Service Station Retailing in Switzerland

Introduction

Based on Datamonitor's market data and insight into the country's leading fuel retailers, this brief provides you with an up-to-date picture of the service station retailing market. In addition to outlining site numbers, fuel sales, competitor shares, c-store, car wash and automatic network data, it also details retailers' fuels, c-store, car wash and card product offerings.

Scope

*Data and analysis based on an annual programme of research with national service station retailers and delivered in a useable presentation format.

*A country synopsis followed by a market examination of fuel demand and value, total service stations and vehicle numbers for 5 years to January 2009.

*A review of the competitive landscape including fuel sales by service station brand, motorway and unmanned formats and shop and car wash information.

*Insight into the main competitors' propositions for fuels, c-store, food service, cards and car wash as well as ownership and network expansion plans.

Highlights

Total fuel sales through service stations grew by 2% between 2007 and 2008. This increase can be attributed to an increase in diesel consumption of 10% over the same period, due to the increasing number of registered diesel vehicles in Switzerland. Growth in the number of service stations meant that, despite this, sales per station actually fell.

The service station fuel retailing market in Switzerland is relatively concentrated, with over 60% of fuel sold by five fuel retail brands. BP branded sites account for the largest fuel market share at 14%, while Avia has the largest branded network, with 713 sites. As of 1st January 2009, there were over 3,600 service stations in Switzerland.

At 56%, Switzerland has one of the highest penetration of unmanned sites in Europe. Consequently, only 36% of sites feature a shop and 15% have a car wash. Two supermarket players, COOP and Migros (Migrol), have a developed shop offer and also command a strong market share of 13% and 12% respectively.

Reasons to Purchase

*Develop new marketing ideas for your service station shop, car wash and card propositions by examining the activities of other players across Europe.

*Access a clear overview of the competitive position and operations of key fuel retailers. This is particularly useful for suppliers to the sector.

*Assess how the competitive position of the country's service station brands is evolving and identify new emerging players.


Report Highlights
Total fuel sales through service stations grew by 2% between 2007 and 2008. This increase can be attributed to an increase in diesel consumption of 10% over the same period, due to the increasing number of registered diesel vehicles in Switzerland. Growth in the number of service stations meant that, despite this, sales per station actually fell.

The service station fuel retailing market in Switzerland is relatively concentrated, with over 60% of fuel sold by five fuel retail brands. BP branded sites account for the largest fuel market share at 14%, while Avia has the largest branded network, with 713 sites. As of 1st January 2009, there were over 3,600 service stations in Switzerland.

At 56%, Switzerland has one of the highest penetration of unmanned sites in Europe. Consequently, only 36% of sites feature a shop and 15% have a car wash. Two supermarket players, COOP and Migros (Migrol), have a developed shop offer and also command a strong market share of 13% and 12% respectively.
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THIS BRIEF IS DELIVERED IN A POWERPOINT PRESENTATION FORMAT. PLEASE SELECT THE SLIDEPACK DOWNLOAD OPTION. 2
CONTENTS SUMMARY 2
Service station market overview 2
Brief synopsis of the service station market and basic commentary regarding fuel consumption, fuel prices, network changes, motorway sites, unmanned sites and shop and car wash penetration. 2
Market level charts showing: 2
Total service stations and population per car over time, over five years 2
Cars/population per service station, over five years 2
Total fuel consumption/Average fuel volumes per car/Average fuel volumes per service station, over five years 2
Global oil prices/95 Octane petrol/98 Octane petrol prices/Autodiesel prices, over seven years 2
Total diesel sales value in €/Total petrol sales value in €/Average fuel spend per car in €/Average fuel spend per service station in €, over five years 2
Total motorway service stations, over five years 2
Total unmanned service stations, over five years 2
Company level charts showing: 2
Service station network size by brand, 2009 2
Motorway service stations by brand, 2009 2
Unmanned service stations by brand, 2009 2
Fuel volume market share by brand, 2008 2
Top five fuel retailers fuel and network information, including: 2
Network size 2
Fuel volume market share 2
Unmanned sites 2
Average throughput 2
Types of fuel sold 2
Dealer owned network size 3
Additional secondary information, e.g. LPG sites, planned expansion/divestments 3
Top five fuel retailers shop sites, including: 3
Shop network, over five years 3
Secondary shop/convenience store information 3
Top five fuel retailers car wash sites and secondary car wash information 3
Car wash network, over five years 3
Secondary car wash information, e.g. manufacturers used and prices. 3
Top five fuel retailers private loyalty card and business fuel card offerings 3
Basic marketing information on card features, such as network acceptance and incorporated services and pictures of loyalty and fuel cards. 3
ANALYSIS SUMMARY 3
Despite high global oil prices, total service station fuel consumption in Switzerland increased in 2008 3
The growth of vehicle registrations in Switzerland has slowed 3
The number of service stations fell by 17 in 2008 3
Diesel car registrations continue to grow in Switzerland 3
Total fuel consumption in Switzerland grew by 2% in 2008 3
High global oil prices increased Swiss pump prices in 2008 3
The value of service station fuel sales increased in 2008 3
56% of Swiss service stations are unmanned 3
1.8% of service stations in Switzerland are located on motorways 3
Despite Avia having the largest service station network, BP is the leading service station fuel retailer in Switzerland 3
Avia has the largest branded service station network in Switzerland 3
Switzerland has a high penetration of unmanned service stations 3
BP has the largest motorway service station network in Switzerland 3
BP has the largest fuel volume market share in Switzerland 4
BP is the service station market leader in Switzerland 4
BP has the largest fuel volume market share 4
Coop has the highest throughput in Switzerland 4
Migrol is the third largest player in terms of fuel volume 4
Shell has the second largest motorway site network in Switzerland 4
Agrola forms 12% of Switzerland's service station sites 4
Due to the high number of unmanned sites, Switzerland has a low penetration of service station shops 4
Switzerland has a low penetration of service station shops 4
Shell has the largest number of service station shops in Switzerland 4
None of the major networks have a shop at every service station 4
BP has the second largest number of service station shops 4
Shops are present at 92% of Coop branded service stations 4
Migrol has a shop at 46% of its service stations network 4
Shell has the largest service station shop network in Switzerland 4
Agrola has a low penetration of service station shops 4
Switzerland has a low penetration of service station car washes 4
14.6% of service stations in Switzerland have a car wash 4
Tamoil has the largest number of service station car washes 4
15% of BP's service stations have a car wash 4
Migrol has the second largest service station car wash network 4
Shell operates car wash facilities at 10% of its network 4
Agrola has the fifth largest network of car wash sites 4
Apart from Coop, each of the major service station brands in Switzerland offer a fuel card for business customers 4
TCS credit card holders receive fuel bonuses at BP sites 5
Coop offers a loyalty card and credit card for non-business motorists 5
Shell offers a loyalty card for non-business customers 5
Migrol's fuel card is accepted at a number of Shell service stations 5
Agrola offers a fuel card for private and business customers 5
APPENDIX 6
All data is taken from our 2009 Service Station Retailing Database 6
Stage one - Agree scope and definitions 6
Stage two - Collating the information 6
Stage three - Data-inputting and checks 6
Stage four - Full data finalization check 6
Further reading 6
Ask the analyst 6
Datamonitor consulting 6
Disclaimer 7

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