Skincare in Switzerland to 2014

Introduction

This databook provides key data and information on the skincare market in Switzerland. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on five categories: shampoo, conditioner, hair colorants, styling agents, and perms and relaxers

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data

*Category level company and brand share as well as distribution share information for 2008 and 2009

*Review of the top two companies within the skincare market, including company overview, key facts and business description

Highlights

The market for skincare in Switzerland increased at a compound annual growth rate of 2.2% between 2004 and 2009.

The facial care category led the skincare market in Switzerland, accounting for a share of 68.5%.

Leading players in Swiss skincare market include Beiersdorf AG, Oriflame and L'Oreal S.A..

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the skincare market in Switzerland

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: skincare 2
Summary category level: body care 3
Summary category level: depilatories 4
Summary category level: hand care 5
Summary category level: facial care 6
Summary category level: make-up remover 7
Summary category level: suncare 8
Chapter 2 Introduction 9
What is this report about? 9
How to use this report 9
Market definition 10
Chapter 3 Market Overview 27
Value analysis (Swiss Franc), 2004?09 27
Value analysis (Swiss Franc), 2009?14 28
Value analysis (US dollars), 2004?09 30
Value analysis (US dollars), 2009?14 31
Volume analysis, 2004?09 33
Volume analysis, 2009?14 34
Company and brand share analysis 36
Distribution analysis 43
Expenditure and consumption per capita 45
Chapter 4 Leading Company Profiles 51
Beiersdorf AG 51
Oriflame 53
Chapter 5 Category Analysis: Body Care 55
Value analysis (Swiss Franc), 2004?09 55
Value analysis (Swiss Franc), 2009?14 56
Value analysis (US dollars), 2004?09 58
Value analysis (US dollars), 2009?14 58
Volume analysis, 2004?09 60
Volume analysis, 2009?14 61
Company and brand share analysis 63
Distribution analysis 68
Expenditure and consumption per capita 70
Chapter 6 Category Analysis: Depilatories 73
Value analysis (Swiss Franc), 2004?09 73
Value analysis (Swiss Franc), 2009?14 74
Value analysis (US dollars), 2004?09 75
Value analysis (US dollars), 2009?14 75
Volume analysis, 2004?09 76
Volume analysis, 2009?14 77
Company and brand share analysis 78
Distribution analysis 81
Expenditure and consumption per capita 83
Chapter 7 Category Analysis: Hand Care 86
Value analysis (Swiss Franc), 2004?09 86
Value analysis (Swiss Franc), 2009?14 87
Value analysis (US dollars), 2004?09 89
Value analysis (US dollars), 2009?14 89
Volume analysis, 2004?09 91
Volume analysis, 2009?14 92
Company and brand share analysis 94
Distribution analysis 99
Expenditure and consumption per capita 101
Chapter 8 Category Analysis: Facial Care 104
Value analysis (Swiss Franc), 2004?09 104
Value analysis (Swiss Franc), 2009?14 105
Value analysis (US dollars), 2004?09 107
Value analysis (US dollars), 2009?14 108
Volume analysis, 2004?09 110
Volume analysis, 2009?14 111
Company and brand share analysis 114
Distribution analysis 119
Expenditure and consumption per capita 121
Chapter 9 Category Analysis: Make-Up Remover 127
Value analysis (Swiss Franc), 2004?09 127
Value analysis (Swiss Franc), 2009?14 128
Value analysis (US dollars), 2004?09 130
Value analysis (US dollars), 2009?14 130
Volume analysis, 2004?09 132
Volume analysis, 2009?14 133
Company and brand share analysis 135
Distribution analysis 138
Expenditure and consumption per capita 140
Chapter 10 Category Analysis: Suncare 143
Value analysis (Swiss Franc), 2004?09 143
Value analysis (Swiss Franc), 2009?14 144
Value analysis (US dollars), 2004?09 146
Value analysis (US dollars), 2009?14 146
Volume analysis, 2004?09 148
Volume analysis, 2009?14 149
Company and brand share analysis 151
Distribution analysis 154
Expenditure and consumption per capita 156
Chapter 11 Country Comparison 159
Value 159
Volume 163
Market share 167
Chapter 12 New Product Development 168
Product launches over time 168
Recent product launches 170
Chapter 13 Macroeconomic Profile 171
Macroeconomic Indicators 171
Chapter 14 Research Methodology 176
Methodology overview 176
Secondary research 177
Market modeling 178
Creating an initial data model 178
Revising the initial data model 178
Creating a final estimate 179
Creating demographic value splits 179
Primary research 179
Data finalization 180
Ongoing research 180
Chapter 15 Appendix 181
Future readings 181
How to contact experts in your industry 181
Disclaimer 181

LIST OF FIGURES
Figure 1: Skincare, Switzerland, value by category (CHFm), 2004?14 29
Figure 2: Skincare, Switzerland, category growth comparison, by value, 2004?14 32
Figure 3: Skincare, Switzerland, volume by category (units, million), 2004?14 35
Figure 4: Skincare, Switzerland, category growth comparison, by volume, 2004?14 35
Figure 5: Skincare, Switzerland, company share by value (%), 2008?09 40
Figure 6: Skincare, Switzerland, distribution channels by value (%), 2008?09 44
Figure 7: Body care, Switzerland, value by segment (CHFm), 2004?14 57
Figure 8: Body care, Switzerland, category growth comparison, by value, 2004?14 59
Figure 9: Body care, Switzerland, volume by segment (units, million), 2004?14 61
Figure 10: Body care, Switzerland, category growth comparison, by volume, 2004?14 62
Figure 11: Body care, Switzerland, company share by value (%), 2008?09 65
Figure 12: Body care, Switzerland, distribution channels by value (%), 2008?09 69
Figure 13: Depilatories, Switzerland, value (CHFm), 2004?14 74
Figure 14: Depilatories, Switzerland, volume (units, million), 2004?14 77
Figure 15: Depilatories, Switzerland, company share by value (%), 2008?09 79
Figure 16: Depilatories, Switzerland, distribution channels by value (%), 2008?09 82
Figure 17: Hand care, Switzerland, value by segment (CHFm), 2004?14 88
Figure 18: Hand care, Switzerland, category growth comparison, by value, 2004?14 90
Figure 19: Hand care, Switzerland, volume by segment (units, million), 2004?14 93
Figure 20: Hand care, Switzerland, category growth comparison, by volume, 2004?14 93
Figure 21: Hand care, Switzerland, company share by value (%), 2008?09 96
Figure 22: Hand care, Switzerland, distribution channels by value (%), 2008?09 100
Figure 23: Facial care, Switzerland, value by segment (CHFm), 2004?14 106
Figure 24: Facial care, Switzerland, category growth comparison, by value, 2004?14 109
Figure 25: Facial care, Switzerland, volume by segment (units, million), 2004?14 112
Figure 26: Facial care, Switzerland, category growth comparison, by volume, 2004?14 113
Figure 27: Facial care, Switzerland, company share by value (%), 2008?09 116
Figure 28: Facial care, Switzerland, distribution channels by value (%), 2008?09 120
Figure 29: Make-up remover, Switzerland, value by segment (CHFm), 2004?14 129
Figure 30: Make-up remover, Switzerland, category growth comparison, by value, 2004?14 131
Figure 31: Make-up remover, Switzerland, volume by segment (units, million), 2004?14 134
Figure 32: Make-up remover, Switzerland, category growth comparison, by volume, 2004?14 134
Figure 33: Make-up remover, Switzerland, company share by value (%), 2008?09 136
Figure 34: Make-up remover, Switzerland, distribution channels by value (%), 2008?09 139
Figure 35: Suncare, Switzerland, value by segment (CHFm), 2004?14 145
Figure 36: Suncare, Switzerland, category growth comparison, by value, 2004?14 147
Figure 37: Suncare, Switzerland, volume by segment (units, million), 2004?14 150
Figure 38: Suncare, Switzerland, category growth comparison, by volume, 2004?14 150
Figure 39: Suncare, Switzerland, company share by value (%), 2008?09 152
Figure 40: Suncare, Switzerland, distribution channels by value (%), 2008?09 155
Figure 41: Global skincare market split (value terms, 2009), top five countries 160
Figure 42: Global skincare market value, 2004–09, top five countries 162
Figure 43: Global skincare market split (volume terms, 2009), top five countries 164
Figure 44: Global skincare market volume, 2004–09, top five countries 166
Figure 45: Annual data review process 177

LIST OF TABLES
Table 1: Skincare category definitions 11
Table 2: Skincare distribution channels 13
Table 3: Skincare, Switzerland, value by category (CHFm), 2004?09 27
Table 4: Skincare, Switzerland, value forecast by category (CHFm), 2009?14 28
Table 5: Skincare, Switzerland, value by category ($m), 2004?09 30
Table 6: Skincare, Switzerland, value forecast by category ($m), 2009?14 31
Table 7: Skincare, Switzerland, volume by category (units, million), 2004?09 33
Table 8: Skincare, Switzerland, volume forecast by category (units, million), 2009?14 34
Table 9: Skincare, Switzerland, brand share by value (%), 2008?09 36
Table 10: Skincare, Switzerland, value by brand (CHFm), 2008?09 38
Table 11: Skincare, Switzerland, company share by value (%), 2008?09 41
Table 12: Skincare, Switzerland, value by company (CHFm), 2008?09 42
Table 13: Skincare, Switzerland, distribution channels by value (%), 2008?09 43
Table 14: Skincare, Switzerland, value by distribution channel (CHFm), 2008?09 43
Table 15: Skincare, Switzerland, expenditure per capita (CHF), 2004?09 45
Table 16: Skincare, Switzerland, forecast expenditure per capita (CHF), 2009?14 46
Table 17: Skincare, Switzerland, expenditure per capita ($), 2004?09 47
Table 18: Skincare, Switzerland, forecast expenditure per capita ($), 2009?14 48
Table 19: Skincare, Switzerland, consumption per capita (units), 2004?09 49
Table 20: Skincare, Switzerland, forecast consumption per capita (units), 2009?14 50
Table 21: Beiersdorf AG key facts 51
Table 22: Oriflame key facts 53
Table 23: Body care, Switzerland, value by segment (CHFm), 2004?09 55
Table 24: Body care, Switzerland, value forecast by segment (CHFm), 2009?14 56
Table 25: Body care, Switzerland, value by segment ($m), 2004?09 58
Table 26: Body care, Switzerland, value forecast by segment ($m), 2009?14 58
Table 27: Body care, Switzerland, volume by segment (units, million), 2004?09 60
Table 28: Body care, Switzerland, volume forecast by segment (units, million), 2009?14 61
Table 29: Body care, Switzerland, brand share by value (%), 2008?09 63
Table 30: Body care, Switzerland, value by brand (CHFm), 2008?09 64
Table 31: Body care, Switzerland, company share by value (%), 2008?09 66
Table 32: Body care, Switzerland, value by company (CHFm), 2008?09 67
Table 33: Body care, Switzerland, distribution channels by value (%), 2008?09 68
Table 34: Body care, Switzerland, value by distribution channel (CHFm), 2008?09 68
Table 35: Body care, Switzerland, expenditure per capita (CHF), 2004?09 70
Table 36: Body care, Switzerland, forecast expenditure per capita (CHF), 2009?14 70
Table 37: Body care, Switzerland, expenditure per capita ($), 2004?09 71
Table 38: Body care, Switzerland, forecast expenditure per capita ($), 2009?14 71
Table 39: Body care, Switzerland, consumption per capita (units), 2004?09 72
Table 40: Body care, Switzerland, forecast consumption per capita (units), 2009?14 72
Table 41: Depilatories, Switzerland, value (CHFm), 2004?09 73
Table 42: Depilatories, Switzerland, value forecast (CHFm), 2009?14 74
Table 43: Depilatories, Switzerland, value ($m), 2004?09 75
Table 44: Depilatories, Switzerland, value forecast ($m), 2009?14 75
Table 45: Depilatories, Switzerland, volume (units, million), 2004?09 76
Table 46: Depilatories, Switzerland, volume forecast (units, million), 2009?14 77
Table 47: Depilatories, Switzerland, brand share by value (%), 2008?09 78
Table 48: Depilatories, Switzerland, value by brand (CHFm), 2008?09 78
Table 49: Depilatories, Switzerland, company share by value (%), 2008?09 80
Table 50: Depilatories, Switzerland, value by company (CHFm), 2008?09 80
Table 51: Depilatories, Switzerland, distribution channels by value (%), 2008?09 81
Table 52: Depilatories, Switzerland, value by distribution channel (CHFm), 2008?09 81
Table 53: Depilatories, Switzerland, expenditure per capita (CHF), 2004?09 83
Table 54: Depilatories, Switzerland, forecast expenditure per capita (CHF), 2009?14 83
Table 55: Depilatories, Switzerland, expenditure per capita ($), 2004?09 84
Table 56: Depilatories, Switzerland, forecast expenditure per capita ($), 2009?14 84
Table 57: Depilatories, Switzerland, consumption per capita (units), 2004?09 85
Table 58: Depilatories, Switzerland, forecast consumption per capita (units), 2009?14 85
Table 59: Hand care, Switzerland, value by segment (CHFm), 2004?09 86
Table 60: Hand care, Switzerland, value forecast by segment (CHFm), 2009?14 87
Table 61: Hand care, Switzerland, value by segment ($m), 2004?09 89
Table 62: Hand care, Switzerland, value forecast by segment ($m), 2009?14 89
Table 63: Hand care, Switzerland, volume by segment (units, million), 2004?09 91
Table 64: Hand care, Switzerland, volume forecast by segment (units, million), 2009?14 92
Table 65: Hand care, Switzerland, brand share by value (%), 2008?09 94
Table 66: Hand care, Switzerland, value by brand (CHFm), 2008?09 95
Table 67: Hand care, Switzerland, company share by value (%), 2008?09 97
Table 68: Hand care, Switzerland, value by company (CHFm), 2008?09 98
Table 69: Hand care, Switzerland, distribution channels by value (%), 2008?09 99
Table 70: Hand care, Switzerland, value by distribution channel (CHFm), 2008?09 99
Table 71: Hand care, Switzerland, expenditure per capita (CHF), 2004?09 101
Table 72: Hand care, Switzerland, forecast expenditure per capita (CHF), 2009?14 101
Table 73: Hand care, Switzerland, expenditure per capita ($), 2004?09 102
Table 74: Hand care, Switzerland, forecast expenditure per capita ($), 2009?14 102
Table 75: Hand care, Switzerland, consumption per capita (units), 2004?09 103
Table 76: Hand care, Switzerland, forecast consumption per capita (units), 2009?14 103
Table 77: Facial care, Switzerland, value by segment (CHFm), 2004?09 104
Table 78: Facial care, Switzerland, value forecast by segment (CHFm), 2009?14 105
Table 79: Facial care, Switzerland, value by segment ($m), 2004?09 107
Table 80: Facial care, Switzerland, value forecast by segment ($m), 2009?14 108
Table 81: Facial care, Switzerland, volume by segment (units, million), 2004?09 110
Table 82: Facial care, Switzerland, volume forecast by segment (units, million), 2009?14 111
Table 83: Facial care, Switzerland, brand share by value (%), 2008?09 114
Table 84: Facial care, Switzerland, value by brand (CHFm), 2008?09 115
Table 85: Facial care, Switzerland, company share by value (%), 2008?09 117
Table 86: Facial care, Switzerland, value by company (CHFm), 2008?09 118
Table 87: Facial care, Switzerland, distribution channels by value (%), 2008?09 119
Table 88: Facial care, Switzerland, value by distribution channel (CHFm), 2008?09 119
Table 89: Facial care, Switzerland, expenditure per capita (CHF), 2004?09 121
Table 90: Facial care, Switzerland, forecast expenditure per capita (CHF), 2009?14 122
Table 91: Facial care, Switzerland, expenditure per capita ($), 2004?09 123
Table 92: Facial care, Switzerland, forecast expenditure per capita ($), 2009?14 124
Table 93: Facial care, Switzerland, consumption per capita (units), 2004?09 125
Table 94: Facial care, Switzerland, forecast consumption per capita (units), 2009?14 126
Table 95: Make-up remover, Switzerland, value by segment (CHFm), 2004?09 127
Table 96: Make-up remover, Switzerland, value forecast by segment (CHFm), 2009?14 128
Table 97: Make-up remover, Switzerland, value by segment ($m), 2004?09 130
Table 98: Make-up remover, Switzerland, value forecast by segment ($m), 2009?14 130
Table 99: Make-up remover, Switzerland, volume by segment (units, million), 2004?09 132
Table 100: Make-up remover, Switzerland, volume forecast by segment (units, million), 2009?14 133
Table 101: Make-up remover, Switzerland, brand share by value (%), 2008?09 135
Table 102: Make-up remover, Switzerland, value by brand (CHFm), 2008?09 135
Table 103: Make-up remover, Switzerland, company share by value (%), 2008?09 137
Table 104: Make-up remover, Switzerland, value by company (CHFm), 2008?09 137
Table 105: Make-up remover, Switzerland, distribution channels by value (%), 2008?09 138
Table 106: Make-up remover, Switzerland, value by distribution channel (CHFm), 2008?09 138
Table 107: Make-up remover, Switzerland, expenditure per capita (CHF), 2004?09 140
Table 108: Make-up remover, Switzerland, forecast expenditure per capita (CHF), 2009?14 140
Table 109: Make-up remover, Switzerland, expenditure per capita ($), 2004?09 141
Table 110: Make-up remover, Switzerland, forecast expenditure per capita ($), 2009?14 141
Table 111: Make-up remover, Switzerland, consumption per capita (units), 2004?09 142
Table 112: Make-up remover, Switzerland, forecast consumption per capita (units), 2009?14 142
Table 113: Suncare, Switzerland, value by segment (CHFm), 2004?09 143
Table 114: Suncare, Switzerland, value forecast by segment (CHFm), 2009?14 144
Table 115: Suncare, Switzerland, value by segment ($m), 2004?09 146
Table 116: Suncare, Switzerland, value forecast by segment ($m), 2009?14 146
Table 117: Suncare, Switzerland, volume by segment (units, million), 2004?09 148
Table 118: Suncare, Switzerland, volume forecast by segment (units, million), 2009?14 149
Table 119: Suncare, Switzerland, brand share by value (%), 2008?09 151
Table 120: Suncare, Switzerland, value by brand (CHFm), 2008?09 151
Table 121: Suncare, Switzerland, company share by value (%), 2008?09 153
Table 122: Suncare, Switzerland, value by company (CHFm), 2008?09 153
Table 123: Suncare, Switzerland, distribution channels by value (%), 2008?09 154
Table 124: Suncare, Switzerland, value by distribution channel (CHFm), 2008?09 154
Table 125: Suncare, Switzerland, expenditure per capita (CHF), 2004?09 156
Table 126: Suncare, Switzerland, forecast expenditure per capita (CHF), 2009?14 156
Table 127: Suncare, Switzerland, expenditure per capita ($), 2004?09 157
Table 128: Suncare, Switzerland, forecast expenditure per capita ($), 2009?14 157
Table 129: Suncare, Switzerland, consumption per capita (units), 2004?09 158
Table 130: Suncare, Switzerland, forecast consumption per capita (units), 2009?14 158
Table 131: Global skincare market value, 2009 159
Table 132: Global skincare market split (value terms ($m), 2009), top five countries 162
Table 133: Global skincare market volume, 2009 163
Table 134: Global skincare market split (volume terms, 2009), top five countries 166
Table 135: Leading players, top five countries 167
Table 136: Switzerland skincare new product launches reports, by company (top five companies), 2009 168
Table 137: Switzerland skincare new product launches SKUs, by company (top five companies), 2009 168
Table 138: Switzerland skincare new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 169
Table 139: Switzerland skincare new product launches (reports), by ingredients (top 10 ingredients), 2009 169
Table 140: Switzerland skincare new product launches (reports), by package tags or claims (top 10 claims), 2009 170
Table 141: Switzerland skincare new product launches - recent five launches (2009) 170
Table 142: Switzerland population, by age group, 2004?09 (millions) 171
Table 143: Switzerland population forecast, by age group, 2009?14 (millions) 172
Table 144: Switzerland population, by gender, 2004?09 (millions) 172
Table 145: Switzerland population forecast, by gender, 2009?14 (millions) 173
Table 146: Switzerland nominal GDP, 2004?09 (CHFbn, nominal prices) 173
Table 147: Switzerland nominal GDP forecast, 2009?14 (CHFbn, nominal prices) 173
Table 148: Switzerland real GDP, 2004?09 (CHFbn, 2000 prices) 174
Table 149: Switzerland real GDP forecast, 2009?14 (CHFbn, 2000 prices) 174
Table 150: Switzerland real GDP, 2004?09 ($bn, 2000 prices) 174
Table 151: Switzerland real GDP forecast, 2009?14 ($bn, 2000 prices) 175
Table 152: Switzerland consumer price index, 2004?09 (2000=100) 175
Table 153: Switzerland consumer price index, 2009?14 (2000=100) 175



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