TABLE OF CONTENTS
Overview 1
Catalyst 1
Summary 1
Executive Summary 2
96 product SKUs launched in the Hungarian skincare market 2
Body Care is the leading category in Hungarian skincare market 2
Avon is the leading manufacturer in terms of new skincare products in Hungary 2
Tubes was the dominant packing type in the new products launched in Hungarian skincare market 2
Majority of the products launched in the skincare market used plastic as the package material 2
Introduction 3
How to use this report 3
Disclaimer 3
Market definition 4
Skincare Market Overview 9
Market value, 2005–10 9
Market value forecast to 2015 10
Skincare Product Analysis 11
New product SKUs by category 11
New product SKUs by manufacturer 12
New products by package type 14
New products by package material 15
Detailed Product Descriptions 16
Appendix 71
Further reading 71
Datamonitor consulting 71
How to contact experts in your industry 71
LIST OF FIGURES
Figure 1: Hungary, skincare market value by category ($m), 2005–10 9
Figure 2: Hungary, skincare market value by category ($m), 2010–15 10
Figure 3: Hungary, skincare market, new product SKUs by category, Apr 2010 – Mar 2011 11
Figure 4: Hungary, skincare market, new product SKUs by manufacturer, Apr 2010 – Mar 2011 12
Figure 5: Hungary, skincare market, new products by package type, Apr 2010 – Mar 2011 14
Figure 6: Hungary, skincare market, new products by package material, Apr 2010 – Mar 2011 15
LIST OF TABLES
Table 1: Skincare category definitions 4
Table 2: Hungary, skincare market value by category ($m), 2005–10 11
Table 3: Hungary, skincare market value by category ($m), 2010–15 12
Table 4: Hungary, skincare market, new product SKUs by category, Apr 2010 – Mar 2011 13
Table 5: Hungary, skincare market, new product SKUs by manufacturer, Apr 2010 – Mar 2011 15
Table 6: Hungary, skincare market, new products by package type, Apr 2010 – Mar 2011 16
Table 7: Hungary, skincare market, new products by package material, Apr 2010 – Mar 2011 17
Table 8: Greenland Pure & White - Body Oil - Bulgarian Rose & Patchouli; Cotton Flower & White Lotus; French Lavender & Rosemary; Italian Lime & Vanilla 18
Table 9: Finesse Crystal Style - Mineral Deodorant Body Cream 19
Table 10: Greenland Pure & White - Hand Cream - Bulgarian Rose & Patchouli; Cotton Flower & White Lotus; French Lavender & Rosemary; Italian Lime & Vanilla 20
Table 11: Oriflame Bioclinic - Lifting Power Concentrate 21
Table 12: Oriflame Nature - Hand & Nail Cream With Nourishing Olive & Bamboo 22
Table 13: L'Occitane En Provence Fleurs De Brignoles - Skin Moisture Gel 23
Table 14: L'Occitane En Provence Cherry Blossom - Petal-Soft Body Cream; Shimmering Lotion 24
Table 15: Ultra Weich - Kez Es Koromapolo Balzam 25
Table 16: Ultra Weich - Hidratalo Nappali Arckrem 26
Table 17: Ultra Weich - Glicerines Krem; Kamillas Krem; Koromvirag Kenocs 27
Table 18: Ultra Weich - Arnika Balzsam; Jegzsele; Malegito Sportgel 28
Table 19: Oriflame Essentials - Tropical Fruits Mask 29
Table 20: Oriflame Essentials - Tropical Fruits Cream 30
Table 21: Oriflame Essentials - Tropical Fruits Exfoliating Gel 31
Table 22: Avon Care - Glycerine Hand & Nail Cream 32
Table 23: Avon Ella Ballerina Princess Perfect - Body Lotion 33
Table 24: Avon Skin So Soft Satin Sheer - Soft & Nourish Dual Body Oil - Replenishing; Softening 34
Table 25: Oriflame - Ultra Rich Body Milk - With Sunflower Oil 35
Table 26: Wilkinson Sword Quattro Titanium Freestyle - Razor 36
Table 27: Oriflame Happy - Hand Cream - Energy Lemon Scented; Relaxing Orange Scented 37
Table 28: Oriflame Ecollagen [3D+] - Transforming Anti-Ageing Cleanser 38
Table 29: Oriflame Ecollagen [3D+] - Revitalising Anti-Ageing Toner 39
Table 30: Oriflame Pure Nature - Purifying Oil - Organic Tea Tree & Rosemary 40
Table 31: Avon Care - Body Lotion - Comforting; Firming; Smoothing 41
Table 32: Garnier Skin Naturals Pure Active - Exfo Brusher 42
Table 33: Oriflame - Universal Balm - Tender Care Vanilla 43
Table 34: DM Balea Outdoor Aktiv - Moisturizing Skin Cream - With SPF 15 44
Table 35: DM Balea Beauty Effect - Anti-Aging Face Mask - With Hyaluronic Acid 45
Table 36: Alverde Vital Plus - Day Cream - Anti-Aging 46
Table 37: Alverde Vital Plus - Night Cream - Anti-Aging 47
Table 38: Alverde Vital Plus - Eye Cream - Anti-Aging 48
Table 39: DM Balea - Face Cream - Urea SOS Serum 49
Table 40: DM Balea Rubin - Body Cream 50
Table 41: DM Balea - Body Butter - Chocolate Flavor; Honey Flavor 51
Table 42: Avon Sun - Sunscreen - SPF 15; SPF 20; SPF 25; SPF 30; SPF 30 and Matting Cream SPF 20; SPF 30 Anti-Aging; SPF 50; SPF 6 52
Table 43: Oriflame Twinkle Star Collection - Shimmering Body Cream 53
Table 44: Avon Sun Maxi Tan - Pre-Tanning Moisturizing Lotion - With Beta Carotene 54
Table 45: Avon Sun Kids - Waterproof Sunscreen - SPF 30; SPF 50 55
Table 46: Herbaria - Balzsam - Kezapolo 56
Table 47: Herbaria - Balzsam - Borregeneralo 57
Table 48: Charlotte - Heel Softening Cream - With Tea Oil 58
Table 49: Herbaria - Balzsam - Arnika; Fekete Nadalyto; Koromvirag; Levendula; Rozmaring; Venenherb 59
Table 50: Herbaria Wellness - Masszazskrem - Lazito; Regeneralo; Sport 60
Table 51: Herbaria Wellness - Ethereal Oil - Eucalyptus; Lavender; Lemon; Orange; Peppermint; Thyme 61
Table 52: Charlotte - Hand Cream - Camomile 62
Table 53: Charlotte - Marigold Cream 63
Table 54: Charlotte - Horse Balm - With Chilli 64
Table 55: Charlotte - Body Lotion - With Camomile; With Cocoa Butter; With Coconut Oil; With Marigold Extract; With Olive Oil 65
Table 56: L'Occitane En Provence - Nail and Cuticle Cream 66
Table 57: L'Occitane En Provence - Hand Cream - With Organic Olive Tree Extracts 67
Table 58: Ziaja - Arckrem - Uborkas 68
Table 59: Wilkinson Sword - Disposable Razors 69
Table 60: Ziaja - Body Balm - Goat's Milk 70
Table 61: Motherlove - Birth & Baby Oil - Lavender 71
Table 62: Babe - Purifying Cleansing Gel - Stop AKN 72
[Inhaltsverzeichnis ausblenden]
