Skincare in Poland to 2014

Introduction

This databook provides key data and information on the skincare market in Poland. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on six categories: facial care, body care, hand care, suncare, make-up remover and depilatories

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data

*Category level company and brand share as well as distribution share information for 2008 and 2009

*Review of the top two companies within the skincare market, including company overview, key facts and business description

Highlights

The market for skincare in Poland increased at a compound annual growth rate of 5.2% between 2004 and 2009.

The facial care category led the skincare market in Poland, accounting for a share of 57.1%.

Leading players in Polish skincare market include Beiersdorf AG, Laboratorium Kosmetyczne Dr Irena Eris and PZ Cussons.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the skincare market in Poland

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: skincare 2
Summary category level: body care 3
Summary category level: depilatories 4
Summary category level: hand care 5
Summary category level: facial care 6
Summary category level: make-up remover 7
Summary category level: suncare 8
Chapter 2 Introduction 9
What is this report about? 9
How to use this report 9
Market definition 10
Chapter 3 Market Overview 27
Value analysis (Polish Zloty), 2004?09 27
Value analysis (Polish Zloty), 2009?14 28
Value analysis (US dollars), 2004?09 30
Value analysis (US dollars), 2009?14 31
Volume analysis, 2004?09 33
Volume analysis, 2009?14 34
Company and brand share analysis 36
Distribution analysis 45
Expenditure and consumption per capita 47
Chapter 4 Leading Company Profiles 53
Beiersdorf AG 53
PZ Cussons 55
Chapter 5 Category Analysis: Body Care 57
Value analysis (Polish Zloty), 2004?09 57
Value analysis (Polish Zloty), 2009?14 58
Value analysis (US dollars), 2004?09 60
Value analysis (US dollars), 2009?14 60
Volume analysis, 2004?09 62
Volume analysis, 2009?14 63
Company and brand share analysis 65
Distribution analysis 70
Expenditure and consumption per capita 72
Chapter 6 Category Analysis: Depilatories 75
Value analysis (Polish Zloty), 2004?09 75
Value analysis (Polish Zloty), 2009?14 76
Value analysis (US dollars), 2004?09 77
Value analysis (US dollars), 2009?14 77
Volume analysis, 2004?09 78
Volume analysis, 2009?14 79
Company and brand share analysis 80
Distribution analysis 84
Expenditure and consumption per capita 86
Chapter 7 Category Analysis: Hand Care 89
Value analysis (Polish Zloty), 2004?09 89
Value analysis (Polish Zloty), 2009?14 90
Value analysis (US dollars), 2004?09 92
Value analysis (US dollars), 2009?14 92
Volume analysis, 2004?09 94
Volume analysis, 2009?14 95
Company and brand share analysis 97
Distribution analysis 102
Expenditure and consumption per capita 104
Chapter 8 Category Analysis: Facial Care 107
Value analysis (Polish Zloty), 2004?09 107
Value analysis (Polish Zloty), 2009?14 108
Value analysis (US dollars), 2004?09 110
Value analysis (US dollars), 2009?14 111
Volume analysis, 2004?09 113
Volume analysis, 2009?14 114
Company and brand share analysis 117
Distribution analysis 122
Expenditure and consumption per capita 124
Chapter 9 Category Analysis: Make-Up Remover 130
Value analysis (Polish Zloty), 2004?09 130
Value analysis (Polish Zloty), 2009?14 131
Value analysis (US dollars), 2004?09 133
Value analysis (US dollars), 2009?14 133
Volume analysis, 2004?09 135
Volume analysis, 2009?14 136
Company and brand share analysis 138
Distribution analysis 142
Expenditure and consumption per capita 144
Chapter 10 Category Analysis: Suncare 147
Value analysis (Polish Zloty), 2004?09 147
Value analysis (Polish Zloty), 2009?14 148
Value analysis (US dollars), 2004?09 150
Value analysis (US dollars), 2009?14 150
Volume analysis, 2004?09 152
Volume analysis, 2009?14 153
Company and brand share analysis 155
Distribution analysis 160
Expenditure and consumption per capita 162
Chapter 11 Country Comparison 165
Value 165
Volume 169
Market share 173
Chapter 12 New Product Development 174
Product launches over time 174
Recent product launches 176
Chapter 13 Macroeconomic Profile 177
Macroeconomic Indicators 177
Chapter 14 Research Methodology 182
Methodology overview 182
Secondary research 183
Market modeling 184
Creating an initial data model 184
Revising the initial data model 184
Creating a final estimate 185
Creating demographic value splits 185
Primary research 185
Data finalization 186
Ongoing research 186
Chapter 15 Appendix 187
Future readings 187
How to contact experts in your industry 187
Disclaimer 187

LIST OF FIGURES
Figure 1: Skincare, Poland, value by category (PLNm), 2004?14 29
Figure 2: Skincare, Poland, category growth comparison, by value, 2004?14 32
Figure 3: Skincare, Poland, volume by category (units, million), 2004?14 35
Figure 4: Skincare, Poland, category growth comparison, by volume, 2004?14 35
Figure 5: Skincare, Poland, company share by value (%), 2008?09 40
Figure 6: Skincare, Poland, distribution channels by value (%), 2008?09 46
Figure 7: Body care, Poland, value by segment (PLNm), 2004?14 59
Figure 8: Body care, Poland, category growth comparison, by value, 2004?14 61
Figure 9: Body care, Poland, volume by segment (units, million), 2004?14 64
Figure 10: Body care, Poland, category growth comparison, by volume, 2004?14 64
Figure 11: Body care, Poland, company share by value (%), 2008?09 67
Figure 12: Body care, Poland, distribution channels by value (%), 2008?09 71
Figure 13: Depilatories, Poland, value (PLNm), 2004?14 76
Figure 14: Depilatories, Poland, volume (units, million), 2004?14 79
Figure 15: Depilatories, Poland, company share by value (%), 2008?09 82
Figure 16: Depilatories, Poland, distribution channels by value (%), 2008?09 85
Figure 17: Hand care, Poland, value by segment (PLNm), 2004?14 91
Figure 18: Hand care, Poland, category growth comparison, by value, 2004?14 93
Figure 19: Hand care, Poland, volume by segment (units, million), 2004?14 96
Figure 20: Hand care, Poland, category growth comparison, by volume, 2004?14 96
Figure 21: Hand care, Poland, company share by value (%), 2008?09 99
Figure 22: Hand care, Poland, distribution channels by value (%), 2008?09 103
Figure 23: Facial care, Poland, value by segment (PLNm), 2004?14 109
Figure 24: Facial care, Poland, category growth comparison, by value, 2004?14 112
Figure 25: Facial care, Poland, volume by segment (units, million), 2004?14 115
Figure 26: Facial care, Poland, category growth comparison, by volume, 2004?14 116
Figure 27: Facial care, Poland, company share by value (%), 2008?09 119
Figure 28: Facial care, Poland, distribution channels by value (%), 2008?09 123
Figure 29: Make-up remover, Poland, value by segment (PLNm), 2004?14 132
Figure 30: Make-up remover, Poland, category growth comparison, by value, 2004?14 134
Figure 31: Make-up remover, Poland, volume by segment (units, million), 2004?14 137
Figure 32: Make-up remover, Poland, category growth comparison, by volume, 2004?14 137
Figure 33: Make-up remover, Poland, company share by value (%), 2008?09 140
Figure 34: Make-up remover, Poland, distribution channels by value (%), 2008?09 143
Figure 35: Suncare, Poland, value by segment (PLNm), 2004?14 149
Figure 36: Suncare, Poland, category growth comparison, by value, 2004?14 151
Figure 37: Suncare, Poland, volume by segment (units, million), 2004?14 154
Figure 38: Suncare, Poland, category growth comparison, by volume, 2004?14 154
Figure 39: Suncare, Poland, company share by value (%), 2008?09 157
Figure 40: Suncare, Poland, distribution channels by value (%), 2008?09 161
Figure 41: Global skincare market split (value terms, 2009), top five countries 166
Figure 42: Global skincare market value, 2004–09, top five countries 168
Figure 43: Global skincare market split (volume terms, 2009), top five countries 170
Figure 44: Global skincare market volume, 2004–09, top five countries 172
Figure 45: Annual data review process 183

LIST OF TABLES
Table 1: Skincare category definitions 11
Table 2: Skincare distribution channels 13
Table 3: Skincare, Poland, value by category (PLNm), 2004?09 27
Table 4: Skincare, Poland, value forecast by category (PLNm), 2009?14 28
Table 5: Skincare, Poland, value by category ($m), 2004?09 30
Table 6: Skincare, Poland, value forecast by category ($m), 2009?14 31
Table 7: Skincare, Poland, volume by category (units, million), 2004?09 33
Table 8: Skincare, Poland, volume forecast by category (units, million), 2009?14 34
Table 9: Skincare, Poland, brand share by value (%), 2008?09 36
Table 10: Skincare, Poland, value by brand (PLNm), 2008?09 38
Table 11: Skincare, Poland, company share by value (%), 2008?09 41
Table 12: Skincare, Poland, value by company (PLNm), 2008?09 43
Table 13: Skincare, Poland, distribution channels by value (%), 2008?09 45
Table 14: Skincare, Poland, value by distribution channel (PLNm), 2008?09 45
Table 15: Skincare, Poland, expenditure per capita (PLN), 2004?09 47
Table 16: Skincare, Poland, forecast expenditure per capita (PLN), 2009?14 48
Table 17: Skincare, Poland, expenditure per capita ($), 2004?09 49
Table 18: Skincare, Poland, forecast expenditure per capita ($), 2009?14 50
Table 19: Skincare, Poland, consumption per capita (units), 2004?09 51
Table 20: Skincare, Poland, forecast consumption per capita (units), 2009?14 52
Table 21: Beiersdorf AG key facts 53
Table 22: PZ Cussons key facts 55
Table 23: Body care, Poland, value by segment (PLNm), 2004?09 57
Table 24: Body care, Poland, value forecast by segment (PLNm), 2009?14 58
Table 25: Body care, Poland, value by segment ($m), 2004?09 60
Table 26: Body care, Poland, value forecast by segment ($m), 2009?14 60
Table 27: Body care, Poland, volume by segment (units, million), 2004?09 62
Table 28: Body care, Poland, volume forecast by segment (units, million), 2009?14 63
Table 29: Body care, Poland, brand share by value (%), 2008?09 65
Table 30: Body care, Poland, value by brand (PLNm), 2008?09 66
Table 31: Body care, Poland, company share by value (%), 2008?09 68
Table 32: Body care, Poland, value by company (PLNm), 2008?09 69
Table 33: Body care, Poland, distribution channels by value (%), 2008?09 70
Table 34: Body care, Poland, value by distribution channel (PLNm), 2008?09 70
Table 35: Body care, Poland, expenditure per capita (PLN), 2004?09 72
Table 36: Body care, Poland, forecast expenditure per capita (PLN), 2009?14 72
Table 37: Body care, Poland, expenditure per capita ($), 2004?09 73
Table 38: Body care, Poland, forecast expenditure per capita ($), 2009?14 73
Table 39: Body care, Poland, consumption per capita (units), 2004?09 74
Table 40: Body care, Poland, forecast consumption per capita (units), 2009?14 74
Table 41: Depilatories, Poland, value (PLNm), 2004?09 75
Table 42: Depilatories, Poland, value forecast (PLNm), 2009?14 76
Table 43: Depilatories, Poland, value ($m), 2004?09 77
Table 44: Depilatories, Poland, value forecast ($m), 2009?14 77
Table 45: Depilatories, Poland, volume (units, million), 2004?09 78
Table 46: Depilatories, Poland, volume forecast (units, million), 2009?14 79
Table 47: Depilatories, Poland, brand share by value (%), 2008?09 80
Table 48: Depilatories, Poland, value by brand (PLNm), 2008?09 81
Table 49: Depilatories, Poland, company share by value (%), 2008?09 83
Table 50: Depilatories, Poland, value by company (PLNm), 2008?09 83
Table 51: Depilatories, Poland, distribution channels by value (%), 2008?09 84
Table 52: Depilatories, Poland, value by distribution channel (PLNm), 2008?09 84
Table 53: Depilatories, Poland, expenditure per capita (PLN), 2004?09 86
Table 54: Depilatories, Poland, forecast expenditure per capita (PLN), 2009?14 86
Table 55: Depilatories, Poland, expenditure per capita ($), 2004?09 87
Table 56: Depilatories, Poland, forecast expenditure per capita ($), 2009?14 87
Table 57: Depilatories, Poland, consumption per capita (units), 2004?09 88
Table 58: Depilatories, Poland, forecast consumption per capita (units), 2009?14 88
Table 59: Hand care, Poland, value by segment (PLNm), 2004?09 89
Table 60: Hand care, Poland, value forecast by segment (PLNm), 2009?14 90
Table 61: Hand care, Poland, value by segment ($m), 2004?09 92
Table 62: Hand care, Poland, value forecast by segment ($m), 2009?14 92
Table 63: Hand care, Poland, volume by segment (units, million), 2004?09 94
Table 64: Hand care, Poland, volume forecast by segment (units, million), 2009?14 95
Table 65: Hand care, Poland, brand share by value (%), 2008?09 97
Table 66: Hand care, Poland, value by brand (PLNm), 2008?09 98
Table 67: Hand care, Poland, company share by value (%), 2008?09 100
Table 68: Hand care, Poland, value by company (PLNm), 2008?09 101
Table 69: Hand care, Poland, distribution channels by value (%), 2008?09 102
Table 70: Hand care, Poland, value by distribution channel (PLNm), 2008?09 102
Table 71: Hand care, Poland, expenditure per capita (PLN), 2004?09 104
Table 72: Hand care, Poland, forecast expenditure per capita (PLN), 2009?14 104
Table 73: Hand care, Poland, expenditure per capita ($), 2004?09 105
Table 74: Hand care, Poland, forecast expenditure per capita ($), 2009?14 105
Table 75: Hand care, Poland, consumption per capita (units), 2004?09 106
Table 76: Hand care, Poland, forecast consumption per capita (units), 2009?14 106
Table 77: Facial care, Poland, value by segment (PLNm), 2004?09 107
Table 78: Facial care, Poland, value forecast by segment (PLNm), 2009?14 108
Table 79: Facial care, Poland, value by segment ($m), 2004?09 110
Table 80: Facial care, Poland, value forecast by segment ($m), 2009?14 111
Table 81: Facial care, Poland, volume by segment (units, million), 2004?09 113
Table 82: Facial care, Poland, volume forecast by segment (units, million), 2009?14 114
Table 83: Facial care, Poland, brand share by value (%), 2008?09 117
Table 84: Facial care, Poland, value by brand (PLNm), 2008?09 118
Table 85: Facial care, Poland, company share by value (%), 2008?09 120
Table 86: Facial care, Poland, value by company (PLNm), 2008?09 121
Table 87: Facial care, Poland, distribution channels by value (%), 2008?09 122
Table 88: Facial care, Poland, value by distribution channel (PLNm), 2008?09 122
Table 89: Facial care, Poland, expenditure per capita (PLN), 2004?09 124
Table 90: Facial care, Poland, forecast expenditure per capita (PLN), 2009?14 125
Table 91: Facial care, Poland, expenditure per capita ($), 2004?09 126
Table 92: Facial care, Poland, forecast expenditure per capita ($), 2009?14 127
Table 93: Facial care, Poland, consumption per capita (units), 2004?09 128
Table 94: Facial care, Poland, forecast consumption per capita (units), 2009?14 129
Table 95: Make-up remover, Poland, value by segment (PLNm), 2004?09 130
Table 96: Make-up remover, Poland, value forecast by segment (PLNm), 2009?14 131
Table 97: Make-up remover, Poland, value by segment ($m), 2004?09 133
Table 98: Make-up remover, Poland, value forecast by segment ($m), 2009?14 133
Table 99: Make-up remover, Poland, volume by segment (units, million), 2004?09 135
Table 100: Make-up remover, Poland, volume forecast by segment (units, million), 2009?14 136
Table 101: Make-up remover, Poland, brand share by value (%), 2008?09 138
Table 102: Make-up remover, Poland, value by brand (PLNm), 2008?09 139
Table 103: Make-up remover, Poland, company share by value (%), 2008?09 141
Table 104: Make-up remover, Poland, value by company (PLNm), 2008?09 141
Table 105: Make-up remover, Poland, distribution channels by value (%), 2008?09 142
Table 106: Make-up remover, Poland, value by distribution channel (PLNm), 2008?09 142
Table 107: Make-up remover, Poland, expenditure per capita (PLN), 2004?09 144
Table 108: Make-up remover, Poland, forecast expenditure per capita (PLN), 2009?14 144
Table 109: Make-up remover, Poland, expenditure per capita ($), 2004?09 145
Table 110: Make-up remover, Poland, forecast expenditure per capita ($), 2009?14 145
Table 111: Make-up remover, Poland, consumption per capita (units), 2004?09 146
Table 112: Make-up remover, Poland, forecast consumption per capita (units), 2009?14 146
Table 113: Suncare, Poland, value by segment (PLNm), 2004?09 147
Table 114: Suncare, Poland, value forecast by segment (PLNm), 2009?14 148
Table 115: Suncare, Poland, value by segment ($m), 2004?09 150
Table 116: Suncare, Poland, value forecast by segment ($m), 2009?14 150
Table 117: Suncare, Poland, volume by segment (units, million), 2004?09 152
Table 118: Suncare, Poland, volume forecast by segment (units, million), 2009?14 153
Table 119: Suncare, Poland, brand share by value (%), 2008?09 155
Table 120: Suncare, Poland, value by brand (PLNm), 2008?09 156
Table 121: Suncare, Poland, company share by value (%), 2008?09 158
Table 122: Suncare, Poland, value by company (PLNm), 2008?09 159
Table 123: Suncare, Poland, distribution channels by value (%), 2008?09 160
Table 124: Suncare, Poland, value by distribution channel (PLNm), 2008?09 160
Table 125: Suncare, Poland, expenditure per capita (PLN), 2004?09 162
Table 126: Suncare, Poland, forecast expenditure per capita (PLN), 2009?14 162
Table 127: Suncare, Poland, expenditure per capita ($), 2004?09 163
Table 128: Suncare, Poland, forecast expenditure per capita ($), 2009?14 163
Table 129: Suncare, Poland, consumption per capita (units), 2004?09 164
Table 130: Suncare, Poland, forecast consumption per capita (units), 2009?14 164
Table 131: Global skincare market value, 2009 165
Table 132: Global skincare market split (value terms ($m), 2009), top five countries 168
Table 133: Global skincare market volume, 2009 169
Table 134: Global skincare market split (volume terms, 2009), top five countries 172
Table 135: Leading players, top five countries 173
Table 136: Poland skincare new product launches reports, by company (top five companies), 2009 174
Table 137: Poland skincare new product launches SKUs, by company (top five companies), 2009 174
Table 138: Poland skincare new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 175
Table 139: Poland skincare new product launches (reports), by ingredients (top 10 ingredients), 2009 175
Table 140: Poland skincare new product launches (reports), by package tags or claims, 2009 176
Table 141: Poland skincare new product launches - recent five launches (2009) 176
Table 142: Poland population, by age group, 2004?09 (millions) 177
Table 143: Poland population forecast, by age group, 2009?14 (millions) 178
Table 144: Poland population, by gender, 2004?09 (millions) 178
Table 145: Poland population forecast, by gender, 2009?14 (millions) 179
Table 146: Poland nominal GDP, 2004?09 (PLNbn, nominal prices) 179
Table 147: Poland nominal GDP forecast, 2009?14 (PLNbn, nominal prices) 179
Table 148: Poland real GDP, 2004?09 (PLNbn, 2000 prices) 180
Table 149: Poland real GDP forecast, 2009?14 (PLNbn, 2000 prices) 180
Table 150: Poland real GDP, 2004?09 ($bn, 2000 prices) 180
Table 151: Poland real GDP forecast, 2009?14 ($bn, 2000 prices) 181
Table 152: Poland consumer price index, 2004?09 (2000=100) 181
Table 153: Poland consumer price index, 2009?14 (2000=100) 181


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