Service Station Retailing in Spain

Introduction

Based on Datamonitor's essential market data and insight into the country's leading fuel retailers, this brief provides you with an up-to-date picture of the service station retailing market. In addition to outlining site numbers, fuel sales, competitor shares, c-store, car wash and automatic network data, it also details retailers' fuels, c-store, car wash and card product offerings.

Scope

*Data and analysis based on an annual programme of research with national service station retailers and delivered in a useable presentation format.

*A country synopsis followed by a market examination of fuel demand and value, total service stations and vehicle numbers for 5 years to January 2009.

*A review of the competitive landscape including fuel sales by service station brand, motorway and unmanned formats and shop and car wash information.

*Insight into the main competitors' propositions for fuels, c-store, food service, cards and car wash as well as ownership and network expansion plans.

Highlights

Despite a fall in consumption of both petrol and diesel, fuel sales value increased by 7% in 2008 on the back of high pump prices. Service station network expanded through 2008 and 2009 and Repsol continues to be the largest player. With over 70% of fuel sales deriving from the top three players, Spain is a concentrated market.

Over 40% of Spain's fuel volume is sold through Repsol branded stations. Cepsa and BP are the other significant players, accounting for almost 30% of the total fuel sold. Galp's acquisitions of Exxon Mobil and Agip will push it into fourth place in terms of market share. All major players, except BP, operate sites on the motorway.

Three quarters of Spain's service stations have a shop. Repsol has a 30% share of the shop on site network and provides facilities for customers to cook and eat their own food. Repsol and Galp also provide TV and Wi-Fi facilities. Cepsa offers a complete shop offering through its DEPASO brand. Half of all fuel stations have car wash facilities.

Reasons to Purchase

*Develop new marketing ideas for your service station shop, car wash and card propositions by examining the activities of other players across Europe.

*Access a clear overview of the competitive position and operations of key fuel retailers. This is particularly useful for suppliers to the sector.

*Assess how the competitive position of the country's service station brands is evolving and identify new emerging players.


Report Highlights
Despite a fall in consumption of both petrol and diesel, fuel sales value increased by 7% in 2008 on the back of high pump prices. Service station network expanded through 2008 and 2009 and Repsol continues to be the largest player. With over 70% of fuel sales deriving from the top three players, Spain is a concentrated market.

Over 40% of Spain's fuel volume is sold through Repsol branded stations. Cepsa and BP are the other significant players, accounting for almost 30% of the total fuel sold. Galp's acquisitions of Exxon Mobil and Agip will push it into fourth place in terms of market share. All major players, except BP, operate sites on the motorway.

Three quarters of Spain's service stations have a shop. Repsol has a 30% share of the shop on site network and provides facilities for customers to cook and eat their own food. Repsol and Galp also provide TV and Wi-Fi facilities. Cepsa offers a complete shop offering through its DEPASO brand. Half of all fuel stations have car wash facilities.
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THIS BRIEF IS DELIVERED IN A POWERPOINT PRESENTATION FORMAT. PLEASE SELECT THE SLIDEPACK DOWNLOAD OPTION 2
CONTENTS SUMMARY 2
Service station market overview 2
Brief synopsis of the service station market and basic commentary regarding fuel consumption, fuel prices, network changes, motorway sites, unmanned sites and shop and car wash penetration. 2
Market level charts showing: 2
Total service stations and population per car over time, over five years 2
Cars/population per service station, over five years 2
Total fuel consumption/Average fuel volumes per car/Average fuel volumes per service station, over five years 2
Global oil prices/95 Octane petrol/98 Octane petrol prices/Autodiesel prices, over seven years 2
Total diesel sales value in €/Total petrol sales value in €/Average fuel spend per car in €/Average fuel spend per service station in €, over five years 2
Total motorway service stations, over five years 2
Total unmanned service stations, over five years 2
Company level charts showing: 2
Service station network size by brand, 2009 2
Motorway service stations by brand, 2009 2
Unmanned service stations by brand, 2009 2
Fuel volume market share by brand, 2008 2
Top five fuel retailers fuel and network information, including: 2
Network size 2
Fuel volume market share 2
Unmanned sites 2
Average throughput 2
Types of fuel sold 2
Dealer owned network size 3
Additional secondary information, e.g. LPG sites, planned expansion/divestments 3
Top five fuel retailers shop sites, including: 3
Shop network, over five years 3
Secondary shop/convenience store information 3
Top five fuel retailers car wash sites and secondary car wash information 3
Car wash network, over five years 3
Secondary car wash information, e.g. manufacturers used and prices. 3
Top five fuel retailers private loyalty card and business fuel card offerings 3
Basic marketing information on card features, such as network acceptance and incorporated services and pictures of loyalty and fuel cards. 3
ANALYSIS SUMMARY 3
Despite a decline in Spanish fuel consumption, high pump prices increased the value of fuel sales in 2008 3
The growth in registered vehicles in Spain has slowed 3
The number of service stations has increased by 4% since 2007 3
Over half of all registered vehicles in Spain are diesel powered 3
Spanish service station fuel sales fell by 4% in 2008 3
High global oil prices in 2008 increased pump prices in Spain 3
The value of Spanish service station fuel sales increased in 2008 3
Less than 1% of Spanish service stations are unmanned 3
There are 283 motorway service stations in Spain 3
Spain is a concentrated service station retailing market, with over 75% of fuel sold by five fuel brands 3
Repsol has the largest network of branded sites in Spain 3
Cepsa has the largest network of motorway sites in Spain 3
41% of fuel in Spain is sold through the Repsol branded network 3
Repsol is the Spanish service station market leader 4
Repsol has the largest service station network and volume share 4
Cepsa has the largest motorway service station network 4
BP has an 11% share of Spanish service station fuel sales 4
Shell branded sites account for 4% of service stations in Spain 4
Galp acquired the Esso and Agip branded networks in 2008 4
Each of the major fuel retailers have a developed shop offer 4
Over 75% of Spanish service stations have a shop 4
Repsol accounts for a third of service stations with a shop in Spain 4
Shell is the only major fuel retailer with a shop on all their sites 4
Repsol has the largest service station shop network in Spain 4
A shop is present at 85% of Cepsa branded service stations 4
BP has the third largest service station shop network in Spain 4
All Shell branded service stations in Spain feature a shop 4
Galp operates M24 stores in partnership with Modelo Continente 4
Over half of all service stations in Spain have a car wash 4
The number of sites with a car wash has increased by 5% since 2005 4
Cepsa and Repsol sites account for 67% of all stations with a car wash 4
Half of all Repsol service stations feature a car wash 4
Cepsa has the second largest network of service station car washes 4
There are 212 Shell branded service stations with a car wash 4
Over half of all Galp branded car washes feature a car wash 4
Shell, BP and Galp all offer a points-based loyalty card for non-business customers 4
Repsol has a range of fuel cards for private and business customers 4
Cepsa's Star Card can be used for all types of purchases 4
BP rewards customers through its BP Premier Plus loyalty card 5
Shell CLUBSMART features promotional offers for customers 5
Galp's Fast loyalty card enables customers to order gifts online 5
APPENDIX 6
All data is taken from our 2009 Service Station Retailing Database 6
Stage one - Agree scope and definitions 6
Stage two - Collating the information 6
Stage three - Data-inputting and checks 6
Stage four - Full data finalization check 6
Further reading 6
Ask the analyst 6
Datamonitor consulting 6
Disclaimer 7

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