Skincare in Latin America to 2014

Introduction

This databook provides key data and information on the skincare market covering eight countries in Latin America. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution and company share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on 6 categories: facial care, suncare, body care, hand care, depilatories and make-up remover

*Market, category and segment level information on value and volume with historic (2004-09) and forecast (2010-14) data

*Category level company share as well as distribution share information for 2008 and 2009

*Review of the top two companies within the skincare market, including company overview, key facts and business description

Highlights

The market for skincare in Latin America increased at a compound annual growth rate of 8% between 2004 and 2009.

The facial care category led the skincare market in Latin America, accounting for a share of 50.8%.

The leading players in the Latin American skincare market include Beiersdorf AG, Avon Products, Inc. and Natura Cosmeticos SA.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the skincare market in Latin America

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: skincare 2
Summary category level: body care 3
Summary category level: depilatories 4
Summary category level: hand care 5
Summary category level: facial care 6
Summary category level: make-up remover 7
Summary category level: suncare 8
Chapter 2 Introduction 9
What is this report about? 9
How to use this report 9
Market definition 10
Chapter 3 Overview 23
Value Analysis 23
Volume Analysis 24
Chapter 4 Latin America Skincare: Market Overview 25
Value analysis (US Dollar), 2004?09 25
Value analysis (US Dollar), 2009?14 26
Volume analysis, 2004?09 28
Volume analysis, 2009?14 29
Company share analysis 31
Distribution analysis 34
Expenditure and consumption per capita 36
Chapter 5 Leading Company Profiles 39
Beiersdorf AG 39
Avon Products, Inc. 41
Chapter 6 Category Analysis: Body Care 43
Value analysis (US Dollar), 2004?09 43
Value analysis (US Dollar), 2009?14 44
Volume analysis, 2004?09 46
Volume analysis, 2009?14 47
Company share analysis 49
Distribution analysis 52
Expenditure and consumption per capita 54
Chapter 7 Category Analysis: Depilatories 56
Value analysis (US Dollar), 2004?09 56
Value analysis (US Dollar), 2009?14 57
Volume analysis, 2004?09 58
Volume analysis, 2009?14 59
Company share analysis 60
Distribution analysis 63
Expenditure and consumption per capita 65
Chapter 8 Category Analysis: Hand Care 67
Value analysis (US Dollar), 2004?09 67
Value analysis (US Dollar), 2009?14 68
Volume analysis, 2004?09 70
Volume analysis, 2009?14 71
Company share analysis 73
Distribution analysis 76
Expenditure and consumption per capita 78
Chapter 9 Category Analysis: Facial Care 80
Value analysis (US Dollar), 2004?09 80
Value analysis (US Dollar), 2009?14 81
Volume analysis, 2004?09 83
Volume analysis, 2009?14 84
Company share analysis 86
Distribution analysis 89
Expenditure and consumption per capita 91
Chapter 10 Category Analysis: Make-Up Remover 95
Value analysis (US Dollar), 2004?09 95
Value analysis (US Dollar), 2009?14 96
Volume analysis, 2004?09 98
Volume analysis, 2009?14 99
Company share analysis 101
Distribution analysis 104
Expenditure and consumption per capita 106
Chapter 11 Category Analysis: Suncare 108
Value analysis (US Dollar), 2004?09 108
Value analysis (US Dollar), 2009?14 109
Volume analysis, 2004?09 111
Volume analysis, 2009?14 112
Company share analysis 114
Distribution analysis 117
Expenditure and consumption per capita 119
Chapter 12 Research Methodology 121
Methodology overview 121
Secondary research 122
Market modeling 123
Creating an initial data model 123
Revising the initial data model 123
Creating a final estimate 124
Creating demographic value splits 124
Primary research 124
Data finalization 125
Ongoing research 125
Chapter 13 Appendix 126
Future readings 126
How to contact experts in your industry 126
Disclaimer 126

LIST OF FIGURES
Figure 1: Skincare, Latin America, value by category ($m), 2004?14 27
Figure 2: Skincare, Latin America, category growth comparison, by value, 2004?14 27
Figure 3: Skincare, Latin America, volume by category (units, million), 2004?14 30
Figure 4: Skincare, Latin America, category growth comparison, by volume, 2004?14 30
Figure 5: Skincare, Latin America, company share (top five companies) by value (%), 2008?09 33
Figure 6: Skincare, Latin America, distribution channels by value (%), 2008?09 35
Figure 7: Body care, Latin America, value by segment ($m), 2004?14 45
Figure 8: Body care, Latin America, category growth comparison, by value, 2004?14 45
Figure 9: Body care, Latin America, volume by segment (units, million), 2004?14 48
Figure 10: Body care, Latin America, category growth comparison, by volume, 2004?14 48
Figure 11: Body care, Latin America, company share (top five companies) by value (%), 2008?09 51
Figure 12: Body care, Latin America, distribution channels by value (%), 2008?09 53
Figure 13: Depilatories, Latin America, value ($m), 2004?14 57
Figure 14: Depilatories, Latin America, volume (units, million), 2004?14 59
Figure 15: Depilatories, Latin America, company share (top five companies) by value (%), 2008?09 62
Figure 16: Depilatories, Latin America, distribution channels by value (%), 2008?09 64
Figure 17: Hand care, Latin America, value by segment ($m), 2004?14 69
Figure 18: Hand care, Latin America, category growth comparison, by value, 2004?14 69
Figure 19: Hand care, Latin America, volume by segment (units, million), 2004?14 72
Figure 20: Hand care, Latin America, category growth comparison, by volume, 2004?14 72
Figure 21: Hand care, Latin America, company share (top five companies) by value (%), 2008?09 75
Figure 22: Hand care, Latin America, distribution channels by value (%), 2008?09 77
Figure 23: Facial care, Latin America, value by segment ($m), 2004?14 82
Figure 24: Facial care, Latin America, category growth comparison, by value, 2004?14 82
Figure 25: Facial care, Latin America, volume by segment (units, million), 2004?14 85
Figure 26: Facial care, Latin America, category growth comparison, by volume, 2004?14 85
Figure 27: Facial care, Latin America, company share (top five companies) by value (%), 2008?09 88
Figure 28: Facial care, Latin America, distribution channels by value (%), 2008?09 90
Figure 29: Make-up remover, Latin America, value by segment ($m), 2004?14 97
Figure 30: Make-up remover, Latin America, category growth comparison, by value, 2004?14 97
Figure 31: Make-up remover, Latin America, volume by segment (units, million), 2004?14 100
Figure 32: Make-up remover, Latin America, category growth comparison, by volume, 2004?14 100
Figure 33: Make-up remover, Latin America, company share (top five companies) by value (%), 2008?09 103
Figure 34: Make-up remover, Latin America, distribution channels by value (%), 2008?09 105
Figure 35: Suncare, Latin America, value by segment ($m), 2004?14 110
Figure 36: Suncare, Latin America, category growth comparison, by value, 2004?14 110
Figure 37: Suncare, Latin America, volume by segment (units, million), 2004?14 113
Figure 38: Suncare, Latin America, category growth comparison, by volume, 2004?14 113
Figure 39: Suncare, Latin America, company share (top five companies) by value (%), 2008?09 116
Figure 40: Suncare, Latin America, distribution channels by value (%), 2008?09 118
Figure 41: Annual data review process 122

LIST OF TABLES
Table 1: Skincare category definitions 11
Table 2: Skincare distribution channels 13
Table 3: Skincare, Latin America, value (country-wise), 2004?09 ($m) 23
Table 4: Skincare, Latin America, value (country-wise) forecast, 2009?14 ($m) 23
Table 5: Skincare, Latin America, volume (country-wise), 2004?09 (units, million) 24
Table 6: Skincare, Latin America, volume (country-wise) forecast, 2009?14 (units, million) 24
Table 7: Skincare, Latin America, value by category ($m), 2004?09 25
Table 8: Skincare, Latin America, value forecast by category ($m), 2009?14 26
Table 9: Skincare, Latin America, volume by category (units, million), 2004?09 28
Table 10: Skincare, Latin America, volume forecast by category (units, million), 2009?14 29
Table 11: Skincare, Latin America, company share (top 20 companies) by value (%), 2008?09 31
Table 12: Skincare, Latin America, value by company ($m), 2008?09 32
Table 13: Skincare, Latin America, distribution channels by value (%), 2008?09 34
Table 14: Skincare, Latin America, value by distribution channel ($m), 2008?09 34
Table 15: Skincare, Latin America, expenditure per capita ($), 2004?09 36
Table 16: Skincare, Latin America, forecast expenditure per capita ($), 2009?14 37
Table 17: Skincare, Latin America, consumption per capita (units), 2004?09 37
Table 18: Skincare, Latin America, forecast consumption per capita (units), 2009?14 38
Table 19: Beiersdorf AG key facts 39
Table 20: Avon Products, Inc. key facts 41
Table 21: Body care, Latin America, value by segment ($m), 2004?09 43
Table 22: Body care, Latin America, value forecast by segment ($m), 2009?14 44
Table 23: Body care, Latin America, volume by segment (units, million), 2004?09 46
Table 24: Body care, Latin America, volume forecast by segment (units, million), 2009?14 47
Table 25: Body care, Latin America, company share (top 20 companies) by value (%), 2008?09 49
Table 26: Body care, Latin America, value by company ($m), 2008?09 50
Table 27: Body care, Latin America, distribution channels by value (%), 2008?09 52
Table 28: Body care, Latin America, value by distribution channel ($m), 2008?09 52
Table 29: Body care, Latin America, expenditure per capita ($), 2004?09 54
Table 30: Body care, Latin America, forecast expenditure per capita ($), 2009?14 54
Table 31: Body care, Latin America, consumption per capita (units), 2004?09 55
Table 32: Body care, Latin America, forecast consumption per capita (units), 2009?14 55
Table 33: Depilatories, Latin America, value ($m), 2004?09 56
Table 34: Depilatories, Latin America, value forecast ($m), 2009?14 57
Table 35: Depilatories, Latin America, volume (units, million), 2004?09 58
Table 36: Depilatories, Latin America, volume forecast (units, million), 2009?14 59
Table 37: Depilatories, Latin America, company share by value (%), 2008?09 60
Table 38: Depilatories, Latin America, value by company ($m), 2008?09 61
Table 39: Depilatories, Latin America, distribution channels by value (%), 2008?09 63
Table 40: Depilatories, Latin America, value by distribution channel ($m), 2008?09 63
Table 41: Depilatories, Latin America, expenditure per capita ($), 2004?09 65
Table 42: Depilatories, Latin America, forecast expenditure per capita ($), 2009?14 65
Table 43: Depilatories, Latin America, consumption per capita (units), 2004?09 66
Table 44: Depilatories, Latin America, forecast consumption per capita (units), 2009?14 66
Table 45: Hand care, Latin America, value by segment ($m), 2004?09 67
Table 46: Hand care, Latin America, value forecast by segment ($m), 2009?14 68
Table 47: Hand care, Latin America, volume by segment (units, million), 2004?09 70
Table 48: Hand care, Latin America, volume forecast by segment (units, million), 2009?14 71
Table 49: Hand care, Latin America, company share (top 20 companies) by value (%), 2008?09 73
Table 50: Hand care, Latin America, value by company ($m), 2008?09 74
Table 51: Hand care, Latin America, distribution channels by value (%), 2008?09 76
Table 52: Hand care, Latin America, value by distribution channel ($m), 2008?09 76
Table 53: Hand care, Latin America, expenditure per capita ($), 2004?09 78
Table 54: Hand care, Latin America, forecast expenditure per capita ($), 2009?14 78
Table 55: Hand care, Latin America, consumption per capita (units), 2004?09 79
Table 56: Hand care, Latin America, forecast consumption per capita (units), 2009?14 79
Table 57: Facial care, Latin America, value by segment ($m), 2004?09 80
Table 58: Facial care, Latin America, value forecast by segment ($m), 2009?14 81
Table 59: Facial care, Latin America, volume by segment (units, million), 2004?09 83
Table 60: Facial care, Latin America, volume forecast by segment (units, million), 2009?14 84
Table 61: Facial care, Latin America, company share (top 20 companies) by value (%), 2008?09 86
Table 62: Facial care, Latin America, value by company ($m), 2008?09 87
Table 63: Facial care, Latin America, distribution channels by value (%), 2008?09 89
Table 64: Facial care, Latin America, value by distribution channel ($m), 2008?09 89
Table 65: Facial care, Latin America, expenditure per capita ($), 2004?09 91
Table 66: Facial care, Latin America, forecast expenditure per capita ($), 2009?14 92
Table 67: Facial care, Latin America, consumption per capita (units), 2004?09 93
Table 68: Facial care, Latin America, forecast consumption per capita (units), 2009?14 94
Table 69: Make-up remover, Latin America, value by segment ($m), 2004?09 95
Table 70: Make-up remover, Latin America, value forecast by segment ($m), 2009?14 96
Table 71: Make-up remover, Latin America, volume by segment (units, million), 2004?09 98
Table 72: Make-up remover, Latin America, volume forecast by segment (units, million), 2009?14 99
Table 73: Make-up remover, Latin America, company share (top 20 companies) by value (%), 2008?09 101
Table 74: Make-up remover, Latin America, value by company ($m), 2008?09 102
Table 75: Make-up remover, Latin America, distribution channels by value (%), 2008?09 104
Table 76: Make-up remover, Latin America, value by distribution channel ($m), 2008?09 104
Table 77: Make-up remover, Latin America, expenditure per capita ($), 2004?09 106
Table 78: Make-up remover, Latin America, forecast expenditure per capita ($), 2009?14 106
Table 79: Make-up remover, Latin America, consumption per capita (units), 2004?09 107
Table 80: Make-up remover, Latin America, forecast consumption per capita (units), 2009?14 107
Table 81: Suncare, Latin America, value by segment ($m), 2004?09 108
Table 82: Suncare, Latin America, value forecast by segment ($m), 2009?14 109
Table 83: Suncare, Latin America, volume by segment (units, million), 2004?09 111
Table 84: Suncare, Latin America, volume forecast by segment (units, million), 2009?14 112
Table 85: Suncare, Latin America, company share (top 20 companies) by value (%), 2008?09 114
Table 86: Suncare, Latin America, value by company ($m), 2008?09 115
Table 87: Suncare, Latin America, distribution channels by value (%), 2008?09 117
Table 88: Suncare, Latin America, value by distribution channel ($m), 2008?09 117
Table 89: Suncare, Latin America, expenditure per capita ($), 2004?09 119
Table 90: Suncare, Latin America, forecast expenditure per capita ($), 2009?14 119
Table 91: Suncare, Latin America, consumption per capita (units), 2004?09 120
Table 92: Suncare, Latin America, forecast consumption per capita (units), 2009?14 120


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