Skincare in Saudi Arabia to 2014

Introduction

This databook provides key data and information on the skincare market in Saudi Arabia. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on six categories: facial care, body care, hand care, suncare, make-up remover and depilatories

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data

*Category level company and brand share as well as distribution share information for 2008 and 2009

*Review of the top two companies within the skincare market, including company overview, key facts and business description

Highlights

The market for skincare in Saudi Arabia increased at a compound annual growth rate of 7.8% between 2004 and 2009.

The facial care category led the skincare market in Saudi Arabia, accounting for a share of 70.7%.

Leading players in Saudi Arabian skincare market include Unilever, Beiersdorf AG and Johnson & Johnson.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the skincare market in Saudi Arabia

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: skincare 2
Summary category level: body care 3
Summary category level: depilatories 4
Summary category level: hand care 5
Summary category level: facial care 6
Summary category level: make-up remover 7
Summary category level: suncare 8
Chapter 2 Introduction 9
What is this report about? 9
How to use this report 9
Market definition 10
Chapter 3 Market Overview 27
Value analysis (Saudi Riyal), 2004?09 27
Value analysis (Saudi Riyal), 2009?14 28
Value analysis (US dollars), 2004?09 30
Value analysis (US dollars), 2009?14 31
Volume analysis, 2004?09 33
Volume analysis, 2009?14 34
Company and brand share analysis 36
Distribution analysis 43
Expenditure and consumption per capita 45
Chapter 4 Leading Company Profiles 50
Unilever 50
Beiersdorf AG 52
Chapter 5 Category Analysis: Body Care 54
Value analysis (Saudi Riyal), 2004?09 54
Value analysis (Saudi Riyal), 2009?14 55
Value analysis (US dollars), 2004?09 57
Value analysis (US dollars), 2009?14 57
Volume analysis, 2004?09 59
Volume analysis, 2009?14 60
Company and brand share analysis 62
Distribution analysis 65
Expenditure and consumption per capita 67
Chapter 6 Category Analysis: Depilatories 70
Value analysis (Saudi Riyal), 2004?09 70
Value analysis (Saudi Riyal), 2009?14 71
Value analysis (US dollars), 2004?09 72
Value analysis (US dollars), 2009?14 72
Volume analysis, 2004?09 73
Volume analysis, 2009?14 74
Company and brand share analysis 75
Distribution analysis 78
Expenditure and consumption per capita 80
Chapter 7 Category Analysis: Hand Care 83
Value analysis (Saudi Riyal), 2004?09 83
Value analysis (Saudi Riyal), 2009?14 84
Value analysis (US dollars), 2004?09 86
Value analysis (US dollars), 2009?14 86
Volume analysis, 2004?09 88
Volume analysis, 2009?14 89
Company and brand share analysis 91
Distribution analysis 95
Expenditure and consumption per capita 97
Chapter 8 Category Analysis: Facial Care 100
Value analysis (Saudi Riyal), 2004?09 100
Value analysis (Saudi Riyal), 2009?14 101
Value analysis (US dollars), 2004?09 103
Value analysis (US dollars), 2009?14 104
Volume analysis, 2004?09 106
Volume analysis, 2009?14 107
Company and brand share analysis 110
Distribution analysis 113
Expenditure and consumption per capita 115
Chapter 9 Category Analysis: Make-Up Remover 121
Value analysis (Saudi Riyal), 2004?09 121
Value analysis (Saudi Riyal), 2009?14 122
Value analysis (US dollars), 2004?09 124
Value analysis (US dollars), 2009?14 124
Volume analysis, 2004?09 126
Volume analysis, 2009?14 127
Company and brand share analysis 129
Distribution analysis 132
Expenditure and consumption per capita 134
Chapter 10 Category Analysis: Suncare 137
Value analysis (Saudi Riyal), 2004?09 137
Value analysis (Saudi Riyal), 2009?14 138
Value analysis (US dollars), 2004?09 140
Value analysis (US dollars), 2009?14 140
Volume analysis, 2004?09 142
Volume analysis, 2009?14 143
Company and brand share analysis 145
Distribution analysis 148
Expenditure and consumption per capita 150
Chapter 11 Country Comparison 153
Value 153
Volume 157
Market share 161
Chapter 12 New Product Development 162
Product launches over time 162
Recent product launches 164
Chapter 13 Macroeconomic Profile 165
Macroeconomic Indicators 165
Chapter 14 Research Methodology 170
Methodology overview 170
Secondary research 171
Market modeling 172
Creating an initial data model 172
Revising the initial data model 172
Creating a final estimate 173
Creating demographic value splits 173
Primary research 173
Data finalization 174
Ongoing research 174
Chapter 15 Appendix 175
Future readings 175
How to contact experts in your industry 175
Disclaimer 175

LIST OF FIGURES
Figure 1: Skincare, Saudi Arabia, value by category (SARm), 2004?14 29
Figure 2: Skincare, Saudi Arabia, category growth comparison, by value, 2004?14 32
Figure 3: Skincare, Saudi Arabia, volume by category (units, million), 2004?14 35
Figure 4: Skincare, Saudi Arabia, category growth comparison, by volume, 2004?14 35
Figure 5: Skincare, Saudi Arabia, company share by value (%), 2008?09 40
Figure 6: Skincare, Saudi Arabia, distribution channels by value (%), 2008?09 44
Figure 7: Body care, Saudi Arabia, value by segment (SARm), 2004?14 56
Figure 8: Body care, Saudi Arabia, category growth comparison, by value, 2004?14 58
Figure 9: Body care, Saudi Arabia, volume by segment (units, million), 2004?14 60
Figure 10: Body care, Saudi Arabia, category growth comparison, by volume, 2004?14 61
Figure 11: Body care, Saudi Arabia, company share by value (%), 2008?09 63
Figure 12: Body care, Saudi Arabia, distribution channels by value (%), 2008?09 66
Figure 13: Depilatories, Saudi Arabia, value (SARm), 2004?14 71
Figure 14: Depilatories, Saudi Arabia, volume (units, million), 2004?14 74
Figure 15: Depilatories, Saudi Arabia, company share by value (%), 2008?09 76
Figure 16: Depilatories, Saudi Arabia, distribution channels by value (%), 2008?09 79
Figure 17: Hand care, Saudi Arabia, value by segment (SARm), 2004?14 85
Figure 18: Hand care, Saudi Arabia, category growth comparison, by value, 2004?14 87
Figure 19: Hand care, Saudi Arabia, volume by segment (units, million), 2004?14 90
Figure 20: Hand care, Saudi Arabia, category growth comparison, by volume, 2004?14 90
Figure 21: Hand care, Saudi Arabia, company share by value (%), 2008?09 93
Figure 22: Hand care, Saudi Arabia, distribution channels by value (%), 2008?09 96
Figure 23: Facial care, Saudi Arabia, value by segment (SARm), 2004?14 102
Figure 24: Facial care, Saudi Arabia, category growth comparison, by value, 2004?14 105
Figure 25: Facial care, Saudi Arabia, volume by segment (units, million), 2004?14 108
Figure 26: Facial care, Saudi Arabia, category growth comparison, by volume, 2004?14 109
Figure 27: Facial care, Saudi Arabia, company share by value (%), 2008?09 111
Figure 28: Facial care, Saudi Arabia, distribution channels by value (%), 2008?09 114
Figure 29: Make-up remover, Saudi Arabia, value by segment (SARm), 2004?14 123
Figure 30: Make-up remover, Saudi Arabia, category growth comparison, by value, 2004?14 125
Figure 31: Make-up remover, Saudi Arabia, volume by segment (units, million), 2004?14 128
Figure 32: Make-up remover, Saudi Arabia, category growth comparison, by volume, 2004?14 128
Figure 33: Make-up remover, Saudi Arabia, company share by value (%), 2008?09 130
Figure 34: Make-up remover, Saudi Arabia, distribution channels by value (%), 2008?09 133
Figure 35: Suncare, Saudi Arabia, value by segment (SARm), 2004?14 139
Figure 36: Suncare, Saudi Arabia, category growth comparison, by value, 2004?14 141
Figure 37: Suncare, Saudi Arabia, volume by segment (units, million), 2004?14 143
Figure 38: Suncare, Saudi Arabia, category growth comparison, by volume, 2004?14 144
Figure 39: Suncare, Saudi Arabia, company share by value (%), 2008?09 146
Figure 40: Suncare, Saudi Arabia, distribution channels by value (%), 2008?09 149
Figure 41: Global skincare market split (value terms, 2009), top five countries 154
Figure 42: Global skincare market value, 2004–09, top five countries 156
Figure 43: Global skincare market split (volume terms, 2009), top five countries 158
Figure 44: Global skincare market volume, 2004–09, top five countries 160
Figure 45: Annual data review process 171

LIST OF TABLES
Table 1: Skincare category definitions 11
Table 2: Skincare distribution channels 13
Table 3: Skincare, Saudi Arabia, value by category (SARm), 2004?09 27
Table 4: Skincare, Saudi Arabia, value forecast by category (SARm), 2009?14 28
Table 5: Skincare, Saudi Arabia, value by category ($m), 2004?09 30
Table 6: Skincare, Saudi Arabia, value forecast by category ($m), 2009?14 31
Table 7: Skincare, Saudi Arabia, volume by category (units, million), 2004?09 33
Table 8: Skincare, Saudi Arabia, volume forecast by category (units, million), 2009?14 34
Table 9: Skincare, Saudi Arabia, brand share by value (%), 2008?09 36
Table 10: Skincare, Saudi Arabia, value by brand (SARm), 2008?09 38
Table 11: Skincare, Saudi Arabia, company share by value (%), 2008?09 41
Table 12: Skincare, Saudi Arabia, value by company (SARm), 2008?09 42
Table 13: Skincare, Saudi Arabia, distribution channels by value (%), 2008?09 43
Table 14: Skincare, Saudi Arabia, value by distribution channel (SARm), 2008?09 43
Table 15: Skincare, Saudi Arabia, expenditure per capita (SAR), 2004?09 45
Table 16: Skincare, Saudi Arabia, forecast expenditure per capita (SAR), 2009?14 46
Table 17: Skincare, Saudi Arabia, expenditure per capita ($), 2004?09 46
Table 18: Skincare, Saudi Arabia, forecast expenditure per capita ($), 2009?14 47
Table 19: Skincare, Saudi Arabia, consumption per capita (units), 2004?09 48
Table 20: Skincare, Saudi Arabia, forecast consumption per capita (units), 2009?14 49
Table 21: Unilever key facts 50
Table 22: Beiersdorf AG key facts 52
Table 23: Body care, Saudi Arabia, value by segment (SARm), 2004?09 54
Table 24: Body care, Saudi Arabia, value forecast by segment (SARm), 2009?14 55
Table 25: Body care, Saudi Arabia, value by segment ($m), 2004?09 57
Table 26: Body care, Saudi Arabia, value forecast by segment ($m), 2009?14 57
Table 27: Body care, Saudi Arabia, volume by segment (units, million), 2004?09 59
Table 28: Body care, Saudi Arabia, volume forecast by segment (units, million), 2009?14 60
Table 29: Body care, Saudi Arabia, brand share by value (%), 2008?09 62
Table 30: Body care, Saudi Arabia, value by brand (SARm), 2008?09 62
Table 31: Body care, Saudi Arabia, company share by value (%), 2008?09 64
Table 32: Body care, Saudi Arabia, value by company (SARm), 2008?09 64
Table 33: Body care, Saudi Arabia, distribution channels by value (%), 2008?09 65
Table 34: Body care, Saudi Arabia, value by distribution channel (SARm), 2008?09 65
Table 35: Body care, Saudi Arabia, expenditure per capita (SAR), 2004?09 67
Table 36: Body care, Saudi Arabia, forecast expenditure per capita (SAR), 2009?14 67
Table 37: Body care, Saudi Arabia, expenditure per capita ($), 2004?09 68
Table 38: Body care, Saudi Arabia, forecast expenditure per capita ($), 2009?14 68
Table 39: Body care, Saudi Arabia, consumption per capita (units), 2004?09 69
Table 40: Body care, Saudi Arabia, forecast consumption per capita (units), 2009?14 69
Table 41: Depilatories, Saudi Arabia, value (SARm), 2004?09 70
Table 42: Depilatories, Saudi Arabia, value forecast (SARm), 2009?14 71
Table 43: Depilatories, Saudi Arabia, value ($m), 2004?09 72
Table 44: Depilatories, Saudi Arabia, value forecast ($m), 2009?14 72
Table 45: Depilatories, Saudi Arabia, volume (units, million), 2004?09 73
Table 46: Depilatories, Saudi Arabia, volume forecast (units, million), 2009?14 74
Table 47: Depilatories, Saudi Arabia, brand share by value (%), 2008?09 75
Table 48: Depilatories, Saudi Arabia, value by brand (SARm), 2008?09 75
Table 49: Depilatories, Saudi Arabia, company share by value (%), 2008?09 77
Table 50: Depilatories, Saudi Arabia, value by company (SARm), 2008?09 77
Table 51: Depilatories, Saudi Arabia, distribution channels by value (%), 2008?09 78
Table 52: Depilatories, Saudi Arabia, value by distribution channel (SARm), 2008?09 78
Table 53: Depilatories, Saudi Arabia, expenditure per capita (SAR), 2004?09 80
Table 54: Depilatories, Saudi Arabia, forecast expenditure per capita (SAR), 2009?14 80
Table 55: Depilatories, Saudi Arabia, expenditure per capita ($), 2004?09 81
Table 56: Depilatories, Saudi Arabia, forecast expenditure per capita ($), 2009?14 81
Table 57: Depilatories, Saudi Arabia, consumption per capita (units), 2004?09 82
Table 58: Depilatories, Saudi Arabia, forecast consumption per capita (units), 2009?14 82
Table 59: Hand care, Saudi Arabia, value by segment (SARm), 2004?09 83
Table 60: Hand care, Saudi Arabia, value forecast by segment (SARm), 2009?14 84
Table 61: Hand care, Saudi Arabia, value by segment ($m), 2004?09 86
Table 62: Hand care, Saudi Arabia, value forecast by segment ($m), 2009?14 86
Table 63: Hand care, Saudi Arabia, volume by segment (units, million), 2004?09 88
Table 64: Hand care, Saudi Arabia, volume forecast by segment (units, million), 2009?14 89
Table 65: Hand care, Saudi Arabia, brand share by value (%), 2008?09 91
Table 66: Hand care, Saudi Arabia, value by brand (SARm), 2008?09 92
Table 67: Hand care, Saudi Arabia, company share by value (%), 2008?09 94
Table 68: Hand care, Saudi Arabia, value by company (SARm), 2008?09 94
Table 69: Hand care, Saudi Arabia, distribution channels by value (%), 2008?09 95
Table 70: Hand care, Saudi Arabia, value by distribution channel (SARm), 2008?09 95
Table 71: Hand care, Saudi Arabia, expenditure per capita (SAR), 2004?09 97
Table 72: Hand care, Saudi Arabia, forecast expenditure per capita (SAR), 2009?14 97
Table 73: Hand care, Saudi Arabia, expenditure per capita ($), 2004?09 98
Table 74: Hand care, Saudi Arabia, forecast expenditure per capita ($), 2009?14 98
Table 75: Hand care, Saudi Arabia, consumption per capita (units), 2004?09 99
Table 76: Hand care, Saudi Arabia, forecast consumption per capita (units), 2009?14 99
Table 77: Facial care, Saudi Arabia, value by segment (SARm), 2004?09 100
Table 78: Facial care, Saudi Arabia, value forecast by segment (SARm), 2009?14 101
Table 79: Facial care, Saudi Arabia, value by segment ($m), 2004?09 103
Table 80: Facial care, Saudi Arabia, value forecast by segment ($m), 2009?14 104
Table 81: Facial care, Saudi Arabia, volume by segment (units, million), 2004?09 106
Table 82: Facial care, Saudi Arabia, volume forecast by segment (units, million), 2009?14 107
Table 83: Facial care, Saudi Arabia, brand share by value (%), 2008?09 110
Table 84: Facial care, Saudi Arabia, value by brand (SARm), 2008?09 110
Table 85: Facial care, Saudi Arabia, company share by value (%), 2008?09 112
Table 86: Facial care, Saudi Arabia, value by company (SARm), 2008?09 112
Table 87: Facial care, Saudi Arabia, distribution channels by value (%), 2008?09 113
Table 88: Facial care, Saudi Arabia, value by distribution channel (SARm), 2008?09 113
Table 89: Facial care, Saudi Arabia, expenditure per capita (SAR), 2004?09 115
Table 90: Facial care, Saudi Arabia, forecast expenditure per capita (SAR), 2009?14 116
Table 91: Facial care, Saudi Arabia, expenditure per capita ($), 2004?09 117
Table 92: Facial care, Saudi Arabia, forecast expenditure per capita ($), 2009?14 118
Table 93: Facial care, Saudi Arabia, consumption per capita (units), 2004?09 119
Table 94: Facial care, Saudi Arabia, forecast consumption per capita (units), 2009?14 120
Table 95: Make-up remover, Saudi Arabia, value by segment (SARm), 2004?09 121
Table 96: Make-up remover, Saudi Arabia, value forecast by segment (SARm), 2009?14 122
Table 97: Make-up remover, Saudi Arabia, value by segment ($m), 2004?09 124
Table 98: Make-up remover, Saudi Arabia, value forecast by segment ($m), 2009?14 124
Table 99: Make-up remover, Saudi Arabia, volume by segment (units, million), 2004?09 126
Table 100: Make-up remover, Saudi Arabia, volume forecast by segment (units, million), 2009?14 127
Table 101: Make-up remover, Saudi Arabia, brand share by value (%), 2008?09 129
Table 102: Make-up remover, Saudi Arabia, value by brand (SARm), 2008?09 129
Table 103: Make-up remover, Saudi Arabia, company share by value (%), 2008?09 131
Table 104: Make-up remover, Saudi Arabia, value by company (SARm), 2008?09 131
Table 105: Make-up remover, Saudi Arabia, distribution channels by value (%), 2008?09 132
Table 106: Make-up remover, Saudi Arabia, value by distribution channel (SARm), 2008?09 132
Table 107: Make-up remover, Saudi Arabia, expenditure per capita (SAR), 2004?09 134
Table 108: Make-up remover, Saudi Arabia, forecast expenditure per capita (SAR), 2009?14 134
Table 109: Make-up remover, Saudi Arabia, expenditure per capita ($), 2004?09 135
Table 110: Make-up remover, Saudi Arabia, forecast expenditure per capita ($), 2009?14 135
Table 111: Make-up remover, Saudi Arabia, consumption per capita (units), 2004?09 136
Table 112: Make-up remover, Saudi Arabia, forecast consumption per capita (units), 2009?14 136
Table 113: Suncare, Saudi Arabia, value by segment (SARm), 2004?09 137
Table 114: Suncare, Saudi Arabia, value forecast by segment (SARm), 2009?14 138
Table 115: Suncare, Saudi Arabia, value by segment ($m), 2004?09 140
Table 116: Suncare, Saudi Arabia, value forecast by segment ($m), 2009?14 140
Table 117: Suncare, Saudi Arabia, volume by segment (units, million), 2004?09 142
Table 118: Suncare, Saudi Arabia, volume forecast by segment (units, million), 2009?14 143
Table 119: Suncare, Saudi Arabia, brand share by value (%), 2008?09 145
Table 120: Suncare, Saudi Arabia, value by brand (SARm), 2008?09 145
Table 121: Suncare, Saudi Arabia, company share by value (%), 2008?09 147
Table 122: Suncare, Saudi Arabia, value by company (SARm), 2008?09 147
Table 123: Suncare, Saudi Arabia, distribution channels by value (%), 2008?09 148
Table 124: Suncare, Saudi Arabia, value by distribution channel (SARm), 2008?09 148
Table 125: Suncare, Saudi Arabia, expenditure per capita (SAR), 2004?09 150
Table 126: Suncare, Saudi Arabia, forecast expenditure per capita (SAR), 2009?14 150
Table 127: Suncare, Saudi Arabia, expenditure per capita ($), 2004?09 151
Table 128: Suncare, Saudi Arabia, forecast expenditure per capita ($), 2009?14 151
Table 129: Suncare, Saudi Arabia, consumption per capita (units), 2004?09 152
Table 130: Suncare, Saudi Arabia, forecast consumption per capita (units), 2009?14 152
Table 131: Global skincare market value, 2009 153
Table 132: Global skincare market split (value terms ($m), 2009), top five countries 156
Table 133: Global skincare market volume, 2009 157
Table 134: Global skincare market split (volume terms, 2009), top five countries 160
Table 135: Leading players, top five countries 161
Table 136: Saudi Arabia skincare new product launches reports, by company (top five companies), 2009 162
Table 137: Saudi Arabia skincare new product launches SKUs, by company (top five companies), 2009 162
Table 138: Saudi Arabia skincare new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 163
Table 139: Saudi Arabia skincare new product launches (reports), by ingredients (top 10 ingredients), 2009 163
Table 140: Saudi Arabia skincare new product launches (reports), by package tags or claims, 2009 164
Table 141: Saudi Arabia skincare new product launches - recent five launches (2009) 164
Table 142: Saudi Arabia population, by age group, 2004?09 (millions) 165
Table 143: Saudi Arabia population forecast, by age group, 2009?14 (millions) 166
Table 144: Saudi Arabia population, by gender, 2004?09 (millions) 166
Table 145: Saudi Arabia population forecast, by gender, 2009?14 (millions) 167
Table 146: Saudi Arabia nominal GDP, 2004?09 (SARbn, nominal prices) 167
Table 147: Saudi Arabia nominal GDP forecast, 2009?14 (SARbn, nominal prices) 167
Table 148: Saudi Arabia real GDP, 2004?09 (SARbn, 2000 prices) 168
Table 149: Saudi Arabia real GDP forecast, 2009?14 (SARbn, 2000 prices) 168
Table 150: Saudi Arabia real GDP, 2004?09 ($bn, 2000 prices) 168
Table 151: Saudi Arabia real GDP forecast, 2009?14 ($bn, 2000 prices) 169
Table 152: Saudi Arabia consumer price index, 2004?09 (2000=100) 169
Table 153: Saudi Arabia consumer price index, 2009?14 (2000=100) 169



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