Skincare Market in Taiwan - Product Launch Almanac 2011

Introduction

Datamonitor’s Skincare market in Taiwan – Product Launch Almanac 2011 provides a complete guide to new product launches in Taiwanese skincare market since April 2010,This report includes detailed data on products including Package Type, Package Material, # SKUs, Description, Package Tags, Ingredients, Shelving, Innovation and Flavor/Fragrance.This report also provides an overview of the skincare market in Taiwan, with data from 2005 to 2010 and forecasts to 2015.

Scope

• Skincare market in Taiwan - New product SKUs by category
• Skincare market in Taiwan - New product SKUs by manufacturer
• Skincare market in Taiwan - New product by pack type and materials
• Skincare market in Taiwan – New Product descriptions

Highlights

• 254 product SKUs launched in the Taiwanese skincare market
• Facial care is the leading category in Taiwanese skincare market
• Nanliu Enterprise Co., Ltd. is the leading manufacturer in terms of new skincare products in Taiwan

RTP

Tracking your competitors latest innovations (and trends)
Determine product innovation patterns by studying the characteristics of innovation activity in the Taiwanese skincare market
Analyze trends in product development over time
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TABLE OF CONTENTS
Overview 1
Catalyst 1
Summary 1
Executive Summary 2
254 product SKUs launched in the Taiwanese skincare market 2
Facial Care is the leading category in Taiwanese skincare market 2
Nanliu Enterprise Co., Ltd. is the leading manufacturer in terms of new skincare products in Taiwan 2
Bottles was the dominant packing type in the new products launched in Taiwanese skincare market 2
Majority of the products launched in the skincare market used plastic as the package material 2
Introduction 3
How to use this report 3
Disclaimer 3
Market definition 4
Skincare Market Overview 9
Market value, 2005–10 9
Market value forecast to 2015 10
Skincare Product Analysis 11
New product SKUs by category 11
New product SKUs by manufacturer 12
New products by package type 14
New products by package material 15
Detailed Product Descriptions 16
Appendix 119
Further reading 119
Datamonitor consulting 119
How to contact experts in your industry 119

LIST OF FIGURES
Figure 1: Taiwan, skincare market value by category ($m), 2005–10 9
Figure 2: Taiwan, skincare market value by category ($m), 2010–15 10
Figure 3: Taiwan, skincare market, new product SKUs by category, Apr 2010 – Mar 2011 11
Figure 4: Taiwan, skincare market, new product SKUs by manufacturer, Apr 2010 – Mar 2011 12
Figure 5: Taiwan, skincare market, new products by package type, Apr 2010 – Mar 2011 14
Figure 6: Taiwan, skincare market, new products by package material, Apr 2010 – Mar 2011 15

LIST OF TABLES
Table 1: Skincare category definitions 4
Table 2: Taiwan, skincare market value by category ($m), 2005–10 13
Table 3: Taiwan, skincare market value by category ($m), 2010–15 14
Table 4: Taiwan, skincare market, new product SKUs by category, Apr 2010 – Mar 2011 15
Table 5: Taiwan, skincare market, new product SKUs by manufacturer, Apr 2010 – Mar 2011 17
Table 6: Taiwan, skincare market, new products by package type, Apr 2010 – Mar 2011 18
Table 7: Taiwan, skincare market, new products by package material, Apr 2010 – Mar 2011 19
Table 8: Bio Marionnaud - Cleansing Cream; Foaming Cleanser; Spray 20
Table 9: Cellina - Moisturizing Body Lotion - Light; Nourish; Whitening Body Lotion 21
Table 10: Watsons Men - Oil Control Exfoliating Wash; Oil Control Facial Wash 22
Table 11: L'Oreal Paris Men Expert - Hydra Energetic Icy Roll On Eye 23
Table 12: Beautymate - Mask - Anti-blemish Repairing; Aomori Green Apple; Fukuoka Strawberry; Hydro Power Collagen; Kochi Honey Melon; Purifying & Brightening; Purifying & Hydrating; Refining Smooth; Yamagata Cherry 24
Table 13: Clinique Derma White - Clinical Brightening Essence 25
Table 14: Clinique - Extended Thirst Relief Moisture Surge 26
Table 15: Clinique Repairwear Laser Focus - Wrinkle & Photo Damage Corrector 27
Table 16: Deary - Hand & Foot Therapy - Rose Q10 Whitening; Shea Butter Nourishing 28
Table 17: Kuan Yuan Lian - Camellia Whitening Mask; Iris Firming Mask; Luffa Aqua Mask; White Rose Nourishing Mask 29
Table 18: Kuan Yuan Lian - Toner - Aloe Extract; Chamomile Extract; Green Tea Extract; Rose Extract 30
Table 19: Neutrogena Deep Clean - Blackhead Eliminating Daily Scrub 31
Table 20: L'Oreal Paris - Hydra Fresh All Day Hydration Aqua-essence 32
Table 21: Sofina Beaute Whitening Penetration - Cream - Special Moisturized Finish; Lotion - Light Finish; Moisturized Finish; Refreshed Finish 33
Table 22: Nature & Co - Three Butters Hand & Nail Care Balm 34
Table 23: Tsaio - Exfoliating Scrubs - Arbutin Whitening; Bamboo Liquid Active; Green Grapefruit Seed 35
Table 24: Origins Ginger Souffle - Whipped Body Cream 36
Table 25: HAC Agenil 4D Derma Plumping - Moisturizing Lotion 37
Table 26: Mentholatum For Men - Perfect Wash Facial Cleanser 38
Table 27: Taiwan Yes - Ocean Oil Cut Acne Free Emulsion; Ocean Oil Cut Acne Free Lotion 39
Table 28: Nivea - Happy Time Lotion 40
Table 29: My Beauty Diary - Lift Stretch Mask - Gold & Collagen; Platinum & Pearl; Mask - Bird's Nest; South France Apricot 41
Table 30: Sofina Beaute Whitening Penetration - Toner - Light Finish; Moisturized Finish; Refreshed Finish; Special Moisturized Finish 42
Table 31: Sofina Beaute - Makeup Cleansing Cream; Makeup Cleansing Liquid; Makeup Cleansing Lotion 43
Table 32: Origins Make a Difference - Night Skin Rejuvenating Gel Cream 44
Table 33: Estee Lauder CyberWhite EX Intensive Treatment - Extra Intensive Illuminating Mask 45
Table 34: Estee Lauder - Advanced Night Repair Eye Synchronized Complex 46
Table 35: L' Occitane Immortelle Divine - Cream; Extract; Eye Cream 47
Table 36: L' Occitane - Immortelle Brightening Water 48
Table 37: L' Occitane Immortelle - Brightening Shield SPF40PA+++ 49
Table 38: Origins Dr. Andrew Weil - Mega Mushroom Skin Relief Advanced Face Serum 50
Table 39: Elizabeth Arden White Glove Extreme Skincare - Brightening UV Protector SPF 50 51
Table 40: Elizabeth Arden White Glove Extreme Skincare - Skin Brightening Overnight Capsules 52
Table 41: Majolica Majorca - Eye Reset Gel 53
Table 42: Cellina - Time's Up Facial Mask - Emergency Care; Period Care; Regular Care; Season Changing Care 54
Table 43: Formula 10.0.6 - So Totally Clean Deep Pore Cleanser - Original Formula; Sensitive Formula 55
Table 44: Love More - Mask - Alps Spring & Phytoncide Moisturizing; Australia Agar-agar Lifting; Camellia & Tourmaline Whitening; Japan Pearls Firming & Whitening; Provence Lavender Nighttime Whitening 56
Table 45: Kameria - Baby Face Mask - Moisturizing; Whitening 57
Table 46: Bobbi Brown Hydrating - Eye Cream; Face Cream; Gel Cream 58
Table 47: Biore UV - Aqua Rich Sun Protection Cream - Watery Jelly; Watery Mousse 59
Table 48: Neutrogena Ultra Sheer - Complete UV Waterlight Lotion - Natural; Peach; Purple 60
Table 49: Ludeya - New Hydro Velour Bio Cellulose Eye Mask 61
Table 50: St. Clare - AHA Firming Lotion 62
Table 51: Divinia - Deep Cleansing Oil 63
Table 52: Sea Breeze - Deo & Wate For The Body - Citrus Musk; Crush Berry; Ice Pomelo; Soap Refreshing Fragrance; Sweet Fruit; Wave Fragrance 64
Table 53: Garnier - Lightweight Daily UV Block Lotion - Original Color; Purple; White 65
Table 54: Olay Total Effects - Enhancing Clear Lotion 66
Table 55: Leimei Nature's Care - Lanolin Cream 67
Table 56: Mentholatum - Moisture Gel SPF 25 PA++ 68
Table 57: Cellina - Moist Cleansing Oil 69
Table 58: Dior Prestige - Exquisite Massage Creme 70
Table 59: Bobbi Brown - Hydrating Intense Night Cream 71
Table 60: Bobbi Brown - Hydrating Face Tonic 72
Table 61: Aqualable - Milky Mousse Foam 73
Table 62: Gatsby - Facial Wash - Anti-tightness; Ice Cooling Gel; Oil-control; Triple Scrub 74
Table 63: Za - True White Cleaning Foam 75
Table 64: Bolinas - Lemon Verbena Fresh Cleansing Mousse 76
Table 65: Naris Up - Clear Moist Essence Lotion L; Clear Moist Essence Lotion M 77
Table 66: Perfect - Supermicro Cleaning Gel 78
Table 67: Pond's - Cleansing Mud - Deep Cleansing; Pore Refining 79
Table 68: Neutrogena Deep Clean - Blackhead Eliminating Daily Scrub 80
Table 69: Nivea Sun - Sun Protection Cream - Face Balance Milk; Sun Protection Fluid - Whitening & Collagen Protect; Sun Protection Lotion - Water Milk; Whitening & Collagen Protect; Sun Protection Spray - Invisible Protection 81
Table 70: Morita - Facial Cream - Firming & Whitening; Moisturizing; Whitening & Moistening 82
Table 71: Morita Dr. Jou - Spot Whitening Concealer Tube - Tranexamic Acid 3% 83
Table 72: Dr. Morita - Natural Sponge Cucumber Water; Natural Sponge Cucumber Water - Spray 84
Table 73: Palmer's - Concentrated Hand Cream - Cocoa Butter Formula With Flavor; Cocoa Butter Formula With No Flavor; Shea Butter Formula 85
Table 74: Pond's - Pore White Creamy Gel; Pore White Facial Foam 86
Table 75: Schick - Quattro Titanium 4 Razor 87
Table 76: Cleansing Express - Eye Makeup Remover 88
Table 77: Tsururu - 4 In 1 Moist Toner 89
Table 78: DHC For Man - Face Gel 90
Table 79: Ponpon - Facial Cleansing Milk - Moist; White 91
Table 80: Skin79 - Toner - Green Tea Oxygen; Rose Moist; Vit C White 92
Table 81: Shokubutsu - Facial Foam - Mild Scrub; Moist 93
Table 82: Florena - Handcream - Aloe Vera; Chamomile; Lavender; Olive 94
Table 83: Hito - Anti-Acne Fresh Facial Foam - For Man 95
Table 84: For Beloved One Melasleep Whitening - Intensive Treatment Milk Lotion; Melasleep Whitening Vitamin C Essence 96
Table 85: Maybelline - Pure Mineral B.B Cream 97
Table 86: Oriks - Pore Tightning Pack - Pearl Powder; The death Sea Mud 98
Table 87: Skinlife - Medicated Acne Care facial Washing Milk 99
Table 88: Fasio - Multi Block Ultra UV Gel; Multi Block Ultra UV Spray 100
Table 89: Vaseline - Healthy White Skin Lightening Lotion 101
Table 90: Shiseido - Beautiful Cream 102
Table 91: My Beauty Dairy - Aqua Super Value Mask; Black Pearl Mask; Black Pearl Nano Mask; Camellia Moisturizing Mask; Cooling Mask; Cooling Super Value Mask; Platinum Moisturizing Mask; Red Wine Mask; Strawberry Yogurt Mask; Tea & Peony Whitening Mask; White Truffle Fantastic Whitening Mask; Whitening Super Value Mask 103
Table 92: Hisamitsu Lifecella - Active Lotion Q10 Mask; Beauty Whitening & Moisturizing Mask; Double Effect Beauty Mask 104
Table 93: L'Oreal - Menexpert - Pure & Matte Anti-sebum Foam Scrub 105
Table 94: Maybelline Total Clean - Balance Makeup Remover Oil; Insant Makeup Remover 106
Table 95: Utena - Cream Cleansing; Liquid Cleansing 107
Table 96: Hydro-Balance - Carbon Deep Cleansing Foam - Deep; Fresh; Scrub 108
Table 97: Naris Up Skin Conditioner - Lotion - CO; HA 109
Table 98: Natural Kiss - Natural Beeswax Essential Oil Moisturizer - Ease Sore Muscles; Help Sleep; Natural Multi-Purpose Herbal Balm; Release Pressure and Help Relax; Relieve Discomfort Of Dizzy And Heavy Head 110
Table 99: Be Gorgeous - Royal Jelly - Body Lotion; Hand And Nail Cream 111
Table 100: Garnier Aqua Defense Sensitive - Gentle Refreshing Toner 112
Table 101: Kose Junkisei - Prime Milky Lotion 113
Table 102: White Formula - Whitening Cleanser 114
Table 103: Sexy Look - Moisturizing & Whitening Face Mask - Pearl Adlay + Hyaluronate; Q10 + High Active Double Aloe Moisture; Red Wine Polyphenols + Platinum Essence 115
Table 104: CX - Cleansing Express Sebum - Cool 116
Table 105: Skin- Naris up - Skin Conditioner Lotion VC 117
Table 106: Simply - Cleanser - Japan Gold 118
Table 107: Simply - Face Moisturizer - Blue Chamomile Essence; Collagen Essence; Hyaluronic Acid Essence 119
Table 108: Kangmeisi - Skin Lotion - Aloe; For Ultra Dry; Powder Fresh; VE & Cocoa 120
Table 109: Rt-Mart - Anti-Bacterial Wipes 121
Table 110: L'egere - 2 in 1 Whitening & Anti-Taches Serum; EGF Repairing & Anti-Aging Serum 122


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