Skincare in Croatia to 2014

Introduction

This databook provides key data and information on the skincare market in Croatia. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on six categories: facial care, body care, hand care, suncare, make-up remover and depilatories

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data

*Category level company and brand share as well as distribution share information for 2008 and 2009

*Review of the top two companies within the skincare market, including company overview, key facts and business description

Highlights

The market for skincare in Croatia increased at a compound annual growth rate of 6.1% between 2004 and 2009.

The facial care category led the skincare market in Croatia, accounting for a share of 51.4%.

Leading players in Croatian skincare market include Beiersdorf AG, L'Oreal S.A. and Kozmetika Afrodita d.o.o.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the skincare market in Croatia

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: skincare 2
Summary category level: body care 3
Summary category level: depilatories 4
Summary category level: hand care 5
Summary category level: facial care 6
Summary category level: make-up remover 7
Summary category level: suncare 8
Chapter 2 Introduction 9
What is this report about? 9
How to use this report 9
Market definition 10
Chapter 3 Market Overview 27
Value analysis (Croatian Kuna), 2004?09 27
Value analysis (Croatian Kuna), 2009?14 28
Value analysis (US dollars), 2004?09 30
Value analysis (US dollars), 2009?14 31
Volume analysis, 2004?09 33
Volume analysis, 2009?14 34
Company and brand share analysis 36
Distribution analysis 41
Expenditure and consumption per capita 43
Chapter 4 Leading Company Profiles 49
Beiersdorf AG 49
L'Oreal S.A. 51
Chapter 5 Category Analysis: Body Care 53
Value analysis (Croatian Kuna), 2004?09 53
Value analysis (Croatian Kuna), 2009?14 54
Value analysis (US dollars), 2004?09 56
Value analysis (US dollars), 2009?14 56
Volume analysis, 2004?09 58
Volume analysis, 2009?14 59
Company and brand share analysis 61
Distribution analysis 64
Expenditure and consumption per capita 66
Chapter 6 Category Analysis: Depilatories 69
Value analysis (Croatian Kuna), 2004?09 69
Value analysis (Croatian Kuna), 2009?14 70
Value analysis (US dollars), 2004?09 71
Value analysis (US dollars), 2009?14 71
Volume analysis, 2004?09 72
Volume analysis, 2009?14 73
Company and brand share analysis 74
Distribution analysis 77
Expenditure and consumption per capita 79
Chapter 7 Category Analysis: Hand Care 82
Value analysis (Croatian Kuna), 2004?09 82
Value analysis (Croatian Kuna), 2009?14 83
Value analysis (US dollars), 2004?09 85
Value analysis (US dollars), 2009?14 85
Volume analysis, 2004?09 87
Volume analysis, 2009?14 88
Company and brand share analysis 90
Distribution analysis 93
Expenditure and consumption per capita 95
Chapter 8 Category Analysis: Facial Care 98
Value analysis (Croatian Kuna), 2004?09 98
Value analysis (Croatian Kuna), 2009?14 99
Value analysis (US dollars), 2004?09 101
Value analysis (US dollars), 2009?14 102
Volume analysis, 2004?09 104
Volume analysis, 2009?14 105
Company and brand share analysis 108
Distribution analysis 112
Expenditure and consumption per capita 114
Chapter 9 Category Analysis: Make-Up Remover 120
Value analysis (Croatian Kuna), 2004?09 120
Value analysis (Croatian Kuna), 2009?14 121
Value analysis (US dollars), 2004?09 123
Value analysis (US dollars), 2009?14 123
Volume analysis, 2004?09 125
Volume analysis, 2009?14 126
Company and brand share analysis 128
Distribution analysis 131
Expenditure and consumption per capita 133
Chapter 10 Category Analysis: Suncare 136
Value analysis (Croatian Kuna), 2004?09 136
Value analysis (Croatian Kuna), 2009?14 137
Value analysis (US dollars), 2004?09 139
Value analysis (US dollars), 2009?14 139
Volume analysis, 2004?09 141
Volume analysis, 2009?14 142
Company and brand share analysis 144
Distribution analysis 147
Expenditure and consumption per capita 149
Chapter 11 Country Comparison 152
Value 152
Volume 156
Market share 160
Chapter 12 New Product Development 161
Product launches over time 161
Recent product launches 163
Chapter 13 Macroeconomic Profile 164
Macroeconomic Indicators 164
Chapter 14 Research Methodology 169
Methodology overview 169
Secondary research 170
Market modeling 171
Creating an initial data model 171
Revising the initial data model 171
Creating a final estimate 172
Creating demographic value splits 172
Primary research 172
Data finalization 173
Ongoing research 173
Chapter 15 Appendix 174
Future readings 174
How to contact experts in your industry 174
Disclaimer 174

LIST OF FIGURES
Figure 1: Skincare, Croatia, value by category (HRKm), 2004?14 29
Figure 2: Skincare, Croatia, category growth comparison, by value, 2004?14 32
Figure 3: Skincare, Croatia, volume by category (units, million), 2004?14 35
Figure 4: Skincare, Croatia, category growth comparison, by volume, 2004?14 35
Figure 5: Skincare, Croatia, company share by value (%), 2008?09 38
Figure 6: Skincare, Croatia, distribution channels by value (%), 2008?09 42
Figure 7: Body care, Croatia, value by segment (HRKm), 2004?14 55
Figure 8: Body care, Croatia, category growth comparison, by value, 2004?14 57
Figure 9: Body care, Croatia, volume by segment (units, million), 2004?14 60
Figure 10: Body care, Croatia, category growth comparison, by volume, 2004?14 60
Figure 11: Body care, Croatia, company share by value (%), 2008?09 62
Figure 12: Body care, Croatia, distribution channels by value (%), 2008?09 65
Figure 13: Depilatories, Croatia, value (HRKm), 2004?14 70
Figure 14: Depilatories, Croatia, volume (units, million), 2004?14 73
Figure 15: Depilatories, Croatia, company share by value (%), 2008?09 75
Figure 16: Depilatories, Croatia, distribution channels by value (%), 2008?09 78
Figure 17: Hand care, Croatia, value by segment (HRKm), 2004?14 84
Figure 18: Hand care, Croatia, category growth comparison, by value, 2004?14 86
Figure 19: Hand care, Croatia, volume by segment (units, million), 2004?14 89
Figure 20: Hand care, Croatia, category growth comparison, by volume, 2004?14 89
Figure 21: Hand care, Croatia, company share by value (%), 2008?09 91
Figure 22: Hand care, Croatia, distribution channels by value (%), 2008?09 94
Figure 23: Facial care, Croatia, value by segment (HRKm), 2004?14 100
Figure 24: Facial care, Croatia, category growth comparison, by value, 2004?14 103
Figure 25: Facial care, Croatia, volume by segment (units, million), 2004?14 106
Figure 26: Facial care, Croatia, category growth comparison, by volume, 2004?14 107
Figure 27: Facial care, Croatia, company share by value (%), 2008?09 110
Figure 28: Facial care, Croatia, distribution channels by value (%), 2008?09 113
Figure 29: Make-up remover, Croatia, value by segment (HRKm), 2004?14 122
Figure 30: Make-up remover, Croatia, category growth comparison, by value, 2004?14 124
Figure 31: Make-up remover, Croatia, volume by segment (units, million), 2004?14 127
Figure 32: Make-up remover, Croatia, category growth comparison, by volume, 2004?14 127
Figure 33: Make-up remover, Croatia, company share by value (%), 2008?09 129
Figure 34: Make-up remover, Croatia, distribution channels by value (%), 2008?09 132
Figure 35: Suncare, Croatia, value by segment (HRKm), 2004?14 138
Figure 36: Suncare, Croatia, category growth comparison, by value, 2004?14 140
Figure 37: Suncare, Croatia, volume by segment (units, million), 2004?14 143
Figure 38: Suncare, Croatia, category growth comparison, by volume, 2004?14 143
Figure 39: Suncare, Croatia, company share by value (%), 2008?09 145
Figure 40: Suncare, Croatia, distribution channels by value (%), 2008?09 148
Figure 41: Global skincare market split (value terms, 2009), top five countries 153
Figure 42: Global skincare market value, 2004Ð09, top five countries 155
Figure 43: Global skincare market split (volume terms, 2009), top five countries 157
Figure 44: Global skincare market volume, 2004Ð09, top five countries 159
Figure 45: Annual data review process 170

LIST OF TABLES
Table 1: Skincare category definitions 11
Table 2: Skincare distribution channels 13
Table 3: Skincare, Croatia, value by category (HRKm), 2004?09 27
Table 4: Skincare, Croatia, value forecast by category (HRKm), 2009?14 28
Table 5: Skincare, Croatia, value by category ($m), 2004?09 30
Table 6: Skincare, Croatia, value forecast by category ($m), 2009?14 31
Table 7: Skincare, Croatia, volume by category (units, million), 2004?09 33
Table 8: Skincare, Croatia, volume forecast by category (units, million), 2009?14 34
Table 9: Skincare, Croatia, brand share by value (%), 2008?09 36
Table 10: Skincare, Croatia, value by brand (HRKm), 2008?09 37
Table 11: Skincare, Croatia, company share by value (%), 2008?09 39
Table 12: Skincare, Croatia, value by company (HRKm), 2008?09 40
Table 13: Skincare, Croatia, distribution channels by value (%), 2008?09 41
Table 14: Skincare, Croatia, value by distribution channel (HRKm), 2008?09 41
Table 15: Skincare, Croatia, expenditure per capita (HRK), 2004?09 43
Table 16: Skincare, Croatia, forecast expenditure per capita (HRK), 2009?14 44
Table 17: Skincare, Croatia, expenditure per capita ($), 2004?09 45
Table 18: Skincare, Croatia, forecast expenditure per capita ($), 2009?14 46
Table 19: Skincare, Croatia, consumption per capita (units), 2004?09 47
Table 20: Skincare, Croatia, forecast consumption per capita (units), 2009?14 48
Table 21: Beiersdorf AG key facts 49
Table 22: L'Oreal S.A. key facts 51
Table 23: Body care, Croatia, value by segment (HRKm), 2004?09 53
Table 24: Body care, Croatia, value forecast by segment (HRKm), 2009?14 54
Table 25: Body care, Croatia, value by segment ($m), 2004?09 56
Table 26: Body care, Croatia, value forecast by segment ($m), 2009?14 56
Table 27: Body care, Croatia, volume by segment (units, million), 2004?09 58
Table 28: Body care, Croatia, volume forecast by segment (units, million), 2009?14 59
Table 29: Body care, Croatia, brand share by value (%), 2008?09 61
Table 30: Body care, Croatia, value by brand (HRKm), 2008?09 61
Table 31: Body care, Croatia, company share by value (%), 2008?09 63
Table 32: Body care, Croatia, value by company (HRKm), 2008?09 63
Table 33: Body care, Croatia, distribution channels by value (%), 2008?09 64
Table 34: Body care, Croatia, value by distribution channel (HRKm), 2008?09 64
Table 35: Body care, Croatia, expenditure per capita (HRK), 2004?09 66
Table 36: Body care, Croatia, forecast expenditure per capita (HRK), 2009?14 66
Table 37: Body care, Croatia, expenditure per capita ($), 2004?09 67
Table 38: Body care, Croatia, forecast expenditure per capita ($), 2009?14 67
Table 39: Body care, Croatia, consumption per capita (units), 2004?09 68
Table 40: Body care, Croatia, forecast consumption per capita (units), 2009?14 68
Table 41: Depilatories, Croatia, value (HRKm), 2004?09 69
Table 42: Depilatories, Croatia, value forecast (HRKm), 2009?14 70
Table 43: Depilatories, Croatia, value ($m), 2004?09 71
Table 44: Depilatories, Croatia, value forecast ($m), 2009?14 71
Table 45: Depilatories, Croatia, volume (units, million), 2004?09 72
Table 46: Depilatories, Croatia, volume forecast (units, million), 2009?14 73
Table 47: Depilatories, Croatia, brand share by value (%), 2008?09 74
Table 48: Depilatories, Croatia, value by brand (HRKm), 2008?09 74
Table 49: Depilatories, Croatia, company share by value (%), 2008?09 76
Table 50: Depilatories, Croatia, value by company (HRKm), 2008?09 76
Table 51: Depilatories, Croatia, distribution channels by value (%), 2008?09 77
Table 52: Depilatories, Croatia, value by distribution channel (HRKm), 2008?09 77
Table 53: Depilatories, Croatia, expenditure per capita (HRK), 2004?09 79
Table 54: Depilatories, Croatia, forecast expenditure per capita (HRK), 2009?14 79
Table 55: Depilatories, Croatia, expenditure per capita ($), 2004?09 80
Table 56: Depilatories, Croatia, forecast expenditure per capita ($), 2009?14 80
Table 57: Depilatories, Croatia, consumption per capita (units), 2004?09 81
Table 58: Depilatories, Croatia, forecast consumption per capita (units), 2009?14 81
Table 59: Hand care, Croatia, value by segment (HRKm), 2004?09 82
Table 60: Hand care, Croatia, value forecast by segment (HRKm), 2009?14 83
Table 61: Hand care, Croatia, value by segment ($m), 2004?09 85
Table 62: Hand care, Croatia, value forecast by segment ($m), 2009?14 85
Table 63: Hand care, Croatia, volume by segment (units, million), 2004?09 87
Table 64: Hand care, Croatia, volume forecast by segment (units, million), 2009?14 88
Table 65: Hand care, Croatia, brand share by value (%), 2008?09 90
Table 66: Hand care, Croatia, value by brand (HRKm), 2008?09 90
Table 67: Hand care, Croatia, company share by value (%), 2008?09 92
Table 68: Hand care, Croatia, value by company (HRKm), 2008?09 92
Table 69: Hand care, Croatia, distribution channels by value (%), 2008?09 93
Table 70: Hand care, Croatia, value by distribution channel (HRKm), 2008?09 93
Table 71: Hand care, Croatia, expenditure per capita (HRK), 2004?09 95
Table 72: Hand care, Croatia, forecast expenditure per capita (HRK), 2009?14 95
Table 73: Hand care, Croatia, expenditure per capita ($), 2004?09 96
Table 74: Hand care, Croatia, forecast expenditure per capita ($), 2009?14 96
Table 75: Hand care, Croatia, consumption per capita (units), 2004?09 97
Table 76: Hand care, Croatia, forecast consumption per capita (units), 2009?14 97
Table 77: Facial care, Croatia, value by segment (HRKm), 2004?09 98
Table 78: Facial care, Croatia, value forecast by segment (HRKm), 2009?14 99
Table 79: Facial care, Croatia, value by segment ($m), 2004?09 101
Table 80: Facial care, Croatia, value forecast by segment ($m), 2009?14 102
Table 81: Facial care, Croatia, volume by segment (units, million), 2004?09 104
Table 82: Facial care, Croatia, volume forecast by segment (units, million), 2009?14 105
Table 83: Facial care, Croatia, brand share by value (%), 2008?09 108
Table 84: Facial care, Croatia, value by brand (HRKm), 2008?09 109
Table 85: Facial care, Croatia, company share by value (%), 2008?09 111
Table 86: Facial care, Croatia, value by company (HRKm), 2008?09 111
Table 87: Facial care, Croatia, distribution channels by value (%), 2008?09 112
Table 88: Facial care, Croatia, value by distribution channel (HRKm), 2008?09 112
Table 89: Facial care, Croatia, expenditure per capita (HRK), 2004?09 114
Table 90: Facial care, Croatia, forecast expenditure per capita (HRK), 2009?14 115
Table 91: Facial care, Croatia, expenditure per capita ($), 2004?09 116
Table 92: Facial care, Croatia, forecast expenditure per capita ($), 2009?14 117
Table 93: Facial care, Croatia, consumption per capita (units), 2004?09 118
Table 94: Facial care, Croatia, forecast consumption per capita (units), 2009?14 119
Table 95: Make-up remover, Croatia, value by segment (HRKm), 2004?09 120
Table 96: Make-up remover, Croatia, value forecast by segment (HRKm), 2009?14 121
Table 97: Make-up remover, Croatia, value by segment ($m), 2004?09 123
Table 98: Make-up remover, Croatia, value forecast by segment ($m), 2009?14 123
Table 99: Make-up remover, Croatia, volume by segment (units, million), 2004?09 125
Table 100: Make-up remover, Croatia, volume forecast by segment (units, million), 2009?14 126
Table 101: Make-up remover, Croatia, brand share by value (%), 2008?09 128
Table 102: Make-up remover, Croatia, value by brand (HRKm), 2008?09 128
Table 103: Make-up remover, Croatia, company share by value (%), 2008?09 130
Table 104: Make-up remover, Croatia, value by company (HRKm), 2008?09 130
Table 105: Make-up remover, Croatia, distribution channels by value (%), 2008?09 131
Table 106: Make-up remover, Croatia, value by distribution channel (HRKm), 2008?09 131
Table 107: Make-up remover, Croatia, expenditure per capita (HRK), 2004?09 133
Table 108: Make-up remover, Croatia, forecast expenditure per capita (HRK), 2009?14 133
Table 109: Make-up remover, Croatia, expenditure per capita ($), 2004?09 134
Table 110: Make-up remover, Croatia, forecast expenditure per capita ($), 2009?14 134
Table 111: Make-up remover, Croatia, consumption per capita (units), 2004?09 135
Table 112: Make-up remover, Croatia, forecast consumption per capita (units), 2009?14 135
Table 113: Suncare, Croatia, value by segment (HRKm), 2004?09 136
Table 114: Suncare, Croatia, value forecast by segment (HRKm), 2009?14 137
Table 115: Suncare, Croatia, value by segment ($m), 2004?09 139
Table 116: Suncare, Croatia, value forecast by segment ($m), 2009?14 139
Table 117: Suncare, Croatia, volume by segment (units, million), 2004?09 141
Table 118: Suncare, Croatia, volume forecast by segment (units, million), 2009?14 142
Table 119: Suncare, Croatia, brand share by value (%), 2008?09 144
Table 120: Suncare, Croatia, value by brand (HRKm), 2008?09 144
Table 121: Suncare, Croatia, company share by value (%), 2008?09 146
Table 122: Suncare, Croatia, value by company (HRKm), 2008?09 146
Table 123: Suncare, Croatia, distribution channels by value (%), 2008?09 147
Table 124: Suncare, Croatia, value by distribution channel (HRKm), 2008?09 147
Table 125: Suncare, Croatia, expenditure per capita (HRK), 2004?09 149
Table 126: Suncare, Croatia, forecast expenditure per capita (HRK), 2009?14 149
Table 127: Suncare, Croatia, expenditure per capita ($), 2004?09 150
Table 128: Suncare, Croatia, forecast expenditure per capita ($), 2009?14 150
Table 129: Suncare, Croatia, consumption per capita (units), 2004?09 151
Table 130: Suncare, Croatia, forecast consumption per capita (units), 2009?14 151
Table 131: Global skincare market value, 2009 152
Table 132: Global skincare market split (value terms ($m), 2009), top five countries 155
Table 133: Global skincare market volume, 2009 156
Table 134: Global skincare market split (volume terms, 2009), top five countries 159
Table 135: Leading players, top five countries 160
Table 136: Croatia skincare new product launches reports, by company (top five companies), 2009 161
Table 137: Croatia skincare new product launches SKUs, by company (top five companies), 2009 161
Table 138: Croatia skincare new product launches (reports), by flavor and fragrances 2009 162
Table 139: Croatia skincare new product launches (reports), by ingredients (top 10 ingredients), 2009 162
Table 140: Croatia skincare new product launches (reports), by package tags or claims 2009 163
Table 141: Croatia skincare new product launches - recent five launches (2009) 163
Table 142: Croatia population, by age group, 2004?09 (millions) 164
Table 143: Croatia population forecast, by age group, 2009?14 (millions) 165
Table 144: Croatia population, by gender, 2004?09 (millions) 165
Table 145: Croatia population forecast, by gender, 2009?14 (millions) 166
Table 146: Croatia nominal GDP, 2004?09 (HRKbn, nominal prices) 166
Table 147: Croatia nominal GDP forecast, 2009?14 (HRKbn, nominal prices) 166
Table 148: Croatia real GDP, 2004?09 (HRKbn, 2000 prices) 167
Table 149: Croatia real GDP forecast, 2009?14 (HRKbn, 2000 prices) 167
Table 150: Croatia real GDP, 2004?09 ($bn, 2000 prices) 167
Table 151: Croatia real GDP forecast, 2009?14 ($bn, 2000 prices) 168
Table 152: Croatia consumer price index, 2004?09 (2000=100) 168
Table 153: Croatia consumer price index, 2009?14 (2000=100) 168


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