Skincare in South Korea to 2014

Introduction

This databook provides key data and information on the skincare market in South Korea. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on five categories: shampoo, conditioner, hair colorants, styling agents, and perms and relaxers

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data

*Category level company and brand share as well as distribution share information for 2008 and 2009

*Review of the top two companies within the skincare market, including company overview, key facts and business description

Highlights

The market for skincare in South Korea increased at a compound annual growth rate of 3.7% between 2004 and 2009.

The facial care category led the skincare market in South Korea, accounting for a share of 72.7%.

Leading players in South Korean skincare market include AmorePacific Corporation, LG Group and Johnson & Johnson.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the skincare market in South Korea

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: skincare 2
Summary category level: body care 3
Summary category level: depilatories 4
Summary category level: hand care 5
Summary category level: facial care 6
Summary category level: make-up remover 7
Summary category level: suncare 8
Chapter 2 Introduction 9
What is this report about? 9
How to use this report 9
Market definition 10
Chapter 3 Market Overview 27
Value analysis (South Korean Won), 2004?09 27
Value analysis (South Korean Won), 2009?14 28
Value analysis (US dollars), 2004?09 30
Value analysis (US dollars), 2009?14 31
Volume analysis, 2004?09 33
Volume analysis, 2009?14 34
Company and brand share analysis 36
Distribution analysis 43
Expenditure and consumption per capita 45
Chapter 4 Leading Company Profiles 51
AmorePacific Corporation 51
LG Corp. 53
Chapter 5 Category Analysis: Body Care 56
Value analysis (South Korean Won), 2004?09 56
Value analysis (South Korean Won), 2009?14 57
Value analysis (US dollars), 2004?09 59
Value analysis (US dollars), 2009?14 59
Volume analysis, 2004?09 61
Volume analysis, 2009?14 62
Company and brand share analysis 64
Distribution analysis 68
Expenditure and consumption per capita 70
Chapter 6 Category Analysis: Depilatories 73
Value analysis (South Korean Won), 2004?09 73
Value analysis (South Korean Won), 2009?14 74
Value analysis (US dollars), 2004?09 75
Value analysis (US dollars), 2009?14 75
Volume analysis, 2004?09 76
Volume analysis, 2009?14 77
Company and brand share analysis 78
Distribution analysis 81
Expenditure and consumption per capita 83
Chapter 7 Category Analysis: Hand Care 86
Value analysis (South Korean Won), 2004?09 86
Value analysis (South Korean Won), 2009?14 87
Value analysis (US dollars), 2004?09 89
Value analysis (US dollars), 2009?14 89
Volume analysis, 2004?09 91
Volume analysis, 2009?14 92
Company and brand share analysis 94
Distribution analysis 98
Expenditure and consumption per capita 100
Chapter 8 Category Analysis: Facial Care 103
Value analysis (South Korean Won), 2004?09 103
Value analysis (South Korean Won), 2009?14 104
Value analysis (US dollars), 2004?09 106
Value analysis (US dollars), 2009?14 107
Volume analysis, 2004?09 109
Volume analysis, 2009?14 110
Company and brand share analysis 113
Distribution analysis 118
Expenditure and consumption per capita 120
Chapter 9 Category Analysis: Make-Up Remover 126
Value analysis (South Korean Won), 2004?09 126
Value analysis (South Korean Won), 2009?14 127
Value analysis (US dollars), 2004?09 129
Value analysis (US dollars), 2009?14 129
Volume analysis, 2004?09 131
Volume analysis, 2009?14 132
Company and brand share analysis 134
Distribution analysis 137
Expenditure and consumption per capita 139
Chapter 10 Category Analysis: Suncare 142
Value analysis (South Korean Won), 2004?09 142
Value analysis (South Korean Won), 2009?14 143
Value analysis (US dollars), 2004?09 145
Value analysis (US dollars), 2009?14 145
Volume analysis, 2004?09 147
Volume analysis, 2009?14 148
Company and brand share analysis 150
Distribution analysis 154
Expenditure and consumption per capita 156
Chapter 11 Country Comparison 159
Value 159
Volume 163
Market share 167
Chapter 12 New Product Development 168
Product launches over time 168
Recent product launches 170
Chapter 13 Macroeconomic Profile 171
Macroeconomic Indicators 171
Chapter 14 Research Methodology 176
Methodology overview 176
Secondary research 177
Market modeling 178
Creating an initial data model 178
Revising the initial data model 178
Creating a final estimate 179
Creating demographic value splits 179
Primary research 179
Data finalization 180
Ongoing research 180
Chapter 15 Appendix 181
Future readings 181
How to contact experts in your industry 181
Disclaimer 181

LIST OF FIGURES
Figure 1: Skincare, South Korea, value by category (KRWm), 2004?14 29
Figure 2: Skincare, South Korea, category growth comparison, by value, 2004?14 32
Figure 3: Skincare, South Korea, volume by category (units, million), 2004?14 35
Figure 4: Skincare, South Korea, category growth comparison, by volume, 2004?14 35
Figure 5: Skincare, South Korea, company share by value (%), 2008?09 40
Figure 6: Skincare, South Korea, distribution channels by value (%), 2008?09 44
Figure 7: Body care, South Korea, value by segment (KRWm), 2004?14 58
Figure 8: Body care, South Korea, category growth comparison, by value, 2004?14 60
Figure 9: Body care, South Korea, volume by segment (units, million), 2004?14 62
Figure 10: Body care, South Korea, category growth comparison, by volume, 2004?14 63
Figure 11: Body care, South Korea, company share by value (%), 2008?09 66
Figure 12: Body care, South Korea, distribution channels by value (%), 2008?09 69
Figure 13: Depilatories, South Korea, value (KRWm), 2004?14 74
Figure 14: Depilatories, South Korea, volume (units, million), 2004?14 77
Figure 15: Depilatories, South Korea, company share by value (%), 2008?09 79
Figure 16: Depilatories, South Korea, distribution channels by value (%), 2008?09 82
Figure 17: Hand care, South Korea, value by segment (KRWm), 2004?14 88
Figure 18: Hand care, South Korea, category growth comparison, by value, 2004?14 90
Figure 19: Hand care, South Korea, volume by segment (units, million), 2004?14 93
Figure 20: Hand care, South Korea, category growth comparison, by volume, 2004?14 93
Figure 21: Hand care, South Korea, company share by value (%), 2008?09 96
Figure 22: Hand care, South Korea, distribution channels by value (%), 2008?09 99
Figure 23: Facial care, South Korea, value by segment (KRWm), 2004?14 105
Figure 24: Facial care, South Korea, category growth comparison, by value, 2004?14 108
Figure 25: Facial care, South Korea, volume by segment (units, million), 2004?14 111
Figure 26: Facial care, South Korea, category growth comparison, by volume, 2004?14 112
Figure 27: Facial care, South Korea, company share by value (%), 2008?09 115
Figure 28: Facial care, South Korea, distribution channels by value (%), 2008?09 119
Figure 29: Make-up remover, South Korea, value by segment (KRWm), 2004?14 128
Figure 30: Make-up remover, South Korea, category growth comparison, by value, 2004?14 130
Figure 31: Make-up remover, South Korea, volume by segment (units, million), 2004?14 133
Figure 32: Make-up remover, South Korea, category growth comparison, by volume, 2004?14 133
Figure 33: Make-up remover, South Korea, company share by value (%), 2008?09 135
Figure 34: Make-up remover, South Korea, distribution channels by value (%), 2008?09 138
Figure 35: Suncare, South Korea, value by segment (KRWm), 2004?14 144
Figure 36: Suncare, South Korea, category growth comparison, by value, 2004?14 146
Figure 37: Suncare, South Korea, volume by segment (units, million), 2004?14 148
Figure 38: Suncare, South Korea, category growth comparison, by volume, 2004?14 149
Figure 39: Suncare, South Korea, company share by value (%), 2008?09 152
Figure 40: Suncare, South Korea, distribution channels by value (%), 2008?09 155
Figure 41: Global skincare market split (value terms, 2009), top five countries 160
Figure 42: Global skincare market value, 2004–09, top five countries 162
Figure 43: Global skincare market split (volume terms, 2009), top five countries 164
Figure 44: Global skincare market volume, 2004–09, top five countries 166
Figure 45: Annual data review process 177

LIST OF TABLES
Table 1: Skincare category definitions 11
Table 2: Skincare distribution channels 13
Table 3: Skincare, South Korea, value by category (KRWm), 2004?09 27
Table 4: Skincare, South Korea, value forecast by category (KRWm), 2009?14 28
Table 5: Skincare, South Korea, value by category ($m), 2004?09 30
Table 6: Skincare, South Korea, value forecast by category ($m), 2009?14 31
Table 7: Skincare, South Korea, volume by category (units, million), 2004?09 33
Table 8: Skincare, South Korea, volume forecast by category (units, million), 2009?14 34
Table 9: Skincare, South Korea, brand share by value (%), 2008?09 36
Table 10: Skincare, South Korea, value by brand (KRWm), 2008?09 38
Table 11: Skincare, South Korea, company share by value (%), 2008?09 41
Table 12: Skincare, South Korea, value by company (KRWm), 2008?09 42
Table 13: Skincare, South Korea, distribution channels by value (%), 2008?09 43
Table 14: Skincare, South Korea, value by distribution channel (KRWm), 2008?09 43
Table 15: Skincare, South Korea, expenditure per capita (KRW), 2004?09 45
Table 16: Skincare, South Korea, forecast expenditure per capita (KRW), 2009?14 46
Table 17: Skincare, South Korea, expenditure per capita ($), 2004?09 47
Table 18: Skincare, South Korea, forecast expenditure per capita ($), 2009?14 48
Table 19: Skincare, South Korea, consumption per capita (units), 2004?09 49
Table 20: Skincare, South Korea, forecast consumption per capita (units), 2009?14 50
Table 21: AmorePacific Corporation key facts 51
Table 22: LG Corp. key facts 53
Table 23: Body care, South Korea, value by segment (KRWm), 2004?09 56
Table 24: Body care, South Korea, value forecast by segment (KRWm), 2009?14 57
Table 25: Body care, South Korea, value by segment ($m), 2004?09 59
Table 26: Body care, South Korea, value forecast by segment ($m), 2009?14 59
Table 27: Body care, South Korea, volume by segment (units, million), 2004?09 61
Table 28: Body care, South Korea, volume forecast by segment (units, million), 2009?14 62
Table 29: Body care, South Korea, brand share by value (%), 2008?09 64
Table 30: Body care, South Korea, value by brand (KRWm), 2008?09 65
Table 31: Body care, South Korea, company share by value (%), 2008?09 67
Table 32: Body care, South Korea, value by company (KRWm), 2008?09 67
Table 33: Body care, South Korea, distribution channels by value (%), 2008?09 68
Table 34: Body care, South Korea, value by distribution channel (KRWm), 2008?09 68
Table 35: Body care, South Korea, expenditure per capita (KRW), 2004?09 70
Table 36: Body care, South Korea, forecast expenditure per capita (KRW), 2009?14 70
Table 37: Body care, South Korea, expenditure per capita ($), 2004?09 71
Table 38: Body care, South Korea, forecast expenditure per capita ($), 2009?14 71
Table 39: Body care, South Korea, consumption per capita (units), 2004?09 72
Table 40: Body care, South Korea, forecast consumption per capita (units), 2009?14 72
Table 41: Depilatories, South Korea, value (KRWm), 2004?09 73
Table 42: Depilatories, South Korea, value forecast (KRWm), 2009?14 74
Table 43: Depilatories, South Korea, value ($m), 2004?09 75
Table 44: Depilatories, South Korea, value forecast ($m), 2009?14 75
Table 45: Depilatories, South Korea, volume (units, million), 2004?09 76
Table 46: Depilatories, South Korea, volume forecast (units, million), 2009?14 77
Table 47: Depilatories, South Korea, brand share by value (%), 2008?09 78
Table 48: Depilatories, South Korea, value by brand (KRWm), 2008?09 78
Table 49: Depilatories, South Korea, company share by value (%), 2008?09 80
Table 50: Depilatories, South Korea, value by company (KRWm), 2008?09 80
Table 51: Depilatories, South Korea, distribution channels by value (%), 2008?09 81
Table 52: Depilatories, South Korea, value by distribution channel (KRWm), 2008?09 81
Table 53: Depilatories, South Korea, expenditure per capita (KRW), 2004?09 83
Table 54: Depilatories, South Korea, forecast expenditure per capita (KRW), 2009?14 83
Table 55: Depilatories, South Korea, expenditure per capita ($), 2004?09 84
Table 56: Depilatories, South Korea, forecast expenditure per capita ($), 2009?14 84
Table 57: Depilatories, South Korea, consumption per capita (units), 2004?09 85
Table 58: Depilatories, South Korea, forecast consumption per capita (units), 2009?14 85
Table 59: Hand care, South Korea, value by segment (KRWm), 2004?09 86
Table 60: Hand care, South Korea, value forecast by segment (KRWm), 2009?14 87
Table 61: Hand care, South Korea, value by segment ($m), 2004?09 89
Table 62: Hand care, South Korea, value forecast by segment ($m), 2009?14 89
Table 63: Hand care, South Korea, volume by segment (units, million), 2004?09 91
Table 64: Hand care, South Korea, volume forecast by segment (units, million), 2009?14 92
Table 65: Hand care, South Korea, brand share by value (%), 2008?09 94
Table 66: Hand care, South Korea, value by brand (KRWm), 2008?09 95
Table 67: Hand care, South Korea, company share by value (%), 2008?09 97
Table 68: Hand care, South Korea, value by company (KRWm), 2008?09 97
Table 69: Hand care, South Korea, distribution channels by value (%), 2008?09 98
Table 70: Hand care, South Korea, value by distribution channel (KRWm), 2008?09 98
Table 71: Hand care, South Korea, expenditure per capita (KRW), 2004?09 100
Table 72: Hand care, South Korea, forecast expenditure per capita (KRW), 2009?14 100
Table 73: Hand care, South Korea, expenditure per capita ($), 2004?09 101
Table 74: Hand care, South Korea, forecast expenditure per capita ($), 2009?14 101
Table 75: Hand care, South Korea, consumption per capita (units), 2004?09 102
Table 76: Hand care, South Korea, forecast consumption per capita (units), 2009?14 102
Table 77: Facial care, South Korea, value by segment (KRWm), 2004?09 103
Table 78: Facial care, South Korea, value forecast by segment (KRWm), 2009?14 104
Table 79: Facial care, South Korea, value by segment ($m), 2004?09 106
Table 80: Facial care, South Korea, value forecast by segment ($m), 2009?14 107
Table 81: Facial care, South Korea, volume by segment (units, million), 2004?09 109
Table 82: Facial care, South Korea, volume forecast by segment (units, million), 2009?14 110
Table 83: Facial care, South Korea, brand share by value (%), 2008?09 113
Table 84: Facial care, South Korea, value by brand (KRWm), 2008?09 114
Table 85: Facial care, South Korea, company share by value (%), 2008?09 116
Table 86: Facial care, South Korea, value by company (KRWm), 2008?09 117
Table 87: Facial care, South Korea, distribution channels by value (%), 2008?09 118
Table 88: Facial care, South Korea, value by distribution channel (KRWm), 2008?09 118
Table 89: Facial care, South Korea, expenditure per capita (KRW), 2004?09 120
Table 90: Facial care, South Korea, forecast expenditure per capita (KRW), 2009?14 121
Table 91: Facial care, South Korea, expenditure per capita ($), 2004?09 122
Table 92: Facial care, South Korea, forecast expenditure per capita ($), 2009?14 123
Table 93: Facial care, South Korea, consumption per capita (units), 2004?09 124
Table 94: Facial care, South Korea, forecast consumption per capita (units), 2009?14 125
Table 95: Make-up remover, South Korea, value by segment (KRWm), 2004?09 126
Table 96: Make-up remover, South Korea, value forecast by segment (KRWm), 2009?14 127
Table 97: Make-up remover, South Korea, value by segment ($m), 2004?09 129
Table 98: Make-up remover, South Korea, value forecast by segment ($m), 2009?14 129
Table 99: Make-up remover, South Korea, volume by segment (units, million), 2004?09 131
Table 100: Make-up remover, South Korea, volume forecast by segment (units, million), 2009?14 132
Table 101: Make-up remover, South Korea, brand share by value (%), 2008?09 134
Table 102: Make-up remover, South Korea, value by brand (KRWm), 2008?09 134
Table 103: Make-up remover, South Korea, company share by value (%), 2008?09 136
Table 104: Make-up remover, South Korea, value by company (KRWm), 2008?09 136
Table 105: Make-up remover, South Korea, distribution channels by value (%), 2008?09 137
Table 106: Make-up remover, South Korea, value by distribution channel (KRWm), 2008?09 137
Table 107: Make-up remover, South Korea, expenditure per capita (KRW), 2004?09 139
Table 108: Make-up remover, South Korea, forecast expenditure per capita (KRW), 2009?14 139
Table 109: Make-up remover, South Korea, expenditure per capita ($), 2004?09 140
Table 110: Make-up remover, South Korea, forecast expenditure per capita ($), 2009?14 140
Table 111: Make-up remover, South Korea, consumption per capita (units), 2004?09 141
Table 112: Make-up remover, South Korea, forecast consumption per capita (units), 2009?14 141
Table 113: Suncare, South Korea, value by segment (KRWm), 2004?09 142
Table 114: Suncare, South Korea, value forecast by segment (KRWm), 2009?14 143
Table 115: Suncare, South Korea, value by segment ($m), 2004?09 145
Table 116: Suncare, South Korea, value forecast by segment ($m), 2009?14 145
Table 117: Suncare, South Korea, volume by segment (units, million), 2004?09 147
Table 118: Suncare, South Korea, volume forecast by segment (units, million), 2009?14 148
Table 119: Suncare, South Korea, brand share by value (%), 2008?09 150
Table 120: Suncare, South Korea, value by brand (KRWm), 2008?09 151
Table 121: Suncare, South Korea, company share by value (%), 2008?09 153
Table 122: Suncare, South Korea, value by company (KRWm), 2008?09 153
Table 123: Suncare, South Korea, distribution channels by value (%), 2008?09 154
Table 124: Suncare, South Korea, value by distribution channel (KRWm), 2008?09 154
Table 125: Suncare, South Korea, expenditure per capita (KRW), 2004?09 156
Table 126: Suncare, South Korea, forecast expenditure per capita (KRW), 2009?14 156
Table 127: Suncare, South Korea, expenditure per capita ($), 2004?09 157
Table 128: Suncare, South Korea, forecast expenditure per capita ($), 2009?14 157
Table 129: Suncare, South Korea, consumption per capita (units), 2004?09 158
Table 130: Suncare, South Korea, forecast consumption per capita (units), 2009?14 158
Table 131: Global skincare market value, 2009 159
Table 132: Global skincare market split (value terms ($m), 2009), top five countries 162
Table 133: Global skincare market volume, 2009 163
Table 134: Global skincare market split (volume terms, 2009), top five countries 166
Table 135: Leading players, top five countries 167
Table 136: South Korea skincare new product launches reports, by company (top five companies), 2009 168
Table 137: South Korea skincare new product launches SKUs, by company (top five companies), 2009 168
Table 138: South Korea skincare new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 169
Table 139: South Korea skincare new product launches (reports), by ingredients (top 10 ingredients), 2009 169
Table 140: South Korea skincare new product launches (reports), by package tags or claims , 2009 170
Table 141: South Korea skincare new product launches - recent five launches (2009) 170
Table 142: South Korea population, by age group, 2004?09 (millions) 171
Table 143: South Korea population forecast, by age group, 2009?14 (millions) 172
Table 144: South Korea population, by gender, 2004?09 (millions) 172
Table 145: South Korea population forecast, by gender, 2009?14 (millions) 173
Table 146: South Korea nominal GDP, 2004?09 (KRWbn, nominal prices) 173
Table 147: South Korea nominal GDP forecast, 2009?14 (KRWbn, nominal prices) 173
Table 148: South Korea real GDP, 2004?09 (KRWbn, 2000 prices) 174
Table 149: South Korea real GDP forecast, 2009?14 (KRWbn, 2000 prices) 174
Table 150: South Korea real GDP, 2004?09 ($bn, 2000 prices) 174
Table 151: South Korea real GDP forecast, 2009?14 ($bn, 2000 prices) 175
Table 152: South Korea consumer price index, 2004?09 (2000=100) 175
Table 153: South Korea consumer price index, 2009?14 (2000=100) 175


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