Rum in Slovenia to 2014 (Spirits)

Introduction

This databook provides key data and information on the Rum in Slovenia (Spirits). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
*Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights

*The rum category was valued at SIT2,194.2m ($12.1m) in 2009, representing a CAGR of 1.5% since 2004.
*By the end of 2014, the rum category will be worth SIT2,390.9m ($13.2m), with an expected CAGR of 1.7% between 2009 and 2014.
*The rum market volume totaled 0.5 million liters in 2009.
*By the end of 2014, the rum market will total 0.5 million liters, with an expected CAGR of 1.1% between 2009 and 2014.
*The rum market was led by dark rum (representing 88.4% of the total value), with light rum accounting for the remaining 11.6% share.
*Diageo plc is the market leader with a 40.7% share of the market.
Rum in Slovenia (Spirits)

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: rum 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Rum 8
Value analysis (Slovenian Tolar), 2004?09 8
Value analysis (Slovenian Tolar), 2009?14 9
Value analysis (US dollars), 2004?09 11
Value analysis (US dollars), 2009?14 11
Volume analysis, 2004?09 13
Volume analysis, 2009?14 14
Company and brand share analysis 17
Distribution analysis 20
Expenditure and consumption per capita 22
Chapter 4 Research Methodology 25
Methodology overview 25
Secondary research 26
Market modeling 27
Creating an initial data model 27
Revising the initial data model 27
Creating a final estimate 28
Creating demographic value splits 28
Primary research 28
Data finalization 29
Ongoing research 29

LIST OF FIGURES
Figure 1: Rum, Slovenia, value by segment (SITm), 2004?14 10
Figure 2: Rum, Slovenia, category growth comparison, by value, 2004?14 12
Figure 3: Rum, Slovenia, volume by segment (liters, million), 2004?14 15
Figure 4: Rum, Slovenia, category growth comparison, by volume, 2004?14 16
Figure 5: Rum, Slovenia, company share by volume (%), 2008?09 18
Figure 6: Rum, Slovenia, distribution channels by volume (%), 2008?09 21
Figure 7: Annual data review process 26

LIST OF TABLES
Table 1: Rum category definitions 3
Table 2: Rum distribution channels 4
Table 3: Rum, Slovenia , value by segment (SITm), 2004?09 8
Table 4: Rum, Slovenia , value forecast by segment (SITm), 2009?14 9
Table 5: Rum, Slovenia , value by segment ($m), 2004?09 11
Table 6: Rum, Slovenia , value forecast by segment ($m), 2009?14 11
Table 7: Rum, Slovenia , volume by segment (liters, million), 2004?09 13
Table 8: Rum, Slovenia , volume forecast by segment (liters, million), 2009?14 14
Table 9: Rum, Slovenia , brand share by volume (%), 2008?09 17
Table 10: Rum, Slovenia , volume by brand (liters, million), 2008?09 17
Table 11: Rum, Slovenia , company share by volume (%), 2008?09 19
Table 12: Rum, Slovenia , volume by company (liters, million), 2008?09 19
Table 13: Rum, Slovenia , distribution channels by volume (%), 2008?09 20
Table 14: Rum, Slovenia , volume by distribution channel (liters, million), 2008?09 20
Table 15: Rum, Slovenia , expenditure per capita (SIT), 2004?09 22
Table 16: Rum, Slovenia , forecast expenditure per capita (SIT), 2009?14 22
Table 17: Rum, Slovenia , expenditure per capita ($), 2004?09 23
Table 18: Rum, Slovenia , forecast expenditure per capita ($), 2009?14 23
Table 19: Rum, Slovenia , consumption per capita (liters), 2004?09 24
Table 20: Rum, Slovenia , forecast consumption per capita (liters), 2009?14 24



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