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Skincare in Italy - Market Forecast & Consumer Demographics
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Databook 120 seiten | |||||||||||
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Synopsis
Skincare in Italy – Market Forecast & Consumer Demographics is an information resource that quantifies the market and provides detailed insight into the consumption and usage demographics of .....
Synopsis Skincare in Italy – Market Forecast & Consumer Demographics is an information resource that quantifies the market and provides detailed insight into the consumption and usage demographics of the skincare industry in Italy. Introduction Provides market value and volume estimates from 2004 to 2009 and forecasts from 2010 to 2014. Includes analysis of consumption and usage demographics for Italian skincare products by splitting consumers by age, gender, income, region, status, urban/rural from 2004 to 2008. Also provides market share, brand share and distribution share of the market for 2008 and 2009. Scope • The skincare market consists of the sale of body care, depilatories, facial care, hand care, suncare and make-up remover. • Market overview & forecast – overall Italy skincare market value and volume data split by category • Market shares –company share, brand share and distribution share for the skincare market in Italy • Skincare consumption and usage demographics –analysis of Consumer Demographics in the Italian skincare market Highlights • Consumers in the 55+ age group used 30.3% of the total skincare products sold in Italy in 2008. • Urban consumers used 72.5% of the total skincare products sold in Italy in 2008. • Consumers in the 55+ age group used 31.5% of the total body care products sold in Italy in 2008. Reasons to purchase • Develop business strategies by understanding the quantitative trends within the skincare market in Italy • Design effective marketing and sales strategies by identifying consumption and usage demographics for Italian skincare products • Identify key players within the market to plan lucrative M&A, partnerships and agreements [Studien Infos ausblenden] |
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TABLE OF CONTENTS OVERVIEW 1 Catalyst 1 Summary 1 Chapter 1 INTRODUCTION 2 What is this report about? 2 Market definition 3 LIST OF FIGURES 9 LIST OF TABLES 11 Chapter 2 ITALIAN SKINCARE MARKET OVERVIEW & FORECAST 15 Value analysis (Euro), 2004?09 15 Value analysis (Euro), 2009?14 16 Value analysis (US dollars), 2004?09 18 Value analysis (US dollars), 2009?14 19 Volume analysis, 2004?09 21 Volume analysis, 2009?14 22 Chapter 3 ITALIAN SKINCARE MARKET SHARES 24 Company and brand share analysis 24 Distribution analysis 31 Chapter 4 ITALIAN SKINCARE MARKET – CONSUMPTION & USAGE DEMOGRAPHICS 33 Skincare–consumer graphics 33 Body care–consumer graphics 45 Depilatories–consumer graphics 57 Facial care–consumer graphics 68 Hand care–consumer graphics 80 Suncare–consumer graphics 92 Make-up remover–consumer graphics 104 Chapter 5 RESEARCH METHODOLOGY 115 Methodology overview 115 Secondary research 116 Market modeling 117 Creating an initial data model 117 Revising the initial data model 117 Creating a final estimate 118 Creating demographic value splits 118 Primary research 118 Data finalization 119 Ongoing research 119 Chapter 6 APPENDIX 120 Future readings 120 How to contact experts in your industry 120 Disclaimer 120 LIST OF FIGURES Figure 1: Skincare, Italy, value by category (€m), 2004?14 17 Figure 2: Skincare, Italy, category growth comparison, by value, 2004?14 20 Figure 3: Skincare, Italy, volume by category (units, million), 2004?14 23 Figure 4: Skincare, Italy, category growth comparison, by volume, 2004?14 23 Figure 5: Skincare, Italy, company share by value (%), 2008?09 28 Figure 6: Skincare, Italy, distribution channels by value (%), 2008?09 32 Figure 7: Skincare, Italy, consumption by age group, % of total market value ($m), 2008 33 Figure 8: Skincare, Italy, consumption by gender, % of total market value ($m), 2008 35 Figure 9: Skincare, Italy, consumption by income, % of total market value ($m), 2008 37 Figure 10: Skincare, Italy, consumption by urban/rural, % of total market value ($m), 2008 39 Figure 11: Skincare, Italy, consumption by status, % of total market value ($m), 2008 41 Figure 12: Skincare, Italy, consumption by region, % of total market value ($m), 2008 43 Figure 13: Body care, Italy, consumption by age group, % of total market value ($m), 2008 45 Figure 14: Body care, Italy, consumption by gender, % of total market value ($m), 2008 47 Figure 15: Body care, Italy, consumption by income, % of total market value ($m), 2008 49 Figure 16: Body care, Italy, consumption by urban/rural, % of total market value ($m), 2008 51 Figure 17: Body care, Italy, consumption by status, % of total market value ($m), 2008 53 Figure 18: Body care, Italy, consumption by region, % of total market value ($m), 2008 55 Figure 19: Depilatories, Italy, consumption by age group, % of total market value ($m), 2008 57 Figure 20: Depilatories, Italy, consumption by income, % of total market value ($m), 2008 60 Figure 21: Depilatories, Italy, consumption by urban/rural, % of total market value ($m), 2008 62 Figure 22: Depilatories, Italy, consumption by status, % of total market value ($m), 2008 64 Figure 23: Depilatories, Italy, consumption by region, % of total market value ($m), 2008 66 Figure 24: Facial care, Italy, consumption by age group, % of total market value ($m), 2008 68 Figure 25: Facial care, Italy, consumption by gender, % of total market value ($m), 2008 70 Figure 26: Facial care, Italy, consumption by income, % of total market value ($m), 2008 72 Figure 27: Facial care, Italy, consumption by urban/rural, % of total market value ($m), 2008 74 Figure 28: Facial care, Italy, consumption by status, % of total market value ($m), 2008 76 Figure 29: Facial care, Italy, consumption by region, % of total market value ($m), 2008 78 Figure 30: Hand care, Italy, consumption by age group, % of total market value ($m), 2008 80 Figure 31: Hand care, Italy, consumption by gender, % of total market value ($m), 2008 82 Figure 32: Hand care, Italy, consumption by income, % of total market value ($m), 2008 84 Figure 33: Hand care, Italy, consumption by urban/rural, % of total market value ($m), 2008 86 Figure 34: Hand care, Italy, consumption by status, % of total market value ($m), 2008 88 Figure 35: Hand care, Italy, consumption by region, % of total market value ($m), 2008 90 Figure 36: Suncare, Italy, consumption by age group, % of total market value ($m), 2008 92 Figure 37: Suncare, Italy, consumption by gender, % of total market value ($m), 2008 94 Figure 38: Suncare, Italy, consumption by income, % of total market value ($m), 2008 96 Figure 39: Suncare, Italy, consumption by urban/rural, % of total market value ($m), 2008 98 Figure 40: Suncare, Italy, consumption by status, % of total market value ($m), 2008 100 Figure 41: Suncare, Italy, consumption by region, % of total market value ($m), 2008 102 Figure 42: Make-up remover, Italy, consumption by age group, % of total market value ($m), 2008 104 Figure 43: Make-up remover, Italy, consumption by income, % of total market value ($m), 2008 107 Figure 44: Make-up remover, Italy, consumption by urban/rural, % of total market value ($m), 2008 109 Figure 45: Make-up remover, Italy, consumption by status, % of total market value ($m), 2008 111 Figure 46: Make-up remover, Italy, consumption by region, % of total market value ($m), 2008 113 Figure 47: Annual data review process 116 LIST OF TABLES Table 1: Skincare category definitions 4 Table 2: Skincare distribution channels 6 Table 3: Skincare, Italy, value by category (€m), 2004?09 15 Table 4: Skincare, Italy, value forecast by category (€m), 2009?14 16 Table 5: Skincare, Italy, value by category ($m), 2004?09 18 Table 6: Skincare, Italy, value forecast by category ($m), 2009?14 19 Table 7: Skincare, Italy, volume by category (units, million), 2004?09 21 Table 8: Skincare, Italy, volume forecast by category (units, million), 2009?14 22 Table 9: Skincare, Italy, brand share by value (%), 2008?09 24 Table 10: Skincare, Italy, value by brand (€m), 2008?09 26 Table 11: Skincare, Italy, company share by value (%), 2008?09 29 Table 12: Skincare, Italy, value by company (€m), 2008?09 30 Table 13: Skincare, Italy, distribution channels by value (%), 2008?09 31 Table 14: Skincare, Italy, value by distribution channel (€m), 2008?09 31 Table 15: Skincare, Italy, consumption by age group, value ($m), 2004?08 34 Table 16: Skincare, Italy, consumption by age group, % of total market value ($m), 2004?08 34 Table 17: Skincare, Italy, consumption by gender, value ($m), 2004–08 36 Table 18: Skincare, Italy, consumption by gender, % of total market value ($m), 2004–08 36 Table 19: Skincare, Italy, consumption by income, value ($m), 2004–08 38 Table 20: Skincare, Italy, consumption by income, % of total market value ($m), 2004–08 38 Table 21: Skincare, Italy, consumption by urban/rural, value ($m), 2004–08 40 Table 22: Skincare, Italy, consumption by urban/rural, % of total market value ($m), 2004–08 40 Table 23: Skincare, Italy, consumption by status, value ($m), 2004–08 42 Table 24: Skincare, Italy, consumption by status, % of total market value ($m), 2004–08 42 Table 25: Skincare, Italy, consumption by region, value ($m), 2004–08 44 Table 26: Skincare, Italy, consumption by region, % of total market value ($m), 2004–08 44 Table 27: Body care, Italy, consumption by age group, value ($m), 2004?08 46 Table 28: Body care, Italy, consumption by age group, % of total market value ($m), 2004?08 46 Table 29: Body care, Italy, consumption by gender, value ($m), 2004–08 48 Table 30: Body care, Italy, consumption by gender, % of total market value ($m), 2004–08 48 Table 31: Body care, Italy, consumption by income, value ($m), 2004–08 50 Table 32: Body care, Italy, consumption by income, % of total market value ($m), 2004–08 50 Table 33: Body care, Italy, consumption by urban/rural, value ($m), 2004–08 52 Table 34: Body care, Italy, consumption by urban/rural, % of total market value ($m), 2004–08 52 Table 35: Body care, Italy, consumption by status, value ($m), 2004–08 54 Table 36: Body care, Italy, consumption by status, % of total market value ($m), 2004–08 54 Table 37: Body care, Italy, consumption by region, value ($m), 2004–08 56 Table 38: Body care, Italy, consumption by region, % of total market value ($m), 2004–08 56 Table 39: Depilatories, Italy, consumption by age group, value ($m), 2004?08 58 Table 40: Depilatories, Italy, consumption by age group, % of total market value ($m), 2004?08 58 Table 41: Depilatories, Italy, consumption by gender, value ($m), 2004–08 59 Table 42: Depilatories, Italy, consumption by gender, % of total market value ($m), 2004–08 59 Table 43: Depilatories, Italy, consumption by income, value ($m), 2004–08 61 Table 44: Depilatories, Italy, consumption by income, % of total market value ($m), 2004–08 61 Table 45: Depilatories, Italy, consumption by urban/rural, value ($m), 2004–08 63 Table 46: Depilatories, Italy, consumption by urban/rural, % of total market value ($m), 2004–08 63 Table 47: Depilatories, Italy, consumption by status, value ($m), 2004–08 65 Table 48: Depilatories, Italy, consumption by status, % of total market value ($m), 2004–08 65 Table 49: Depilatories, Italy, consumption by region, value ($m), 2004–08 67 Table 50: Depilatories, Italy, consumption by region, % of total market value ($m), 2004–08 67 Table 51: Facial care, Italy, consumption by age group, value ($m), 2004?08 69 Table 52: Facial care, Italy, consumption by age group, % of total market value ($m), 2004?08 69 Table 53: Facial care, Italy, consumption by gender, value ($m), 2004–08 71 Table 54: Facial care, Italy, consumption by gender, % of total market value ($m), 2004–08 71 Table 55: Facial care, Italy, consumption by income, value ($m), 2004–08 73 Table 56: Facial care, Italy, consumption by income, % of total market value ($m), 2004–08 73 Table 57: Facial care, Italy, consumption by urban/rural, value ($m), 2004–08 75 Table 58: Facial care, Italy, consumption by urban/rural, % of total market value ($m), 2004–08 75 Table 59: Facial care, Italy, consumption by status, value ($m), 2004–08 77 Table 60: Facial care, Italy, consumption by status, % of total market value ($m), 2004–08 77 Table 61: Facial care, Italy, consumption by region, value ($m), 2004–08 79 Table 62: Facial care, Italy, consumption by region, % of total market value ($m), 2004–08 79 Table 63: Hand care, Italy, consumption by age group, value ($m), 2004?08 81 Table 64: Hand care, Italy, consumption by age group, % of total market value ($m), 2004?08 81 Table 65: Hand care, Italy, consumption by gender, value ($m), 2004–08 83 Table 66: Hand care, Italy, consumption by gender, % of total market value ($m), 2004–08 83 Table 67: Hand care, Italy, consumption by income, value ($m), 2004–08 85 Table 68: Hand care, Italy, consumption by income, % of total market value ($m), 2004–08 85 Table 69: Hand care, Italy, consumption by urban/rural, value ($m), 2004–08 87 Table 70: Hand care, Italy, consumption by urban/rural, % of total market value ($m), 2004–08 87 Table 71: Hand care, Italy, consumption by status, value ($m), 2004–08 89 Table 72: Hand care, Italy, consumption by status, % of total market value ($m), 2004–08 89 Table 73: Hand care, Italy, consumption by region, value ($m), 2004–08 91 Table 74: Hand care, Italy, consumption by region, % of total market value ($m), 2004–08 91 Table 75: Suncare, Italy, consumption by age group, value ($m), 2004?08 93 Table 76: Suncare, Italy, consumption by age group, % of total market value ($m), 2004?08 93 Table 77: Suncare, Italy, consumption by gender, value ($m), 2004–08 95 Table 78: Suncare, Italy, consumption by gender, % of total market value ($m), 2004–08 95 Table 79: Suncare, Italy, consumption by income, value ($m), 2004–08 97 Table 80: Suncare, Italy, consumption by income, % of total market value ($m), 2004–08 97 Table 81: Suncare, Italy, consumption by urban/rural, value ($m), 2004–08 99 Table 82: Suncare, Italy, consumption by urban/rural, % of total market value ($m), 2004–08 99 Table 83: Suncare, Italy, consumption by status, value ($m), 2004–08 101 Table 84: Suncare, Italy, consumption by status, % of total market value ($m), 2004–08 101 Table 85: Suncare, Italy, consumption by region, value ($m), 2004–08 103 Table 86: Suncare, Italy, consumption by region, % of total market value ($m), 2004–08 103 Table 87: Make-up remover, Italy, consumption by age group, value ($m), 2004?08 105 Table 88: Make-up remover, Italy, consumption by age group, % of total market value ($m), 2004?08 105 Table 89: Make-up remover, Italy, consumption by gender, value ($m), 2004–08 106 Table 90: Make-up remover, Italy, consumption by gender, % of total market value ($m), 2004–08 106 Table 91: Make-up remover, Italy, consumption by income, value ($m), 2004–08 108 Table 92: Make-up remover, Italy, consumption by income, % of total market value ($m), 2004–08 108 Table 93: Make-up remover, Italy, consumption by urban/rural, value ($m), 2004–08 110 Table 94: Make-up remover, Italy, consumption by urban/rural, % of total market value ($m), 2004–08 110 Table 95: Make-up remover, Italy, consumption by status, value ($m), 2004–08 112 Table 96: Make-up remover, Italy, consumption by status, % of total market value ($m), 2004–08 112 Table 97: Make-up remover, Italy, consumption by region, value ($m), 2004–08 114 Table 98: Make-up remover, Italy, consumption by region, % of total market value ($m), 2004–08 114 [Inhaltsverzeichnis ausblenden] |
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