Skincare in the Netherlands - Market Forecast & Consumer Demographics

Synopsis
Skincare in the Netherlands – Market Forecast & Consumer Demographics is an information resource that quantifies the market and provides detailed insight into the consumption and usage demographics of the skincare industry in the Netherlands.

Introduction
Provides market value and volume estimates from 2004 to 2009 and forecasts from 2010 to 2014. Includes analysis of consumption and usage demographics for the Dutch skincare products by splitting consumers by age, gender, income, status, urban/rural from 2004 to 2008. Also provides market share, brand share and distribution share of the market for 2008 and 2009.

Scope
• The skincare market consists of the sale of body care, depilatories, facial care, hand care, suncare and make-up remover.
• Market overview & forecast – overall the Netherlands skincare market value and volume data split by category
• Market shares –company share, brand share and distribution share for the skincare market in the Netherlands
• Skincare consumption and usage demographics –analysis of Consumer Demographics in the Dutch skincare market

Highlights
• Consumers in the 55+ age group used 28% of the total skincare products sold in the Netherlands in 2008.
• Urban consumers used 91.9% of the total skincare products sold in the Netherlands in 2008.
• Consumers in the 55+ age group used 29.4% of the total body care products sold in the Netherlands in 2008.

Reasons to purchase
• Develop business strategies by understanding the quantitative trends within the skincare market in the Netherlands
• Design effective marketing and sales strategies by identifying consumption and usage demographics for Dutch skincare products
• Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
OVERVIEW 1
Catalyst 1
Summary 1
Chapter 1 INTRODUCTION 2
What is this report about? 2
Market definition 3
LIST OF FIGURES 9
LIST OF TABLES 12
Chapter 2 DUTCH SKINCARE MARKET OVERVIEW & FORECAST 17
Value analysis (Euro), 2004?09 17
Value analysis (Euro), 2009?14 18
Value analysis (US dollars), 2004?09 20
Value analysis (US dollars), 2009?14 21
Volume analysis, 2004?09 23
Volume analysis, 2009?14 24
Chapter 3 DUTCH SKINCARE MARKET SHARES 26
Company and brand share analysis 26
Distribution analysis 33
Chapter 4 DUTCH SKINCARE MARKET – CONSUMPTION & USAGE DEMOGRAPHICS 35
Skincare–consumer graphics 35
Body care–consumer graphics 47
Depilatories–consumer graphics 59
Facial care–consumer graphics 70
Hand care–consumer graphics 82
Suncare–consumer graphics 94
Make-up remover–consumer graphics 106
Chapter 5 RESEARCH METHODOLOGY 117
Methodology overview 117
Secondary research 118
Market modeling 119
Creating an initial data model 119
Revising the initial data model 119
Creating a final estimate 120
Creating demographic value splits 120
Primary research 120
Data finalization 121
Ongoing research 121
Chapter 6 APPENDIX 122
Future readings 122
How to contact experts in your industry 122
Disclaimer 122

LIST OF FIGURES
Figure 1: Skincare, Netherlands, value by category (€m), 2004?14 19
Figure 2: Skincare, Netherlands, category growth comparison, by value, 2004?14 22
Figure 3: Skincare, Netherlands, volume by category (units, million), 2004?14 25
Figure 4: Skincare, Netherlands, category growth comparison, by volume, 2004?14 25
Figure 5: Skincare, Netherlands, company share by value (%), 2008?09 30
Figure 6: Skincare, Netherlands, distribution channels by value (%), 2008?09 34
Figure 7: Skincare, Netherlands, consumption by age group, % of total market value ($m), 2008 35
Figure 8: Skincare, Netherlands, consumption by gender, % of total market value ($m), 2008 37
Figure 9: Skincare, Netherlands, consumption by income, % of total market value ($m), 2008 39
Figure 10: Skincare, Netherlands, consumption by urban/rural, % of total market value ($m), 2008 41
Figure 11: Skincare, Netherlands, consumption by status, % of total market value ($m), 2008 43
Figure 12: Skincare, Netherlands, consumption by region, % of total market value ($m), 2008 45
Figure 13: Body care, Netherlands, consumption by age group, % of total market value ($m), 2008 47
Figure 14: Body care, Netherlands, consumption by gender, % of total market value ($m), 2008 49
Figure 15: Body care, Netherlands, consumption by income, % of total market value ($m), 2008 51
Figure 16: Body care, Netherlands, consumption by urban/rural, % of total market value ($m), 2008 53
Figure 17: Body care, Netherlands, consumption by status, % of total market value ($m), 2008 55
Figure 18: Body care, Netherlands, consumption by region, % of total market value ($m), 2008 57
Figure 19: Depilatories, Netherlands, consumption by age group, % of total market value ($m), 2008 59
Figure 20: Depilatories, Netherlands, consumption by income, % of total market value ($m), 2008 62
Figure 21: Depilatories, Netherlands, consumption by urban/rural, % of total market value ($m), 2008 64
Figure 22: Depilatories, Netherlands, consumption by status, % of total market value ($m), 2008 66
Figure 23: Depilatories, Netherlands, consumption by region, % of total market value ($m), 2008 68
Figure 24: Facial care, Netherlands, consumption by age group, % of total market value ($m), 2008 70
Figure 25: Facial care, Netherlands, consumption by gender, % of total market value ($m), 2008 72
Figure 26: Facial care, Netherlands, consumption by income, % of total market value ($m), 2008 74
Figure 27: Facial care, Netherlands, consumption by urban/rural, % of total market value ($m), 2008 76
Figure 28: Facial care, Netherlands, consumption by status, % of total market value ($m), 2008 78
Figure 29: Facial care, Netherlands, consumption by region, % of total market value ($m), 2008 80
Figure 30: Hand care, Netherlands, consumption by age group, % of total market value ($m), 2008 82
Figure 31: Hand care, Netherlands, consumption by gender, % of total market value ($m), 2008 84
Figure 32: Hand care, Netherlands, consumption by income, % of total market value ($m), 2008 86
Figure 33: Hand care, Netherlands, consumption by urban/rural, % of total market value ($m), 2008 88
Figure 34: Hand care, Netherlands, consumption by status, % of total market value ($m), 2008 90
Figure 35: Hand care, Netherlands, consumption by region, % of total market value ($m), 2008 92
Figure 36: Suncare, Netherlands, consumption by age group, % of total market value ($m), 2008 94
Figure 37: Suncare, Netherlands, consumption by gender, % of total market value ($m), 2008 96
Figure 38: Suncare, Netherlands, consumption by income, % of total market value ($m), 2008 98
Figure 39: Suncare, Netherlands, consumption by urban/rural, % of total market value ($m), 2008 100
Figure 40: Suncare, Netherlands, consumption by status, % of total market value ($m), 2008 102
Figure 41: Suncare, Netherlands, consumption by region, % of total market value ($m), 2008 104
Figure 42: Make-up remover, Netherlands, consumption by age group, % of total market value ($m), 2008 106
Figure 43: Make-up remover, Netherlands, consumption by income, % of total market value ($m), 2008 109
Figure 44: Make-up remover, Netherlands, consumption by urban/rural, % of total market value ($m), 2008 111
Figure 45: Make-up remover, Netherlands, consumption by status, % of total market value ($m), 2008 113
Figure 46: Make-up remover, Netherlands, consumption by region, % of total market value ($m), 2008 115
Figure 47: Annual data review process 118

LIST OF TABLES
Table 1: Skincare category definitions 4
Table 2: Skincare distribution channels 6
Table 3: Skincare, Netherlands, value by category (€m), 2004?09 17
Table 4: Skincare, Netherlands, value forecast by category (€m), 2009?14 18
Table 5: Skincare, Netherlands, value by category ($m), 2004?09 20
Table 6: Skincare, Netherlands, value forecast by category ($m), 2009?14 21
Table 7: Skincare, Netherlands, volume by category (units, million), 2004?09 23
Table 8: Skincare, Netherlands, volume forecast by category (units, million), 2009?14 24
Table 9: Skincare, Netherlands, brand share by value (%), 2008?09 26
Table 10: Skincare, Netherlands, value by brand (€m), 2008?09 28
Table 11: Skincare, Netherlands, company share by value (%), 2008?09 31
Table 12: Skincare, Netherlands, value by company (€m), 2008?09 32
Table 13: Skincare, Netherlands, distribution channels by value (%), 2008?09 33
Table 14: Skincare, Netherlands, value by distribution channel (€m), 2008?09 33
Table 15: Skincare, Netherlands, consumption by age group, value ($m), 2004?08 36
Table 16: Skincare, Netherlands, consumption by age group, % of total market value ($m), 2004?08 36
Table 17: Skincare, Netherlands, consumption by gender, value ($m), 2004–08 38
Table 18: Skincare, Netherlands, consumption by gender, % of total market value ($m), 2004–08 38
Table 19: Skincare, Netherlands, consumption by income, value ($m), 2004–08 40
Table 20: Skincare, Netherlands, consumption by income, % of total market value ($m), 2004–08 40
Table 21: Skincare, Netherlands, consumption by urban/rural, value ($m), 2004–08 42
Table 22: Skincare, Netherlands, consumption by urban/rural, % of total market value ($m), 2004–08 42
Table 23: Skincare, Netherlands, consumption by status, value ($m), 2004–08 44
Table 24: Skincare, Netherlands, consumption by status, % of total market value ($m), 2004–08 44
Table 25: Skincare, Netherlands, consumption by region, value ($m), 2004–08 46
Table 26: Skincare, Netherlands, consumption by region, % of total market value ($m), 2004–08 46
Table 27: Body care, Netherlands, consumption by age group, value ($m), 2004?08 48
Table 28: Body care, Netherlands, consumption by age group, % of total market value ($m), 2004?08 48
Table 29: Body care, Netherlands, consumption by gender, value ($m), 2004–08 50
Table 30: Body care, Netherlands, consumption by gender, % of total market value ($m), 2004–08 50
Table 31: Body care, Netherlands, consumption by income, value ($m), 2004–08 52
Table 32: Body care, Netherlands, consumption by income, % of total market value ($m), 2004–08 52
Table 33: Body care, Netherlands, consumption by urban/rural, value ($m), 2004–08 54
Table 34: Body care, Netherlands, consumption by urban/rural, % of total market value ($m), 2004–08 54
Table 35: Body care, Netherlands, consumption by status, value ($m), 2004–08 56
Table 36: Body care, Netherlands, consumption by status, % of total market value ($m), 2004–08 56
Table 37: Body care, Netherlands, consumption by region, value ($m), 2004–08 58
Table 38: Body care, Netherlands, consumption by region, % of total market value ($m), 2004–08 58
Table 39: Depilatories, Netherlands, consumption by age group, value ($m), 2004?08 60
Table 40: Depilatories, Netherlands, consumption by age group, % of total market value ($m), 2004?08 60
Table 41: Depilatories, Netherlands, consumption by gender, value ($m), 2004–08 61
Table 42: Depilatories, Netherlands, consumption by gender, % of total market value ($m), 2004–08 61
Table 43: Depilatories, Netherlands, consumption by income, value ($m), 2004–08 63
Table 44: Depilatories, Netherlands, consumption by income, % of total market value ($m), 2004–08 63
Table 45: Depilatories, Netherlands, consumption by urban/rural, value ($m), 2004–08 65
Table 46: Depilatories, Netherlands, consumption by urban/rural, % of total market value ($m), 2004–08 65
Table 47: Depilatories, Netherlands, consumption by status, value ($m), 2004–08 67
Table 48: Depilatories, Netherlands, consumption by status, % of total market value ($m), 2004–08 67
Table 49: Depilatories, Netherlands, consumption by region, value ($m), 2004–08 69
Table 50: Depilatories, Netherlands, consumption by region, % of total market value ($m), 2004–08 69
Table 51: Facial care, Netherlands, consumption by age group, value ($m), 2004?08 71
Table 52: Facial care, Netherlands, consumption by age group, % of total market value ($m), 2004?08 71
Table 53: Facial care, Netherlands, consumption by gender, value ($m), 2004–08 73
Table 54: Facial care, Netherlands, consumption by gender, % of total market value ($m), 2004–08 73
Table 55: Facial care, Netherlands, consumption by income, value ($m), 2004–08 75
Table 56: Facial care, Netherlands, consumption by income, % of total market value ($m), 2004–08 75
Table 57: Facial care, Netherlands, consumption by urban/rural, value ($m), 2004–08 77
Table 58: Facial care, Netherlands, consumption by urban/rural, % of total market value ($m), 2004–08 77
Table 59: Facial care, Netherlands, consumption by status, value ($m), 2004–08 79
Table 60: Facial care, Netherlands, consumption by status, % of total market value ($m), 2004–08 79
Table 61: Facial care, Netherlands, consumption by region, value ($m), 2004–08 81
Table 62: Facial care, Netherlands, consumption by region, % of total market value ($m), 2004–08 81
Table 63: Hand care, Netherlands, consumption by age group, value ($m), 2004?08 83
Table 64: Hand care, Netherlands, consumption by age group, % of total market value ($m), 2004?08 83
Table 65: Hand care, Netherlands, consumption by gender, value ($m), 2004–08 85
Table 66: Hand care, Netherlands, consumption by gender, % of total market value ($m), 2004–08 85
Table 67: Hand care, Netherlands, consumption by income, value ($m), 2004–08 87
Table 68: Hand care, Netherlands, consumption by income, % of total market value ($m), 2004–08 87
Table 69: Hand care, Netherlands, consumption by urban/rural, value ($m), 2004–08 89
Table 70: Hand care, Netherlands, consumption by urban/rural, % of total market value ($m), 2004–08 89
Table 71: Hand care, Netherlands, consumption by status, value ($m), 2004–08 91
Table 72: Hand care, Netherlands, consumption by status, % of total market value ($m), 2004–08 91
Table 73: Hand care, Netherlands, consumption by region, value ($m), 2004–08 93
Table 74: Hand care, Netherlands, consumption by region, % of total market value ($m), 2004–08 93
Table 75: Suncare, Netherlands, consumption by age group, value ($m), 2004?08 95
Table 76: Suncare, Netherlands, consumption by age group, % of total market value ($m), 2004?08 95
Table 77: Suncare, Netherlands, consumption by gender, value ($m), 2004–08 97
Table 78: Suncare, Netherlands, consumption by gender, % of total market value ($m), 2004–08 97
Table 79: Suncare, Netherlands, consumption by income, value ($m), 2004–08 99
Table 80: Suncare, Netherlands, consumption by income, % of total market value ($m), 2004–08 99
Table 81: Suncare, Netherlands, consumption by urban/rural, value ($m), 2004–08 101
Table 82: Suncare, Netherlands, consumption by urban/rural, % of total market value ($m), 2004–08 101
Table 83: Suncare, Netherlands, consumption by status, value ($m), 2004–08 103
Table 84: Suncare, Netherlands, consumption by status, % of total market value ($m), 2004–08 103
Table 85: Suncare, Netherlands, consumption by region, value ($m), 2004–08 105
Table 86: Suncare, Netherlands, consumption by region, % of total market value ($m), 2004–08 105
Table 87: Make-up remover, Netherlands, consumption by age group, value ($m), 2004?08 107
Table 88: Make-up remover, Netherlands, consumption by age group, % of total market value ($m), 2004?08 107
Table 89: Make-up remover, Netherlands, consumption by gender, value ($m), 2004–08 108
Table 90: Make-up remover, Netherlands, consumption by gender, % of total market value ($m), 2004–08 108
Table 91: Make-up remover, Netherlands, consumption by income, value ($m), 2004–08 110
Table 92: Make-up remover, Netherlands, consumption by income, % of total market value ($m), 2004–08 110
Table 93: Make-up remover, Netherlands, consumption by urban/rural, value ($m), 2004–08 112
Table 94: Make-up remover, Netherlands, consumption by urban/rural, % of total market value ($m), 2004–08 112
Table 95: Make-up remover, Netherlands, consumption by status, value ($m), 2004–08 114
Table 96: Make-up remover, Netherlands, consumption by status, % of total market value ($m), 2004–08 114
Table 97: Make-up remover, Netherlands, consumption by region, value ($m), 2004–08 116
Table 98: Make-up remover, Netherlands, consumption by region, % of total market value ($m), 2004–08 116


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