Skincare in Hungary to 2014

Introduction

This databook provides key data and information on the skincare market in Hungary. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on six categories: facial care, body care, hand care, suncare, make-up remover and depilatories

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data

*Category level company and brand share as well as distribution share information for 2008 and 2009

*Review of the top two companies within the skincare market, including company overview, key facts and business description

Highlights

The market for skincare in Hungary increased at a compound annual growth rate of 7.3% between 2004 and 2009.

The facial care category led the skincare market in Hungary, accounting for a share of 51.6%.

Leading players in Hungarian skincare market include L'Oreal S.A., Beiersdorf AG and Johnson & Johnson.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the skincare market in Hungary

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: skincare 2
Summary category level: body care 3
Summary category level: depilatories 4
Summary category level: hand care 5
Summary category level: facial care 6
Summary category level: make-up remover 7
Summary category level: suncare 8
Chapter 2 Introduction 9
What is this report about? 9
How to use this report 9
Market definition 10
Chapter 3 Market Overview 27
Value analysis (Hungarian Forint), 2004?09 27
Value analysis (Hungarian Forint), 2009?14 28
Value analysis (US dollars), 2004?09 30
Value analysis (US dollars), 2009?14 31
Volume analysis, 2004?09 33
Volume analysis, 2009?14 34
Company and brand share analysis 36
Distribution analysis 43
Expenditure and consumption per capita 45
Chapter 4 Leading Company Profiles 49
L'Oreal S.A. 49
Beiersdorf AG 51
Chapter 5 Category Analysis: Body Care 53
Value analysis (Hungarian Forint), 2004?09 53
Value analysis (Hungarian Forint), 2009?14 54
Value analysis (US dollars), 2004?09 56
Value analysis (US dollars), 2009?14 56
Volume analysis, 2004?09 58
Volume analysis, 2009?14 59
Company and brand share analysis 61
Distribution analysis 66
Expenditure and consumption per capita 68
Chapter 6 Category Analysis: Depilatories 71
Value analysis (Hungarian Forint), 2004?09 71
Value analysis (Hungarian Forint), 2009?14 72
Value analysis (US dollars), 2004?09 73
Value analysis (US dollars), 2009?14 73
Volume analysis, 2004?09 74
Volume analysis, 2009?14 75
Company and brand share analysis 76
Distribution analysis 79
Expenditure and consumption per capita 81
Chapter 7 Category Analysis: Hand Care 84
Value analysis (Hungarian Forint), 2004?09 84
Value analysis (Hungarian Forint), 2009?14 85
Value analysis (US dollars), 2004?09 87
Value analysis (US dollars), 2009?14 87
Volume analysis, 2004?09 89
Volume analysis, 2009?14 90
Company and brand share analysis 92
Distribution analysis 97
Expenditure and consumption per capita 99
Chapter 8 Category Analysis: Facial Care 102
Value analysis (Hungarian Forint), 2004?09 102
Value analysis (Hungarian Forint), 2009?14 103
Value analysis (US dollars), 2004?09 105
Value analysis (US dollars), 2009?14 106
Volume analysis, 2004?09 108
Volume analysis, 2009?14 109
Company and brand share analysis 112
Distribution analysis 117
Expenditure and consumption per capita 119
Chapter 9 Category Analysis: Make-Up Remover 125
Value analysis (Hungarian Forint), 2004?09 125
Value analysis (Hungarian Forint), 2009?14 126
Value analysis (US dollars), 2004?09 128
Value analysis (US dollars), 2009?14 128
Volume analysis, 2004?09 130
Volume analysis, 2009?14 131
Company and brand share analysis 133
Distribution analysis 136
Expenditure and consumption per capita 138
Chapter 10 Category Analysis: Suncare 141
Value analysis (Hungarian Forint), 2004?09 141
Value analysis (Hungarian Forint), 2009?14 142
Value analysis (US dollars), 2004?09 144
Value analysis (US dollars), 2009?14 144
Volume analysis, 2004?09 146
Volume analysis, 2009?14 147
Company and brand share analysis 149
Distribution analysis 154
Expenditure and consumption per capita 156
Chapter 11 Country Comparison 159
Value 159
Volume 163
Market share 167
Chapter 12 New Product Development 168
Product launches over time 168
Recent product launches 170
Chapter 13 Macroeconomic Profile 171
Macroeconomic Indicators 171
Chapter 14 Research Methodology 176
Methodology overview 176
Secondary research 177
Market modeling 178
Creating an initial data model 178
Revising the initial data model 178
Creating a final estimate 179
Creating demographic value splits 179
Primary research 179
Data finalization 180
Ongoing research 180
Chapter 15 Appendix 181
Future readings 181
How to contact experts in your industry 181
Disclaimer 181

LIST OF FIGURES
Figure 1: Skincare, Hungary, value by category (HUFm), 2004?14 29
Figure 2: Skincare, Hungary, category growth comparison, by value, 2004?14 32
Figure 3: Skincare, Hungary, volume by category (units, million), 2004?14 35
Figure 4: Skincare, Hungary, category growth comparison, by volume, 2004?14 35
Figure 5: Skincare, Hungary, company share by value (%), 2008?09 40
Figure 6: Skincare, Hungary, distribution channels by value (%), 2008?09 44
Figure 7: Body care, Hungary, value by segment (HUFm), 2004?14 55
Figure 8: Body care, Hungary, category growth comparison, by value, 2004?14 57
Figure 9: Body care, Hungary, volume by segment (units, million), 2004?14 60
Figure 10: Body care, Hungary, category growth comparison, by volume, 2004?14 60
Figure 11: Body care, Hungary, company share by value (%), 2008?09 63
Figure 12: Body care, Hungary, distribution channels by value (%), 2008?09 67
Figure 13: Depilatories, Hungary, value (HUFm), 2004?14 72
Figure 14: Depilatories, Hungary, volume (units, million), 2004?14 75
Figure 15: Depilatories, Hungary, company share by value (%), 2008?09 77
Figure 16: Depilatories, Hungary, distribution channels by value (%), 2008?09 80
Figure 17: Hand care, Hungary, value by segment (HUFm), 2004?14 86
Figure 18: Hand care, Hungary, category growth comparison, by value, 2004?14 88
Figure 19: Hand care, Hungary, volume by segment (units, million), 2004?14 91
Figure 20: Hand care, Hungary, category growth comparison, by volume, 2004?14 91
Figure 21: Hand care, Hungary, company share by value (%), 2008?09 94
Figure 22: Hand care, Hungary, distribution channels by value (%), 2008?09 98
Figure 23: Facial care, Hungary, value by segment (HUFm), 2004?14 104
Figure 24: Facial care, Hungary, category growth comparison, by value, 2004?14 107
Figure 25: Facial care, Hungary, volume by segment (units, million), 2004?14 110
Figure 26: Facial care, Hungary, category growth comparison, by volume, 2004?14 111
Figure 27: Facial care, Hungary, company share by value (%), 2008?09 114
Figure 28: Facial care, Hungary, distribution channels by value (%), 2008?09 118
Figure 29: Make-up remover, Hungary, value by segment (HUFm), 2004?14 127
Figure 30: Make-up remover, Hungary, category growth comparison, by value, 2004?14 129
Figure 31: Make-up remover, Hungary, volume by segment (units, million), 2004?14 132
Figure 32: Make-up remover, Hungary, category growth comparison, by volume, 2004?14 132
Figure 33: Make-up remover, Hungary, company share by value (%), 2008?09 134
Figure 34: Make-up remover, Hungary, distribution channels by value (%), 2008?09 137
Figure 35: Suncare, Hungary, value by segment (HUFm), 2004?14 143
Figure 36: Suncare, Hungary, category growth comparison, by value, 2004?14 145
Figure 37: Suncare, Hungary, volume by segment (units, million), 2004?14 148
Figure 38: Suncare, Hungary, category growth comparison, by volume, 2004?14 148
Figure 39: Suncare, Hungary, company share by value (%), 2008?09 151
Figure 40: Suncare, Hungary, distribution channels by value (%), 2008?09 155
Figure 41: Global skincare market split (value terms, 2009), top five countries 160
Figure 42: Global skincare market value, 2004–09, top five countries 162
Figure 43: Global skincare market split (volume terms, 2009), top five countries 164
Figure 44: Global skincare market volume, 2004–09, top five countries 166
Figure 45: Annual data review process 177

LIST OF TABLES
Table 1: Skincare category definitions 11
Table 2: Skincare distribution channels 13
Table 3: Skincare, Hungary, value by category (HUFm), 2004?09 27
Table 4: Skincare, Hungary, value forecast by category (HUFm), 2009?14 28
Table 5: Skincare, Hungary, value by category ($m), 2004?09 30
Table 6: Skincare, Hungary, value forecast by category ($m), 2009?14 31
Table 7: Skincare, Hungary, volume by category (units, million), 2004?09 33
Table 8: Skincare, Hungary, volume forecast by category (units, million), 2009?14 34
Table 9: Skincare, Hungary, brand share by value (%), 2008?09 36
Table 10: Skincare, Hungary, value by brand (HUFm), 2008?09 38
Table 11: Skincare, Hungary, company share by value (%), 2008?09 41
Table 12: Skincare, Hungary, value by company (HUFm), 2008?09 42
Table 13: Skincare, Hungary, distribution channels by value (%), 2008?09 43
Table 14: Skincare, Hungary, value by distribution channel (HUFm), 2008?09 43
Table 15: Skincare, Hungary, expenditure per capita (HUF), 2004?09 45
Table 16: Skincare, Hungary, forecast expenditure per capita (HUF), 2009?14 46
Table 17: Skincare, Hungary, expenditure per capita ($), 2004?09 46
Table 18: Skincare, Hungary, forecast expenditure per capita ($), 2009?14 47
Table 19: Skincare, Hungary, consumption per capita (units), 2004?09 47
Table 20: Skincare, Hungary, forecast consumption per capita (units), 2009?14 48
Table 21: L'Oreal S.A. key facts 49
Table 22: Beiersdorf AG key facts 51
Table 23: Body care, Hungary, value by segment (HUFm), 2004?09 53
Table 24: Body care, Hungary, value forecast by segment (HUFm), 2009?14 54
Table 25: Body care, Hungary, value by segment ($m), 2004?09 56
Table 26: Body care, Hungary, value forecast by segment ($m), 2009?14 56
Table 27: Body care, Hungary, volume by segment (units, million), 2004?09 58
Table 28: Body care, Hungary, volume forecast by segment (units, million), 2009?14 59
Table 29: Body care, Hungary, brand share by value (%), 2008?09 61
Table 30: Body care, Hungary, value by brand (HUFm), 2008?09 62
Table 31: Body care, Hungary, company share by value (%), 2008?09 64
Table 32: Body care, Hungary, value by company (HUFm), 2008?09 65
Table 33: Body care, Hungary, distribution channels by value (%), 2008?09 66
Table 34: Body care, Hungary, value by distribution channel (HUFm), 2008?09 66
Table 35: Body care, Hungary, expenditure per capita (HUF), 2004?09 68
Table 36: Body care, Hungary, forecast expenditure per capita (HUF), 2009?14 68
Table 37: Body care, Hungary, expenditure per capita ($), 2004?09 69
Table 38: Body care, Hungary, forecast expenditure per capita ($), 2009?14 69
Table 39: Body care, Hungary, consumption per capita (units), 2004?09 70
Table 40: Body care, Hungary, forecast consumption per capita (units), 2009?14 70
Table 41: Depilatories, Hungary, value (HUFm), 2004?09 71
Table 42: Depilatories, Hungary, value forecast (HUFm), 2009?14 72
Table 43: Depilatories, Hungary, value ($m), 2004?09 73
Table 44: Depilatories, Hungary, value forecast ($m), 2009?14 73
Table 45: Depilatories, Hungary, volume (units, million), 2004?09 74
Table 46: Depilatories, Hungary, volume forecast (units, million), 2009?14 75
Table 47: Depilatories, Hungary, brand share by value (%), 2008?09 76
Table 48: Depilatories, Hungary, value by brand (HUFm), 2008?09 76
Table 49: Depilatories, Hungary, company share by value (%), 2008?09 78
Table 50: Depilatories, Hungary, value by company (HUFm), 2008?09 78
Table 51: Depilatories, Hungary, distribution channels by value (%), 2008?09 79
Table 52: Depilatories, Hungary, value by distribution channel (HUFm), 2008?09 79
Table 53: Depilatories, Hungary, expenditure per capita (HUF), 2004?09 81
Table 54: Depilatories, Hungary, forecast expenditure per capita (HUF), 2009?14 81
Table 55: Depilatories, Hungary, expenditure per capita ($), 2004?09 82
Table 56: Depilatories, Hungary, forecast expenditure per capita ($), 2009?14 82
Table 57: Depilatories, Hungary, consumption per capita (units), 2004?09 83
Table 58: Depilatories, Hungary, forecast consumption per capita (units), 2009?14 83
Table 59: Hand care, Hungary, value by segment (HUFm), 2004?09 84
Table 60: Hand care, Hungary, value forecast by segment (HUFm), 2009?14 85
Table 61: Hand care, Hungary, value by segment ($m), 2004?09 87
Table 62: Hand care, Hungary, value forecast by segment ($m), 2009?14 87
Table 63: Hand care, Hungary, volume by segment (units, million), 2004?09 89
Table 64: Hand care, Hungary, volume forecast by segment (units, million), 2009?14 90
Table 65: Hand care, Hungary, brand share by value (%), 2008?09 92
Table 66: Hand care, Hungary, value by brand (HUFm), 2008?09 93
Table 67: Hand care, Hungary, company share by value (%), 2008?09 95
Table 68: Hand care, Hungary, value by company (HUFm), 2008?09 96
Table 69: Hand care, Hungary, distribution channels by value (%), 2008?09 97
Table 70: Hand care, Hungary, value by distribution channel (HUFm), 2008?09 97
Table 71: Hand care, Hungary, expenditure per capita (HUF), 2004?09 99
Table 72: Hand care, Hungary, forecast expenditure per capita (HUF), 2009?14 99
Table 73: Hand care, Hungary, expenditure per capita ($), 2004?09 100
Table 74: Hand care, Hungary, forecast expenditure per capita ($), 2009?14 100
Table 75: Hand care, Hungary, consumption per capita (units), 2004?09 101
Table 76: Hand care, Hungary, forecast consumption per capita (units), 2009?14 101
Table 77: Facial care, Hungary, value by segment (HUFm), 2004?09 102
Table 78: Facial care, Hungary, value forecast by segment (HUFm), 2009?14 103
Table 79: Facial care, Hungary, value by segment ($m), 2004?09 105
Table 80: Facial care, Hungary, value forecast by segment ($m), 2009?14 106
Table 81: Facial care, Hungary, volume by segment (units, million), 2004?09 108
Table 82: Facial care, Hungary, volume forecast by segment (units, million), 2009?14 109
Table 83: Facial care, Hungary, brand share by value (%), 2008?09 112
Table 84: Facial care, Hungary, value by brand (HUFm), 2008?09 113
Table 85: Facial care, Hungary, company share by value (%), 2008?09 115
Table 86: Facial care, Hungary, value by company (HUFm), 2008?09 116
Table 87: Facial care, Hungary, distribution channels by value (%), 2008?09 117
Table 88: Facial care, Hungary, value by distribution channel (HUFm), 2008?09 117
Table 89: Facial care, Hungary, expenditure per capita (HUF), 2004?09 119
Table 90: Facial care, Hungary, forecast expenditure per capita (HUF), 2009?14 120
Table 91: Facial care, Hungary, expenditure per capita ($), 2004?09 121
Table 92: Facial care, Hungary, forecast expenditure per capita ($), 2009?14 122
Table 93: Facial care, Hungary, consumption per capita (units), 2004?09 123
Table 94: Facial care, Hungary, forecast consumption per capita (units), 2009?14 124
Table 95: Make-up remover, Hungary, value by segment (HUFm), 2004?09 125
Table 96: Make-up remover, Hungary, value forecast by segment (HUFm), 2009?14 126
Table 97: Make-up remover, Hungary, value by segment ($m), 2004?09 128
Table 98: Make-up remover, Hungary, value forecast by segment ($m), 2009?14 128
Table 99: Make-up remover, Hungary, volume by segment (units, million), 2004?09 130
Table 100: Make-up remover, Hungary, volume forecast by segment (units, million), 2009?14 131
Table 101: Make-up remover, Hungary, brand share by value (%), 2008?09 133
Table 102: Make-up remover, Hungary, value by brand (HUFm), 2008?09 133
Table 103: Make-up remover, Hungary, company share by value (%), 2008?09 135
Table 104: Make-up remover, Hungary, value by company (HUFm), 2008?09 135
Table 105: Make-up remover, Hungary, distribution channels by value (%), 2008?09 136
Table 106: Make-up remover, Hungary, value by distribution channel (HUFm), 2008?09 136
Table 107: Make-up remover, Hungary, expenditure per capita (HUF), 2004?09 138
Table 108: Make-up remover, Hungary, forecast expenditure per capita (HUF), 2009?14 138
Table 109: Make-up remover, Hungary, expenditure per capita ($), 2004?09 139
Table 110: Make-up remover, Hungary, forecast expenditure per capita ($), 2009?14 139
Table 111: Make-up remover, Hungary, consumption per capita (units), 2004?09 140
Table 112: Make-up remover, Hungary, forecast consumption per capita (units), 2009?14 140
Table 113: Suncare, Hungary, value by segment (HUFm), 2004?09 141
Table 114: Suncare, Hungary, value forecast by segment (HUFm), 2009?14 142
Table 115: Suncare, Hungary, value by segment ($m), 2004?09 144
Table 116: Suncare, Hungary, value forecast by segment ($m), 2009?14 144
Table 117: Suncare, Hungary, volume by segment (units, million), 2004?09 146
Table 118: Suncare, Hungary, volume forecast by segment (units, million), 2009?14 147
Table 119: Suncare, Hungary, brand share by value (%), 2008?09 149
Table 120: Suncare, Hungary, value by brand (HUFm), 2008?09 150
Table 121: Suncare, Hungary, company share by value (%), 2008?09 152
Table 122: Suncare, Hungary, value by company (HUFm), 2008?09 153
Table 123: Suncare, Hungary, distribution channels by value (%), 2008?09 154
Table 124: Suncare, Hungary, value by distribution channel (HUFm), 2008?09 154
Table 125: Suncare, Hungary, expenditure per capita (HUF), 2004?09 156
Table 126: Suncare, Hungary, forecast expenditure per capita (HUF), 2009?14 156
Table 127: Suncare, Hungary, expenditure per capita ($), 2004?09 157
Table 128: Suncare, Hungary, forecast expenditure per capita ($), 2009?14 157
Table 129: Suncare, Hungary, consumption per capita (units), 2004?09 158
Table 130: Suncare, Hungary, forecast consumption per capita (units), 2009?14 158
Table 131: Global skincare market value, 2009 159
Table 132: Global skincare market split (value terms ($m), 2009), top five countries 162
Table 133: Global skincare market volume, 2009 163
Table 134: Global skincare market split (volume terms, 2009), top five countries 166
Table 135: Leading players, top five countries 167
Table 136: Hungary skincare new product launches reports, by company (top five companies), 2009 168
Table 137: Hungary skincare new product launches SKUs, by company (top five companies), 2009 168
Table 138: Hungary skincare new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 169
Table 139: Hungary skincare new product launches (reports), by ingredients (top 10 ingredients), 2009 169
Table 140: Hungary skincare new product launches (reports), by package tags or claims (top 10 claims), 2009 170
Table 141: Hungary skincare new product launches - recent five launches (2009) 170
Table 142: Hungary population, by age group, 2004?09 (millions) 171
Table 143: Hungary population forecast, by age group, 2009?14 (millions) 172
Table 144: Hungary population, by gender, 2004?09 (millions) 172
Table 145: Hungary population forecast, by gender, 2009?14 (millions) 173
Table 146: Hungary nominal GDP, 2004?09 (HUFbn, nominal prices) 173
Table 147: Hungary nominal GDP forecast, 2009?14 (HUFbn, nominal prices) 173
Table 148: Hungary real GDP, 2004?09 (HUFbn, 2000 prices) 174
Table 149: Hungary real GDP forecast, 2009?14 (HUFbn, 2000 prices) 174
Table 150: Hungary real GDP, 2004?09 ($bn, 2000 prices) 174
Table 151: Hungary real GDP forecast, 2009?14 ($bn, 2000 prices) 175
Table 152: Hungary consumer price index, 2004?09 (2000=100) 175
Table 153: Hungary consumer price index, 2009?14 (2000=100) 175



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