Slovenia offers a favourable operating environment, supported by a strong infrastructure and a stable business environment. However, a weak recovery of its economy – coupled with a small population – will continue to pose constraints on the longer-term development of its food and drink markets. Overall, Slovenia remains placed seventh out of the 15 key markets surveyed in the emerging Europe region, largely on account of its admirable Risk score, as its Reward figure remains below the regional average.
Headline Industry Data (local currency)
?? 2011 per capita food consumption: +1.33%; forecast to 2015: +6.98%
?? 2011 alcoholic drinks sales: +3.69%; forecast to 2015: +18.43%
?? 2011 soft drinks sales: +1.93%; forecast to 2015: +9.82%
?? 2011 mass grocery retail sales: +8.76%; forecast to 2015: +41.65%
Key Company Trends
Leading Slovenian Brewer Finalises Sale of its Fruit and Vegetable Juice Division – Shareholders of Slovenian drinks group Pivovarna Laško in August 2011 granted approval to the proposed divestment of its fruit and vegetable juices division Fructal to Serbian juice and soft drinks producer Nectar. Under the deal, Laško will sell a 93.7% stake in Fructal to Nectar for EUR35.3mn (US$50.8mn), with the proceeds to be primarily used by Laško to pay down debt.
Slovenian Mass Grocery Retail (MGR) Major Expands Regionally - In late June 2011, leading domestic MGR operator Mercator revealed plans to add fuel stations to its outlets located in Slovenia, Croatia and Serbia. This comes after the retailer acquired Slovenia-based self-service filling station operator En Plus, which runs 18 locations across the country, offering a limited assortment of petrochemicals. Mercator is also pursuing the acquisition of Croatian food group Agrokor's grocery subsidiary Konzum. The proposed acquisition would allow both retailers to strengthen their market position in South East Europe. Key Risks to Outlook
Disinflationary Trend to Continue, Although Food Prices Remain Elevated – A weak domestic economic recovery has led to a decline in core prices (excluding food prices), which may release some pressure on the consumer pocket, especially as the real wage growth has finally edged back into the positive territory. While unemployment has been heading lower in recent months, it still remains well above pre-crisis levels. This, coupled with the rising fruit prices, for example, will discourage discretionary spending, while much will also depend on the externally-driven price factors, as is the case with the wider eurozone.

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BMI Industry View 7
SWOT Analysis 8
Slovenia Food Industry SWOT 8
Slovenia Drink Industry SWOT 9
Slovenia Mass Grocery Retail Industry SWOT 10
Business Environment 11
BMI’s Core Global Industry Views 11
BMI Core Views 18
CEE Food & Drink Business Environment Overview 19
Table: Emerging Europe Food & Drink Risk/Reward Ratings Q411 - Published July 2011 22
Slovenia’s Food & Drink Business Environment Rating 23
Macroeconomic Outlook 24
Table: Slovenia - Economic Activity 26
Industry Forecast Scenario 27
Consumer Outlook 27
Food 29
Food Consumption 29
Table: Slovenia Food Consumption Indicators - Historical Data & Forecasts 30
Confectionery 30
Table: Food Sub-Sector Indicators 32
Table: Confectionery 32
Canned and Packaged Food 35
Table: Food Sub-Sector Indicators 36
Table: Meat 36
Table: Jams And Jellies 38
Pasta 39
Table: Pasta 39
Baked Products 41
Table: Snack Foods 41
Dairy 43
Table: Dairy 44
Drink 48
Alcoholic Drinks 48
Table: Slovenia Beverage Sectors - Value/Volume Sales - Historical Data & Forecasts 49
Table: Alcoholic Drinks 50
Soft Drinks 50
Table: Slovenia Soft Drink Sales - Historical Data & Forecasts 51
Hot Drinks 53
Table: Slovenia Beverage Sectors - Value/Volume Sales - Historical Data & Forecasts 54
Table: Hot Drinks 54
Mass Grocery Retail 55
Table: Slovenia Mass Grocery Retail - Value Sales by Format - Historical Data & Forecasts 56
Table: Slovenia - Sales Breakdown by Retail Format Type (as % of Total) 57
Trade 57
Table: Sectoral trade indicators - Export, Import and Balance Value - Historical Data and Forecasts 58
Slovenia Food & Drink Report Q4 2011
© Business Monitor International Ltd Page 4
Food 59
Key Industry Trends and Developments 59
Regional Consolidation Continues 59
Market Overview 60
Food Production 60
Food Consumption 62
Confectionery 62
Canned Food 63
Trade 63
Agriculture 64
Drink 65
Key Industry Trends and Developments 65
Leading Brewer Cutting Losses… 65
…But Looking to Expand Abroad 65
Market Overview 66
Alcoholic Drinks 66
Beer 67
Wine 68
Spirits 69
Soft Drinks 69
Hot Drinks 71
Mass Grocery Retail 72
Key Industry Trends and Developments 72
Mercator Expanding Regionally… 72
Tus Holding Divesting of Its Serbian Business to Pay Debts 74
Market Overview 74
Leading Retailers 76
Table: Mercator – Private Label As % Of Product Sales In Foreign Markets 77
Table: Structure Of The Slovenian Mass Grocery Retail Market By Estimated Number Of Outlets, 2000-2010 78
Table: Slovenia Structure of the mass retail grocery market by value 79
Table: Slovenia Estimated value of sales per outlet format (2010) 79
Competitive Landscape 80
Table: Key Players – Slovenia's Food Market, 2010 80
Table: Key Players – Slovenia's Drink Market, 2010 81
Table: Key Players - Slovenia's Mass Retail Grocery Market, 2010 82
Company Analysis 83
Food 83
MIP 83
Žito Group 84
Panvita 85
Perutnina Ptuj 86
Droga Kolinska (Atlantic Grupa) 87
Ljubljanske mlekarne 88
ETA živilska industrija DD 89
Drink 90
Fructal 90
Coca-Cola HBC Slovenia 91
Pivovarna Laško 92
Mass Grocery Retail 94
Mercator 94
SPAR Slovenija 96
Engrotuš 97
BMI Methodology 98
Food & Drink Business Environment Ratings 98
Ratings Methodology 98
Ratings System 98
Indicators 98
Table: Limits Of Potential Returns 99
Table: Risks To Realisation Of Potential Returns 100
Weighting 101
Table: Weighting 101
How We Generate Our Industry Forecasts 102
Sourcing 103
BMI Food & Drink Industry Glossary 104
Food & Drink 104
Mass Grocery Retail 104
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