Soap Market in North America to 2014 (Personal Hygiene)

Introduction

Soap Market in North America to 2014 (Personal Hygiene) is a comprehensive resource for soap market data from 2004 to 2014 and market/company shares for 2008-09.This report also provides data on expenditure and consumption as well as key distribution channels, and reveals the leading companies in the North America soap market.

Features and Benefits:

• Identify key market segments by analyzing market size data (value & volume) for the soap market
• Design business strategies by gaining insight into quantitative market trends over 2004-09 and expectations for 2010-14
• Identify key companies in the soap market in North America and design M&A strategies by analyzing market share data
• Predict how consumer preferences will change in the future by analysis of expenditure and consumption information from 2004 to 2014

Highlights

• The soap market in North America increased at a compound annual growth rate of 0.9% between 2004 and 2009.
• The bar soap segment led the soap market in North America in 2009, with a share of 56%.
• The leading player in soap market in North America is Unilever.

Key questions answered

• Which will be the fastest growing segment within the soap market in North America?
• How will the forecast growth differ from the historic growth exhibited by the soap market in North America?
• Which company accounted for the largest share of the North America soap market in 2009?
• How will consumption and expenditure patterns change from 2004 to 2014?
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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: soap 2
Chapter 2 Definition 3
Geographic coverage 3
Chapter 3 Category Analysis: Soap 8
Value analysis (US Dollar), 2004?09 8
Value analysis (US Dollar), 2009?14 9
Volume analysis, 2004?09 11
Volume analysis, 2009?14 12
Company share analysis 14
Distribution analysis 16
Expenditure and consumption per capita 18
Chapter 4 Research Methodology 20
Methodology overview 20
Secondary research 21
Market modeling 22
Creating an initial data model 22
Revising the initial data model 22
Creating a final estimate 23
Creating demographic value splits 23
Primary research 23
Data finalization 24
Ongoing research 24

LIST OF FIGURES
Figure 1: Soap, North America, value by segment ($m), 2004?14 10
Figure 2: Soap, North America, category growth comparison, by value, 2004?14 10
Figure 3: Soap, North America, volume by segment (units, million), 2004?14 13
Figure 4: Soap, North America, category growth comparison, by volume, 2004?14 13
Figure 5: Soap, North America, company share (top five companies) by value (%), 2008?09 15
Figure 6: Soap, North America, distribution channels by value (%), 2008?09 17
Figure 7: Annual data review process 21

LIST OF TABLES
Table 1: Soap category definitions 3
Table 2: Soap distribution channels 4
Table 3: Soap, North America, value by segment ($m), 2004?09 8
Table 4: Soap, North America, value forecast by segment ($m), 2009?14 9
Table 5: Soap, North America, volume by segment (units, million), 2004?09 11
Table 6: Soap, North America, volume forecast by segment (units, million), 2009?14 12
Table 7: Soap, North America, company share by value (%), 2008?09 14
Table 8: Soap, North America, value by company ($m), 2008?09 14
Table 9: Soap, North America, distribution channels by value (%), 2008?09 16
Table 10: Soap, North America, value by distribution channel ($m), 2008?09 16
Table 11: Soap, North America, expenditure per capita ($), 2004?09 18
Table 12: Soap, North America, forecast expenditure per capita ($), 2009?14 18
Table 13: Soap, North America, consumption per capita (units), 2004?09 19
Table 14: Soap, North America, forecast consumption per capita (units), 2009?14 19


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