TABLE OF CONTENTS
Overview 1
Catalyst 1
Summary 1
Executive Summary 2
107 product SKUs launched in the Turkish skincare market 2
Facial Care is the leading category in Turkish skincare market 2
Oriflame Kozmetik is the leading manufacturer in terms of new skincare products in Turkey 2
Tubes was the dominant packing type in the new products launched in Turkish skincare market 2
Majority of the products launched in the skincare market used plastic as the package material 2
Introduction 3
How to use this report 3
Disclaimer 3
Market definition 4
Skincare Market Overview 9
Market value, 2005–10 9
Market value forecast to 2015 10
Skincare Product Analysis 11
New product SKUs by category 11
New product SKUs by manufacturer 12
New products by package type 14
New products by package material 15
Detailed Product Descriptions 16
Appendix 107
Further reading 107
Datamonitor consulting 107
How to contact experts in your industry 107
LIST OF FIGURES
Figure 1: Turkey, skincare market value by category ($m), 2005–10 9
Figure 2: Turkey, skincare market value by category ($m), 2010–15 10
Figure 3: Turkey, skincare market, new product SKUs by category, Apr 2010 – Mar 2011 11
Figure 4: Turkey, skincare market, new product SKUs by manufacturer, Apr 2010 – Mar 2011 12
Figure 5: Turkey, skincare market, new products by package type, Apr 2010 – Mar 2011 14
Figure 6: Turkey, skincare market, new products by package material, Apr 2010 – Mar 2011 15
LIST OF TABLES
Table 1: Skincare category definitions 4
Table 2: Turkey, skincare market value by category ($m), 2005–10 12
Table 3: Turkey, skincare market value by category ($m), 2010–15 13
Table 4: Turkey, skincare market, new product SKUs by category, Apr 2010 – Mar 2011 14
Table 5: Turkey, skincare market, new product SKUs by manufacturer, Apr 2010 – Mar 2011 16
Table 6: Turkey, skincare market, new products by package type, Apr 2010 – Mar 2011 17
Table 7: Turkey, skincare market, new products by package material, Apr 2010 – Mar 2011 18
Table 8: I Am - Balsam Eye Make-Up Remover 19
Table 9: Nivea Aqua Sensation - Canlandirici Bakim Kremi 20
Table 10: Spa Instant Bodycure - Body Oil 21
Table 11: I Am - Day Cream for Face 22
Table 12: Oriflame - Body Cream 23
Table 13: Oriflame Ecollagen 3D+ - Anti-wrinkle Serum Energizing Cocktail 24
Table 14: Oriflame Ecollagen 3D+ - Anti-Wrinkle Night Cream 25
Table 15: Oriflame - Hand Cream 26
Table 16: Oriflame Essentials - Weather Protective Mask 27
Table 17: Oriflame Silk Beauty - Hand Cream 28
Table 18: Oriflame Silk Beauty - Body Cream 29
Table 19: Oriflame Ecollagen [3D+] - Transforming Anti-Ageing Cleanser 30
Table 20: Oriflame Ecollagen [3D+] - Revitalising Anti-Ageing Toner 31
Table 21: Oriflame Pure Nature - Purifying Facewash & Tone Gel 32
Table 22: Oriflame Milk & Honey - Gold Body Cream 33
Table 23: Oriflame Twinkle Star Collection - Shimmering Body Cream 34
Table 24: Oriflame North for Men - Protecting Hand Cream 35
Table 25: Oriflame Pure Skin - Black Head Toner 36
Table 26: Oriflame Pure Skin - Scrub Face Wash 37
Table 27: Oriflame Tender Care - Vanilla Skin Cream 38
Table 28: Selpak - Mentholated Facial Tissues 39
Table 29: Watsons - Body Lotion - Grapefruit Scented 40
Table 30: Watsons Soothing and Cooling After Sun - Aloe Vera & Snow Lotus Body Gel; Aloe Vera & Snow Lotus Body Lotion 41
Table 31: Watsons Men - Hydrating Facial Mask 42
Table 32: Organiga Story Deep Enriched - Organic Green Apple Body Butter 43
Table 33: Watsons - Body Polish - Coconut and Shea Butter; Cranberry and Pomegranate; Mango Papaya; Plum and Red Cherry 44
Table 34: Oriflame Diamond Cellular Diamond Elixir - Concentrated Perfector Serum 45
Table 35: Oriflame Ecollagen 3D+ - Anti-Wrinkle Eye Contour Cream 46
Table 36: Oriflame Christmas Surprises - Spiced Oranges Scented Hand Cream 47
Table 37: Oriflame Essentials - Weather Protective Cold Cream 48
Table 38: Oriflame Essentials - Nourishing Night Cream 49
Table 39: Oriflame Essentials - Extra-Comfort Moisturising Day Cream 50
Table 40: Oriflame Essentials - Face Mask 51
Table 41: Oriflame Nature - Body Cream - Aloe Vera and Passion Fruit Extract 52
Table 42: Derby - Samurai 3 Disposable Razor 53
Table 43: Murnauers - Totes Meer Body Lotion - Extra Sensitive 54
Table 44: Franziskus - Mountain Pine Leg Cream 55
Table 45: Blistex - Lip Relief Cream 56
Table 46: Murnauers - Dead Sea Skin Preservative - Night Cream 57
Table 47: L'oreal Paris Pure Zone - 30s. Chrono-Clear Exfoliant 58
Table 48: Oriflame North for Men - Lip Balm SPF 15 59
Table 49: Oriflame Essentials - 3 in 1 Cleanser 60
Table 50: Gillette Blue 3 Ice - Disposable Razors 61
Table 51: Oriflame Swedish Spa - Smoothing Facial Scrub 62
Table 52: Oriflame Swedish Spa - Purifying Face Mask 63
Table 53: Oriflame - Body Lotion with Green Tea Extracts 64
Table 54: Oriflame Optimals - Mattifying Toner 65
Table 55: Oriflame Optimals - Mattifying Foaming Gel 66
Table 56: Watsons - Sun Care Lip Protection with SPF30 67
Table 57: Watsons - Moisturising Baby Oil 68
Table 58: Murnauers Totes Meer Hautgenuss - Sea Salt and Seaweed Extract Body Scrub 69
Table 59: Arko T2 Pro - Disposable Razor 70
Table 60: La Ligne Beauty - Nail Polish Remover 71
Table 61: Murnauers Totes Meer Haut Therapie - Moisturizing Hand Cream 72
Table 62: Fischem Depitak - Waxing Strips 73
Table 63: I am Q10 + - Eye Contour Cream 74
Table 64: Nivea Sun - Sun Fluid SPF 50 + - Light Feeling 75
Table 65: Papi Fresh - Wet Wipes 76
Table 66: I am - Face Gel Wash; Mild Cleansing Milk 77
Table 67: Nivea Body - Good-Bye Cellulite Anti-Cellulite Smoothing Gel Cream 78
Table 68: Clean & Clear - Advantage Acne Gel 79
Table 69: Diadermine - Lift+ Pore Refining Toner 80
Table 70: Murnauers - Totes Meer Anti-Wrinkle Serum 81
Table 71: La Ligne - Body Cream 82
Table 72: Oriflame Savannah - Sensuous Hand and Body Cream 83
Table 73: The Body Shop Sweet Lemon - Body Butter; Whip Body Lotion 84
Table 74: The Body Shop Sweet Lemon - Body Scrub 85
Table 75: Veet Suprem Essence - Hair-Removal Wax Strips - Rose Scent and Nourishing Oil 86
Table 76: Nivea Sun - DNAge Anti-Ageing Face Sun Cream - 50 SPF High Protection 87
Table 77: Dermokil - Moisturizing Cream - For Combination Skin; For Dry Skin; For Normal Skin; For Oily Skin 88
Table 78: Clean & Clear - Shine Control Moisturizing Cream 89
Table 79: Roc - Minesol Triple Defense Spray Sun Lotion - SPF +50 Very High Protection for Kids; SPF 30 High Protection; SPF+50 Very High Protection 90
Table 80: Lush - Hand and Body Lotion - Creme Anglaise 91
Table 81: The Body Shop For Men - Face Wash - Maca Root 92
Table 82: The Body Shop For Men - Face Scrub - Maca Root 93
Table 83: Oriflame Aqua-Rhythm - Intensive Beauty Day Cream; Intensive Beauty Night Cream 94
Table 84: Oriflame Optimals - Oxygen Boost Capsules 95
Table 85: Oriflame Diamond Elixir - Diamond Cellular Night Restorative Treatment 96
Table 86: Oriflame Time Reversing - Intense Deep Night Reformer Cream 97
Table 87: Uni Extra Naturals - Wet Towel Wipes - White Water Lily-Sea Mineral 98
Table 88: Yves Rocher Nutri Specific - Nourishing Night Cream 99
Table 89: Body Shop - Lychee Blossom Body Butter 100
Table 90: Oriflame - Hand Cream - Happy Energy Lemon Scented; Happy Relaxing Orange Scented 101
Table 91: Classics - Self Tanning Wipes for Face and Body 102
Table 92: Oriflame Royal Velvet - Luxury Nourishing Mask 103
Table 93: Oriflame - Diamond Cellular Cream 104
Table 94: Oriflame Amber Elixir - Body Cream 105
Table 95: Dermo Kil - Hand and Body Lotion 106
Table 96: Olay Daily Facials - Express Wet Cleaning Wipes 107
Table 97: Uni - Eye Make-up Remover Discs - Green Tea 108
Table 98: Oriflame - Body Cream - Delight; Giordani White Gold; Sensoria 109
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