Smoothies Market in India to 2013 (Soft Drinks)

Introduction

This databook provides key data and information on the Smoothies Market in India (Soft Drinks). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
*Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights


The smoothies category was valued at INR680.7m ($16.5m) in 2008, representing a CAGR of 12.9% since 2003.

By the end of 2013, the smoothies category will be worth INR1,092.6m ($26.5m), with an expected CAGR of 9.9% between 2008 and 2013.

The smoothies market volume totaled 3.1 million liters in 2008, representing a CAGR of 10.7% since 2003.

By the end of 2013, the smoothies market will total 4.4 million liters, with an expected CAGR of 7.3% between 2008 and 2013.

The smoothies market was led by fruit-based smoothies (representing 87.9% of the total value), with dairy-based smoothies accounting for the remaining 12.1% share.


Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the Smoothies Market in India (Soft Drinks)

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: smoothies 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Smoothies 10
Value analysis (Indian Rupee), 2003?08 10
Value analysis (Indian Rupee), 2008?13 11
Value analysis (US dollars), 2003?08 12
Value analysis (US dollars), 2008?13 12
Volume analysis, 2003?08 14
Volume analysis, 2008?13 15
Company and brand share analysis 17
Distribution analysis 19
Expenditure and consumption per capita 21
Chapter 4 PESTLE Analysis 24
Summary 24
Political analysis 25
Economic analysis 30
Social analysis 40
Technological analysis 47
Legal analysis 54
Environmental analysis 61
Chapter 5 Macroeconomic Profile 66
Macroeconomic indicators 66
Chapter 6 Research Methodology 71
Methodology overview 71
Secondary research 72
Market modeling 73
Creating an initial data model 73
Revising the initial data model 73
Creating a final estimate 74
Creating demographic value splits 74
Primary research 74
Data finalization 75
Ongoing research 75

LIST OF FIGURES
Figure 1: Smoothies, India, value by segment (INRm), 2003?13 11
Figure 2: Smoothies, India, category growth comparison, by value, 2003?13 13
Figure 3: Smoothies, India, volume by segment (liters, million), 2003?13 15
Figure 4: Smoothies, India, category growth comparison, by volume, 2003?13 16
Figure 5: Smoothies, India, distribution channels by volume (%), 2007?08 20
Figure 6: Conflicts of high intensity (2007) 27
Figure 7: GDP growth fluctuates with the monsoons 32
Figure 8: Infrastructure investment commitments – India (2005–08) 34
Figure 9: Distribution of household income – 2005–25 35
Figure 10: Sex-ratio in India – 1990–2009 41
Figure 11: Annual additions to the stock of science and engineering graduates 48
Figure 12: Patent applications filed and patents granted in India (2002–06) 52
Figure 13: Patent applications filed and patents granted in other BRIC countries (2002–06) 53
Figure 14: Annual data review process 72


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