Soft Drinks in Belgium to 2013

Introduction

This databook provides key data and information on the soft drinks market in Belgium. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on seven categories: carbonates, bottled water, juices, functional drinks, concentrates, smoothies and RTD tea and coffee

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the soft drinks market, including company overview, key facts and business description

Highlights

The market for soft drinks in Belgium increased at a compound annual growth rate of 2.5% between 2003 and 2008.

The carbonates category led the soft drinks market in Belgium, accounting for a share of 40.2%.

Leading players in Belgian soft drinks market include Coca-Cola Company, The, Spadel Sa and Nestle S.A..

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the soft drinks market in Belgium

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: soft drinks 2
Summary category level: bottled water 3
Summary category level: carbonates 4
Summary category level: concentrates 5
Summary category level: functional drinks 6
Summary category level: juices 7
Summary category level: RTD tea and coffee 8
Summary category level: smoothies 9
Chapter 2 Introduction 10
What is this report about? 10
How to use this report 10
Market definition 11
Chapter 3 Market Overview 30
Value analysis (Euro), 2003?08 30
Value analysis (Euro), 2008?13 31
Value analysis (US dollars), 2003?08 33
Value analysis (US dollars), 2008?13 34
Volume analysis, 2003?08 36
Volume analysis, 2008?13 37
Company and brand share analysis 39
Distribution analysis 50
Expenditure and consumption per capita 52
Chapter 4 Leading Company Profiles 58
The Coca-Cola Company 58
Spadel SA 61
Chapter 5 Category Analysis: Bottled Water 63
Value analysis (Euro), 2003?08 63
Value analysis (Euro), 2008?13 64
Value analysis (US dollars), 2003?08 66
Value analysis (US dollars), 2008?13 67
Volume analysis, 2003?08 69
Volume analysis, 2008?13 70
Company and brand share analysis 72
Distribution analysis 77
Expenditure and consumption per capita 79
Chapter 6 Category Analysis: Carbonates 82
Value analysis (Euro), 2003?08 82
Value analysis (Euro), 2008?13 83
Value analysis (US dollars), 2003?08 85
Value analysis (US dollars), 2008?13 86
Volume analysis, 2003?08 88
Volume analysis, 2008?13 89
Company and brand share analysis 91
Distribution analysis 95
Expenditure and consumption per capita 97
Chapter 7 Category Analysis: Concentrates 101
Value analysis (Euro), 2003?08 101
Value analysis (Euro), 2008?13 102
Value analysis (US dollars), 2003?08 103
Value analysis (US dollars), 2008?13 103
Volume analysis, 2003?08 105
Volume analysis, 2008?13 106
Company and brand share analysis 108
Distribution analysis 111
Expenditure and consumption per capita 113
Chapter 8 Category Analysis: Functional Drinks 116
Value analysis (Euro), 2003?08 116
Value analysis (Euro), 2008?13 117
Value analysis (US dollars), 2003?08 119
Value analysis (US dollars), 2008?13 119
Volume analysis, 2003?08 121
Volume analysis, 2008?13 122
Company and brand share analysis 124
Distribution analysis 129
Expenditure and consumption per capita 131
Chapter 9 Category Analysis: Juices 134
Value analysis (Euro), 2003?08 134
Value analysis (Euro), 2008?13 135
Value analysis (US dollars), 2003?08 137
Value analysis (US dollars), 2008?13 138
Volume analysis, 2003?08 140
Volume analysis, 2008?13 141
Company and brand share analysis 143
Distribution analysis 148
Expenditure and consumption per capita 150
Chapter 10 Category Analysis: RTD Tea and Coffee 156
Value analysis (Euro), 2003?08 156
Value analysis (Euro), 2008?13 157
Value analysis (US dollars), 2003?08 158
Value analysis (US dollars), 2008?13 158
Volume analysis, 2003?08 159
Volume analysis, 2008?13 160
Company and brand share analysis 161
Distribution analysis 164
Expenditure and consumption per capita 166
Chapter 11 Category Analysis: Smoothies 169
Value analysis (Euro), 2003?08 169
Value analysis (Euro), 2008?13 170
Value analysis (US dollars), 2003?08 172
Value analysis (US dollars), 2008?13 172
Volume analysis, 2003?08 174
Volume analysis, 2008?13 175
Company and brand share analysis 177
Distribution analysis 181
Expenditure and consumption per capita 183
Chapter 12 Country Comparison 186
Value 186
Volume 190
Market share 194
Chapter 13 PESTLE Analysis 195
Summary 195
Political analysis 196
Economic analysis 200
Social analysis 204
Technological analysis 208
Legal analysis 212
Environmental analysis 215
Chapter 14 New Product Development 218
Product launches over time 218
Recent product launches 220
Chapter 15 Macroeconomic Profile 221
Macroeconomic indicators 221
Chapter 16 Research Methodology 226
Methodology overview 226
Secondary research 227
Market modeling 228
Creating an initial data model 228
Revising the initial data model 228
Creating a final estimate 229
Creating demographic value splits 229
Primary research 229
Data finalization 230
Ongoing research 230
Chapter 17 APPENDIX 231
Future readings 231
How to contact experts in your industry 231
Disclaimer 231

LIST OF FIGURES
Figure 1: Soft drinks, Belgium, value by category (€m), 2003?13 32
Figure 2: Soft drinks, Belgium, category growth comparison, by value, 2003?13 35
Figure 3: Soft drinks, Belgium, volume by category (kg/liters, million), 2003?13 38
Figure 4: Soft drinks, Belgium, category growth comparison, by volume, 2003?13 38
Figure 5: Soft drinks, Belgium, company share by volume (%), 2007?08 45
Figure 6: Soft drinks, Belgium, distribution channels by volume (%), 2007?08 51
Figure 7: Bottled water, Belgium, value by segment (€m), 2003?13 65
Figure 8: Bottled water, Belgium, category growth comparison, by value, 2003?13 68
Figure 9: Bottled water, Belgium, volume by segment (liters, million), 2003?13 71
Figure 10: Bottled water, Belgium, category growth comparison, by volume, 2003?13 71
Figure 11: Bottled water, Belgium, company share by volume (%), 2007?08 74
Figure 12: Bottled water, Belgium, distribution channels by volume (%), 2007?08 78
Figure 13: Carbonates, Belgium, value by segment (€m), 2003?13 84
Figure 14: Carbonates, Belgium, category growth comparison, by value, 2003?13 87
Figure 15: Carbonates, Belgium, volume by segment (liters, million), 2003?13 90
Figure 16: Carbonates, Belgium, category growth comparison, by volume, 2003?13 90
Figure 17: Carbonates, Belgium, company share by volume (%), 2007?08 93
Figure 18: Carbonates, Belgium, distribution channels by volume (%), 2007?08 96
Figure 19: Concentrates, Belgium, value by segment (€m), 2003?13 102
Figure 20: Concentrates, Belgium, category growth comparison, by value, 2003?13 104
Figure 21: Concentrates, Belgium, volume by segment (kg/liters, million), 2003?13 107
Figure 22: Concentrates, Belgium, category growth comparison, by volume, 2003?13 107
Figure 23: Concentrates, Belgium, company share by volume (%), 2007?08 109
Figure 24: Concentrates, Belgium, distribution channels by volume (%), 2007?08 112
Figure 25: Functional drinks, Belgium, value by segment (€m), 2003?13 118
Figure 26: Functional drinks, Belgium, category growth comparison, by value, 2003?13 120
Figure 27: Functional drinks, Belgium, volume by segment (liters, million), 2003?13 123
Figure 28: Functional drinks, Belgium, category growth comparison, by volume, 2003?13 123
Figure 29: Functional drinks, Belgium, company share by volume (%), 2007?08 126
Figure 30: Functional drinks, Belgium, distribution channels by volume (%), 2007?08 130
Figure 31: Juices, Belgium, value by segment (€m), 2003?13 136
Figure 32: Juices, Belgium, category growth comparison, by value, 2003?13 139
Figure 33: Juices, Belgium, volume by segment (liters, million), 2003?13 142
Figure 34: Juices, Belgium, category growth comparison, by volume, 2003?13 142
Figure 35: Juices, Belgium, company share by volume (%), 2007?08 145
Figure 36: Juices, Belgium, distribution channels by volume (%), 2007?08 149
Figure 37: RTD tea and coffee, Belgium, value (€m), 2003?13 157
Figure 38: RTD tea and coffee, Belgium, volume (liters, million), 2003?13 160
Figure 39: RTD tea and coffee, Belgium, company share by volume (%), 2007?08 162
Figure 40: RTD tea and coffee, Belgium, distribution channels by volume (%), 2007?08 165
Figure 41: Smoothies, Belgium, value by segment (€m), 2003?13 171
Figure 42: Smoothies, Belgium, category growth comparison, by value, 2003?13 173
Figure 43: Smoothies, Belgium, volume by segment (liters, million), 2003?13 176
Figure 44: Smoothies, Belgium, category growth comparison, by volume, 2003?13 176
Figure 45: Smoothies, Belgium, company share by volume (%), 2007?08 179
Figure 46: Smoothies, Belgium, distribution channels by volume (%), 2007?08 182
Figure 47: Global soft drinks market split (value terms, 2008), top five countries 187
Figure 48: Global soft drinks market value, 2003–08, top five countries 189
Figure 49: Global soft drinks market split (volume terms, 2008), top five countries 191
Figure 50: Global soft drinks market volume, 2003–08, top five countries 193
Figure 51: Annual data review process 227

LIST OF TABLES
Table 1: Soft drinks category definitions 12
Table 2: Soft drinks distribution channels 13
Table 3: Soft drinks, Belgium, value by category (€m), 2003?08 30
Table 4: Soft drinks, Belgium, value forecast by category (€m), 2008?13 31
Table 5: Soft drinks, Belgium, value by category ($m), 2003?08 33
Table 6: Soft drinks, Belgium, value forecast by category ($m), 2008?13 34
Table 7: Soft drinks, Belgium, volume by category (kg/liters, million), 2003?08 36
Table 8: Soft drinks, Belgium, volume forecast by category (kg/liters, million), 2008?13 37
Table 9: Soft drinks, Belgium, brand share by volume (%), 2007?08 39
Table 10: Soft drinks, Belgium, volume by brand (kg/liters, million), 2007?08 42
Table 11: Soft drinks, Belgium, company share by volume (%), 2007?08 46
Table 12: Soft drinks, Belgium, volume by company (kg/liters, million), 2007?08 48
Table 13: Soft drinks, Belgium, distribution channels by volume (%), 2007?08 50
Table 14: Soft drinks, Belgium, volume by distribution channel (kg/liters, million), 2007?08 50
Table 15: Soft drinks, Belgium, expenditure per capita (€), 2003?08 52
Table 16: Soft drinks, Belgium, forecast expenditure per capita (€), 2008?13 53
Table 17: Soft drinks, Belgium, expenditure per capita ($), 2003?08 54
Table 18: Soft drinks, Belgium, forecast expenditure per capita ($), 2008?13 55
Table 19: Soft drinks, Belgium, consumption per capita (kg/liters), 2003?08 56
Table 20: Soft drinks, Belgium, forecast consumption per capita (kg/liters), 2008?13 57
Table 21: The Coca-Cola Company key facts 58
Table 22: Spadel SA key facts 61
Table 23: Bottled water, Belgium, value by segment (€m), 2003?08 63
Table 24: Bottled water, Belgium, value forecast by segment (€m), 2008?13 64
Table 25: Bottled water, Belgium, value by segment ($m), 2003?08 66
Table 26: Bottled water, Belgium, value forecast by segment ($m), 2008?13 67
Table 27: Bottled water, Belgium, volume by segment (liters, million), 2003?08 69
Table 28: Bottled water, Belgium, volume forecast by segment (liters, million), 2008?13 70
Table 29: Bottled water, Belgium, brand share by volume (%), 2007?08 72
Table 30: Bottled water, Belgium, volume by brand (liters, million), 2007?08 73
Table 31: Bottled water, Belgium, company share by volume (%), 2007?08 75
Table 32: Bottled water, Belgium, volume by company (liters, million), 2007?08 76
Table 33: Bottled water, Belgium, distribution channels by volume (%), 2007?08 77
Table 34: Bottled water, Belgium, volume by distribution channel (liters, million), 2007?08 77
Table 35: Bottled water, Belgium, expenditure per capita (€), 2003?08 79
Table 36: Bottled water, Belgium, forecast expenditure per capita (€), 2008?13 79
Table 37: Bottled water, Belgium, expenditure per capita ($), 2003?08 80
Table 38: Bottled water, Belgium, forecast expenditure per capita ($), 2008?13 80
Table 39: Bottled water, Belgium, consumption per capita (liters), 2003?08 81
Table 40: Bottled water, Belgium, forecast consumption per capita (liters), 2008?13 81
Table 41: Carbonates, Belgium, value by segment (€m), 2003?08 82
Table 42: Carbonates, Belgium, value forecast by segment (€m), 2008?13 83
Table 43: Carbonates, Belgium, value by segment ($m), 2003?08 85
Table 44: Carbonates, Belgium, value forecast by segment ($m), 2008?13 86
Table 45: Carbonates, Belgium, volume by segment (liters, million), 2003?08 88
Table 46: Carbonates, Belgium, volume forecast by segment (liters, million), 2008?13 89
Table 47: Carbonates, Belgium, brand share by volume (%), 2007?08 91
Table 48: Carbonates, Belgium, volume by brand (liters, million), 2007?08 92
Table 49: Carbonates, Belgium, company share by volume (%), 2007?08 94
Table 50: Carbonates, Belgium, volume by company (liters, million), 2007?08 94
Table 51: Carbonates, Belgium, distribution channels by volume (%), 2007?08 95
Table 52: Carbonates, Belgium, volume by distribution channel (liters, million), 2007?08 95
Table 53: Carbonates, Belgium, expenditure per capita (€), 2003?08 97
Table 54: Carbonates, Belgium, forecast expenditure per capita (€), 2008?13 98
Table 55: Carbonates, Belgium, expenditure per capita ($), 2003?08 98
Table 56: Carbonates, Belgium, forecast expenditure per capita ($), 2008?13 99
Table 57: Carbonates, Belgium, consumption per capita (liters), 2003?08 100
Table 58: Carbonates, Belgium, forecast consumption per capita (liters), 2008?13 100
Table 59: Concentrates, Belgium, value by segment (€m), 2003?08 101
Table 60: Concentrates, Belgium, value forecast by segment (€m), 2008?13 102
Table 61: Concentrates, Belgium, value by segment ($m), 2003?08 103
Table 62: Concentrates, Belgium, value forecast by segment ($m), 2008?13 103
Table 63: Concentrates, Belgium, volume by segment (kg/liters, million), 2003?08 105
Table 64: Concentrates, Belgium, volume forecast by segment (kg/liters, million), 2008?13 106
Table 65: Concentrates, Belgium, brand share by volume (%), 2007?08 108
Table 66: Concentrates, Belgium, volume by brand (kg/liters, million), 2007?08 108
Table 67: Concentrates, Belgium, company share by volume (%), 2007?08 110
Table 68: Concentrates, Belgium, volume by company (kg/liters, million), 2007?08 110
Table 69: Concentrates, Belgium, distribution channels by volume (%), 2007?08 111
Table 70: Concentrates, Belgium, volume by distribution channel (kg/liters, million), 2007?08 111
Table 71: Concentrates, Belgium, expenditure per capita (€), 2003?08 113
Table 72: Concentrates, Belgium, forecast expenditure per capita (€), 2008?13 113
Table 73: Concentrates, Belgium, expenditure per capita ($), 2003?08 114
Table 74: Concentrates, Belgium, forecast expenditure per capita ($), 2008?13 114
Table 75: Concentrates, Belgium, consumption per capita (kg/liters), 2003?08 115
Table 76: Concentrates, Belgium, forecast consumption per capita (kg/liters), 2008?13 115
Table 77: Functional drinks, Belgium, value by segment (€m), 2003?08 116
Table 78: Functional drinks, Belgium, value forecast by segment (€m), 2008?13 117
Table 79: Functional drinks, Belgium, value by segment ($m), 2003?08 119
Table 80: Functional drinks, Belgium, value forecast by segment ($m), 2008?13 119
Table 81: Functional drinks, Belgium, volume by segment (liters, million), 2003?08 121
Table 82: Functional drinks, Belgium, volume forecast by segment (liters, million), 2008?13 122
Table 83: Functional drinks, Belgium, brand share by volume (%), 2007?08 124
Table 84: Functional drinks, Belgium, volume by brand (liters, million), 2007?08 125
Table 85: Functional drinks, Belgium, company share by volume (%), 2007?08 127
Table 86: Functional drinks, Belgium, volume by company (liters, million), 2007?08 128
Table 87: Functional drinks, Belgium, distribution channels by volume (%), 2007?08 129
Table 88: Functional drinks, Belgium, volume by distribution channel (liters, million), 2007?08 129
Table 89: Functional drinks, Belgium, expenditure per capita (€), 2003?08 131
Table 90: Functional drinks, Belgium, forecast expenditure per capita (€), 2008?13 131
Table 91: Functional drinks, Belgium, expenditure per capita ($), 2003?08 132
Table 92: Functional drinks, Belgium, forecast expenditure per capita ($), 2008?13 132
Table 93: Functional drinks, Belgium, consumption per capita (liters), 2003?08 133
Table 94: Functional drinks, Belgium, forecast consumption per capita (liters), 2008?13 133
Table 95: Juices, Belgium, value by segment (€m), 2003?08 134
Table 96: Juices, Belgium, value forecast by segment (€m), 2008?13 135
Table 97: Juices, Belgium, value by segment ($m), 2003?08 137
Table 98: Juices, Belgium, value forecast by segment ($m), 2008?13 138
Table 99: Juices, Belgium, volume by segment (liters, million), 2003?08 140
Table 100: Juices, Belgium, volume forecast by segment (liters, million), 2008?13 141
Table 101: Juices, Belgium, brand share by volume (%), 2007?08 143
Table 102: Juices, Belgium, volume by brand (liters, million), 2007?08 144
Table 103: Juices, Belgium, company share by volume (%), 2007?08 146
Table 104: Juices, Belgium, volume by company (liters, million), 2007?08 147
Table 105: Juices, Belgium, distribution channels by volume (%), 2007?08 148
Table 106: Juices, Belgium, volume by distribution channel (liters, million), 2007?08 148
Table 107: Juices, Belgium, expenditure per capita (€), 2003?08 150
Table 108: Juices, Belgium, forecast expenditure per capita (€), 2008?13 151
Table 109: Juices, Belgium, expenditure per capita ($), 2003?08 152
Table 110: Juices, Belgium, forecast expenditure per capita ($), 2008?13 153
Table 111: Juices, Belgium, consumption per capita (liters), 2003?08 154
Table 112: Juices, Belgium, forecast consumption per capita (liters), 2008?13 155
Table 113: RTD tea and coffee, Belgium, value (€m), 2003?08 156
Table 114: RTD tea and coffee, Belgium, value forecast (€m), 2008?13 157
Table 115: RTD tea and coffee, Belgium, value ($m), 2003?08 158
Table 116: RTD tea and coffee, Belgium, value forecast ($m), 2008?13 158
Table 117: RTD tea and coffee, Belgium, volume (liters, million), 2003?08 159
Table 118: RTD tea and coffee, Belgium, volume forecast (liters, million), 2008?13 160
Table 119: RTD tea and coffee, Belgium, brand share by volume (%), 2007?08 161
Table 120: RTD tea and coffee, Belgium, volume by brand (liters, million), 2007?08 161
Table 121: RTD tea and coffee, Belgium, company share by volume (%), 2007?08 163
Table 122: RTD tea and coffee, Belgium, volume by company (liters, million), 2007?08 163
Table 123: RTD tea and coffee, Belgium, distribution channels by volume (%), 2007?08 164
Table 124: RTD tea and coffee, Belgium, volume by distribution channel (liters, million), 2007?08 164
Table 125: RTD tea and coffee, Belgium, expenditure per capita (€), 2003?08 166
Table 126: RTD tea and coffee, Belgium, forecast expenditure per capita (€), 2008?13 166
Table 127: RTD tea and coffee, Belgium, expenditure per capita ($), 2003?08 167
Table 128: RTD tea and coffee, Belgium, forecast expenditure per capita ($), 2008?13 167
Table 129: RTD tea and coffee, Belgium, consumption per capita (liters), 2003?08 168
Table 130: RTD tea and coffee, Belgium, forecast consumption per capita (liters), 2008?13 168
Table 131: Smoothies, Belgium, value by segment (€m), 2003?08 169
Table 132: Smoothies, Belgium, value forecast by segment (€m), 2008?13 170
Table 133: Smoothies, Belgium, value by segment ($m), 2003?08 172
Table 134: Smoothies, Belgium, value forecast by segment ($m), 2008?13 172
Table 135: Smoothies, Belgium, volume by segment (liters, million), 2003?08 174
Table 136: Smoothies, Belgium, volume forecast by segment (liters, million), 2008?13 175
Table 137: Smoothies, Belgium, brand share by volume (%), 2007?08 177
Table 138: Smoothies, Belgium, volume by brand (liters, million), 2007?08 178
Table 139: Smoothies, Belgium, company share by volume (%), 2007?08 180
Table 140: Smoothies, Belgium, volume by company (liters, million), 2007?08 180
Table 141: Smoothies, Belgium, distribution channels by volume (%), 2007?08 181
Table 142: Smoothies, Belgium, volume by distribution channel (liters, million), 2007?08 181
Table 143: Smoothies, Belgium, expenditure per capita (€), 2003?08 183
Table 144: Smoothies, Belgium, forecast expenditure per capita (€), 2008?13 183
Table 145: Smoothies, Belgium, expenditure per capita ($), 2003?08 184
Table 146: Smoothies, Belgium, forecast expenditure per capita ($), 2008?13 184
Table 147: Smoothies, Belgium, consumption per capita (liters), 2003?08 185
Table 148: Smoothies, Belgium, forecast consumption per capita (liters), 2008?13 185
Table 149: Global soft drinks market value, 2008 186
Table 150: Global soft drinks market split (value terms ($m), 2008), top five countries 189
Table 151: Global soft drinks market volume, 2008 190
Table 152: Global soft drinks market split (volume terms, 2008), top five countries 193
Table 153: Leading players, top five countries 194
Table 154: Analysis of Belgium’s political landscape 196
Table 155: Analysis of Belgium’s economy 200
Table 156: Analysis of Belgium’s social system 204
Table 157: Analysis of Belgium’s technology landscape 208
Table 158: Patents granted by the US Patent and Trademark Office to major EU countries, 2000–06 211
Table 159: Analysis of Belgium’s legal landscape 212
Table 160: Analysis of Belgium’s environmental landscape 215
Table 161: Belgium soft drinks new product launches reports, by company (top five companies), 2009 218
Table 162: Belgium soft drinks new product launches SKUs, by company (top five companies), 2009 218
Table 163: Belgium soft drinks new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 219
Table 164: Belgium soft drinks new product launches (reports), by ingredients (top 10 ingredients), 2009 219
Table 165: Belgium soft drinks new product launches (reports), by package tags or claims (top 10 claims), 2009 220
Table 166: Belgium soft drinks new product launches - recent five launches (2009) 220
Table 167: Belgium population, by age group, 2003?08 (millions) 221
Table 168: Belgium population forecast, by age group, 2008?13 (millions) 222
Table 169: Belgium population, by gender, 2003?08 (millions) 222
Table 170: Belgium population forecast, by gender, 2008?13 (millions) 223
Table 171: Belgium nominal GDP, 2003?08 (€bn, nominal prices) 223
Table 172: Belgium nominal GDP forecast, 2008?13 (€bn, nominal prices) 223
Table 173: Belgium real GDP, 2003?08 (€bn, 2000 prices) 224
Table 174: Belgium real GDP forecast, 2008?13 (€bn, 2000 prices) 224
Table 175: Belgium real GDP, 2003?08 ($bn, 2000 prices) 224
Table 176: Belgium real GDP forecast, 2008?13 ($bn, 2000 prices) 225
Table 177: Belgium consumer price index, 2003?08 (2000=100) 225
Table 178: Belgium consumer price index, 2008?13 (2000=100) 225


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