Shampoo in the BRIC (Brazil, Russia, India, China) Countries Market Overview and Forecasts to 2014

Introduction

This report covers key aspects of the shampoo market in four emerging / high growth economies: Brazil, Russia, India and China. Data is provided for market value and volume by category, company and brand market shares, distribution channels, and expenditure and consumption per capita for the historic and forecast periods.

Scope

*Contains information on five main categories: standard, 2-in-1, anti-dandruff, baby and other shampoo.

*Market and category level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data

*Market level company and brand shares as well as distribution share information

*Recent product launches

Highlights

Brazil is home to the second largest shampoo market, led by standard shampoo, while its anti-dandruff shampoo category displays rapid growth

Russia is expected to exhibit steady growth between 2009 and 2014

India is set to be the most lucrative investment destination for the shampoo market in future

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the shampoo market in high growth / emerging nations

*Identify key players within the shampoo market in Brazil, Russia, India and China to plan lucrative M&A, partnerships and agreements.

*Obtain insight into new product launches within the shampoo market in Brazil, Russia, India and China.


Report Highlights

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Brazil is home to the second largest shampoo market, led by standard shampoo, while its anti-dandruff shampoo category displays rapid growth 2
Russia is expected to exhibit steady growth between 2009 and 2014 2
India is set to be the most lucrative investment destination for the shampoo market in future 2
China leads the shampoo market in terms of value among the BRIC nations 2
Chapter 2 Introduction 3
What is this report about? 3
How to use this report 3
Market definition 4
Chapter 3 Overview 17
BRIC shampoo market, value overview 17
BRIC Shampoo market, volume overview 22
Chapter 4 Brazil 27
Value analysis (Brazilian Real), 2004?09 27
Value analysis (Brazilian Real), 2009?14 28
Value analysis (US dollars), 2004?09 30
Value analysis (US dollars), 2009?14 31
Volume analysis, 2004?09 33
Volume analysis, 2009?14 34
Company and brand share analysis 36
Distribution analysis 40
Expenditure and consumption per capita 42
Chapter 5 Russia 46
Value analysis (Russian Ruble), 2004?09 46
Value analysis (Russian Ruble), 2009?14 47
Value analysis (US dollars), 2004?09 49
Value analysis (US dollars), 2009?14 50
Volume analysis, 2004?09 52
Volume analysis, 2009?14 53
Company and brand share analysis 55
Distribution analysis 58
Expenditure and consumption per capita 60
Chapter 6 India 64
Value analysis (Indian Rupee), 2004?09 64
Value analysis (Indian Rupee), 2009?14 65
Value analysis (US dollars), 2004?09 67
Value analysis (US dollars), 2009?14 68
Volume analysis, 2004?09 70
Volume analysis, 2009?14 71
Company and brand share analysis 73
Distribution analysis 77
Expenditure and consumption per capita 79
Chapter 7 China 83
Value analysis (Yuan Renminbi), 2004?09 83
Value analysis (Yuan Renminbi), 2009?14 84
Value analysis (US dollars), 2004?09 86
Value analysis (US dollars), 2009?14 87
Volume analysis, 2004?09 88
Volume analysis, 2009?14 89
Company and brand share analysis 91
Distribution analysis 96
Expenditure and consumption per capita 98
Chapter 8 New Product Development 102
Product launches 2009: Brazil 102
Recent product launches 104
Product launches 2009: Russia 105
Recent product launches 107
Product launches 2009: India 108
Recent product launches 110
Product launches 2009: China 111
Recent product launches 113
Chapter 9 Research Methodology 114
Methodology overview 114
Secondary research 115
Market modeling 116
Creating an initial data model 116
Revising the initial data model 116
Creating a final estimate 117
Creating demographic value splits 117
Primary research 117
Data finalization 118
Ongoing research 118
Chapter 10 APPENDIX 119
Future readings 119
How to contact experts in your industry 119
Disclaimer 119

LIST OF FIGURES
Figure 1: Shampoo market, BRIC, value ($m), 2004?14 17
Figure 2: Shampoo market, BRIC, value ($m) , 2004?09 19
Figure 3: Shampoo market, BRIC, value ($m) , 2009?14 20
Figure 4: Shampoo market, BRIC, value growth analysis, 2004?14 21
Figure 5: Shampoo market, BRIC, volume (units, million), 2004?14 22
Figure 6: Shampoo market, BRIC, volume (units, million), 2004?09 24
Figure 7: Shampoo market, BRIC, volume (units, million), 2009–14 25
Figure 8: Shampoo market, BRIC, volume growth analysis, 2004?14 26
Figure 9: Shampoo, Brazil, value by segment (BRLm), 2004?14 29
Figure 10: Shampoo, Brazil, category growth comparison, by value, 2004?14 32
Figure 11: Shampoo, Brazil, volume by segment (units, million), 2004?14 35
Figure 12: Shampoo, Brazil, category growth comparison, by volume, 2004?14 35
Figure 13: Shampoo, Brazil, company share by value (%), 2008?09 38
Figure 14: Shampoo, Brazil, distribution channels by value (%), 2008?09 41
Figure 15: Shampoo, Russia, value by segment (RUBm), 2004?14 48
Figure 16: Shampoo, Russia, category growth comparison, by value, 2004?14 51
Figure 17: Shampoo, Russia, volume by segment (units, million), 2004?14 54
Figure 18: Shampoo, Russia, category growth comparison, by volume, 2004?14 54
Figure 19: Shampoo, Russia, company share by value (%), 2008?09 56
Figure 20: Shampoo, Russia, distribution channels by value (%), 2008?09 59
Figure 21: Shampoo, India, value by segment (INRm), 2004?14 66
Figure 22: Shampoo, India, category growth comparison, by value, 2004?14 69
Figure 23: Shampoo, India, volume by segment (units, million), 2004?14 72
Figure 24: Shampoo, India, category growth comparison, by volume, 2004?14 72
Figure 25: Shampoo, India, company share by value (%), 2008?09 75
Figure 26: Shampoo, India, distribution channels by value (%), 2008?09 78
Figure 27: Shampoo, China, value by segment (CNYm), 2004?14 85
Figure 28: Shampoo, China, volume by segment (units, million), 2004?14 90
Figure 29: Shampoo, China, category growth comparison, by volume, 2004?14 90
Figure 30: Shampoo, China, company share by value (%), 2008?09 93
Figure 31: Shampoo, China, distribution channels by value (%), 2008?09 97
Figure 32: Annual data review process 115

LIST OF TABLES
Table 1: Shampoo category definitions 5
Table 2: Shampoo distribution channels 6
Table 3: Shampoo market, BRIC, value ($m), 2004?14 18
Table 4: Shampoo market, BRIC, value ($m), 2004?09 19
Table 5: Shampoo market, BRIC, value ($m), 2009?14 20
Table 6: Shampoo market, BRIC, volume (units, million), 2004?14 23
Table 7: Shampoo market, BRIC, volume (units, million), 2004?09 24
Table 8: Shampoo market, BRIC, volume (units, million), 2009–14 25
Table 9: Shampoo, Brazil, value by segment (BRLm), 2004?09 27
Table 10: Shampoo, Brazil, value forecast by segment (BRLm), 2009?14 28
Table 11: Shampoo, Brazil, value by segment ($m), 2004?09 30
Table 12: Shampoo, Brazil, value forecast by segment ($m), 2009?14 31
Table 13: Shampoo, Brazil, volume by segment (units, million), 2004?09 33
Table 14: Shampoo, Brazil, volume forecast by segment (units, million), 2009?14 34
Table 15: Shampoo, Brazil, brand share by value (%), 2008?09 36
Table 16: Shampoo, Brazil, value by brand (BRLm), 2008?09 37
Table 17: Shampoo, Brazil, company share by value (%), 2008?09 39
Table 18: Shampoo, Brazil, value by company (BRLm), 2008?09 39
Table 19: Shampoo, Brazil, distribution channels by value (%), 2008?09 40
Table 20: Shampoo, Brazil, value by distribution channel (BRLm), 2008?09 40
Table 21: Shampoo, Brazil, expenditure per capita (BRL), 2004?09 42
Table 22: Shampoo, Brazil, forecast expenditure per capita (BRL), 2009?14 43
Table 23: Shampoo, Brazil, expenditure per capita ($), 2004?09 43
Table 24: Shampoo, Brazil, forecast expenditure per capita ($), 2009?14 44
Table 25: Shampoo, Brazil, consumption per capita (units), 2004?09 44
Table 26: Shampoo, Brazil, forecast consumption per capita (units), 2009?14 45
Table 27: Shampoo, Russia, value by segment (RUBm), 2004?09 46
Table 28: Shampoo, Russia, value forecast by segment (RUBm), 2009?14 47
Table 29: Shampoo, Russia, value by segment ($m), 2004?09 49
Table 30: Shampoo, Russia, value forecast by segment ($m), 2009?14 50
Table 31: Shampoo, Russia, volume by segment (units, million), 2004?09 52
Table 32: Shampoo, Russia, volume forecast by segment (units, million), 2009?14 53
Table 33: Shampoo, Russia, brand share by value (%), 2008?09 55
Table 34: Shampoo, Russia, value by brand (RUBm), 2008?09 55
Table 35: Shampoo, Russia, company share by value (%), 2008?09 57
Table 36: Shampoo, Russia, value by company (RUBm), 2008?09 57
Table 37: Shampoo, Russia, distribution channels by value (%), 2008?09 58
Table 38: Shampoo, Russia, value by distribution channel (RUBm), 2008?09 58
Table 39: Shampoo, Russia, expenditure per capita (RUB), 2004?09 60
Table 40: Shampoo, Russia, forecast expenditure per capita (RUB), 2009?14 61
Table 41: Shampoo, Russia, expenditure per capita ($), 2004?09 61
Table 42: Shampoo, Russia, forecast expenditure per capita ($), 2009?14 62
Table 43: Shampoo, Russia, consumption per capita (units), 2004?09 62
Table 44: Shampoo, Russia, forecast consumption per capita (units), 2009?14 63
Table 45: Shampoo, India, value by segment (INRm), 2004?09 64
Table 46: Shampoo, India, value forecast by segment (INRm), 2009?14 65
Table 47: Shampoo, India, value by segment ($m), 2004?09 67
Table 48: Shampoo, India, value forecast by segment ($m), 2009?14 68
Table 49: Shampoo, India, volume by segment (units, million), 2004?09 70
Table 50: Shampoo, India, volume forecast by segment (units, million), 2009?14 71
Table 51: Shampoo, India, brand share by value (%), 2008?09 73
Table 52: Shampoo, India, value by brand (INRm), 2008?09 74
Table 53: Shampoo, India, company share by value (%), 2008?09 76
Table 54: Shampoo, India, value by company (INRm), 2008?09 76
Table 55: Shampoo, India, distribution channels by value (%), 2008?09 77
Table 56: Shampoo, India, value by distribution channel (INRm), 2008?09 77
Table 57: Shampoo, India, expenditure per capita (INR), 2004?09 79
Table 58: Shampoo, India, forecast expenditure per capita (INR), 2009?14 80
Table 59: Shampoo, India, expenditure per capita ($), 2004?09 81
Table 60: Shampoo, India, forecast expenditure per capita ($), 2009?14 81
Table 61: Shampoo, India, consumption per capita (units), 2004?09 82
Table 62: Shampoo, India, forecast consumption per capita (units), 2009?14 82
Table 63: Shampoo, China, value by segment (CNYm), 2004?09 83
Table 64: Shampoo, China, value forecast by segment (CNYm), 2009?14 84
Table 65: Shampoo, China, value by segment ($m), 2004?09 86
Table 66: Shampoo, China, value forecast by segment ($m), 2009?14 87
Table 67: Shampoo, China, volume by segment (units, million), 2004?09 88
Table 68: Shampoo, China, volume forecast by segment (units, million), 2009?14 89
Table 69: Shampoo, China, brand share by value (%), 2008?09 91
Table 70: Shampoo, China, value by brand (CNYm), 2008?09 92
Table 71: Shampoo, China, company share by value (%), 2008?09 94
Table 72: Shampoo, China, value by company (CNYm), 2008?09 95
Table 73: Shampoo, China, distribution channels by value (%), 2008?09 96
Table 74: Shampoo, China, value by distribution channel (CNYm), 2008?09 96
Table 75: Shampoo, China, expenditure per capita (CNY), 2004?09 98
Table 76: Shampoo, China, forecast expenditure per capita (CNY), 2009?14 99
Table 77: Shampoo, China, expenditure per capita ($), 2004?09 99
Table 78: Shampoo, China, forecast expenditure per capita ($), 2009?14 100
Table 79: Shampoo, China, consumption per capita (units), 2004?09 100
Table 80: Shampoo, China, forecast consumption per capita (units), 2009?14 101
Table 81: Brazil shampoo new product launches reports, by company (top five companies), 2009 102
Table 82: Brazil shampoo new product launches SKUs, by company (top five companies), 2009 102
Table 83: Brazil shampoo new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 103
Table 84: Brazil shampoo new product launches (reports), by ingredients (top 10 ingredients), 2009 103
Table 85: Brazil shampoo new product launches (reports), by package tags or claims (top 10 claims), 2009 104
Table 86: Brazil shampoo new product launches - recent five launches (2009) 104
Table 87: Russia shampoo new product launches reports, by company (top five companies), 2009 105
Table 88: Russia shampoo new product launches SKUs, by company (top five companies), 2009 105
Table 89: Russia shampoo new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 106
Table 90: Russia shampoo new product launches (reports), by ingredients (top 10 ingredients), 2009 106
Table 91: Russia shampoo new product launches (reports), by package tags or claims, 2009 107
Table 92: Russia shampoo new product launches - recent five launches (2009) 107
Table 93: India shampoo new product launches reports, by company (top five companies), 2009 108
Table 94: India shampoo new product launches SKUs, by company (top five companies), 2009 108
Table 95: India shampoo new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 109
Table 96: India shampoo new product launches (reports), by ingredients (top 10 ingredients), 2009 109
Table 97: India shampoo new product launches (reports), by package tags or claims, 2009 110
Table 98: India shampoo new product launches - recent five launches (2009) 110
Table 99: China shampoo new product launches reports, by company (top five companies), 2009 111
Table 100: China shampoo new product launches SKUs, by company (top five companies), 2009 111
Table 101: China shampoo new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 112
Table 102: China shampoo new product launches (reports), by ingredients (top 10 ingredients), 2009 112
Table 103: China shampoo new product launches (reports), by package tags or claims, 2009 113
Table 104: China shampoo new product launches - recent five launches (2009) 113


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