Skincare in Thailand - Market Forecast & Consumer Demographics

Synopsis
Skincare in Thailand – Market Forecast & Consumer Demographics is an information resource that quantifies the market and provides detailed insight into the consumption and usage demographics of the skincare industry in Thailand.

Introduction
Provides market value and volume estimates from 2004 to 2009 and forecasts from 2010 to 2014. Includes analysis of consumption and usage demographics for Thai skincare products by splitting consumers by age, gender, income, status, urban/rural from 2004 to 2008. Also provides market share, brand share and distribution share of the market for 2008 and 2009.

Scope
• The skincare market consists of the sale of body care, depilatories, facial care, hand care, suncare and make-up remover.
• Market overview & forecast – overall Thailand skincare market value and volume data split by category
• Market shares –company share, brand share and distribution share for the skincare market in Thailand
• Skincare consumption and usage demographics –analysis of Consumer Demographics in the Thai skincare market

Highlights
• Consumers in the 25-34 age group used 23% of the total skincare products sold in Thailand in 2008.
• Rural consumers used 74.4% of the total skincare products sold in Thailand in 2008.
• Consumers in the 15-24 age group used 24.4% of the total body care products sold in Thailand in 2008.

Reasons to purchase
• Develop business strategies by understanding the quantitative trends within the skincare market in Thailand
• Design effective marketing and sales strategies by identifying consumption and usage demographics for Thai skincare products
• Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
OVERVIEW 1
Catalyst 1
Summary 1
Chapter 1 INTRODUCTION 2
What is this report about? 2
Market definition 3
LIST OF FIGURES 9
LIST OF TABLES 11
Chapter 2 THAI SKINCARE MARKET OVERVIEW & FORECAST 15
Value analysis (Thai Baht), 2004?09 15
Value analysis (Thai Baht), 2009?14 16
Value analysis (US dollars), 2004?09 18
Value analysis (US dollars), 2009?14 19
Volume analysis, 2004?09 21
Volume analysis, 2009?14 22
Chapter 3 THAI SKINCARE MARKET SHARES 25
Company and brand share analysis 25
Distribution analysis 32
Chapter 4 THAI SKINCARE MARKET – CONSUMPTION & USAGE DEMOGRAPHICS 34
Skincare–consumer graphics 34
Body care–consumer graphics 44
Depilatories–consumer graphics 54
Facial care–consumer graphics 63
Hand care–consumer graphics 73
Suncare–consumer graphics 83
Make-up remover–consumer graphics 93
Chapter 5 RESEARCH METHODOLOGY 102
Methodology overview 102
Secondary research 103
Market modeling 104
Creating an initial data model 104
Revising the initial data model 104
Creating a final estimate 105
Creating demographic value splits 105
Primary research 105
Data finalization 106
Ongoing research 106
Chapter 6 APPENDIX 107
Future readings 107
How to contact experts in your industry 107
Disclaimer 107

LIST OF FIGURES
Figure 1: Skincare, Thailand, value by category (THBm), 2004?14 17
Figure 2: Skincare, Thailand, category growth comparison, by value, 2004?14 20
Figure 3: Skincare, Thailand, volume by category (units, million), 2004?14 23
Figure 4: Skincare, Thailand, category growth comparison, by volume, 2004?14 24
Figure 5: Skincare, Thailand, company share by value (%), 2008?09 29
Figure 6: Skincare, Thailand, distribution channels by value (%), 2008?09 33
Figure 7: Skincare, Thailand, consumption by age group, % of total market value ($m), 2008 34
Figure 8: Skincare, Thailand, consumption by gender, % of total market value ($m), 2008 36
Figure 9: Skincare, Thailand, consumption by income, % of total market value ($m), 2008 38
Figure 10: Skincare, Thailand, consumption by urban/rural, % of total market value ($m), 2008 40
Figure 11: Skincare, Thailand, consumption by status, % of total market value ($m), 2008 42
Figure 12: Body care, Thailand, consumption by age group, % of total market value ($m), 2008 44
Figure 13: Body care, Thailand, consumption by gender, % of total market value ($m), 2008 46
Figure 14: Body care, Thailand, consumption by income, % of total market value ($m), 2008 48
Figure 15: Body care, Thailand, consumption by urban/rural, % of total market value ($m), 2008 50
Figure 16: Body care, Thailand, consumption by status, % of total market value ($m), 2008 52
Figure 17: Depilatories, Thailand, consumption by age group, % of total market value ($m), 2008 54
Figure 18: Depilatories, Thailand, consumption by income, % of total market value ($m), 2008 57
Figure 19: Depilatories, Thailand, consumption by urban/rural, % of total market value ($m), 2008 59
Figure 20: Depilatories, Thailand, consumption by status, % of total market value ($m), 2008 61
Figure 21: Facial care, Thailand, consumption by age group, % of total market value ($m), 2008 63
Figure 22: Facial care, Thailand, consumption by gender, % of total market value ($m), 2008 65
Figure 23: Facial care, Thailand, consumption by income, % of total market value ($m), 2008 67
Figure 24: Facial care, Thailand, consumption by urban/rural, % of total market value ($m), 2008 69
Figure 25: Facial care, Thailand, consumption by status, % of total market value ($m), 2008 71
Figure 26: Hand care, Thailand, consumption by age group, % of total market value ($m), 2008 73
Figure 27: Hand care, Thailand, consumption by gender, % of total market value ($m), 2008 75
Figure 28: Hand care, Thailand, consumption by income, % of total market value ($m), 2008 77
Figure 29: Hand care, Thailand, consumption by urban/rural, % of total market value ($m), 2008 79
Figure 30: Hand care, Thailand, consumption by status, % of total market value ($m), 2008 81
Figure 31: Suncare, Thailand, consumption by age group, % of total market value ($m), 2008 83
Figure 32: Suncare, Thailand, consumption by gender, % of total market value ($m), 2008 85
Figure 33: Suncare, Thailand, consumption by income, % of total market value ($m), 2008 87
Figure 34: Suncare, Thailand, consumption by urban/rural, % of total market value ($m), 2008 89
Figure 35: Suncare, Thailand, consumption by status, % of total market value ($m), 2008 91
Figure 36: Make-up remover, Thailand, consumption by age group, % of total market value ($m), 2008 93
Figure 37: Make-up remover, Thailand, consumption by income, % of total market value ($m), 2008 96
Figure 38: Make-up remover, Thailand, consumption by urban/rural, % of total market value ($m), 2008 98
Figure 39: Make-up remover, Thailand, consumption by status, % of total market value ($m), 2008 100
Figure 40: Annual data review process 103

LIST OF TABLES
Table 1: Skincare category definitions 4
Table 2: Skincare distribution channels 6
Table 3: Skincare, Thailand, value by category (THBm), 2004?09 15
Table 4: Skincare, Thailand, value forecast by category (THBm), 2009?14 16
Table 5: Skincare, Thailand, value by category ($m), 2004?09 18
Table 6: Skincare, Thailand, value forecast by category ($m), 2009?14 19
Table 7: Skincare, Thailand, volume by category (units, million), 2004?09 21
Table 8: Skincare, Thailand, volume forecast by category (units, million), 2009?14 22
Table 9: Skincare, Thailand, brand share by value (%), 2008?09 25
Table 10: Skincare, Thailand, value by brand (THBm), 2008?09 27
Table 11: Skincare, Thailand, company share by value (%), 2008?09 30
Table 12: Skincare, Thailand, value by company (THBm), 2008?09 31
Table 13: Skincare, Thailand, distribution channels by value (%), 2008?09 32
Table 14: Skincare, Thailand, value by distribution channel (THBm), 2008?09 32
Table 15: Skincare, Thailand, consumption by age group, value ($m), 2004?08 35
Table 16: Skincare, Thailand, consumption by age group, % of total market value ($m), 2004?08 35
Table 17: Skincare, Thailand, consumption by gender, value ($m), 2004–08 37
Table 18: Skincare, Thailand, consumption by gender, % of total market value ($m), 2004–08 37
Table 19: Skincare, Thailand, consumption by income, value ($m), 2004–08 39
Table 20: Skincare, Thailand, consumption by income, % of total market value ($m), 2004–08 39
Table 21: Skincare, Thailand, consumption by urban/rural, value ($m), 2004–08 41
Table 22: Skincare, Thailand, consumption by urban/rural, % of total market value ($m), 2004–08 41
Table 23: Skincare, Thailand, consumption by status, value ($m), 2004–08 43
Table 24: Skincare, Thailand, consumption by status, % of total market value ($m), 2004–08 43
Table 25: Body care, Thailand, consumption by age group, value ($m), 2004?08 45
Table 26: Body care, Thailand, consumption by age group, % of total market value ($m), 2004?08 45
Table 27: Body care, Thailand, consumption by gender, value ($m), 2004–08 47
Table 28: Body care, Thailand, consumption by gender, % of total market value ($m), 2004–08 47
Table 29: Body care, Thailand, consumption by income, value ($m), 2004–08 49
Table 30: Body care, Thailand, consumption by income, % of total market value ($m), 2004–08 49
Table 31: Body care, Thailand, consumption by urban/rural, value ($m), 2004–08 51
Table 32: Body care, Thailand, consumption by urban/rural, % of total market value ($m), 2004–08 51
Table 33: Body care, Thailand, consumption by status, value ($m), 2004–08 53
Table 34: Body care, Thailand, consumption by status, % of total market value ($m), 2004–08 53
Table 35: Depilatories, Thailand, consumption by age group, value ($m), 2004?08 55
Table 36: Depilatories, Thailand, consumption by age group, % of total market value ($m), 2004?08 55
Table 37: Depilatories, Thailand, consumption by gender, value ($m), 2004–08 56
Table 38: Depilatories, Thailand, consumption by gender, % of total market value ($m), 2004–08 56
Table 39: Depilatories, Thailand, consumption by income, value ($m), 2004–08 58
Table 40: Depilatories, Thailand, consumption by income, % of total market value ($m), 2004–08 58
Table 41: Depilatories, Thailand, consumption by urban/rural, value ($m), 2004–08 60
Table 42: Depilatories, Thailand, consumption by urban/rural, % of total market value ($m), 2004–08 60
Table 43: Depilatories, Thailand, consumption by status, value ($m), 2004–08 62
Table 44: Depilatories, Thailand, consumption by status, % of total market value ($m), 2004–08 62
Table 45: Facial care, Thailand, consumption by age group, value ($m), 2004?08 64
Table 46: Facial care, Thailand, consumption by age group, % of total market value ($m), 2004?08 64
Table 47: Facial care, Thailand, consumption by gender, value ($m), 2004–08 66
Table 48: Facial care, Thailand, consumption by gender, % of total market value ($m), 2004–08 66
Table 49: Facial care, Thailand, consumption by income, value ($m), 2004–08 68
Table 50: Facial care, Thailand, consumption by income, % of total market value ($m), 2004–08 68
Table 51: Facial care, Thailand, consumption by urban/rural, value ($m), 2004–08 70
Table 52: Facial care, Thailand, consumption by urban/rural, % of total market value ($m), 2004–08 70
Table 53: Facial care, Thailand, consumption by status, value ($m), 2004–08 72
Table 54: Facial care, Thailand, consumption by status, % of total market value ($m), 2004–08 72
Table 55: Hand care, Thailand, consumption by age group, value ($m), 2004?08 74
Table 56: Hand care, Thailand, consumption by age group, % of total market value ($m), 2004?08 74
Table 57: Hand care, Thailand, consumption by gender, value ($m), 2004–08 76
Table 58: Hand care, Thailand, consumption by gender, % of total market value ($m), 2004–08 76
Table 59: Hand care, Thailand, consumption by income, value ($m), 2004–08 78
Table 60: Hand care, Thailand, consumption by income, % of total market value ($m), 2004–08 78
Table 61: Hand care, Thailand, consumption by urban/rural, value ($m), 2004–08 80
Table 62: Hand care, Thailand, consumption by urban/rural, % of total market value ($m), 2004–08 80
Table 63: Hand care, Thailand, consumption by status, value ($m), 2004–08 82
Table 64: Hand care, Thailand, consumption by status, % of total market value ($m), 2004–08 82
Table 65: Suncare, Thailand, consumption by age group, value ($m), 2004?08 84
Table 66: Suncare, Thailand, consumption by age group, % of total market value ($m), 2004?08 84
Table 67: Suncare, Thailand, consumption by gender, value ($m), 2004–08 86
Table 68: Suncare, Thailand, consumption by gender, % of total market value ($m), 2004–08 86
Table 69: Suncare, Thailand, consumption by income, value ($m), 2004–08 88
Table 70: Suncare, Thailand, consumption by income, % of total market value ($m), 2004–08 88
Table 71: Suncare, Thailand, consumption by urban/rural, value ($m), 2004–08 90
Table 72: Suncare, Thailand, consumption by urban/rural, % of total market value ($m), 2004–08 90
Table 73: Suncare, Thailand, consumption by status, value ($m), 2004–08 92
Table 74: Suncare, Thailand, consumption by status, % of total market value ($m), 2004–08 92
Table 75: Make-up remover, Thailand, consumption by age group, value ($m), 2004?08 94
Table 76: Make-up remover, Thailand, consumption by age group, % of total market value ($m), 2004?08 94
Table 77: Make-up remover, Thailand, consumption by gender, value ($m), 2004–08 95
Table 78: Make-up remover, Thailand, consumption by gender, % of total market value ($m), 2004–08 95
Table 79: Make-up remover, Thailand, consumption by income, value ($m), 2004–08 97
Table 80: Make-up remover, Thailand, consumption by income, % of total market value ($m), 2004–08 97
Table 81: Make-up remover, Thailand, consumption by urban/rural, value ($m), 2004–08 99
Table 82: Make-up remover, Thailand, consumption by urban/rural, % of total market value ($m), 2004–08 99
Table 83: Make-up remover, Thailand, consumption by status, value ($m), 2004–08 101
Table 84: Make-up remover, Thailand, consumption by status, % of total market value ($m), 2004–08 101


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