Skin care in Nigeria to 2012

Introduction

This databook provides key data and information on the skin care market in Nigeria. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Report Highlights
Highlights

The market for skin care in Nigeria increased at a compound annual growth rate of 14.1% between 2002 and 2007.

The facial care category led the skin care market in Nigeria, accounting for a share of 61.7%.

The leading players in Nigerian skin care market include Avon Products, Inc., Johnson & Johnson and Revlon, Inc.
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TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Skincare 2
Summary category level - Make-up remover 3
Summary category level - Suncare 4
Summary category level - Body care 5
Summary category level - Depilatories 6
Summary category level - Hand care 7
Summary category level - Facial care 8
Chapter 2 INTRODUCTION 9
What is this report about? 9
How to use this report 9
Market Definition 10
Chapter 3 MARKET OVERVIEW 27
Value Analysis, 2002?07 27
Value Analysis, 2007?12 28
Value Analysis, US$ 2002?07 31
Value Analysis, US$ 2007?12 32
Volume Analysis, 2002?07 34
Volume Analysis, 2007?12 36
Company and Brand Share Analysis 39
Distribution Analysis 46
Expenditure & consumption per capita 48
Chapter 4 LEADING COMPANY PROFILES 52
Avon Products, Inc. 52
Johnson & Johnson 54
Chapter 5 CATEGORY ANALYSIS - MAKE-UP REMOVER 56
Value Analysis, 2002?07 56
Value Analysis, 2007?12 57
Value Analysis, US$ 2002?07 59
Value Analysis, US$ 2007?12 59
Volume Analysis, 2002?07 61
Volume Analysis, 2007?12 62
Company and Brand Share Analysis 65
Distribution Analysis 68
Expenditure & consumption per capita 70
Chapter 6 CATEGORY ANALYSIS - SUNCARE 73
Value Analysis, 2002?07 73
Value Analysis, 2007?12 74
Value Analysis, US$ 2002?07 76
Value Analysis, US$ 2007?12 76
Volume Analysis, 2002?07 78
Volume Analysis, 2007?12 79
Company and Brand Share Analysis 82
Distribution Analysis 85
Expenditure & consumption per capita 87
Chapter 7 CATEGORY ANALYSIS - BODY CARE 90
Value Analysis, 2002?07 90
Value Analysis, 2007?12 91
Value Analysis, US$ 2002?07 93
Value Analysis, US$ 2007?12 93
Volume Analysis, 2002?07 95
Volume Analysis, 2007?12 96
Company and Brand Share Analysis 99
Distribution Analysis 104
Expenditure & consumption per capita 106
Chapter 8 CATEGORY ANALYSIS - DEPILATORIES 109
Value Analysis, 2002?07 109
Value Analysis, 2007?12 110
Value Analysis, US$ 2002?07 111
Value Analysis, US$ 2007?12 111
Volume Analysis, 2002?07 112
Volume Analysis, 2007?12 113
Company and Brand Share Analysis 114
Distribution Analysis 117
Expenditure & consumption per capita 119
Chapter 9 CATEGORY ANALYSIS - HAND CARE 122
Value Analysis, 2002?07 122
Value Analysis, 2007?12 123
Value Analysis, US$ 2002?07 125
Value Analysis, US$ 2007?12 125
Volume Analysis, 2002?07 127
Volume Analysis, 2007?12 128
Company and Brand Share Analysis 130
Distribution Analysis 133
Expenditure & consumption per capita 135
Chapter 10 CATEGORY ANALYSIS - FACIAL CARE 138
Value Analysis, 2002?07 138
Value Analysis, 2007?12 140
Value Analysis, US$ 2002?07 143
Value Analysis, US$ 2007?12 144
Volume Analysis, 2002?07 146
Volume Analysis, 2007?12 148
Company and Brand Share Analysis 151
Distribution Analysis 156
Expenditure & consumption per capita 158
Chapter 11 NEW PRODUCT DEVELOPMENT 164
Product launches over time 164
Recent product launches 165
Chapter 12 NIGERIA SOCIOECONOMIC PROFILE 166
Country Overview 166
Key Facts 167
Political Overview 168
Economic Overview 169
Chapter 13 NIGERIA MACROECONOMIC PROFILE 170
Macroeconomic Indicators 170
Chapter 14 RESEARCH METHODOLOGY 175
Methodology overview 175
Secondary research 176
Market modeling 177
Primary research 178
Data finalization 179
Ongoing research 179
Chapter 15 APPENDIX 180
Future readings 180
How to contact experts in your industry 180
Disclaimer 180
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LIST OF FIGURES
Figure 1: Nigeria skincare value and value forecast, 2002?12 (NGN m, nominal prices) 30
Figure 2: Nigeria skincare category growth comparison, by value, 2002?12 33
Figure 3: Nigeria skincare volume and volume forecast, 2002?12 (Units m) 37
Figure 4: Nigeria skincare category growth comparison, by volume, 2002?12 38
Figure 5: Nigeria skincare company share, by value, 2006?07 (%) 43
Figure 6: Nigeria skincare distribution channels, by value, 2006?07 (%) 47
Figure 7: Nigeria make-up remover value and value forecast, 2002?12 (NGN m, nominal prices) 58
Figure 8: Nigeria make-up remover category growth comparison, by value, 2002?12 60
Figure 9: Nigeria make-up remover volume and volume forecast, 2002?12 (Units m) 63
Figure 10: Nigeria make-up remover category growth comparison, by volume, 2002?12 64
Figure 11: Nigeria make-up remover company share, by value, 2006?07 (%) 66
Figure 12: Nigeria make-up remover distribution channels, by value, 2006?07 (%) 69
Figure 13: Nigeria suncare value and value forecast, 2002?12 (NGN m, nominal prices) 75
Figure 14: Nigeria suncare category growth comparison, by value, 2002?12 77
Figure 15: Nigeria suncare volume and volume forecast, 2002?12 (Units m) 80
Figure 16: Nigeria suncare category growth comparison, by volume, 2002?12 81
Figure 17: Nigeria suncare company share, by value, 2006?07 (%) 83
Figure 18: Nigeria suncare distribution channels, by value, 2006?07 (%) 86
Figure 19: Nigeria body care value and value forecast, 2002?12 (NGN m, nominal prices) 92
Figure 20: Nigeria body care category growth comparison, by value, 2002?12 94
Figure 21: Nigeria body care volume and volume forecast, 2002?12 (Units m) 97
Figure 22: Nigeria body care category growth comparison, by volume, 2002?12 98
Figure 23: Nigeria body care company share, by value, 2006?07 (%) 101
Figure 24: Nigeria body care distribution channels, by value, 2006?07 (%) 105
Figure 25: Nigeria depilatories value and value forecast, 2002?12 (NGN m, nominal prices) 110
Figure 26: Nigeria depilatories volume and volume forecast, 2002?12 (Units m) 113
Figure 27: Nigeria depilatories company share, by value, 2006?07 (%) 115
Figure 28: Nigeria depilatories distribution channels, by value, 2006?07 (%) 118
Figure 29: Nigeria hand care value and value forecast, 2002?12 (NGN m, nominal prices) 124
Figure 30: Nigeria hand care category growth comparison, by value, 2002?12 126
Figure 31: Nigeria hand care volume and volume forecast, 2002?12 (Units m) 129
Figure 32: Nigeria hand care category growth comparison, by volume, 2002?12 129
Figure 33: Nigeria hand care company share, by value, 2006?07 (%) 131
Figure 34: Nigeria hand care distribution channels, by value, 2006?07 (%) 134
Figure 35: Nigeria facial care value and value forecast, 2002?12 (NGN m, nominal prices) 142
Figure 36: Nigeria facial care category growth comparison, by value, 2002?12 145
Figure 37: Nigeria facial care volume and volume forecast, 2002?12 (Units m) 150
Figure 38: Nigeria facial care category growth comparison, by volume, 2002?12 150
Figure 39: Nigeria facial care company share, by value, 2006?07 (%) 153
Figure 40: Nigeria facial care distribution channels, by value, 2006?07 (%) 157
Figure 41: Map of Nigeria 167
Figure 42: Annual data review process 176
LIST OF TABLES
Table 1: Skincare category definitions 11
Table 2: Skincare distribution channels 13
Table 3: Nigeria skincare value, 2002?07 (NGN m, nominal prices) 27
Table 4: Nigeria skincare value forecast, 2007?12 (NGN m, nominal prices) 29
Table 5: Nigeria skincare value, 2002?07 (US$ m nominal prices) 31
Table 6: Nigeria skincare value forecast, 2007?12 (US$ m nominal prices) 32
Table 7: Nigeria skincare volume, 2002?07 (Units m) 35
Table 8: Nigeria skincare volume forecast, 2007?12 (Units m) 36
Table 9: Nigeria skincare brand share, by value, 2006?07 (%) 39
Table 10: Nigeria skincare value, by brand 2006?07 (NGN m nominal prices) 41
Table 11: Nigeria skincare company share by value, 2006?07 (%) 44
Table 12: Nigeria skincare value, by company, 2006?07 (NGN m nominal prices) 45
Table 13: Nigeria skincare distribution channels, by value, 2006?07 (%) 46
Table 14: Nigeria skincare value, by distribution channel, 2006?07 (NGN m nominal prices) 46
Table 15: Nigeria skincare expenditure per capita, 2002?07 (NGN, nominal prices) 48
Table 16: Nigeria skincare forecast expenditure per capita, 2007?12 (NGN, nominal prices) 49
Table 17: Nigeria skincare expenditure per capita, 2002?07 (US$ nominal prices) 49
Table 18: Nigeria skincare forecast expenditure per capita, 2007?12 (US$ nominal prices) 50
Table 19: Nigeria skincare consumption per capita, 2002?07 (Units) 50
Table 20: Nigeria skincare forecast consumption per capita, 2007?12 (Units) 51
Table 21: Avon Products, Inc. Key Facts 52
Table 22: Johnson & Johnson Key Facts 54
Table 23: Nigeria make-up remover value, 2002?07 (NGN m, nominal prices) 56
Table 24: Nigeria make-up remover value forecast, 2007?12 (NGN m, nominal prices) 57
Table 25: Nigeria make-up remover value, 2002?07 (US$ m nominal prices) 59
Table 26: Nigeria make-up remover value forecast, 2007?12 (US$ m nominal prices) 59
Table 27: Nigeria make-up remover volume, 2002?07 (Units m) 61
Table 28: Nigeria make-up remover volume forecast, 2007?12 (Units m) 62
Table 29: Nigeria make-up remover brand share, by value, 2006?07 (%) 65
Table 30: Nigeria make-up remover value, by brand 2006?07 (NGN m nominal prices) 65
Table 31: Nigeria make-up remover company share by value, 2006?07 (%) 67
Table 32: Nigeria make-up remover value, by company, 2006?07 (NGN m nominal prices) 67
Table 33: Nigeria make-up remover distribution channels, by value, 2006?07 (%) 68
Table 34: Nigeria make-up remover value, by distribution channel, 2006?07 (NGN m nominal prices) 68
Table 35: Nigeria make-up remover expenditure per capita, 2002?07 (NGN, nominal prices) 70
Table 36: Nigeria make-up remover forecast expenditure per capita, 2007?12 (NGN, nominal prices) 70
Table 37: Nigeria make-up remover expenditure per capita, 2002?07 (US$ nominal prices) 71
Table 38: Nigeria make-up remover forecast expenditure per capita, 2007?12 (US$ nominal prices) 71
Table 39: Nigeria make-up remover consumption per capita, 2002?07 (Units) 72
Table 40: Nigeria make-up remover forecast consumption per capita, 2007?12 (Units) 72
Table 41: Nigeria suncare value, 2002?07 (NGN m, nominal prices) 73
Table 42: Nigeria suncare value forecast, 2007?12 (NGN m, nominal prices) 74
Table 43: Nigeria suncare value, 2002?07 (US$ m nominal prices) 76
Table 44: Nigeria suncare value forecast, 2007?12 (US$ m nominal prices) 76
Table 45: Nigeria suncare volume, 2002?07 (Units m) 78
Table 46: Nigeria suncare volume forecast, 2007?12 (Units m) 79
Table 47: Nigeria suncare brand share, by value, 2006?07 (%) 82
Table 48: Nigeria suncare value, by brand 2006?07 (NGN m nominal prices) 82
Table 49: Nigeria suncare company share by value, 2006?07 (%) 84
Table 50: Nigeria suncare value, by company, 2006?07 (NGN m nominal prices) 84
Table 51: Nigeria suncare distribution channels, by value, 2006?07 (%) 85
Table 52: Nigeria suncare value, by distribution channel, 2006?07 (NGN m nominal prices) 85
Table 53: Nigeria suncare expenditure per capita, 2002?07 (NGN, nominal prices) 87
Table 54: Nigeria suncare forecast expenditure per capita, 2007?12 (NGN, nominal prices) 87
Table 55: Nigeria suncare expenditure per capita, 2002?07 (US$ nominal prices) 88
Table 56: Nigeria suncare forecast expenditure per capita, 2007?12 (US$ nominal prices) 88
Table 57: Nigeria suncare consumption per capita, 2002?07 (Units) 89
Table 58: Nigeria suncare forecast consumption per capita, 2007?12 (Units) 89
Table 59: Nigeria body care value, 2002?07 (NGN m, nominal prices) 90
Table 60: Nigeria body care value forecast, 2007?12 (NGN m, nominal prices) 91
Table 61: Nigeria body care value, 2002?07 (US$ m nominal prices) 93
Table 62: Nigeria body care value forecast, 2007?12 (US$ m nominal prices) 93
Table 63: Nigeria body care volume, 2002?07 (Units m) 95
Table 64: Nigeria body care volume forecast, 2007?12 (Units m) 96
Table 65: Nigeria body care brand share, by value, 2006?07 (%) 99
Table 66: Nigeria body care value, by brand 2006?07 (NGN m nominal prices) 100
Table 67: Nigeria body care company share by value, 2006?07 (%) 102
Table 68: Nigeria body care value, by company, 2006?07 (NGN m nominal prices) 103
Table 69: Nigeria body care distribution channels, by value, 2006?07 (%) 104
Table 70: Nigeria body care value, by distribution channel, 2006?07 (NGN m nominal prices) 104
Table 71: Nigeria body care expenditure per capita, 2002?07 (NGN, nominal prices) 106
Table 72: Nigeria body care forecast expenditure per capita, 2007?12 (NGN, nominal prices) 106
Table 73: Nigeria body care expenditure per capita, 2002?07 (US$ nominal prices) 107
Table 74: Nigeria body care forecast expenditure per capita, 2007?12 (US$ nominal prices) 107
Table 75: Nigeria body care consumption per capita, 2002?07 (Units) 108
Table 76: Nigeria body care forecast consumption per capita, 2007?12 (Units) 108
Table 77: Nigeria depilatories value, 2002?07 (NGN m, nominal prices) 109
Table 78: Nigeria depilatories value forecast, 2007?12 (NGN m, nominal prices) 110
Table 79: Nigeria depilatories value, 2002?07 (US$ m nominal prices) 111
Table 80: Nigeria depilatories value forecast, 2007?12 (US$ m nominal prices) 111
Table 81: Nigeria depilatories volume, 2002?07 (Units m) 112
Table 82: Nigeria depilatories volume forecast, 2007?12 (Units m) 113
Table 83: Nigeria depilatories brand share, by value, 2006?07 (%) 114
Table 84: Nigeria depilatories value, by brand 2006?07 (NGN m nominal prices) 114
Table 85: Nigeria depilatories company share by value, 2006?07 (%) 116
Table 86: Nigeria depilatories value, by company, 2006?07 (NGN m nominal prices) 116
Table 87: Nigeria depilatories distribution channels, by value, 2006?07 (%) 117
Table 88: Nigeria depilatories value, by distribution channel, 2006?07 (NGN m nominal prices) 117
Table 89: Nigeria depilatories expenditure per capita, 2002?07 (NGN, nominal prices) 119
Table 90: Nigeria depilatories forecast expenditure per capita, 2007?12 (NGN, nominal prices) 119
Table 91: Nigeria depilatories expenditure per capita, 2002?07 (US$ nominal prices) 120
Table 92: Nigeria depilatories forecast expenditure per capita, 2007?12 (US$ nominal prices) 120
Table 93: Nigeria depilatories consumption per capita, 2002?07 (Units) 121
Table 94: Nigeria depilatories forecast consumption per capita, 2007?12 (Units) 121
Table 95: Nigeria hand care value, 2002?07 (NGN m, nominal prices) 122
Table 96: Nigeria hand care value forecast, 2007?12 (NGN m, nominal prices) 123
Table 97: Nigeria hand care value, 2002?07 (US$ m nominal prices) 125
Table 98: Nigeria hand care value forecast, 2007?12 (US$ m nominal prices) 125
Table 99: Nigeria hand care volume, 2002?07 (Units m) 127
Table 100: Nigeria hand care volume forecast, 2007?12 (Units m) 128
Table 101: Nigeria hand care brand share, by value, 2006?07 (%) 130
Table 102: Nigeria hand care value, by brand 2006?07 (NGN m nominal prices) 130
Table 103: Nigeria hand care company share by value, 2006?07 (%) 132
Table 104: Nigeria hand care value, by company, 2006?07 (NGN m nominal prices) 132
Table 105: Nigeria hand care distribution channels, by value, 2006?07 (%) 133
Table 106: Nigeria hand care value, by distribution channel, 2006?07 (NGN m nominal prices) 133
Table 107: Nigeria hand care expenditure per capita, 2002?07 (NGN, nominal prices) 135
Table 108: Nigeria hand care forecast expenditure per capita, 2007?12 (NGN, nominal prices) 135
Table 109: Nigeria hand care expenditure per capita, 2002?07 (US$ nominal prices) 136
Table 110: Nigeria hand care forecast expenditure per capita, 2007?12 (US$ nominal prices) 136
Table 111: Nigeria hand care consumption per capita, 2002?07 (Units) 137
Table 112: Nigeria hand care forecast consumption per capita, 2007?12 (Units) 137
Table 113: Nigeria facial care value, 2002?07 (NGN m, nominal prices) 139
Table 114: Nigeria facial care value forecast, 2007?12 (NGN m, nominal prices) 141
Table 115: Nigeria facial care value, 2002?07 (US$ m nominal prices) 143
Table 116: Nigeria facial care value forecast, 2007?12 (US$ m nominal prices) 144
Table 117: Nigeria facial care volume, 2002?07 (Units m) 147
Table 118: Nigeria facial care volume forecast, 2007?12 (Units m) 149
Table 119: Nigeria facial care brand share, by value, 2006?07 (%) 151
Table 120: Nigeria facial care value, by brand 2006?07 (NGN m nominal prices) 152
Table 121: Nigeria facial care company share by value, 2006?07 (%) 154
Table 122: Nigeria facial care value, by company, 2006?07 (NGN m nominal prices) 155
Table 123: Nigeria facial care distribution channels, by value, 2006?07 (%) 156
Table 124: Nigeria facial care value, by distribution channel, 2006?07 (NGN m nominal prices) 156
Table 125: Nigeria facial care expenditure per capita, 2002?07 (NGN, nominal prices) 158
Table 126: Nigeria facial care forecast expenditure per capita, 2007?12 (NGN, nominal prices) 159
Table 127: Nigeria facial care expenditure per capita, 2002?07 (US$ nominal prices) 160
Table 128: Nigeria facial care forecast expenditure per capita, 2007?12 (US$ nominal prices) 161
Table 129: Nigeria facial care consumption per capita, 2002?07 (Units) 162
Table 130: Nigeria facial care forecast consumption per capita, 2007?12 (Units) 163
Table 131: Nigeria skincare new product launches reports, by company 2008 164
Table 132: Nigeria skincare new product launches SKUs, by company 2008 164
Table 133: Nigeria skincare new product launches (reports), by Ingredients 2008 165
Table 134: Nigeria skincare new product launches (reports), by Package tags or Claims 2008 165
Table 135: Nigeria skincare new product launch (report) 165
Table 136: Nigeria Key Facts 167
Table 137: Nigeria population, by age group, 2002–07 (millions) 170
Table 138: Nigeria population forecast, by age group, 2007–12 (millions) 171
Table 139: Nigeria population, by gender, 2002–07 (millions) 171
Table 140: Nigeria population forecast, by gender, 2007–12 (millions) 172
Table 141: Nigeria nominal GDP, 2002–07 (NGN bn, nominal prices) 172
Table 142: Nigeria nominal GDP forecast, 2007–12 (NGN bn, nominal prices) 172
Table 143: Nigeria real GDP, 2002–07 (NGN bn, 2000 prices) 173
Table 144: Nigeria real GDP forecast, 2007–12 (NGN bn, 2000 prices) 173
Table 145: Nigeria real GDP, 2002–07 (US$ bn, 2000 prices) 173
Table 146: Nigeria real GDP forecast, 2007–12 (US$ bn, 2000 prices) 174
Table 147: Nigeria consumer price index, 2002–07 (2000=100) 174
Table 148: Nigeria consumer price index, 2007–12 (2000=100) 174
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