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Skincare in Hong Kong - Market Forecast & Consumer Demographics
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Databook 102 seiten | |||||||||||
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Synopsis
Skincare in Hong Kong – Market Forecast & Consumer Demographics is an information resource that quantifies the market and provides detailed insight into the consumption and usage demographics.....
Synopsis Skincare in Hong Kong – Market Forecast & Consumer Demographics is an information resource that quantifies the market and provides detailed insight into the consumption and usage demographics of the skincare industry in Hong Kong. Introduction Provides market value and volume estimates from 2004 to 2009 and forecasts from 2010 to 2014. Includes analysis of consumption and usage demographics for Hong Kong skincare products by splitting consumers by age, gender, income, status, urban/rural from 2004 to 2008. Also provides market share, brand share and distribution share of the market for 2008 and 2009. Scope • The skincare market consists of the sale of body care, depilatories, facial care, hand care, suncare and make-up remover. • Market overview & forecast – overall Hong Kong skincare market value and volume data split by category • Market shares –company share, brand share and distribution share for the skincare market in Hong Kong • Skincare consumption and usage demographics –analysis of Consumer Demographics in the Hong Kong skincare market Highlights • Consumers in the 35-44 age group used 22.2% of the total skincare products sold in Hong Kong in 2008. • Female consumers used 84.7% of the total skincare products sold in Hong Kong in 2008. • Consumers in the 55+ age group used 21.9% of the total body care products sold in Hong Kong in 2008. Reasons to purchase • Develop business strategies by understanding the quantitative trends within the skincare market in Hong Kong • Design effective marketing and sales strategies by identifying consumption and usage demographics for Hong kong skincare products • Identify key players within the market to plan lucrative M&A, partnerships and agreements [Studien Infos ausblenden] |
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TABLE OF CONTENTS OVERVIEW 1 Catalyst 1 Summary 1 Chapter 1 INTRODUCTION 2 What is this report about? 2 Market definition 3 LIST OF FIGURES 9 LIST OF TABLES 11 Chapter 2 HONG KONG SKINCARE MARKET OVERVIEW & FORECAST 15 Value analysis (Hong Kong Dollar), 2004?09 15 Value analysis (Hong Kong Dollar), 2009?14 16 Value analysis (US dollars), 2004?09 18 Value analysis (US dollars), 2009?14 19 Volume analysis, 2004?09 21 Volume analysis, 2009?14 22 Chapter 3 HONG KONG SKINCARE MARKET SHARES 24 Company and brand share analysis 24 Distribution analysis 34 Chapter 4 HONG KONG SKINCARE MARKET – CONSUMPTION & USAGE DEMOGRAPHICS 36 Skincare–consumer graphics 36 Body care–consumer graphics 45 Depilatories–consumer graphics 54 Facial care–consumer graphics 62 Hand care–consumer graphics 71 Suncare–consumer graphics 80 Make-up remover–consumer graphics 89 Chapter 5 RESEARCH METHODOLOGY 97 Methodology overview 97 Secondary research 98 Market modeling 99 Creating an initial data model 99 Revising the initial data model 99 Creating a final estimate 100 Creating demographic value splits 100 Primary research 100 Data finalization 101 Ongoing research 101 Chapter 6 APPENDIX 102 Future readings 102 How to contact experts in your industry 102 Disclaimer 102 LIST OF FIGURES Figure 1: Skincare, Hong Kong, value by category (HK$m), 2004?14 17 Figure 2: Skincare, Hong Kong, category growth comparison, by value, 2004?14 20 Figure 3: Skincare, Hong Kong, volume by category (units, million), 2004?14 23 Figure 4: Skincare, Hong Kong, category growth comparison, by volume, 2004?14 23 Figure 5: Skincare, Hong Kong, company share by value (%), 2008?09 29 Figure 6: Skincare, Hong Kong, distribution channels by value (%), 2008?09 35 Figure 7: Skincare, Hong Kong, consumption by age group, % of total market value ($m), 2008 36 Figure 8: Skincare, Hong Kong, consumption by gender, % of total market value ($m), 2008 38 Figure 9: Skincare, Hong Kong, consumption by income, % of total market value ($m), 2008 40 Figure 10: Skincare, Hong Kong, consumption by status, % of total market value ($m), 2008 43 Figure 11: Body care, Hong Kong, consumption by age group, % of total market value ($m), 2008 45 Figure 12: Body care, Hong Kong, consumption by gender, % of total market value ($m), 2008 47 Figure 13: Body care, Hong Kong, consumption by income, % of total market value ($m), 2008 49 Figure 14: Body care, Hong Kong, consumption by status, % of total market value ($m), 2008 52 Figure 15: Depilatories, Hong Kong, consumption by age group, % of total market value ($m), 2008 54 Figure 16: Depilatories, Hong Kong, consumption by income, % of total market value ($m), 2008 57 Figure 17: Depilatories, Hong Kong, consumption by status, % of total market value ($m), 2008 60 Figure 18: Facial care, Hong Kong, consumption by age group, % of total market value ($m), 2008 62 Figure 19: Facial care, Hong Kong, consumption by gender, % of total market value ($m), 2008 64 Figure 20: Facial care, Hong Kong, consumption by income, % of total market value ($m), 2008 66 Figure 21: Facial care, Hong Kong, consumption by status, % of total market value ($m), 2008 69 Figure 22: Hand care, Hong Kong, consumption by age group, % of total market value ($m), 2008 71 Figure 23: Hand care, Hong Kong, consumption by gender, % of total market value ($m), 2008 73 Figure 24: Hand care, Hong Kong, consumption by income, % of total market value ($m), 2008 75 Figure 25: Hand care, Hong Kong, consumption by status, % of total market value ($m), 2008 78 Figure 26: Suncare, Hong Kong, consumption by age group, % of total market value ($m), 2008 80 Figure 27: Suncare, Hong Kong, consumption by gender, % of total market value ($m), 2008 82 Figure 28: Suncare, Hong Kong, consumption by income, % of total market value ($m), 2008 84 Figure 29: Suncare, Hong Kong, consumption by status, % of total market value ($m), 2008 87 Figure 30: Make-up remover, Hong Kong, consumption by age group, % of total market value ($m), 2008 89 Figure 31: Make-up remover, Hong Kong, consumption by income, % of total market value ($m), 2008 92 Figure 32: Make-up remover, Hong Kong, consumption by status, % of total market value ($m), 2008 95 Figure 33: Annual data review process 98 LIST OF TABLES Table 1: Skincare category definitions 4 Table 2: Skincare distribution channels 6 Table 3: Skincare, Hong Kong, value by category (HK$m), 2004?09 15 Table 4: Skincare, Hong Kong, value forecast by category (HK$m), 2009?14 16 Table 5: Skincare, Hong Kong, value by category ($m), 2004?09 18 Table 6: Skincare, Hong Kong, value forecast by category ($m), 2009?14 19 Table 7: Skincare, Hong Kong, volume by category (units, million), 2004?09 21 Table 8: Skincare, Hong Kong, volume forecast by category (units, million), 2009?14 22 Table 9: Skincare, Hong Kong, brand share by value (%), 2008?09 24 Table 10: Skincare, Hong Kong, value by brand (HK$m), 2008?09 27 Table 11: Skincare, Hong Kong, company share by value (%), 2008?09 30 Table 12: Skincare, Hong Kong, value by company (HK$m), 2008?09 32 Table 13: Skincare, Hong Kong, distribution channels by value (%), 2008?09 34 Table 14: Skincare, Hong Kong, value by distribution channel (HK$m), 2008?09 34 Table 15: Skincare, Hong Kong, consumption by age group, value ($m), 2004?08 37 Table 16: Skincare, Hong Kong, consumption by age group, % of total market value ($m), 2004?08 37 Table 17: Skincare, Hong Kong, consumption by gender, value ($m), 2004–08 39 Table 18: Skincare, Hong Kong, consumption by gender, % of total market value ($m), 2004–08 39 Table 19: Skincare, Hong Kong, consumption by income, value ($m), 2004–08 41 Table 20: Skincare, Hong Kong, consumption by income, % of total market value ($m), 2004–08 41 Table 21: Skincare, Hong Kong, consumption by urban/rural, value ($m), 2004–08 42 Table 22: Skincare, Hong Kong, consumption by urban/rural, % of total market value ($m), 2004–08 42 Table 23: Skincare, Hong Kong, consumption by status, value ($m), 2004–08 44 Table 24: Skincare, Hong Kong, consumption by status, % of total market value ($m), 2004–08 44 Table 25: Body care, Hong Kong, consumption by age group, value ($m), 2004?08 46 Table 26: Body care, Hong Kong, consumption by age group, % of total market value ($m), 2004?08 46 Table 27: Body care, Hong Kong, consumption by gender, value ($m), 2004–08 48 Table 28: Body care, Hong Kong, consumption by gender, % of total market value ($m), 2004–08 48 Table 29: Body care, Hong Kong, consumption by income, value ($m), 2004–08 50 Table 30: Body care, Hong Kong, consumption by income, % of total market value ($m), 2004–08 50 Table 31: Body care, Hong Kong, consumption by urban/rural, value ($m), 2004–08 51 Table 32: Body care, Hong Kong, consumption by urban/rural, % of total market value ($m), 2004–08 51 Table 33: Body care, Hong Kong, consumption by status, value ($m), 2004–08 53 Table 34: Body care, Hong Kong, consumption by status, % of total market value ($m), 2004–08 53 Table 35: Depilatories, Hong Kong, consumption by age group, value ($m), 2004?08 55 Table 36: Depilatories, Hong Kong, consumption by age group, % of total market value ($m), 2004?08 55 Table 37: Depilatories, Hong Kong, consumption by gender, value ($m), 2004–08 56 Table 38: Depilatories, Hong Kong, consumption by gender, % of total market value ($m), 2004–08 56 Table 39: Depilatories, Hong Kong, consumption by income, value ($m), 2004–08 58 Table 40: Depilatories, Hong Kong, consumption by income, % of total market value ($m), 2004–08 58 Table 41: Depilatories, Hong Kong, consumption by urban/rural, value ($m), 2004–08 59 Table 42: Depilatories, Hong Kong, consumption by urban/rural, % of total market value ($m), 2004–08 59 Table 43: Depilatories, Hong Kong, consumption by status, value ($m), 2004–08 61 Table 44: Depilatories, Hong Kong, consumption by status, % of total market value ($m), 2004–08 61 Table 45: Facial care, Hong Kong, consumption by age group, value ($m), 2004?08 63 Table 46: Facial care, Hong Kong, consumption by age group, % of total market value ($m), 2004?08 63 Table 47: Facial care, Hong Kong, consumption by gender, value ($m), 2004–08 65 Table 48: Facial care, Hong Kong, consumption by gender, % of total market value ($m), 2004–08 65 Table 49: Facial care, Hong Kong, consumption by income, value ($m), 2004–08 67 Table 50: Facial care, Hong Kong, consumption by income, % of total market value ($m), 2004–08 67 Table 51: Facial care, Hong Kong, consumption by urban/rural, value ($m), 2004–08 68 Table 52: Facial care, Hong Kong, consumption by urban/rural, % of total market value ($m), 2004–08 68 Table 53: Facial care, Hong Kong, consumption by status, value ($m), 2004–08 70 Table 54: Facial care, Hong Kong, consumption by status, % of total market value ($m), 2004–08 70 Table 55: Hand care, Hong Kong, consumption by age group, value ($m), 2004?08 72 Table 56: Hand care, Hong Kong, consumption by age group, % of total market value ($m), 2004?08 72 Table 57: Hand care, Hong Kong, consumption by gender, value ($m), 2004–08 74 Table 58: Hand care, Hong Kong, consumption by gender, % of total market value ($m), 2004–08 74 Table 59: Hand care, Hong Kong, consumption by income, value ($m), 2004–08 76 Table 60: Hand care, Hong Kong, consumption by income, % of total market value ($m), 2004–08 76 Table 61: Hand care, Hong Kong, consumption by urban/rural, value ($m), 2004–08 77 Table 62: Hand care, Hong Kong, consumption by urban/rural, % of total market value ($m), 2004–08 77 Table 63: Hand care, Hong Kong, consumption by status, value ($m), 2004–08 79 Table 64: Hand care, Hong Kong, consumption by status, % of total market value ($m), 2004–08 79 Table 65: Suncare, Hong Kong, consumption by age group, value ($m), 2004?08 81 Table 66: Suncare, Hong Kong, consumption by age group, % of total market value ($m), 2004?08 81 Table 67: Suncare, Hong Kong, consumption by gender, value ($m), 2004–08 83 Table 68: Suncare, Hong Kong, consumption by gender, % of total market value ($m), 2004–08 83 Table 69: Suncare, Hong Kong, consumption by income, value ($m), 2004–08 85 Table 70: Suncare, Hong Kong, consumption by income, % of total market value ($m), 2004–08 85 Table 71: Suncare, Hong Kong, consumption by urban/rural, value ($m), 2004–08 86 Table 72: Suncare, Hong Kong, consumption by urban/rural, % of total market value ($m), 2004–08 86 Table 73: Suncare, Hong Kong, consumption by status, value ($m), 2004–08 88 Table 74: Suncare, Hong Kong, consumption by status, % of total market value ($m), 2004–08 88 Table 75: Make-up remover, Hong Kong, consumption by age group, value ($m), 2004?08 90 Table 76: Make-up remover, Hong Kong, consumption by age group, % of total market value ($m), 2004?08 90 Table 77: Make-up remover, Hong Kong, consumption by gender, value ($m), 2004–08 91 Table 78: Make-up remover, Hong Kong, consumption by gender, % of total market value ($m), 2004–08 91 Table 79: Make-up remover, Hong Kong, consumption by income, value ($m), 2004–08 93 Table 80: Make-up remover, Hong Kong, consumption by income, % of total market value ($m), 2004–08 93 Table 81: Make-up remover, Hong Kong, consumption by urban/rural, value ($m), 2004–08 94 Table 82: Make-up remover, Hong Kong, consumption by urban/rural, % of total market value ($m), 2004–08 94 Table 83: Make-up remover, Hong Kong, consumption by status, value ($m), 2004–08 96 Table 84: Make-up remover, Hong Kong, consumption by status, % of total market value ($m), 2004–08 96 [Inhaltsverzeichnis ausblenden] |
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