Skincare in Italy to 2014

Introduction

This databook provides key data and information on the skincare market in Italy. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on six categories: facial care, body care, hand care, suncare, make-up remover and depilatories

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data

*Category level company and brand share as well as distribution share information for 2008 and 2009

*Review of the top two companies within the skincare market, including company overview, key facts and business description

Highlights

The market for skincare in Italy increased at a compound annual growth rate of 2.4% between 2004 and 2009.

The facial care category led the skincare market in Italy, accounting for a share of 51.5%.

Leading players in Italian skincare market include L'Oreal S.A., Beiersdorf AG and Estée Lauder Companies Inc., The.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the skincare market in Italy

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights

[Studien Infos ausblenden]

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: skincare 2
Summary category level: body care 3
Summary category level: depilatories 4
Summary category level: hand care 5
Summary category level: facial care 6
Summary category level: make-up remover 7
Summary category level: suncare 8
Chapter 2 Introduction 9
What is this report about? 9
How to use this report 9
Market definition 10
Chapter 3 Market Overview 27
Value analysis (Euro), 2004?09 27
Value analysis (Euro), 2009?14 28
Value analysis (US dollars), 2004?09 30
Value analysis (US dollars), 2009?14 31
Volume analysis, 2004?09 33
Volume analysis, 2009?14 34
Company and brand share analysis 36
Distribution analysis 43
Expenditure and consumption per capita 45
Chapter 4 Leading Company Profiles 49
L'Oreal S.A. 49
Beiersdorf AG 51
Chapter 5 Category Analysis: Body Care 53
Value analysis (Euro), 2004?09 53
Value analysis (Euro), 2009?14 54
Value analysis (US dollars), 2004?09 56
Value analysis (US dollars), 2009?14 56
Volume analysis, 2004?09 58
Volume analysis, 2009?14 59
Company and brand share analysis 61
Distribution analysis 66
Expenditure and consumption per capita 68
Chapter 6 Category Analysis: Depilatories 71
Value analysis (Euro), 2004?09 71
Value analysis (Euro), 2009?14 72
Value analysis (US dollars), 2004?09 73
Value analysis (US dollars), 2009?14 73
Volume analysis, 2004?09 74
Volume analysis, 2009?14 75
Company and brand share analysis 76
Distribution analysis 79
Expenditure and consumption per capita 81
Chapter 7 Category Analysis: Hand Care 84
Value analysis (Euro), 2004?09 84
Value analysis (Euro), 2009?14 85
Value analysis (US dollars), 2004?09 87
Value analysis (US dollars), 2009?14 87
Volume analysis, 2004?09 89
Volume analysis, 2009?14 90
Company and brand share analysis 92
Distribution analysis 96
Expenditure and consumption per capita 98
Chapter 8 Category Analysis: Facial Care 101
Value analysis (Euro), 2004?09 101
Value analysis (Euro), 2009?14 102
Value analysis (US dollars), 2004?09 104
Value analysis (US dollars), 2009?14 105
Volume analysis, 2004?09 107
Volume analysis, 2009?14 108
Company and brand share analysis 110
Distribution analysis 115
Expenditure and consumption per capita 117
Chapter 9 Category Analysis: Make-Up Remover 123
Value analysis (Euro), 2004?09 123
Value analysis (Euro), 2009?14 124
Value analysis (US dollars), 2004?09 126
Value analysis (US dollars), 2009?14 126
Volume analysis, 2004?09 128
Volume analysis, 2009?14 129
Company and brand share analysis 131
Distribution analysis 135
Expenditure and consumption per capita 137
Chapter 10 Category Analysis: Suncare 140
Value analysis (Euro), 2004?09 140
Value analysis (Euro), 2009?14 141
Value analysis (US dollars), 2004?09 143
Value analysis (US dollars), 2009?14 143
Volume analysis, 2004?09 145
Volume analysis, 2009?14 146
Company and brand share analysis 148
Distribution analysis 152
Expenditure and consumption per capita 154
Chapter 11 Country Comparison 157
Value 157
Volume 161
Market share 165
Chapter 12 New Product Development 166
Product launches over time 166
Recent product launches 168
Chapter 13 Macroeconomic Profile 169
Macroeconomic Indicators 169
Chapter 14 Research Methodology 174
Methodology overview 174
Secondary research 175
Market modeling 176
Creating an initial data model 176
Revising the initial data model 176
Creating a final estimate 177
Creating demographic value splits 177
Primary research 177
Data finalization 178
Ongoing research 178
Chapter 15 Appendix 179
Future readings 179
How to contact experts in your industry 179
Disclaimer 179

LIST OF FIGURES
Figure 1: Skincare, Italy, value by category (€m), 2004?14 29
Figure 2: Skincare, Italy, category growth comparison, by value, 2004?14 32
Figure 3: Skincare, Italy, volume by category (units, million), 2004?14 35
Figure 4: Skincare, Italy, category growth comparison, by volume, 2004?14 35
Figure 5: Skincare, Italy, company share by value (%), 2008?09 40
Figure 6: Skincare, Italy, distribution channels by value (%), 2008?09 44
Figure 7: Body care, Italy, value by segment (€m), 2004?14 55
Figure 8: Body care, Italy, category growth comparison, by value, 2004?14 57
Figure 9: Body care, Italy, volume by segment (units, million), 2004?14 60
Figure 10: Body care, Italy, category growth comparison, by volume, 2004?14 60
Figure 11: Body care, Italy, company share by value (%), 2008?09 63
Figure 12: Body care, Italy, distribution channels by value (%), 2008?09 67
Figure 13: Depilatories, Italy, value (€m), 2004?14 72
Figure 14: Depilatories, Italy, volume (units, million), 2004?14 75
Figure 15: Depilatories, Italy, company share by value (%), 2008?09 77
Figure 16: Depilatories, Italy, distribution channels by value (%), 2008?09 80
Figure 17: Hand care, Italy, value by segment (€m), 2004?14 86
Figure 18: Hand care, Italy, category growth comparison, by value, 2004?14 88
Figure 19: Hand care, Italy, volume by segment (units, million), 2004?14 91
Figure 20: Hand care, Italy, category growth comparison, by volume, 2004?14 91
Figure 21: Hand care, Italy, company share by value (%), 2008?09 94
Figure 22: Hand care, Italy, distribution channels by value (%), 2008?09 97
Figure 23: Facial care, Italy, value by segment (€m), 2004?14 103
Figure 24: Facial care, Italy, category growth comparison, by value, 2004?14 106
Figure 25: Facial care, Italy, volume by segment (units, million), 2004?14 109
Figure 26: Facial care, Italy, category growth comparison, by volume, 2004?14 109
Figure 27: Facial care, Italy, company share by value (%), 2008?09 112
Figure 28: Facial care, Italy, distribution channels by value (%), 2008?09 116
Figure 29: Make-up remover, Italy, value by segment (€m), 2004?14 125
Figure 30: Make-up remover, Italy, category growth comparison, by value, 2004?14 127
Figure 31: Make-up remover, Italy, volume by segment (units, million), 2004?14 130
Figure 32: Make-up remover, Italy, category growth comparison, by volume, 2004?14 130
Figure 33: Make-up remover, Italy, company share by value (%), 2008?09 133
Figure 34: Make-up remover, Italy, distribution channels by value (%), 2008?09 136
Figure 35: Suncare, Italy, value by segment (€m), 2004?14 142
Figure 36: Suncare, Italy, category growth comparison, by value, 2004?14 144
Figure 37: Suncare, Italy, volume by segment (units, million), 2004?14 147
Figure 38: Suncare, Italy, category growth comparison, by volume, 2004?14 147
Figure 39: Suncare, Italy, company share by value (%), 2008?09 150
Figure 40: Suncare, Italy, distribution channels by value (%), 2008?09 153
Figure 41: Global skincare market split (value terms, 2009), top five countries 158
Figure 42: Global skincare market value, 2004–09, top five countries 160
Figure 43: Global skincare market split (volume terms, 2009), top five countries 162
Figure 44: Global skincare market volume, 2004–09, top five countries 164
Figure 45: Annual data review process 175

LIST OF TABLES
Table 1: Skincare category definitions 11
Table 2: Skincare distribution channels 13
Table 3: Skincare, Italy, value by category (€m), 2004?09 27
Table 4: Skincare, Italy, value forecast by category (€m), 2009?14 28
Table 5: Skincare, Italy, value by category ($m), 2004?09 30
Table 6: Skincare, Italy, value forecast by category ($m), 2009?14 31
Table 7: Skincare, Italy, volume by category (units, million), 2004?09 33
Table 8: Skincare, Italy, volume forecast by category (units, million), 2009?14 34
Table 9: Skincare, Italy, brand share by value (%), 2008?09 36
Table 10: Skincare, Italy, value by brand (€m), 2008?09 38
Table 11: Skincare, Italy, company share by value (%), 2008?09 41
Table 12: Skincare, Italy, value by company (€m), 2008?09 42
Table 13: Skincare, Italy, distribution channels by value (%), 2008?09 43
Table 14: Skincare, Italy, value by distribution channel (€m), 2008?09 43
Table 15: Skincare, Italy, expenditure per capita (€), 2004?09 45
Table 16: Skincare, Italy, forecast expenditure per capita (€), 2009?14 46
Table 17: Skincare, Italy, expenditure per capita ($), 2004?09 46
Table 18: Skincare, Italy, forecast expenditure per capita ($), 2009?14 47
Table 19: Skincare, Italy, consumption per capita (units), 2004?09 47
Table 20: Skincare, Italy, forecast consumption per capita (units), 2009?14 48
Table 21: L'Oreal S.A. key facts 49
Table 22: Beiersdorf AG key facts 51
Table 23: Body care, Italy, value by segment (€m), 2004?09 53
Table 24: Body care, Italy, value forecast by segment (€m), 2009?14 54
Table 25: Body care, Italy, value by segment ($m), 2004?09 56
Table 26: Body care, Italy, value forecast by segment ($m), 2009?14 56
Table 27: Body care, Italy, volume by segment (units, million), 2004?09 58
Table 28: Body care, Italy, volume forecast by segment (units, million), 2009?14 59
Table 29: Body care, Italy, brand share by value (%), 2008?09 61
Table 30: Body care, Italy, value by brand (€m), 2008?09 62
Table 31: Body care, Italy, company share by value (%), 2008?09 64
Table 32: Body care, Italy, value by company (€m), 2008?09 65
Table 33: Body care, Italy, distribution channels by value (%), 2008?09 66
Table 34: Body care, Italy, value by distribution channel (€m), 2008?09 66
Table 35: Body care, Italy, expenditure per capita (€), 2004?09 68
Table 36: Body care, Italy, forecast expenditure per capita (€), 2009?14 68
Table 37: Body care, Italy, expenditure per capita ($), 2004?09 69
Table 38: Body care, Italy, forecast expenditure per capita ($), 2009?14 69
Table 39: Body care, Italy, consumption per capita (units), 2004?09 70
Table 40: Body care, Italy, forecast consumption per capita (units), 2009?14 70
Table 41: Depilatories, Italy, value (€m), 2004?09 71
Table 42: Depilatories, Italy, value forecast (€m), 2009?14 72
Table 43: Depilatories, Italy, value ($m), 2004?09 73
Table 44: Depilatories, Italy, value forecast ($m), 2009?14 73
Table 45: Depilatories, Italy, volume (units, million), 2004?09 74
Table 46: Depilatories, Italy, volume forecast (units, million), 2009?14 75
Table 47: Depilatories, Italy, brand share by value (%), 2008?09 76
Table 48: Depilatories, Italy, value by brand (€m), 2008?09 76
Table 49: Depilatories, Italy, company share by value (%), 2008?09 78
Table 50: Depilatories, Italy, value by company (€m), 2008?09 78
Table 51: Depilatories, Italy, distribution channels by value (%), 2008?09 79
Table 52: Depilatories, Italy, value by distribution channel (€m), 2008?09 79
Table 53: Depilatories, Italy, expenditure per capita (€), 2004?09 81
Table 54: Depilatories, Italy, forecast expenditure per capita (€), 2009?14 81
Table 55: Depilatories, Italy, expenditure per capita ($), 2004?09 82
Table 56: Depilatories, Italy, forecast expenditure per capita ($), 2009?14 82
Table 57: Depilatories, Italy, consumption per capita (units), 2004?09 83
Table 58: Depilatories, Italy, forecast consumption per capita (units), 2009?14 83
Table 59: Hand care, Italy, value by segment (€m), 2004?09 84
Table 60: Hand care, Italy, value forecast by segment (€m), 2009?14 85
Table 61: Hand care, Italy, value by segment ($m), 2004?09 87
Table 62: Hand care, Italy, value forecast by segment ($m), 2009?14 87
Table 63: Hand care, Italy, volume by segment (units, million), 2004?09 89
Table 64: Hand care, Italy, volume forecast by segment (units, million), 2009?14 90
Table 65: Hand care, Italy, brand share by value (%), 2008?09 92
Table 66: Hand care, Italy, value by brand (€m), 2008?09 93
Table 67: Hand care, Italy, company share by value (%), 2008?09 95
Table 68: Hand care, Italy, value by company (€m), 2008?09 95
Table 69: Hand care, Italy, distribution channels by value (%), 2008?09 96
Table 70: Hand care, Italy, value by distribution channel (€m), 2008?09 96
Table 71: Hand care, Italy, expenditure per capita (€), 2004?09 98
Table 72: Hand care, Italy, forecast expenditure per capita (€), 2009?14 98
Table 73: Hand care, Italy, expenditure per capita ($), 2004?09 99
Table 74: Hand care, Italy, forecast expenditure per capita ($), 2009?14 99
Table 75: Hand care, Italy, consumption per capita (units), 2004?09 100
Table 76: Hand care, Italy, forecast consumption per capita (units), 2009?14 100
Table 77: Facial care, Italy, value by segment (€m), 2004?09 101
Table 78: Facial care, Italy, value forecast by segment (€m), 2009?14 102
Table 79: Facial care, Italy, value by segment ($m), 2004?09 104
Table 80: Facial care, Italy, value forecast by segment ($m), 2009?14 105
Table 81: Facial care, Italy, volume by segment (units, million), 2004?09 107
Table 82: Facial care, Italy, volume forecast by segment (units, million), 2009?14 108
Table 83: Facial care, Italy, brand share by value (%), 2008?09 110
Table 84: Facial care, Italy, value by brand (€m), 2008?09 111
Table 85: Facial care, Italy, company share by value (%), 2008?09 113
Table 86: Facial care, Italy, value by company (€m), 2008?09 114
Table 87: Facial care, Italy, distribution channels by value (%), 2008?09 115
Table 88: Facial care, Italy, value by distribution channel (€m), 2008?09 115
Table 89: Facial care, Italy, expenditure per capita (€), 2004?09 117
Table 90: Facial care, Italy, forecast expenditure per capita (€), 2009?14 118
Table 91: Facial care, Italy, expenditure per capita ($), 2004?09 119
Table 92: Facial care, Italy, forecast expenditure per capita ($), 2009?14 120
Table 93: Facial care, Italy, consumption per capita (units), 2004?09 121
Table 94: Facial care, Italy, forecast consumption per capita (units), 2009?14 122
Table 95: Make-up remover, Italy, value by segment (€m), 2004?09 123
Table 96: Make-up remover, Italy, value forecast by segment (€m), 2009?14 124
Table 97: Make-up remover, Italy, value by segment ($m), 2004?09 126
Table 98: Make-up remover, Italy, value forecast by segment ($m), 2009?14 126
Table 99: Make-up remover, Italy, volume by segment (units, million), 2004?09 128
Table 100: Make-up remover, Italy, volume forecast by segment (units, million), 2009?14 129
Table 101: Make-up remover, Italy, brand share by value (%), 2008?09 131
Table 102: Make-up remover, Italy, value by brand (€m), 2008?09 132
Table 103: Make-up remover, Italy, company share by value (%), 2008?09 134
Table 104: Make-up remover, Italy, value by company (€m), 2008?09 134
Table 105: Make-up remover, Italy, distribution channels by value (%), 2008?09 135
Table 106: Make-up remover, Italy, value by distribution channel (€m), 2008?09 135
Table 107: Make-up remover, Italy, expenditure per capita (€), 2004?09 137
Table 108: Make-up remover, Italy, forecast expenditure per capita (€), 2009?14 137
Table 109: Make-up remover, Italy, expenditure per capita ($), 2004?09 138
Table 110: Make-up remover, Italy, forecast expenditure per capita ($), 2009?14 138
Table 111: Make-up remover, Italy, consumption per capita (units), 2004?09 139
Table 112: Make-up remover, Italy, forecast consumption per capita (units), 2009?14 139
Table 113: Suncare, Italy, value by segment (€m), 2004?09 140
Table 114: Suncare, Italy, value forecast by segment (€m), 2009?14 141
Table 115: Suncare, Italy, value by segment ($m), 2004?09 143
Table 116: Suncare, Italy, value forecast by segment ($m), 2009?14 143
Table 117: Suncare, Italy, volume by segment (units, million), 2004?09 145
Table 118: Suncare, Italy, volume forecast by segment (units, million), 2009?14 146
Table 119: Suncare, Italy, brand share by value (%), 2008?09 148
Table 120: Suncare, Italy, value by brand (€m), 2008?09 149
Table 121: Suncare, Italy, company share by value (%), 2008?09 151
Table 122: Suncare, Italy, value by company (€m), 2008?09 151
Table 123: Suncare, Italy, distribution channels by value (%), 2008?09 152
Table 124: Suncare, Italy, value by distribution channel (€m), 2008?09 152
Table 125: Suncare, Italy, expenditure per capita (€), 2004?09 154
Table 126: Suncare, Italy, forecast expenditure per capita (€), 2009?14 154
Table 127: Suncare, Italy, expenditure per capita ($), 2004?09 155
Table 128: Suncare, Italy, forecast expenditure per capita ($), 2009?14 155
Table 129: Suncare, Italy, consumption per capita (units), 2004?09 156
Table 130: Suncare, Italy, forecast consumption per capita (units), 2009?14 156
Table 131: Global skincare market value, 2009 157
Table 132: Global skincare market split (value terms ($m), 2009), top five countries 160
Table 133: Global skincare market volume, 2009 161
Table 134: Global skincare market split (volume terms, 2009), top five countries 164
Table 135: Leading players, top five countries 165
Table 136: Italy skincare new product launches reports, by company (top five companies), 2009 166
Table 137: Italy skincare new product launches SKUs, by company (top five companies), 2009 166
Table 138: Italy skincare new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 167
Table 139: Italy skincare new product launches (reports), by ingredients (top 10 ingredients), 2009 167
Table 140: Italy skincare new product launches (reports), by package tags or claims (top 10 claims), 2009 168
Table 141: Italy skincare new product launches - recent five launches (2009) 168
Table 142: Italy population, by age group, 2004?09 (millions) 169
Table 143: Italy population forecast, by age group, 2009?14 (millions) 170
Table 144: Italy population, by gender, 2004?09 (millions) 170
Table 145: Italy population forecast, by gender, 2009?14 (millions) 171
Table 146: Italy nominal GDP, 2004?09 (€bn, nominal prices) 171
Table 147: Italy nominal GDP forecast, 2009?14 (€bn, nominal prices) 171
Table 148: Italy real GDP, 2004?09 (€bn, 2000 prices) 172
Table 149: Italy real GDP forecast, 2009?14 (€bn, 2000 prices) 172
Table 150: Italy real GDP, 2004?09 ($bn, 2000 prices) 172
Table 151: Italy real GDP forecast, 2009?14 ($bn, 2000 prices) 173
Table 152: Italy consumer price index, 2004?09 (2000=100) 173
Table 153: Italy consumer price index, 2009?14 (2000=100) 173


[Inhaltsverzeichnis ausblenden]