in a useable presentation format.

*A country synopsis followed by a market examination of fuel demand and value, total service stations and vehicle numbers for 5 years to January 2009.

*A review of the competitive landscape including fuel sales by service station brand, motorway and unmanned formats and shop and car wash information.

*Insight into the main competitors' propositions for fuels, c-store, food service, cards and car wash as well as ownership and network expansion plans.

Highlights

In 2009 there were 2,015 service stations in Romania. This is an increase of 23 sites compared with 2008. Datamonitor predicts that in 2010, the number of service stations will increase slightly. Petrom, which was acquired by OMV in 2004 but remains separately branded, has the largest network of sites in the country.

In 2009 there were 18 service stations located on motorways. The number of motorway sites has increased in recent years, in line with the opening of the A2 'Sun Motorway'. Rompetrol, Petrom and OMV all have motorway service stations.

There are almost 1000 service stations with a shop in Romania and there was a slight increase over 2008. However, since 2005, the overall number of service station shops has fallen. Petrom's VIVA stores sell over 1,500 products and many feature a coffee shop.

Reasons to Purchase

*Develop new marketing ideas for your service station shop, car wash and card propositions by examining the activities of other players across Europe.

*Access a clear overview of the competitive position and operations of key fuel retailers. This is particularly useful for suppliers to the sector.

*Assess how the competitive position of the country's service station brands is evolving and identify new emerging players.


Report Highlights
In 2009 there were 2,015 service stations in Romania. This is an increase of 23 sites compared with 2008. Datamonitor predicts that in 2010, the number of service stations will increase slightly. Petrom, which was acquired by OMV in 2004 but remains separately branded, has the largest network of sites in the country.

In 2009 there were 18 service stations located on motorways. The number of motorway sites has increased in recent years, in line with the opening of the A2 'Sun Motorway'. Rompetrol, Petrom and OMV all have motorway service stations.

There are almost 1000 service stations with a shop in Romania and there was a slight increase over 2008. However, since 2005, the overall number of service station shops has fallen. Petrom's VIVA stores sell over 1,500 products and many feature a coffee shop.
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THIS BRIEF IS DELIVERED IN A POWERPOINT PRESENTATION FORMAT. PLEASE SELECT THE SLIDEPACK DOWNLOAD OPTION. 2
CONTENTS SUMMARY 2
Service station market overview 2
Brief synopsis of the service station market and basic commentary regarding fuel consumption, fuel prices, network changes, motorway sites, unmanned sites and shop and car wash penetration. 2
Market level charts showing: 2
Total service stations and population per car over time, over five years 2
Cars/population per service station, over five years 2
Total fuel consumption/Average fuel volumes per car/Average fuel volumes per service station, over five years 2
Global oil prices/95 Octane petrol/98 Octane petrol prices/Autodiesel prices, over seven years 2
Total diesel sales value in €/Total petrol sales value in €/Average fuel spend per car in €/Average fuel spend per service station in €, over five years 2
Total motorway service stations, over five years 2
Total unmanned service stations, over five years 2
Company level charts showing: 2
Service station network size by brand, 2009 2
Motorway service stations by brand, 2009 2
Fuel volume market share by brand, 2008 2
Top five fuel retailers fuel and network information, including: 2
Network size 2
Fuel volume market share 2
Unmanned sites 2
Average throughput 2
Types of fuel sold 2
Dealer owned network size 2
Additional secondary information, e.g. LPG sites, planned expansion/divestments 3
Top five fuel retailers shop sites, including: 3
Shop network, over five years 3
Secondary shop/convenience store information 3
Top five fuel retailers car wash sites and secondary car wash information 3
Car wash network, over five years 3
Secondary car wash information, e.g. manufacturers used and prices. 3
Top five fuel retailers private loyalty card and business fuel card offerings 3
Basic marketing information on card features, such as network acceptance and incorporated services and pictures of loyalty and fuel cards. 3
ANALYSIS SUMMARY 3
The value of Romanian service station fuel sales increased in 2008, due to a rise in sales volume and high fuel prices 3
Romania has a high population per registered car 3
There are over 2,000 service stations in Romania 3
12% of cars in Romania are diesel powered 3
The volume of fuel sold in Romania increased by 12% in 2008 3
High global oil prices pushed up Romanian pump prices in 2008 3
The value of Romanian fuel sales increased by 36% in 2008 3
The opening of the Sun Motorway has increased the number of motorway service stations in Romania 3
The Romanian fuel retail market is highly concentrated 3
Petrom has the largest network of service stations in Romania 3
Over 75% of motorway sites are OMV, Petrom or Rompetrol branded 3
Five branded networks account for 92% of all fuel sold in Romania 3
Petrom has the biggest fuel market share and largest network of sites in Romania 3
Petrom is the leading fuel retailer in Romania 3
Rompetrol has the largest motorway service station network 4
Lukoil has the third largest fuel volume market share 4
There are 135 MOL branded service stations in Romania 4
OMV has the fifth largest fuel market share in Romania 4
Romania has a low penetration of service stations with a shop 4
Less than half of all service stations in Romania feature a shop 4
Lukoil has the largest network of service stations with a shop 4
Lukoil and MOL have shops at all of their branded sites 4
Petrom has the third largest service station shop network 4
Shops are present at 26% of Rompetrol branded service stations 4
Lukoil has the largest service station shop network 4
All MOL branded service stations in Romania have a shop 4
Nearly all OMV branded sites feature a shop 4
Romania has a low penetration of service station car washes 4
17% of service stations in Romania feature a car wash 4
Petrom, OMV and MOL account for half of all sites with a car wash 4
Petrom has the largest service station car wash network 4
10% of Rompetrol service stations feature a car wash 4
Lukoil has a low penetration of sites with a car wash 4
MOL operates car wash facilities at 28% of its network 4
64% of OMV's service stations feature a car wash 4
Each of the major fuel retailers offer a fuel card for businesses 4
The Petrom card is also accepted at OMV sites 4
Rompetrol offers a private and business fuel card 4
Lukoil plans to expand its fuel card acceptance in the future 4
MOL has two domestic fuel cards for business customers 5
OMV is part of the international Routex network 5
APPENDIX 6
All data is taken from our 2009 Service Station Retailing Database 6
Stage one - Agree scope and definitions 6
Stage two - Collating the information 6
Stage three - Data-inputting and checks 6
Stage four - Full data finalization check 6
Further reading 6
Ask the analyst 6
Datamonitor consulting 6
Disclaimer 7


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