Soft Drinks in Australia to 2013

Introduction

This databook provides key data and information on the soft drinks market in Australia. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on seven categories: carbonates, bottled water, juices, functional drinks, concentrates, smoothies and RTD tea and coffee

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the soft drinks market, including company overview, key facts and business description

Highlights

The market for soft drinks in Australia increased at a compound annual growth rate of 4% between 2003 and 2008.

The carbonates category led the soft drinks market in Australia, accounting for a share of 60.9%.

Leading players in Australian soft drinks market include Coca-Cola Company, The, Pepsico, Inc. and San Miguel Corporation.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the soft drinks market in Australia

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: soft drinks 2
Summary category level: bottled water 3
Summary category level: carbonates 4
Summary category level: concentrates 5
Summary category level: functional drinks 6
Summary category level: juices 7
Summary category level: RTD tea and coffee 8
Summary category level: smoothies 9
Chapter 2 Introduction 10
What is this report about? 10
How to use this report 10
Market definition 11
Chapter 3 Market Overview 29
Value analysis (Australian Dollar), 2003?08 29
Value analysis (Australian Dollar), 2008?13 30
Value analysis (US dollars), 2003?08 32
Value analysis (US dollars), 2008?13 33
Volume analysis, 2003?08 34
Volume analysis, 2008?13 35
Company and brand share analysis 38
Distribution analysis 45
Expenditure and consumption per capita 47
Chapter 4 Leading Company Profiles 53
The Coca-Cola Company 53
PepsiCo, Inc. 56
Chapter 5 Category Analysis: Bottled Water 59
Value analysis (Australian Dollar), 2003?08 59
Value analysis (Australian Dollar), 2008?13 60
Value analysis (US dollars), 2003?08 62
Value analysis (US dollars), 2008?13 63
Volume analysis, 2003?08 65
Volume analysis, 2008?13 66
Company and brand share analysis 68
Distribution analysis 71
Expenditure and consumption per capita 73
Chapter 6 Category Analysis: Carbonates 76
Value analysis (Australian Dollar), 2003?08 76
Value analysis (Australian Dollar), 2008?13 77
Value analysis (US dollars), 2003?08 79
Value analysis (US dollars), 2008?13 80
Volume analysis, 2003?08 82
Volume analysis, 2008?13 83
Company and brand share analysis 85
Distribution analysis 89
Expenditure and consumption per capita 91
Chapter 7 Category Analysis: Concentrates 95
Value analysis (Australian Dollar), 2003?08 95
Value analysis (Australian Dollar), 2008?13 96
Value analysis (US dollars), 2003?08 98
Value analysis (US dollars), 2008?13 98
Volume analysis, 2003?08 100
Volume analysis, 2008?13 101
Company and brand share analysis 103
Distribution analysis 105
Expenditure and consumption per capita 107
Chapter 8 Category Analysis: Functional Drinks 110
Value analysis (Australian Dollar), 2003?08 110
Value analysis (Australian Dollar), 2008?13 111
Value analysis (US dollars), 2003?08 113
Value analysis (US dollars), 2008?13 113
Volume analysis, 2003?08 115
Volume analysis, 2008?13 116
Company and brand share analysis 118
Distribution analysis 122
Expenditure and consumption per capita 124
Chapter 9 Category Analysis: Juices 127
Value analysis (Australian Dollar), 2003?08 127
Value analysis (Australian Dollar), 2008?13 128
Value analysis (US dollars), 2003?08 130
Value analysis (US dollars), 2008?13 131
Volume analysis, 2003?08 133
Volume analysis, 2008?13 134
Company and brand share analysis 136
Distribution analysis 139
Expenditure and consumption per capita 141
Chapter 10 Category Analysis: RTD Tea and Coffee 147
Value analysis (Australian Dollar), 2003?08 147
Value analysis (Australian Dollar), 2008?13 148
Value analysis (US dollars), 2003?08 149
Value analysis (US dollars), 2008?13 149
Volume analysis, 2003?08 150
Volume analysis, 2008?13 151
Company and brand share analysis 152
Distribution analysis 154
Expenditure and consumption per capita 156
Chapter 11 Category Analysis: Smoothies 159
Value analysis (Australian Dollar), 2003?08 159
Value analysis (Australian Dollar), 2008?13 160
Value analysis (US dollars), 2003?08 162
Value analysis (US dollars), 2008?13 162
Volume analysis, 2003?08 164
Volume analysis, 2008?13 165
Company and brand share analysis 167
Distribution analysis 170
Expenditure and consumption per capita 172
Chapter 12 Country Comparison 175
Value 175
Volume 179
Market share 183
Chapter 13 PESTLE Analysis 184
Summary 184
Political analysis 185
Economic analysis 188
Social analysis 192
Technology analysis 196
Legal analysis 201
Environmental analysis 204
Chapter 14 New Product Development 208
Product launches over time 208
Recent product launches 210
Chapter 15 Macroeconomic Profile 211
Macroeconomic indicators 211
Chapter 16 Research Methodology 216
Methodology overview 216
Secondary research 217
Market modeling 218
Creating an initial data model 218
Revising the initial data model 218
Creating a final estimate 219
Creating demographic value splits 219
Primary research 219
Data finalization 220
Ongoing research 220
Chapter 17 APPENDIX 221
Future readings 221
How to contact experts in your industry 221
Disclaimer 221

LIST OF FIGURES
Figure 1: Soft drinks, Australia, value by category (A$m), 2003?13 31
Figure 2: Soft drinks, Australia, volume by category (kg/liters, million), 2003?13 36
Figure 3: Soft drinks, Australia, category growth comparison, by volume, 2003?13 37
Figure 4: Soft drinks, Australia, company share by volume (%), 2007?08 42
Figure 5: Soft drinks, Australia, distribution channels by volume (%), 2007?08 46
Figure 6: Bottled water, Australia, value by segment (A$m), 2003?13 61
Figure 7: Bottled water, Australia, category growth comparison, by value, 2003?13 64
Figure 8: Bottled water, Australia, volume by segment (liters, million), 2003?13 67
Figure 9: Bottled water, Australia, category growth comparison, by volume, 2003?13 67
Figure 10: Bottled water, Australia, company share by volume (%), 2007?08 69
Figure 11: Bottled water, Australia, distribution channels by volume (%), 2007?08 72
Figure 12: Carbonates, Australia, value by segment (A$m), 2003?13 78
Figure 13: Carbonates, Australia, category growth comparison, by value, 2003?13 81
Figure 14: Carbonates, Australia, volume by segment (liters, million), 2003?13 84
Figure 15: Carbonates, Australia, category growth comparison, by volume, 2003?13 84
Figure 16: Carbonates, Australia, company share by volume (%), 2007?08 87
Figure 17: Carbonates, Australia, distribution channels by volume (%), 2007?08 90
Figure 18: Concentrates, Australia, value by segment (A$m), 2003?13 97
Figure 19: Concentrates, Australia, category growth comparison, by value, 2003?13 99
Figure 20: Concentrates, Australia, volume by segment (kg/liters, million), 2003?13 102
Figure 21: Concentrates, Australia, category growth comparison, by volume, 2003?13 102
Figure 22: Concentrates, Australia, distribution channels by volume (%), 2007?08 106
Figure 23: Functional drinks, Australia, value by segment (A$m), 2003?13 112
Figure 24: Functional drinks, Australia, category growth comparison, by value, 2003?13 114
Figure 25: Functional drinks, Australia, volume by segment (liters, million), 2003?13 117
Figure 26: Functional drinks, Australia, category growth comparison, by volume, 2003?13 117
Figure 27: Functional drinks, Australia, company share by volume (%), 2007?08 120
Figure 28: Functional drinks, Australia, distribution channels by volume (%), 2007?08 123
Figure 29: Juices, Australia, value by segment (A$m), 2003?13 129
Figure 30: Juices, Australia, category growth comparison, by value, 2003?13 132
Figure 31: Juices, Australia, volume by segment (liters, million), 2003?13 135
Figure 32: Juices, Australia, category growth comparison, by volume, 2003?13 135
Figure 33: Juices, Australia, company share by volume (%), 2007?08 137
Figure 34: Juices, Australia, distribution channels by volume (%), 2007?08 140
Figure 35: RTD tea and coffee, Australia, value (A$m), 2003?13 148
Figure 36: RTD tea and coffee, Australia, volume (liters, million), 2003?13 151
Figure 37: RTD tea and coffee, Australia, distribution channels by volume (%), 2007?08 155
Figure 38: Smoothies, Australia, value by segment (A$m), 2003?13 161
Figure 39: Smoothies, Australia, category growth comparison, by value, 2003?13 163
Figure 40: Smoothies, Australia, volume by segment (liters, million), 2003?13 166
Figure 41: Smoothies, Australia, category growth comparison, by volume, 2003?13 166
Figure 42: Smoothies, Australia, company share by volume (%), 2007?08 168
Figure 43: Smoothies, Australia, distribution channels by volume (%), 2007?08 171
Figure 44: Global soft drinks market split (value terms, 2008), top five countries 176
Figure 45: Global soft drinks market value, 2003–08, top five countries 178
Figure 46: Global soft drinks market split (volume terms, 2008), top five countries 180
Figure 47: Global soft drinks market volume, 2003–08, top five countries 182
Figure 48: Annual data review process 217

LIST OF TABLES
Table 1: Soft drinks category definitions 12
Table 2: Soft drinks distribution channels 13
Table 3: Soft drinks, Australia, value by category (A$m), 2003?08 29
Table 4: Soft drinks, Australia, value forecast by category (A$m), 2008?13 30
Table 5: Soft drinks, Australia, value by category ($m), 2003?08 32
Table 6: Soft drinks, Australia, value forecast by category ($m), 2008?13 33
Table 7: Soft drinks, Australia, volume by category (kg/liters, million), 2003?08 34
Table 8: Soft drinks, Australia, volume forecast by category (kg/liters, million), 2008?13 35
Table 9: Soft drinks, Australia, brand share by volume (%), 2007?08 38
Table 10: Soft drinks, Australia, volume by brand (kg/liters, million), 2007?08 40
Table 11: Soft drinks, Australia, company share by volume (%), 2007?08 43
Table 12: Soft drinks, Australia, volume by company (kg/liters, million), 2007?08 44
Table 13: Soft drinks, Australia, distribution channels by volume (%), 2007?08 45
Table 14: Soft drinks, Australia, volume by distribution channel (kg/liters, million), 2007?08 45
Table 15: Soft drinks, Australia, expenditure per capita (A$), 2003?08 47
Table 16: Soft drinks, Australia, forecast expenditure per capita (A$), 2008?13 48
Table 17: Soft drinks, Australia, expenditure per capita ($), 2003?08 49
Table 18: Soft drinks, Australia, forecast expenditure per capita ($), 2008?13 50
Table 19: Soft drinks, Australia, consumption per capita (kg/liters), 2003?08 51
Table 20: Soft drinks, Australia, forecast consumption per capita (kg/liters), 2008?13 52
Table 21: The Coca-Cola Company key facts 53
Table 22: PepsiCo, Inc key facts 56
Table 23: Bottled water, Australia, value by segment (A$m), 2003?08 59
Table 24: Bottled water, Australia, value forecast by segment (A$m), 2008?13 60
Table 25: Bottled water, Australia, value by segment ($m), 2003?08 62
Table 26: Bottled water, Australia, value forecast by segment ($m), 2008?13 63
Table 27: Bottled water, Australia, volume by segment (liters, million), 2003?08 65
Table 28: Bottled water, Australia, volume forecast by segment (liters, million), 2008?13 66
Table 29: Bottled water, Australia, brand share by volume (%), 2007?08 68
Table 30: Bottled water, Australia, volume by brand (liters, million), 2007?08 68
Table 31: Bottled water, Australia, company share by volume (%), 2007?08 70
Table 32: Bottled water, Australia, volume by company (liters, million), 2007?08 70
Table 33: Bottled water, Australia, distribution channels by volume (%), 2007?08 71
Table 34: Bottled water, Australia, volume by distribution channel (liters, million), 2007?08 71
Table 35: Bottled water, Australia, expenditure per capita (A$), 2003?08 73
Table 36: Bottled water, Australia, forecast expenditure per capita (A$), 2008?13 73
Table 37: Bottled water, Australia, expenditure per capita ($), 2003?08 74
Table 38: Bottled water, Australia, forecast expenditure per capita ($), 2008?13 74
Table 39: Bottled water, Australia, consumption per capita (liters), 2003?08 75
Table 40: Bottled water, Australia, forecast consumption per capita (liters), 2008?13 75
Table 41: Carbonates, Australia, value by segment (A$m), 2003?08 76
Table 42: Carbonates, Australia, value forecast by segment (A$m), 2008?13 77
Table 43: Carbonates, Australia, value by segment ($m), 2003?08 79
Table 44: Carbonates, Australia, value forecast by segment ($m), 2008?13 80
Table 45: Carbonates, Australia, volume by segment (liters, million), 2003?08 82
Table 46: Carbonates, Australia, volume forecast by segment (liters, million), 2008?13 83
Table 47: Carbonates, Australia, brand share by volume (%), 2007?08 85
Table 48: Carbonates, Australia, volume by brand (liters, million), 2007?08 86
Table 49: Carbonates, Australia, company share by volume (%), 2007?08 88
Table 50: Carbonates, Australia, volume by company (liters, million), 2007?08 88
Table 51: Carbonates, Australia, distribution channels by volume (%), 2007?08 89
Table 52: Carbonates, Australia, volume by distribution channel (liters, million), 2007?08 89
Table 53: Carbonates, Australia, expenditure per capita (A$), 2003?08 91
Table 54: Carbonates, Australia, forecast expenditure per capita (A$), 2008?13 92
Table 55: Carbonates, Australia, expenditure per capita ($), 2003?08 92
Table 56: Carbonates, Australia, forecast expenditure per capita ($), 2008?13 93
Table 57: Carbonates, Australia, consumption per capita (liters), 2003?08 93
Table 58: Carbonates, Australia, forecast consumption per capita (liters), 2008?13 94
Table 59: Concentrates, Australia, value by segment (A$m), 2003?08 95
Table 60: Concentrates, Australia, value forecast by segment (A$m), 2008?13 96
Table 61: Concentrates, Australia, value by segment ($m), 2003?08 98
Table 62: Concentrates, Australia, value forecast by segment ($m), 2008?13 98
Table 63: Concentrates, Australia, volume by segment (kg/liters, million), 2003?08 100
Table 64: Concentrates, Australia, volume forecast by segment (kg/liters, million), 2008?13 101
Table 65: Concentrates, Australia, brand share by volume (%), 2007?08 103
Table 66: Concentrates, Australia, volume by brand (kg/liters, million), 2007?08 103
Table 67: Concentrates, Australia, company share by volume (%), 2007?08 104
Table 68: Concentrates, Australia, volume by company (kg/liters, million), 2007?08 104
Table 69: Concentrates, Australia, distribution channels by volume (%), 2007?08 105
Table 70: Concentrates, Australia, volume by distribution channel (kg/liters, million), 2007?08 105
Table 71: Concentrates, Australia, expenditure per capita (A$), 2003?08 107
Table 72: Concentrates, Australia, forecast expenditure per capita (A$), 2008?13 107
Table 73: Concentrates, Australia, expenditure per capita ($), 2003?08 108
Table 74: Concentrates, Australia, forecast expenditure per capita ($), 2008?13 108
Table 75: Concentrates, Australia, consumption per capita (kg/liters), 2003?08 109
Table 76: Concentrates, Australia, forecast consumption per capita (kg/liters), 2008?13 109
Table 77: Functional drinks, Australia, value by segment (A$m), 2003?08 110
Table 78: Functional drinks, Australia, value forecast by segment (A$m), 2008?13 111
Table 79: Functional drinks, Australia, value by segment ($m), 2003?08 113
Table 80: Functional drinks, Australia, value forecast by segment ($m), 2008?13 113
Table 81: Functional drinks, Australia, volume by segment (liters, million), 2003?08 115
Table 82: Functional drinks, Australia, volume forecast by segment (liters, million), 2008?13 116
Table 83: Functional drinks, Australia, brand share by volume (%), 2007?08 118
Table 84: Functional drinks, Australia, volume by brand (liters, million), 2007?08 119
Table 85: Functional drinks, Australia, company share by volume (%), 2007?08 121
Table 86: Functional drinks, Australia, volume by company (liters, million), 2007?08 121
Table 87: Functional drinks, Australia, distribution channels by volume (%), 2007?08 122
Table 88: Functional drinks, Australia, volume by distribution channel (liters, million), 2007?08 122
Table 89: Functional drinks, Australia, expenditure per capita (A$), 2003?08 124
Table 90: Functional drinks, Australia, forecast expenditure per capita (A$), 2008?13 124
Table 91: Functional drinks, Australia, expenditure per capita ($), 2003?08 125
Table 92: Functional drinks, Australia, forecast expenditure per capita ($), 2008?13 125
Table 93: Functional drinks, Australia, consumption per capita (liters), 2003?08 126
Table 94: Functional drinks, Australia, forecast consumption per capita (liters), 2008?13 126
Table 95: Juices, Australia, value by segment (A$m), 2003?08 127
Table 96: Juices, Australia, value forecast by segment (A$m), 2008?13 128
Table 97: Juices, Australia, value by segment ($m), 2003?08 130
Table 98: Juices, Australia, value forecast by segment ($m), 2008?13 131
Table 99: Juices, Australia, volume by segment (liters, million), 2003?08 133
Table 100: Juices, Australia, volume forecast by segment (liters, million), 2008?13 134
Table 101: Juices, Australia, brand share by volume (%), 2007?08 136
Table 102: Juices, Australia, volume by brand (liters, million), 2007?08 136
Table 103: Juices, Australia, company share by volume (%), 2007?08 138
Table 104: Juices, Australia, volume by company (liters, million), 2007?08 138
Table 105: Juices, Australia, distribution channels by volume (%), 2007?08 139
Table 106: Juices, Australia, volume by distribution channel (liters, million), 2007?08 139
Table 107: Juices, Australia, expenditure per capita (A$), 2003?08 141
Table 108: Juices, Australia, forecast expenditure per capita (A$), 2008?13 142
Table 109: Juices, Australia, expenditure per capita ($), 2003?08 143
Table 110: Juices, Australia, forecast expenditure per capita ($), 2008?13 144
Table 111: Juices, Australia, consumption per capita (liters), 2003?08 145
Table 112: Juices, Australia, forecast consumption per capita (liters), 2008?13 146
Table 113: RTD tea and coffee, Australia, value (A$m), 2003?08 147
Table 114: RTD tea and coffee, Australia, value forecast (A$m), 2008?13 148
Table 115: RTD tea and coffee, Australia, value ($m), 2003?08 149
Table 116: RTD tea and coffee, Australia, value forecast ($m), 2008?13 149
Table 117: RTD tea and coffee, Australia, volume (liters, million), 2003?08 150
Table 118: RTD tea and coffee, Australia, volume forecast (liters, million), 2008?13 151
Table 119: RTD tea and coffee, Australia, brand share by volume (%), 2007?08 152
Table 120: RTD tea and coffee, Australia, volume by brand (liters, million), 2007?08 152
Table 121: RTD tea and coffee, Australia, company share by volume (%), 2007?08 153
Table 122: RTD tea and coffee, Australia, volume by company (liters, million), 2007?08 153
Table 123: RTD tea and coffee, Australia, distribution channels by volume (%), 2007?08 154
Table 124: RTD tea and coffee, Australia, volume by distribution channel (liters, million), 2007?08 154
Table 125: RTD tea and coffee, Australia, expenditure per capita (A$), 2003?08 156
Table 126: RTD tea and coffee, Australia, forecast expenditure per capita (A$), 2008?13 156
Table 127: RTD tea and coffee, Australia, expenditure per capita ($), 2003?08 157
Table 128: RTD tea and coffee, Australia, forecast expenditure per capita ($), 2008?13 157
Table 129: RTD tea and coffee, Australia, consumption per capita (liters), 2003?08 158
Table 130: RTD tea and coffee, Australia, forecast consumption per capita (liters), 2008?13 158
Table 131: Smoothies, Australia, value by segment (A$m), 2003?08 159
Table 132: Smoothies, Australia, value forecast by segment (A$m), 2008?13 160
Table 133: Smoothies, Australia, value by segment ($m), 2003?08 162
Table 134: Smoothies, Australia, value forecast by segment ($m), 2008?13 162
Table 135: Smoothies, Australia, volume by segment (liters, million), 2003?08 164
Table 136: Smoothies, Australia, volume forecast by segment (liters, million), 2008?13 165
Table 137: Smoothies, Australia, brand share by volume (%), 2007?08 167
Table 138: Smoothies, Australia, volume by brand (liters, million), 2007?08 167
Table 139: Smoothies, Australia, company share by volume (%), 2007?08 169
Table 140: Smoothies, Australia, volume by company (liters, million), 2007?08 169
Table 141: Smoothies, Australia, distribution channels by volume (%), 2007?08 170
Table 142: Smoothies, Australia, volume by distribution channel (liters, million), 2007?08 170
Table 143: Smoothies, Australia, expenditure per capita (A$), 2003?08 172
Table 144: Smoothies, Australia, forecast expenditure per capita (A$), 2008?13 172
Table 145: Smoothies, Australia, expenditure per capita ($), 2003?08 173
Table 146: Smoothies, Australia, forecast expenditure per capita ($), 2008?13 173
Table 147: Smoothies, Australia, consumption per capita (liters), 2003?08 174
Table 148: Smoothies, Australia, forecast consumption per capita (liters), 2008?13 174
Table 149: Global soft drinks market value, 2008 175
Table 150: Global soft drinks market split (value terms ($m), 2008), top five countries 178
Table 151: Global soft drinks market volume, 2008 179
Table 152: Global soft drinks market split (volume terms, 2008), top five countries 182
Table 153: Leading players, top five countries 183
Table 154: Analysis of Australia’s political landscape 185
Table 155: Analysis of Australia’s economy 188
Table 156: Analysis of Australia’s social system 192
Table 157: Analysis of Australia’s technology landscape 196
Table 158: Average annual salaries for researchers across countries 199
Table 159: Comparative performance of patents received, 2000–06 200
Table 160: Analysis of Australia’s legal landscape 201
Table 161: Analysis of Australia’s environmental landscape 204
Table 162: Australia soft drinks new product launches reports, by company (top five companies), 2009 208
Table 163: Australia soft drinks new product launches SKUs, by company (top five companies), 2009 208
Table 164: Australia soft drinks new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 209
Table 165: Australia soft drinks new product launches (reports), by ingredients (top 10 ingredients), 2009 209
Table 166: Australia soft drinks new product launches (reports), by package tags or claims (top 10 claims), 2009 210
Table 167: Australia soft drinks new product launches - recent five launches (2009) 210
Table 168: Australia population, by age group, 2003?08 (millions) 211
Table 169: Australia population forecast, by age group, 2008?13 (millions) 212
Table 170: Australia population, by gender, 2003?08 (millions) 212
Table 171: Australia population forecast, by gender, 2008?13 (millions) 213
Table 172: Australia nominal GDP, 2003?08 (A$bn, nominal prices) 213
Table 173: Australia nominal GDP forecast, 2008?13 (A$bn, nominal prices) 213
Table 174: Australia real GDP, 2003?08 (A$bn, 2000 prices) 214
Table 175: Australia real GDP forecast, 2008?13 (A$bn, 2000 prices) 214
Table 176: Australia real GDP, 2003?08 ($bn, 2000 prices) 214
Table 177: Australia real GDP forecast, 2008?13 ($bn, 2000 prices) 215
Table 178: Australia consumer price index, 2003?08 (2000=100) 215
Table 179: Australia consumer price index, 2008?13 (2000=100) 215


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