Skincare in Russia to 2014

Introduction

This databook provides key data and information on the skincare market in Russia. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on six categories: facial care, body care, hand care, suncare, make-up remover and depilatories

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data

*Category level company and brand share as well as distribution share information for 2008 and 2009

*Review of the top two companies within the skincare market, including company overview, key facts and business description

Highlights

The market for skincare in Russia increased at a compound annual growth rate of 12.1% between 2004 and 2009.

The facial care category led the skincare market in Russia, accounting for a share of 73%.

Leading players in Russian skincare market include JSC Concern Kalina, L'Oreal S.A. and Svoboda Ltd.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the skincare market in Russia

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: skincare 2
Summary category level: body care 3
Summary category level: depilatories 4
Summary category level: hand care 5
Summary category level: facial care 6
Summary category level: make-up remover 7
Summary category level: suncare 8
Chapter 2 Introduction 9
What is this report about? 9
How to use this report 9
Market definition 10
Chapter 3 Market Overview 27
Value analysis (Russian Ruble), 2004?09 27
Value analysis (Russian Ruble), 2009?14 28
Value analysis (US dollars), 2004?09 30
Value analysis (US dollars), 2009?14 31
Volume analysis, 2004?09 33
Volume analysis, 2009?14 34
Company and brand share analysis 37
Distribution analysis 44
Expenditure and consumption per capita 46
Chapter 4 Leading Company Profile 51
L'Oreal S.A. 51
Chapter 5 Category Analysis: Body Care 53
Value analysis (Russian Ruble), 2004?09 53
Value analysis (Russian Ruble), 2009?14 54
Value analysis (US dollars), 2004?09 56
Value analysis (US dollars), 2009?14 56
Volume analysis, 2004?09 58
Volume analysis, 2009?14 59
Company and brand share analysis 61
Distribution analysis 66
Expenditure and consumption per capita 68
Chapter 6 Category Analysis: Depilatories 71
Value analysis (Russian Ruble), 2004?09 71
Value analysis (Russian Ruble), 2009?14 72
Value analysis (US dollars), 2004?09 73
Value analysis (US dollars), 2009?14 73
Volume analysis, 2004?09 74
Volume analysis, 2009?14 75
Company and brand share analysis 76
Distribution analysis 79
Expenditure and consumption per capita 81
Chapter 7 Category Analysis: Hand Care 84
Value analysis (Russian Ruble), 2004?09 84
Value analysis (Russian Ruble), 2009?14 85
Value analysis (US dollars), 2004?09 87
Value analysis (US dollars), 2009?14 87
Volume analysis, 2004?09 89
Volume analysis, 2009?14 90
Company and brand share analysis 92
Distribution analysis 97
Expenditure and consumption per capita 99
Chapter 8 Category Analysis: Facial Care 102
Value analysis (Russian Ruble), 2004?09 102
Value analysis (Russian Ruble), 2009?14 103
Value analysis (US dollars), 2004?09 105
Value analysis (US dollars), 2009?14 106
Volume analysis, 2004?09 108
Volume analysis, 2009?14 109
Company and brand share analysis 112
Distribution analysis 117
Expenditure and consumption per capita 119
Chapter 9 Category Analysis: Make-Up Remover 125
Value analysis (Russian Ruble), 2004?09 125
Value analysis (Russian Ruble), 2009?14 126
Value analysis (US dollars), 2004?09 128
Value analysis (US dollars), 2009?14 128
Volume analysis, 2004?09 130
Volume analysis, 2009?14 131
Company and brand share analysis 133
Distribution analysis 136
Expenditure and consumption per capita 138
Chapter 10 Category Analysis: Suncare 141
Value analysis (Russian Ruble), 2004?09 141
Value analysis (Russian Ruble), 2009?14 142
Value analysis (US dollars), 2004?09 144
Value analysis (US dollars), 2009?14 144
Volume analysis, 2004?09 146
Volume analysis, 2009?14 147
Company and brand share analysis 149
Distribution analysis 152
Expenditure and consumption per capita 154
Chapter 11 Country Comparison 157
Value 157
Volume 161
Market share 165
Chapter 12 New Product Development 166
Product launches over time 166
Recent product launches 168
Chapter 13 Macroeconomic Profile 169
Macroeconomic Indicators 169
Chapter 14 Research Methodology 174
Methodology overview 174
Secondary research 175
Market modeling 176
Creating an initial data model 176
Revising the initial data model 176
Creating a final estimate 177
Creating demographic value splits 177
Primary research 177
Data finalization 178
Ongoing research 178
Chapter 15 Appendix 179
Future readings 179
How to contact experts in your industry 179
Disclaimer 179

LIST OF FIGURES
Figure 1: Skincare, Russia, value by category (RUBm), 2004?14 29
Figure 2: Skincare, Russia, category growth comparison, by value, 2004?14 32
Figure 3: Skincare, Russia, volume by category (units, million), 2004?14 35
Figure 4: Skincare, Russia, category growth comparison, by volume, 2004?14 36
Figure 5: Skincare, Russia, company share by value (%), 2008?09 41
Figure 6: Skincare, Russia, distribution channels by value (%), 2008?09 45
Figure 7: Body care, Russia, value by segment (RUBm), 2004?14 55
Figure 8: Body care, Russia, category growth comparison, by value, 2004?14 57
Figure 9: Body care, Russia, volume by segment (units, million), 2004?14 59
Figure 10: Body care, Russia, category growth comparison, by volume, 2004?14 60
Figure 11: Body care, Russia, company share by value (%), 2008?09 63
Figure 12: Body care, Russia, distribution channels by value (%), 2008?09 67
Figure 13: Depilatories, Russia, value (RUBm), 2004?14 72
Figure 14: Depilatories, Russia, volume (units, million), 2004?14 75
Figure 15: Depilatories, Russia, company share by value (%), 2008?09 77
Figure 16: Depilatories, Russia, distribution channels by value (%), 2008?09 80
Figure 17: Hand care, Russia, value by segment (RUBm), 2004?14 86
Figure 18: Hand care, Russia, category growth comparison, by value, 2004?14 88
Figure 19: Hand care, Russia, volume by segment (units, million), 2004?14 91
Figure 20: Hand care, Russia, category growth comparison, by volume, 2004?14 91
Figure 21: Hand care, Russia, company share by value (%), 2008?09 94
Figure 22: Hand care, Russia, distribution channels by value (%), 2008?09 98
Figure 23: Facial care, Russia, value by segment (RUBm), 2004?14 104
Figure 24: Facial care, Russia, category growth comparison, by value, 2004?14 107
Figure 25: Facial care, Russia, volume by segment (units, million), 2004?14 110
Figure 26: Facial care, Russia, category growth comparison, by volume, 2004?14 111
Figure 27: Facial care, Russia, company share by value (%), 2008?09 114
Figure 28: Facial care, Russia, distribution channels by value (%), 2008?09 118
Figure 29: Make-up remover, Russia, value by segment (RUBm), 2004?14 127
Figure 30: Make-up remover, Russia, category growth comparison, by value, 2004?14 129
Figure 31: Make-up remover, Russia, volume by segment (units, million), 2004?14 132
Figure 32: Make-up remover, Russia, category growth comparison, by volume, 2004?14 132
Figure 33: Make-up remover, Russia, company share by value (%), 2008?09 134
Figure 34: Make-up remover, Russia, distribution channels by value (%), 2008?09 137
Figure 35: Suncare, Russia, value by segment (RUBm), 2004?14 143
Figure 36: Suncare, Russia, category growth comparison, by value, 2004?14 145
Figure 37: Suncare, Russia, volume by segment (units, million), 2004?14 147
Figure 38: Suncare, Russia, category growth comparison, by volume, 2004?14 148
Figure 39: Suncare, Russia, company share by value (%), 2008?09 150
Figure 40: Suncare, Russia, distribution channels by value (%), 2008?09 153
Figure 41: Global skincare market split (value terms, 2009), top five countries 158
Figure 42: Global skincare market value, 2004Ð09, top five countries 160
Figure 43: Global skincare market split (volume terms, 2009), top five countries 162
Figure 44: Global skincare market volume, 2004Ð09, top five countries 164
Figure 45: Annual data review process 175

LIST OF TABLES
Table 1: Skincare category definitions 11
Table 2: Skincare distribution channels 13
Table 3: Skincare, Russia, value by category (RUBm), 2004?09 27
Table 4: Skincare, Russia, value forecast by category (RUBm), 2009?14 28
Table 5: Skincare, Russia, value by category ($m), 2004?09 30
Table 6: Skincare, Russia, value forecast by category ($m), 2009?14 31
Table 7: Skincare, Russia, volume by category (units, million), 2004?09 33
Table 8: Skincare, Russia, volume forecast by category (units, million), 2009?14 34
Table 9: Skincare, Russia, brand share by value (%), 2008?09 37
Table 10: Skincare, Russia, value by brand (RUBm), 2008?09 39
Table 11: Skincare, Russia, company share by value (%), 2008?09 42
Table 12: Skincare, Russia, value by company (RUBm), 2008?09 43
Table 13: Skincare, Russia, distribution channels by value (%), 2008?09 44
Table 14: Skincare, Russia, value by distribution channel (RUBm), 2008?09 44
Table 15: Skincare, Russia, expenditure per capita (RUB), 2004?09 46
Table 16: Skincare, Russia, forecast expenditure per capita (RUB), 2009?14 47
Table 17: Skincare, Russia, expenditure per capita ($), 2004?09 48
Table 18: Skincare, Russia, forecast expenditure per capita ($), 2009?14 49
Table 19: Skincare, Russia, consumption per capita (units), 2004?09 49
Table 20: Skincare, Russia, forecast consumption per capita (units), 2009?14 50
Table 21: L'Oreal S.A. key facts 51
Table 22: Body care, Russia, value by segment (RUBm), 2004?09 53
Table 23: Body care, Russia, value forecast by segment (RUBm), 2009?14 54
Table 24: Body care, Russia, value by segment ($m), 2004?09 56
Table 25: Body care, Russia, value forecast by segment ($m), 2009?14 56
Table 26: Body care, Russia, volume by segment (units, million), 2004?09 58
Table 27: Body care, Russia, volume forecast by segment (units, million), 2009?14 59
Table 28: Body care, Russia, brand share by value (%), 2008?09 61
Table 29: Body care, Russia, value by brand (RUBm), 2008?09 62
Table 30: Body care, Russia, company share by value (%), 2008?09 64
Table 31: Body care, Russia, value by company (RUBm), 2008?09 65
Table 32: Body care, Russia, distribution channels by value (%), 2008?09 66
Table 33: Body care, Russia, value by distribution channel (RUBm), 2008?09 66
Table 34: Body care, Russia, expenditure per capita (RUB), 2004?09 68
Table 35: Body care, Russia, forecast expenditure per capita (RUB), 2009?14 68
Table 36: Body care, Russia, expenditure per capita ($), 2004?09 69
Table 37: Body care, Russia, forecast expenditure per capita ($), 2009?14 69
Table 38: Body care, Russia, consumption per capita (units), 2004?09 70
Table 39: Body care, Russia, forecast consumption per capita (units), 2009?14 70
Table 40: Depilatories, Russia, value (RUBm), 2004?09 71
Table 41: Depilatories, Russia, value forecast (RUBm), 2009?14 72
Table 42: Depilatories, Russia, value ($m), 2004?09 73
Table 43: Depilatories, Russia, value forecast ($m), 2009?14 73
Table 44: Depilatories, Russia, volume (units, million), 2004?09 74
Table 45: Depilatories, Russia, volume forecast (units, million), 2009?14 75
Table 46: Depilatories, Russia, brand share by value (%), 2008?09 76
Table 47: Depilatories, Russia, value by brand (RUBm), 2008?09 76
Table 48: Depilatories, Russia, company share by value (%), 2008?09 78
Table 49: Depilatories, Russia, value by company (RUBm), 2008?09 78
Table 50: Depilatories, Russia, distribution channels by value (%), 2008?09 79
Table 51: Depilatories, Russia, value by distribution channel (RUBm), 2008?09 79
Table 52: Depilatories, Russia, expenditure per capita (RUB), 2004?09 81
Table 53: Depilatories, Russia, forecast expenditure per capita (RUB), 2009?14 81
Table 54: Depilatories, Russia, expenditure per capita ($), 2004?09 82
Table 55: Depilatories, Russia, forecast expenditure per capita ($), 2009?14 82
Table 56: Depilatories, Russia, consumption per capita (units), 2004?09 83
Table 57: Depilatories, Russia, forecast consumption per capita (units), 2009?14 83
Table 58: Hand care, Russia, value by segment (RUBm), 2004?09 84
Table 59: Hand care, Russia, value forecast by segment (RUBm), 2009?14 85
Table 60: Hand care, Russia, value by segment ($m), 2004?09 87
Table 61: Hand care, Russia, value forecast by segment ($m), 2009?14 87
Table 62: Hand care, Russia, volume by segment (units, million), 2004?09 89
Table 63: Hand care, Russia, volume forecast by segment (units, million), 2009?14 90
Table 64: Hand care, Russia, brand share by value (%), 2008?09 92
Table 65: Hand care, Russia, value by brand (RUBm), 2008?09 93
Table 66: Hand care, Russia, company share by value (%), 2008?09 95
Table 67: Hand care, Russia, value by company (RUBm), 2008?09 96
Table 68: Hand care, Russia, distribution channels by value (%), 2008?09 97
Table 69: Hand care, Russia, value by distribution channel (RUBm), 2008?09 97
Table 70: Hand care, Russia, expenditure per capita (RUB), 2004?09 99
Table 71: Hand care, Russia, forecast expenditure per capita (RUB), 2009?14 99
Table 72: Hand care, Russia, expenditure per capita ($), 2004?09 100
Table 73: Hand care, Russia, forecast expenditure per capita ($), 2009?14 100
Table 74: Hand care, Russia, consumption per capita (units), 2004?09 101
Table 75: Hand care, Russia, forecast consumption per capita (units), 2009?14 101
Table 76: Facial care, Russia, value by segment (RUBm), 2004?09 102
Table 77: Facial care, Russia, value forecast by segment (RUBm), 2009?14 103
Table 78: Facial care, Russia, value by segment ($m), 2004?09 105
Table 79: Facial care, Russia, value forecast by segment ($m), 2009?14 106
Table 80: Facial care, Russia, volume by segment (units, million), 2004?09 108
Table 81: Facial care, Russia, volume forecast by segment (units, million), 2009?14 109
Table 82: Facial care, Russia, brand share by value (%), 2008?09 112
Table 83: Facial care, Russia, value by brand (RUBm), 2008?09 113
Table 84: Facial care, Russia, company share by value (%), 2008?09 115
Table 85: Facial care, Russia, value by company (RUBm), 2008?09 116
Table 86: Facial care, Russia, distribution channels by value (%), 2008?09 117
Table 87: Facial care, Russia, value by distribution channel (RUBm), 2008?09 117
Table 88: Facial care, Russia, expenditure per capita (RUB), 2004?09 119
Table 89: Facial care, Russia, forecast expenditure per capita (RUB), 2009?14 120
Table 90: Facial care, Russia, expenditure per capita ($), 2004?09 121
Table 91: Facial care, Russia, forecast expenditure per capita ($), 2009?14 122
Table 92: Facial care, Russia, consumption per capita (units), 2004?09 123
Table 93: Facial care, Russia, forecast consumption per capita (units), 2009?14 124
Table 94: Make-up remover, Russia, value by segment (RUBm), 2004?09 125
Table 95: Make-up remover, Russia, value forecast by segment (RUBm), 2009?14 126
Table 96: Make-up remover, Russia, value by segment ($m), 2004?09 128
Table 97: Make-up remover, Russia, value forecast by segment ($m), 2009?14 128
Table 98: Make-up remover, Russia, volume by segment (units, million), 2004?09 130
Table 99: Make-up remover, Russia, volume forecast by segment (units, million), 2009?14 131
Table 100: Make-up remover, Russia, brand share by value (%), 2008?09 133
Table 101: Make-up remover, Russia, value by brand (RUBm), 2008?09 133
Table 102: Make-up remover, Russia, company share by value (%), 2008?09 135
Table 103: Make-up remover, Russia, value by company (RUBm), 2008?09 135
Table 104: Make-up remover, Russia, distribution channels by value (%), 2008?09 136
Table 105: Make-up remover, Russia, value by distribution channel (RUBm), 2008?09 136
Table 106: Make-up remover, Russia, expenditure per capita (RUB), 2004?09 138
Table 107: Make-up remover, Russia, forecast expenditure per capita (RUB), 2009?14 138
Table 108: Make-up remover, Russia, expenditure per capita ($), 2004?09 139
Table 109: Make-up remover, Russia, forecast expenditure per capita ($), 2009?14 139
Table 110: Make-up remover, Russia, consumption per capita (units), 2004?09 140
Table 111: Make-up remover, Russia, forecast consumption per capita (units), 2009?14 140
Table 112: Suncare, Russia, value by segment (RUBm), 2004?09 141
Table 113: Suncare, Russia, value forecast by segment (RUBm), 2009?14 142
Table 114: Suncare, Russia, value by segment ($m), 2004?09 144
Table 115: Suncare, Russia, value forecast by segment ($m), 2009?14 144
Table 116: Suncare, Russia, volume by segment (units, million), 2004?09 146
Table 117: Suncare, Russia, volume forecast by segment (units, million), 2009?14 147
Table 118: Suncare, Russia, brand share by value (%), 2008?09 149
Table 119: Suncare, Russia, value by brand (RUBm), 2008?09 149
Table 120: Suncare, Russia, company share by value (%), 2008?09 151
Table 121: Suncare, Russia, value by company (RUBm), 2008?09 151
Table 122: Suncare, Russia, distribution channels by value (%), 2008?09 152
Table 123: Suncare, Russia, value by distribution channel (RUBm), 2008?09 152
Table 124: Suncare, Russia, expenditure per capita (RUB), 2004?09 154
Table 125: Suncare, Russia, forecast expenditure per capita (RUB), 2009?14 154
Table 126: Suncare, Russia, expenditure per capita ($), 2004?09 155
Table 127: Suncare, Russia, forecast expenditure per capita ($), 2009?14 155
Table 128: Suncare, Russia, consumption per capita (units), 2004?09 156
Table 129: Suncare, Russia, forecast consumption per capita (units), 2009?14 156
Table 130: Global skincare market value, 2009 157
Table 131: Global skincare market split (value terms ($m), 2009), top five countries 160
Table 132: Global skincare market volume, 2009 161
Table 133: Global skincare market split (volume terms, 2009), top five countries 164
Table 134: Leading players, top five countries 165
Table 135: Russia skincare new product launches reports, by company (top five companies), 2009 166
Table 136: Russia skincare new product launches SKUs, by company (top five companies), 2009 166
Table 137: Russia skincare new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 167
Table 138: Russia skincare new product launches (reports), by ingredients (top 10 ingredients), 2009 167
Table 139: Russia skincare new product launches (reports), by package tags or claims (top 10 claims), 2009 168
Table 140: Russia skincare new product launches - recent five launches (2009) 168
Table 141: Russia population, by age group, 2004?09 (millions) 169
Table 142: Russia population forecast, by age group, 2009?14 (millions) 170
Table 143: Russia population, by gender, 2004?09 (millions) 170
Table 144: Russia population forecast, by gender, 2009?14 (millions) 171
Table 145: Russia nominal GDP, 2004?09 (RUBbn, nominal prices) 171
Table 146: Russia nominal GDP forecast, 2009?14 (RUBbn, nominal prices) 171
Table 147: Russia real GDP, 2004?09 (RUBbn, 2000 prices) 172
Table 148: Russia real GDP forecast, 2009?14 (RUBbn, 2000 prices) 172
Table 149: Russia real GDP, 2004?09 ($bn, 2000 prices) 172
Table 150: Russia real GDP forecast, 2009?14 ($bn, 2000 prices) 173
Table 151: Russia consumer price index, 2004?09 (2000=100) 173
Table 152: Russia consumer price index, 2009?14 (2000=100) 173



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