Shop X: Next-generation retailing: the importance of service orientation (Technology Focus)

Profit margins within the retail sector are being pushed down due to a variety of factors including the pressures of globalization. Issues such as the relaxation of trade tariffs and the deregulation of domestic economies are driving change. In face of rising operational costs retailers are using technology to increase operational efficiency and counterbalance soaring costs.



Report Highlights
A major barrier to the uptake of RFID is multiple, incompatible standards across vendor offerings and geographies, both regional and international. International frequency coordination is required in order to enable global interoperability and obviate the need for translating interfaces between various standards. By 2010, there will be 4 billion mobile phones globally. Given the penetration rates of mobile phone technology, Datamonitor believes that the use of NFC enabled e-cash deployments is set for strong growth, with Europe following Japan's lead where the preferred deployment of NFC payments is via handsets.


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DATAMONITOR VIEW 1
CATALYST 1
SUMMARY 1
ANALYSIS 2
Lack of harmonization is negatively impacting RFID's uptake and capability 2
How active RFID works 3
How passive RFID works 3
Semi passive RFID 4
Incompatible standards render open loop deployments difficult 4
Using RFID to monitor temperature and stem counterfeiting is gaining popularity, especially in the US 4
The primary differences between RFID standards in Europe and North America 5
Increased uptake of RFID will create a virtuous cycle for vendors and retailers alike 6
The large size and cost of tags makes RFID unsuitable for small or inexpensive items 6
Lack of expertise affects RFID uptake 6
Uncertain ROI and high hardware costs are inhibiting widespread adoption of RFID 7
Generation 1 RFID versus generation 2 RFID 7
Retailers considering NFC weigh up transaction costs versus increased spend 8
A number of forthcoming deployments will push NFC into the mainstream 9
Case study: Japan is an early adopter of NFC technology 10
Digital signage provides an effective advertising platform, but it is expensive 11
There are a number of hidden costs to take into consideration 12
Due to cost of installation / upkeep digital signage is suited to larger retail outlets 13
ACTIONS 14
RFID deployment is limited by high costs and uncertain ROI 14
NFC speeds up the payment process 14
Digital signage is an effective advertising platform 14
APPENDIX 15
Definitions 15
Conversion rate 15
Methodology 15
Further reading 15
Ask the analyst 16
Datamonitor consulting 16
Disclaimer 16

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Table 1: RFID in Europe and America 6
Table 2: Typical cost of a digital sign for 3 years 13


Figure 1: How active RFID works 3
Figure 2: Digital signage system 12

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