Soap in the BRIC (Brazil, Russia, India, China)Countries Market Overview and Forecasts to 2014

Introduction

This report covers key aspects of the soap market in the four emerging economies: Brazil, Russia, India and China. Data is provided on market value and volume by category; company and brand shares; distribution channels; and expenditure and consumption per capita for the historic and forecast periods.

Scope

*Contains information on two categories: bar and liquid soap

*Market and category level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data

*Market level company and brand shares as well as distribution share information

*Recent product launches

Highlights

Brazil is home to the second largest soap market, led by bar soap.

Russia is expected to exhibit steady growth between 2009 and 2014.

India leads the soap market in terms of value among the BRIC nations.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the soap market in high growth / emerging nations

*Identify key players within the soap in Brazil, Russia, India and China to plan lucrative M&A, partnerships and agreements

*Obtain insight into new product launches within the soap market in Brazil, Russia, India and China
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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Brazil is home to the second largest soap market, led by bar soap 2
Russia is expected to exhibit steady growth between 2009 and 2014 2
India leads the soap market in terms of value among the BRIC nations 2
Chapter 2 Introduction 3
What is this report about? 3
How to use this report 3
Market definition 4
Chapter 3 Overview 17
BRIC soap market, value overview 17
BRIC soap market, volume overview 22
Chapter 4 Brazil 27
Value analysis (Brazilian Real), 2004?09 27
Value analysis (Brazilian Real), 2009?14 28
Value analysis (US dollars), 2004?09 30
Value analysis (US dollars), 2009?14 30
Volume analysis, 2004?09 32
Volume analysis, 2009?14 33
Company and brand share analysis 35
Distribution analysis 39
Expenditure and consumption per capita 41
Chapter 5 Russia 44
Value analysis (Russian Ruble), 2004?09 44
Value analysis (Russian Ruble), 2009?14 45
Value analysis (US dollars), 2004?09 47
Value analysis (US dollars), 2009?14 47
Volume analysis, 2004?09 49
Volume analysis, 2009?14 50
Company and brand share analysis 52
Distribution analysis 56
Expenditure and consumption per capita 58
Chapter 6 India 61
Value analysis (Indian Rupee), 2004?09 61
Value analysis (Indian Rupee), 2009?14 62
Value analysis (US dollars), 2004?09 64
Value analysis (US dollars), 2009?14 64
Volume analysis, 2004?09 66
Volume analysis, 2009?14 67
Company and brand share analysis 69
Distribution analysis 73
Expenditure and consumption per capita 75
Chapter 7 China 78
Value analysis (Chinese Yuan Renminbi), 2004?09 78
Value analysis (Chinese Yuan Renminbi), 2009?14 79
Value analysis (US dollars), 2004?09 81
Value analysis (US dollars), 2009?14 81
Volume analysis, 2004?09 83
Volume analysis, 2009?14 84
Company and brand share analysis 86
Distribution analysis 89
Expenditure and consumption per capita 91
Chapter 8 New Product Development 94
Product launches 2009: Brazil 94
Recent product launches 96
Product launches 2009: Russia 97
Recent product launches 99
Product launches 2009: India 100
Recent product launches 102
Product launches 2009: China 103
Recent product launches 105
Chapter 9 Research Methodology 106
Methodology overview 106
Secondary research 107
Market modeling 108
Creating an initial data model 108
Revising the initial data model 108
Creating a final estimate 109
Creating demographic value splits 109
Primary research 109
Data finalization 110
Ongoing research 110
Chapter 10 Appendix 111
Future readings 111
How to contact experts in your industry 111
Disclaimer 111

LIST OF FIGURES
Figure 1: Soap market, BRIC, value ($m), 2004?14 17
Figure 2: Soap market, BRIC, value ($m) , 2004?09 19
Figure 3: Soap market, BRIC, value ($m) , 2009?14 20
Figure 4: Soap market, BRIC, value growth analysis, 2004?14 21
Figure 5: Soap market, BRIC, volume (units, million), 2004?14 22
Figure 6: Soap market, BRIC, volume (units, million), 2004?09 24
Figure 7: Soap market, BRIC, volume (units, million), 2009–14 25
Figure 8: Soap market, BRIC, volume growth analysis, 2004?14 26
Figure 9: Soap, Brazil, value by segment (BRLm), 2004?14 29
Figure 10: Soap, Brazil, category growth comparison, by value, 2004?14 31
Figure 11: Soap, Brazil, volume by segment (units, million), 2004?14 33
Figure 12: Soap, Brazil, category growth comparison, by volume, 2004?14 34
Figure 13: Soap, Brazil, company share by value (%), 2008?09 37
Figure 14: Soap, Brazil, distribution channels by value (%), 2008?09 40
Figure 15: Soap, Russia, value by segment (RUBm), 2004?14 46
Figure 16: Soap, Russia, category growth comparison, by value, 2004?14 48
Figure 17: Soap, Russia, volume by segment (units, million), 2004?14 50
Figure 18: Soap, Russia, category growth comparison, by volume, 2004?14 51
Figure 19: Soap, Russia, company share by value (%), 2008?09 54
Figure 20: Soap, Russia, distribution channels by value (%), 2008?09 57
Figure 21: Soap, India, value by segment (INRm), 2004?14 63
Figure 22: Soap, India, category growth comparison, by value, 2004?14 65
Figure 23: Soap, India, volume by segment (units, million), 2004?14 68
Figure 24: Soap, India, category growth comparison, by volume, 2004?14 68
Figure 25: Soap, India, company share by value (%), 2008?09 71
Figure 26: Soap, India, distribution channels by value (%), 2008?09 74
Figure 27: Soap, China, value by segment (CNYm), 2004?14 80
Figure 28: Soap, China, category growth comparison, by value, 2004?14 82
Figure 29: Soap, China, volume by segment (units, million), 2004?14 84
Figure 30: Soap, China, category growth comparison, by volume, 2004?14 85
Figure 31: Soap, China, company share by value (%), 2008?09 87
Figure 32: Soap, China, distribution channels by value (%), 2008?09 90
Figure 33: Annual data review process 107

LIST OF TABLES
Table 1: Soap category definitions 5
Table 2: Soap distribution channels 6
Table 3: Soap market, BRIC, value ($m), 2004?14 18
Table 4: Soap market, BRIC, value ($m), 2004?09 19
Table 5: Soap market, BRIC, value ($m), 2009?14 20
Table 6: Soap market, BRIC, volume (units, million), 2004?14 23
Table 7: Soap market, BRIC, volume (units, million), 2004?09 24
Table 8: Soap market, BRIC, volume (units, million), 2009–14 25
Table 9: Soap, Brazil, value by segment (BRLm), 2004?09 27
Table 10: Soap, Brazil, value forecast by segment (BRLm), 2009?14 28
Table 11: Soap, Brazil, value by segment ($m), 2004?09 30
Table 12: Soap, Brazil, value forecast by segment ($m), 2009?14 30
Table 13: Soap, Brazil, volume by segment (units, million), 2004?09 32
Table 14: Soap, Brazil, volume forecast by segment (units, million), 2009?14 33
Table 15: Soap, Brazil, brand share by value (%), 2008?09 35
Table 16: Soap, Brazil, value by brand (BRLm), 2008?09 36
Table 17: Soap, Brazil, company share by value (%), 2008?09 38
Table 18: Soap, Brazil, value by company (BRLm), 2008?09 38
Table 19: Soap, Brazil, distribution channels by value (%), 2008?09 39
Table 20: Soap, Brazil, value by distribution channel (BRLm), 2008?09 39
Table 21: Soap, Brazil, expenditure per capita (BRL), 2004?09 41
Table 22: Soap, Brazil, forecast expenditure per capita (BRL), 2009?14 41
Table 23: Soap, Brazil, expenditure per capita ($), 2004?09 42
Table 24: Soap, Brazil, forecast expenditure per capita ($), 2009?14 42
Table 25: Soap, Brazil, consumption per capita (units), 2004?09 43
Table 26: Soap, Brazil, forecast consumption per capita (units), 2009?14 43
Table 27: Soap, Russia, value by segment (RUBm), 2004?09 44
Table 28: Soap, Russia, value forecast by segment (RUBm), 2009?14 45
Table 29: Soap, Russia, value by segment ($m), 2004?09 47
Table 30: Soap, Russia, value forecast by segment ($m), 2009?14 47
Table 31: Soap, Russia, volume by segment (units, million), 2004?09 49
Table 32: Soap, Russia, volume forecast by segment (units, million), 2009?14 50
Table 33: Soap, Russia, brand share by value (%), 2008?09 52
Table 34: Soap, Russia, value by brand (RUBm), 2008?09 53
Table 35: Soap, Russia, company share by value (%), 2008?09 55
Table 36: Soap, Russia, value by company (RUBm), 2008?09 55
Table 37: Soap, Russia, distribution channels by value (%), 2008?09 56
Table 38: Soap, Russia, value by distribution channel (RUBm), 2008?09 56
Table 39: Soap, Russia, expenditure per capita (RUB), 2004?09 58
Table 40: Soap, Russia, forecast expenditure per capita (RUB), 2009?14 58
Table 41: Soap, Russia, expenditure per capita ($), 2004?09 59
Table 42: Soap, Russia, forecast expenditure per capita ($), 2009?14 59
Table 43: Soap, Russia, consumption per capita (units), 2004?09 60
Table 44: Soap, Russia, forecast consumption per capita (units), 2009?14 60
Table 45: Soap, India, value by segment (INRm), 2004?09 61
Table 46: Soap, India, value forecast by segment (INRm), 2009?14 62
Table 47: Soap, India, value by segment ($m), 2004?09 64
Table 48: Soap, India, value forecast by segment ($m), 2009?14 64
Table 49: Soap, India, volume by segment (units, million), 2004?09 66
Table 50: Soap, India, volume forecast by segment (units, million), 2009?14 67
Table 51: Soap, India, brand share by value (%), 2008?09 69
Table 52: Soap, India, value by brand (INRm), 2008?09 70
Table 53: Soap, India, company share by value (%), 2008?09 72
Table 54: Soap, India, value by company (INRm), 2008?09 72
Table 55: Soap, India, distribution channels by value (%), 2008?09 73
Table 56: Soap, India, value by distribution channel (INRm), 2008?09 73
Table 57: Soap, India, expenditure per capita (INR), 2004?09 75
Table 58: Soap, India, forecast expenditure per capita (INR), 2009?14 75
Table 59: Soap, India, expenditure per capita ($), 2004?09 76
Table 60: Soap, India, forecast expenditure per capita ($), 2009?14 76
Table 61: Soap, India, consumption per capita (units), 2004?09 77
Table 62: Soap, India, forecast consumption per capita (units), 2009?14 77
Table 63: Soap, China, value by segment (CNYm), 2004?09 78
Table 64: Soap, China, value forecast by segment (CNYm), 2009?14 79
Table 65: Soap, China, value by segment ($m), 2004?09 81
Table 66: Soap, China, value forecast by segment ($m), 2009?14 81
Table 67: Soap, China, volume by segment (units, million), 2004?09 83
Table 68: Soap, China, volume forecast by segment (units, million), 2009?14 84
Table 69: Soap, China, brand share by value (%), 2008?09 86
Table 70: Soap, China, value by brand (CNYm), 2008?09 86
Table 71: Soap, China, company share by value (%), 2008?09 88
Table 72: Soap, China, value by company (CNYm), 2008?09 88
Table 73: Soap, China, distribution channels by value (%), 2008?09 89
Table 74: Soap, China, value by distribution channel (CNYm), 2008?09 89
Table 75: Soap, China, expenditure per capita (CNY), 2004?09 91
Table 76: Soap, China, forecast expenditure per capita (CNY), 2009?14 91
Table 77: Soap, China, expenditure per capita ($), 2004?09 92
Table 78: Soap, China, forecast expenditure per capita ($), 2009?14 92
Table 79: Soap, China, consumption per capita (units), 2004?09 93
Table 80: Soap, China, forecast consumption per capita (units), 2009?14 93
Table 81: Brazil soap new product launches reports, by company (top five companies), 2009 94
Table 82: Brazil soap new product launches SKUs, by company (top five companies), 2009 94
Table 83: Brazil soap new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 95
Table 84: Brazil soap new product launches (reports), by ingredients (top 10 ingredients), 2009 95
Table 85: Brazil soap new product launches (reports), by package tags or claims (top 10 claims), 2009 96
Table 86: Brazil soap new product launches - recent five launches (2009) 96
Table 87: Russia soap new product launches reports, by company (top five companies), 2009 97
Table 88: Russia soap new product launches SKUs, by company (top five companies), 2009 97
Table 89: Russia soap new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 98
Table 90: Russia soap new product launches (reports), by ingredients (top 10 ingredients), 2009 98
Table 91: Russia soap new product launches (reports), by package tags or claims (top 10 claims), 2009 99
Table 92: Russia soap new product launches - recent five launches (2009) 99
Table 93: India soap new product launches reports, by company (top five companies), 2009 100
Table 94: India soap new product launches SKUs, by company (top five companies), 2009 100
Table 95: India soap new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 101
Table 96: India soap new product launches (reports), by ingredients (top 10 ingredients), 2009 101
Table 97: India soap new product launches (reports), by package tags or claims (top 10 claims), 2009 102
Table 98: India soap new product launches - recent five launches (2009) 102
Table 99: China soap new product launches reports, by company (top five companies), 2009 103
Table 100: China soap new product launches SKUs, by company (top five companies), 2009 103
Table 101: China soap new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 104
Table 102: China soap new product launches (reports), by ingredients (top 10 ingredients), 2009 104
Table 103: China soap new product launches (reports), by package tags or claims (top 10 claims), 2009 105
Table 104: China soap new product launches - recent five launches (2009) 105
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