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Skincare in Austria - Market Forecast & Consumer Demographics
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Databook 119 seiten | |||||||||||
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Synopsis
Skincare in Austria – Market Forecast & Consumer Demographics is an information resource that quantifies the market and provides detailed insight into the consumption and usage demographics o.....
Synopsis Skincare in Austria – Market Forecast & Consumer Demographics is an information resource that quantifies the market and provides detailed insight into the consumption and usage demographics of the skincare industry in Austria. Introduction Provides market value and volume estimates from 2004 to 2009 and forecasts from 2010 to 2014. Includes analysis of consumption and usage demographics for Austrian skincare products by splitting consumers by age, gender, income, region, status, urban/rural from 2004 to 2008. Also provides market share, brand share and distribution share of the market for 2008 and 2009. Scope • The skincare market consists of the sale of body care, depilatories, facial care, hand care, suncare and make-up remover. • Market overview & forecast – overall Austria skincare market value and volume data split by category • Market shares –company share, brand share and distribution share for the skincare market in Austria • Skincare consumption and usage demographics –analysis of Consumer Demographics in the Austrian skincare market Highlights • Consumers in the 55+ age group used 29.1% of the total skincare products sold in Austria in 2008. • Urban consumers used 72.7% of the total skincare products sold in Austria in 2008. • Consumers in the 55+ age group used 30.4% of the total body care products sold in Austria in 2008. Reasons to purchase • Develop business strategies by understanding the quantitative trends within the skincare market in Austria • Design effective marketing and sales strategies by identifying consumption and usage demographics for Austrian skincare products • Identify key players within the market to plan lucrative M&A, partnerships and agreements [Studien Infos ausblenden] |
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TABLE OF CONTENTS OVERVIEW 1 Catalyst 1 Summary 1 Chapter 1 INTRODUCTION 2 What is this report about? 2 Market definition 3 LIST OF FIGURES 9 LIST OF TABLES 11 Chapter 2 AUSTRIAN SKINCARE MARKET OVERVIEW & FORECAST 16 Value analysis (Euro), 2004?09 16 Value analysis (Euro), 2009?14 17 Value analysis (US dollars), 2004?09 19 Value analysis (US dollars), 2009?14 20 Volume analysis, 2004?09 22 Volume analysis, 2009?14 23 Chapter 3 AUSTRIAN SKINCARE MARKET SHARES 25 Company and brand share analysis 25 Distribution analysis 30 Chapter 4 AUSTRIAN SKINCARE MARKET - CONSUMPTION & USAGE DEMOGRAPHICS 32 Skincare–consumer graphics 32 Body care–consumer graphics 44 Depilatories-Consumer graphics 56 Facial care–consumer graphics 67 Hand care–consumer graphics 79 Suncare–consumer graphics 91 Make-up remover–consumer graphics 103 Chapter 5 RESEARCH METHODOLOGY 114 Methodology overview 114 Secondary research 115 Market modeling 116 Creating an initial data model 116 Revising the initial data model 116 Creating a final estimate 117 Creating demographic value splits 117 Primary research 117 Data finalization 118 Ongoing research 118 Chapter 6 APPENDIX 119 Future readings 119 How to contact experts in your industry 119 Disclaimer 119 LIST OF FIGURES Figure 1: Skincare, Austria, value by category (€m), 2004?14 18 Figure 2: Skincare, Austria, category growth comparison, by value, 2004?14 21 Figure 3: Skincare, Austria, volume by category (units, million), 2004?14 24 Figure 4: Skincare, Austria, category growth comparison, by volume, 2004?14 24 Figure 5: Body care, Austria, company share by value (%), 2008?09 27 Figure 6: Body care, Austria, distribution channels by value (%), 2008?09 31 Figure 7: Skincare, Austria, consumption by age group, % of total market value ($m), 2008 32 Figure 8: Skincare, Austria, consumption by gender, % of total market value ($m), 2008 34 Figure 9: Skincare, Austria, consumption by income, % of total market value ($m), 2008 36 Figure 10: Skincare, Austria, consumption by urban/rural, % of total market value ($m), 2008 38 Figure 11: Skincare, Austria, consumption by status, % of total market value ($m), 2008 40 Figure 12: Skin care, Austria, consumption by region, % of total market value ($m), 2008 42 Figure 13: Body care, Austria, consumption by age group, % of total market value ($m), 2008 44 Figure 14: Body care, Austria, consumption by gender, % of total market value ($m), 2008 46 Figure 15: Body care, Austria, consumption by income, % of total market value ($m), 2008 48 Figure 16: Body care, Austria, consumption by urban/rural, % of total market value ($m), 2008 50 Figure 17: Body care, Austria, consumption by status, % of total market value ($m), 2008 52 Figure 18: Body care, Austria, consumption by region, % of total market value ($m), 2008 54 Figure 19: Depilatories, Austria, consumption by age group, % of total market value ($m), 2008 56 Figure 20: Depilatories, Austria, consumption by income, % of total market value ($m), 2008 59 Figure 21: Depilatories, Austria, consumption by urban/rural, % of total market value ($m), 2008 61 Figure 22: Depilatories, Austria, consumption by status, % of total market value ($m), 2008 63 Figure 23: Depilatories, Austria, consumption by region, % of total market value ($m), 2008 65 Figure 24: Facial care, Austria, consumption by age group, % of total market value ($m), 2008 67 Figure 25: Facial care, Austria, consumption by gender, % of total market value ($m), 2008 69 Figure 26: Facial care, Austria, consumption by income, % of total market value ($m), 2008 71 Figure 27: Facial care, Austria, consumption by urban/rural, % of total market value ($m), 2008 73 Figure 28: Facial care, Austria, consumption by status, % of total market value ($m), 2008 75 Figure 29: Facial care, Austria, consumption by region, % of total market value ($m), 2008 77 Figure 30: Hand care, Austria, consumption by age group, % of total market value ($m), 2008 79 Figure 31: Hand care, Austria, consumption by gender, % of total market value ($m), 2008 81 Figure 32: Hand care, Austria, consumption by income, % of total market value ($m), 2008 83 Figure 33: Hand care, Austria, consumption by urban/rural, % of total market value ($m), 2008 85 Figure 34: Hand care, Austria, consumption by status, % of total market value ($m), 2008 87 Figure 35: Hand care, Austria, consumption by region, % of total market value ($m), 2008 89 Figure 36: Suncare, Austria, consumption by age group, % of total market value ($m), 2008 91 Figure 37: Suncare, Austria, consumption by gender, % of total market value ($m), 2008 93 Figure 38: Suncare, Austria, consumption by income, % of total market value ($m), 2008 95 Figure 39: Suncare, Austria, consumption by urban/rural, % of total market value ($m), 2008 97 Figure 40: Suncare, Austria, consumption by status, % of total market value ($m), 2008 99 Figure 41: Suncare, Austria, consumption by region, % of total market value ($m), 2008 101 Figure 42: Make-up remover, Austria, consumption by age group, % of total market value ($m), 2008 103 Figure 43: Make-up remover, Austria, consumption by income, % of total market value ($m), 2008 106 Figure 44: Make-up remover, Austria, consumption by urban/rural, % of total market value ($m), 2008 108 Figure 45: Make-up remover, Austria, consumption by status, % of total market value ($m), 2008 110 Figure 46: Make-up remover, Austria, consumption by region, % of total market value ($m), 2008 112 Figure 47: Annual data review process 115 LIST OF TABLES Table 1: Skincare category definitions 4 Table 2: Skincare distribution channels 6 Table 3: Skincare, Austria, value by category (€m), 2004?09 16 Table 4: Skincare, Austria, value forecast by category (€m), 2009?14 17 Table 5: Skincare, Austria, value by category ($m), 2004?09 19 Table 6: Skincare, Austria, value forecast by category ($m), 2009?14 20 Table 7: Skincare, Austria, volume by category (units, million), 2004?09 22 Table 8: Skincare, Austria, volume forecast by category (units, million), 2009?14 23 Table 9: Body care, Austria, brand share by value (%), 2008?09 25 Table 10: Body care, Austria, value by brand (€m), 2008?09 26 Table 11: Body care, Austria, company share by value (%), 2008?09 28 Table 12: Body care, Austria, value by company (€m), 2008?09 29 Table 13: Body care, Austria, distribution channels by value (%), 2008?09 30 Table 14: Body care, Austria, value by distribution channel (€m), 2008?09 30 Table 15: Skincare, Austria, consumption by age group, value ($m), 2004?08 33 Table 16: Skincare, Austria, consumption by age group, % of total market value ($m), 2004?08 33 Table 17: Skincare, Austria, consumption by gender, value ($m), 2004–08 35 Table 18: Skincare, Austria, consumption by gender, % of total market value ($m), 2004–08 35 Table 20: Skincare, Austria, consumption by income, value ($m), 2004–08 37 Table 20: Skincare, Austria, consumption by income, % of total market value ($m), 2004–08 37 Table 21: Skincare, Austria, consumption by urban/rural, value ($m), 2004–08 39 Table 22: Skincare, Austria, consumption by urban/rural, % of total market value ($m), 2004–08 39 Table 23: Skincare, Austria, consumption by status, value ($m), 2004–08 41 Table 24: Skincare, Austria, consumption by status, % of total market value ($m), 2004–08 41 Table 25: Skin care, Austria, consumption by region, value ($m), 2004–08 43 Table 26: Skincare, Austria, consumption by region, % of total market value ($m), 2004–08 43 Table 27: Body care, Austria, consumption by age group, value ($m), 2004?08 45 Table 28: Body care, Austria, consumption by age group, % of total market value ($m), 2004?08 45 Table 29: Body care, Austria, consumption by gender, value ($m), 2004–08 47 Table 30: Body care, Austria, consumption by gender, % of total market value ($m), 2004–08 47 Table 31: Body care, Austria, consumption by income, value ($m), 2004–08 49 Table 32: Body care, Austria, consumption by income, % of total market value ($m), 2004–08 49 Table 33: Body care, Austria, consumption by urban/rural, value ($m), 2004–08 51 Table 34: Body care, Austria, consumption by urban/rural, % of total market value ($m), 2004–08 51 Table 35: Body care, Austria, consumption by status, value ($m), 2004–08 53 Table 36: Body care, Austria, consumption by status, % of total market value ($m), 2004–08 53 Table 37: Body care, Austria, consumption by region, value ($m), 2004–08 55 Table 38: Body care, Austria, consumption by region, % of total market value ($m), 2004–08 55 Table 39: Depilatories, Austria, consumption by age group, value ($m), 2004?08 57 Table 40: Depilatories, Austria, consumption by age group, % of total market value ($m), 2004?08 57 Table 41: Depilatories, Austria, consumption by gender, value ($m), 2004–08 58 Table 42: Depilatories, Austria, consumption by gender, % of total market value ($m), 2004–08 58 Table 43: Depilatories, Austria, consumption by income, value ($m), 2004–08 60 Table 44: Depilatories, Austria, consumption by income, % of total market value ($m), 2004–08 60 Table 45: Depilatories, Austria, consumption by urban/rural, value ($m), 2004–08 62 Table 46: Depilatories, Austria, consumption by urban/rural, % of total market value ($m), 2004–08 62 Table 47: Depilatories, Austria, consumption by status, value ($m), 2004–08 64 Table 48: Depilatories, Austria, consumption by status, % of total market value ($m), 2004–08 64 Table 49: Depilatories, Austria, consumption by region, value ($m), 2004–08 66 Table 50: Depilatories, Austria, consumption by region, % of total market value ($m), 2004–08 66 Table 51: Facial care, Austria, consumption by age group, value ($m), 2004?08 68 Table 52: Facial care, Austria, consumption by age group, % of total market value ($m), 2004?08 68 Table 53: Facial care, Austria, consumption by gender, value ($m), 2004–08 70 Table 54: Facial care, Austria, consumption by gender, % of total market value ($m), 2004–08 70 Table 55: Facial care, Austria, consumption by income, value ($m), 2004–08 72 Table 56: Facial care, Austria, consumption by income, % of total market value ($m), 2004–08 72 Table 57: Facial care, Austria, consumption by urban/rural, value ($m), 2004–08 74 Table 58: Facial care, Austria, consumption by urban/rural, % of total market value ($m), 2004–08 74 Table 59: Facial care, Austria, consumption by status, value ($m), 2004–08 76 Table 60: Facial care, Austria, consumption by status, % of total market value ($m), 2004–08 76 Table 61: Facial care, Austria, consumption by region, value ($m), 2004–08 78 Table 62: Facial care, Austria, consumption by region, % of total market value ($m), 2004–08 78 Table 63: Hand care, Austria, consumption by age group, value ($m), 2004?08 80 Table 64: Hand care, Austria, consumption by age group, % of total market value ($m), 2004?08 80 Table 65: Hand care, Austria, consumption by gender, value ($m), 2004–08 82 Table 66: Hand care, Austria, consumption by gender, % of total market value ($m), 2004–08 82 Table 67: Hand care, Austria, consumption by income, value ($m), 2004–08 84 Table 68: Hand care, Austria, consumption by income, % of total market value ($m), 2004–08 84 Table 69: Hand care, Austria, consumption by urban/rural, value ($m), 2004–08 86 Table 70: Hand care, Austria, consumption by urban/rural, % of total market value ($m), 2004–08 86 Table 71: Hand care, Austria, consumption by status, value ($m), 2004–08 88 Table 72: Hand care, Austria, consumption by status, % of total market value ($m), 2004–08 88 Table 73: Hand care, Austria, consumption by region, value ($m), 2004–08 90 Table 74: Hand care, Austria, consumption by region, % of total market value ($m), 2004–08 90 Table 75: Suncare, Austria, consumption by age group, value ($m), 2004?08 92 Table 76: Suncare, Austria, consumption by age group, % of total market value ($m), 2004?08 92 Table 77: Suncare, Austria, consumption by gender, value ($m), 2004–08 94 Table 78: Suncare, Austria, consumption by gender, % of total market value ($m), 2004–08 94 Table 79: Suncare, Austria, consumption by income, value ($m), 2004–08 96 Table 80: Suncare, Austria, consumption by income, % of total market value ($m), 2004–08 96 Table 81: Suncare, Austria, consumption by urban/rural, value ($m), 2004–08 98 Table 82: Suncare, Austria, consumption by urban/rural, % of total market value ($m), 2004–08 98 Table 83: Suncare, Austria, consumption by status, value ($m), 2004–08 100 Table 84: Suncare, Austria, consumption by status, % of total market value ($m), 2004–08 100 Table 85: Suncare, Austria, consumption by region, value ($m), 2004–08 102 Table 86: Suncare, Austria, consumption by region, % of total market value ($m), 2004–08 102 Table 87: Make-up remover, Austria, consumption by age group, value ($m), 2004?08 104 Table 88: Make-up remover, Austria, consumption by age group, % of total market value ($m), 2004?08 104 Table 89: Make-up remover, Austria, consumption by gender, value ($m), 2004–08 105 Table 90: Make-up remover, Austria, consumption by gender, % of total market value ($m), 2004–08 105 Table 91: Make-up remover, Austria, consumption by income, value ($m), 2004–08 107 Table 92: Make-up remover, Austria, consumption by income, % of total market value ($m), 2004–08 107 Table 93: Make-up remover, Austria, consumption by urban/rural, value ($m), 2004–08 109 Table 94: Make-up remover, Austria, consumption by urban/rural, % of total market value ($m), 2004–08 109 Table 95: Make-up remover, Austria, consumption by status, value ($m), 2004–08 111 Table 96: Make-up remover, Austria, consumption by status, % of total market value ($m), 2004–08 111 Table 97: Make-up remover, Austria, consumption by region, value ($m), 2004–08 113 Table 98: Make-up remover, Austria, consumption by region, % of total market value ($m), 2004–08 113 [Inhaltsverzeichnis ausblenden] |
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