Soft Drinks in Finland to 2013

Introduction

This databook provides key data and information on the soft drinks market in Finland. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on seven categories: carbonates, bottled water, juices, functional drinks, concentrates, smoothies and RTD tea and coffee

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the soft drinks market, including company overview, key facts and business description

Highlights

The market for soft drinks in Finland increased at a compound annual growth rate of 1.6% between 2003 and 2008.

The juices category led the soft drinks market in Finland, accounting for a share of 33.1%.

Leading players in Finnish soft drinks market include Coca-Cola Company, The, Pepsico, Inc. and Marli Oy.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the soft drinks market in Finland

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: soft drinks 2
Summary category level: bottled water 3
Summary category level: carbonates 4
Summary category level: concentrates 5
Summary category level: functional drinks 6
Summary category level: juices 7
Summary category level: RTD tea and coffee 8
Summary category level: smoothies 9
Chapter 2 Introduction 10
What is this report about? 10
How to use this report 10
Market definition 11
Chapter 3 Market Overview 30
Value analysis (Euro), 2003?08 30
Value analysis (Euro), 2008?13 31
Value analysis (US dollars), 2003?08 33
Value analysis (US dollars), 2008?13 34
Volume analysis, 2003?08 36
Volume analysis, 2008?13 37
Company and brand share analysis 39
Distribution analysis 46
Expenditure and consumption per capita 48
Chapter 4 Leading Company Profiles 54
The Coca-Cola Company 54
PepsiCo, Inc. 57
Chapter 5 Category Analysis: Bottled Water 60
Value analysis (Euro), 2003?08 60
Value analysis (Euro), 2008?13 61
Value analysis (US dollars), 2003?08 63
Value analysis (US dollars), 2008?13 64
Volume analysis, 2003?08 65
Volume analysis, 2008?13 66
Company and brand share analysis 68
Distribution analysis 71
Expenditure and consumption per capita 73
Chapter 6 Category Analysis: Carbonates 76
Value analysis (Euro), 2003?08 76
Value analysis (Euro), 2008?13 77
Value analysis (US dollars), 2003?08 79
Value analysis (US dollars), 2008?13 80
Volume analysis, 2003?08 82
Volume analysis, 2008?13 83
Company and brand share analysis 85
Distribution analysis 89
Expenditure and consumption per capita 91
Chapter 7 Category Analysis: Concentrates 95
Value analysis (Euro), 2003?08 95
Value analysis (Euro), 2008?13 96
Value analysis (US dollars), 2003?08 98
Value analysis (US dollars), 2008?13 98
Volume analysis, 2003?08 100
Volume analysis, 2008?13 101
Company and brand share analysis 103
Distribution analysis 106
Expenditure and consumption per capita 108
Chapter 8 Category Analysis: Functional Drinks 111
Value analysis (Euro), 2003?08 111
Value analysis (Euro), 2008?13 112
Value analysis (US dollars), 2003?08 114
Value analysis (US dollars), 2008?13 114
Volume analysis, 2003?08 116
Volume analysis, 2008?13 117
Company and brand share analysis 119
Distribution analysis 122
Expenditure and consumption per capita 124
Chapter 9 Category Analysis: Juices 127
Value analysis (Euro), 2003?08 127
Value analysis (Euro), 2008?13 128
Value analysis (US dollars), 2003?08 130
Value analysis (US dollars), 2008?13 131
Volume analysis, 2003?08 133
Volume analysis, 2008?13 134
Company and brand share analysis 136
Distribution analysis 140
Expenditure and consumption per capita 142
Chapter 10 Category Analysis: RTD Tea and Coffee 148
Value analysis (Euro), 2003?08 148
Value analysis (Euro), 2008?13 149
Value analysis (US dollars), 2003?08 151
Value analysis (US dollars), 2008?13 151
Volume analysis, 2003?08 153
Volume analysis, 2008?13 154
Company and brand share analysis 156
Distribution analysis 159
Expenditure and consumption per capita 161
Chapter 11 Category Analysis: Smoothies 164
Value analysis (Euro), 2003?08 164
Value analysis (Euro), 2008?13 165
Value analysis (US dollars), 2003?08 166
Value analysis (US dollars), 2008?13 166
Volume analysis, 2003?08 168
Volume analysis, 2008?13 169
Company and brand share analysis 171
Distribution analysis 174
Expenditure and consumption per capita 176
Chapter 12 Country Comparison 179
Value 179
Volume 183
Market share 187
Chapter 13 PESTLE Analysis 188
Summary 188
Political analysis 190
Economic analysis 193
Social analysis 196
Technological analysis 199
Legal analysis 203
Environmental analysis 206
Chapter 14 New Product Development 210
Product launches over time 210
Recent product launches 212
Chapter 15 Macroeconomic Profile 213
Macroeconomic indicators 213
Chapter 16 Research Methodology 218
Methodology overview 218
Secondary research 219
Market modeling 220
Creating an initial data model 220
Revising the initial data model 220
Creating a final estimate 221
Creating demographic value splits 221
Primary research 221
Data finalization 222
Ongoing research 222
Chapter 17 APPENDIX 223
Future readings 223
How to contact experts in your industry 223
Disclaimer 223

LIST OF FIGURES
Figure 1: Soft drinks, Finland, value by category (€m), 2003?13 32
Figure 2: Soft drinks, Finland, category growth comparison, by value, 2003?13 35
Figure 3: Soft drinks, Finland, volume by category (kg/liters, million), 2003?13 38
Figure 4: Soft drinks, Finland, category growth comparison, by volume, 2003?13 38
Figure 5: Soft drinks, Finland, company share by volume (%), 2007?08 43
Figure 6: Soft drinks, Finland, distribution channels by volume (%), 2007?08 47
Figure 7: Bottled water, Finland, value by segment (€m), 2003?13 62
Figure 8: Bottled water, Finland, category growth comparison, by value, 2003?13 64
Figure 9: Bottled water, Finland, volume by segment (liters, million), 2003?13 67
Figure 10: Bottled water, Finland, category growth comparison, by volume, 2003?13 67
Figure 11: Bottled water, Finland, company share by volume (%), 2007?08 69
Figure 12: Bottled water, Finland, distribution channels by volume (%), 2007?08 72
Figure 13: Carbonates, Finland, value by segment (€m), 2003?13 78
Figure 14: Carbonates, Finland, category growth comparison, by value, 2003?13 81
Figure 15: Carbonates, Finland, volume by segment (liters, million), 2003?13 84
Figure 16: Carbonates, Finland, category growth comparison, by volume, 2003?13 84
Figure 17: Carbonates, Finland, company share by volume (%), 2007?08 87
Figure 18: Carbonates, Finland, distribution channels by volume (%), 2007?08 90
Figure 19: Concentrates, Finland, value by segment (€m), 2003?13 97
Figure 20: Concentrates, Finland, category growth comparison, by value, 2003?13 99
Figure 21: Concentrates, Finland, volume by segment (kg/liters, million), 2003?13 102
Figure 22: Concentrates, Finland, category growth comparison, by volume, 2003?13 102
Figure 23: Concentrates, Finland, company share by volume (%), 2007?08 104
Figure 24: Concentrates, Finland, distribution channels by volume (%), 2007?08 107
Figure 25: Functional drinks, Finland, value by segment (€m), 2003?13 113
Figure 26: Functional drinks, Finland, category growth comparison, by value, 2003?13 115
Figure 27: Functional drinks, Finland, volume by segment (liters, million), 2003?13 118
Figure 28: Functional drinks, Finland, category growth comparison, by volume, 2003?13 118
Figure 29: Functional drinks, Finland, company share by volume (%), 2007?08 120
Figure 30: Functional drinks, Finland, distribution channels by volume (%), 2007?08 123
Figure 31: Juices, Finland, value by segment (€m), 2003?13 129
Figure 32: Juices, Finland, category growth comparison, by value, 2003?13 132
Figure 33: Juices, Finland, volume by segment (liters, million), 2003?13 135
Figure 34: Juices, Finland, category growth comparison, by volume, 2003?13 135
Figure 35: Juices, Finland, company share by volume (%), 2007?08 138
Figure 36: Juices, Finland, distribution channels by volume (%), 2007?08 141
Figure 37: RTD tea and coffee, Finland, value by segment (€m), 2003?13 150
Figure 38: RTD tea and coffee, Finland, category growth comparison, by value, 2003?13 152
Figure 39: RTD tea and coffee, Finland, volume by segment (liters, million), 2003?13 155
Figure 40: RTD tea and coffee, Finland, category growth comparison, by volume, 2003?13 155
Figure 41: RTD tea and coffee, Finland, company share by volume (%), 2007?08 157
Figure 42: RTD tea and coffee, Finland, distribution channels by volume (%), 2007?08 160
Figure 43: Smoothies, Finland, value by segment (€m), 2003?13 165
Figure 44: Smoothies, Finland, category growth comparison, by value, 2003?13 167
Figure 45: Smoothies, Finland, volume by segment (liters, million), 2003?13 170
Figure 46: Smoothies, Finland, category growth comparison, by volume, 2003?13 170
Figure 47: Smoothies, Finland, company share by volume (%), 2007?08 172
Figure 48: Smoothies, Finland, distribution channels by volume (%), 2007?08 175
Figure 49: Global soft drinks market split (value terms, 2008), top five countries 180
Figure 50: Global soft drinks market value, 2003–08, top five countries 182
Figure 51: Global soft drinks market split (volume terms, 2008), top five countries 184
Figure 52: Global soft drinks market volume, 2003–08, top five countries 186
Figure 53: Annual data review process 219

LIST OF TABLES
Table 1: Soft drinks category definitions 12
Table 2: Soft drinks distribution channels 13
Table 3: Soft drinks, Finland, value by category (€m), 2003?08 30
Table 4: Soft drinks, Finland, value forecast by category (€m), 2008?13 31
Table 5: Soft drinks, Finland, value by category ($m), 2003?08 33
Table 6: Soft drinks, Finland, value forecast by category ($m), 2008?13 34
Table 7: Soft drinks, Finland, volume by category (kg/liters, million), 2003?08 36
Table 8: Soft drinks, Finland, volume forecast by category (kg/liters, million), 2008?13 37
Table 9: Soft drinks, Finland, brand share by volume (%), 2007?08 39
Table 10: Soft drinks, Finland, volume by brand (kg/liters, million), 2007?08 41
Table 11: Soft drinks, Finland, company share by volume (%), 2007?08 44
Table 12: Soft drinks, Finland, volume by company (kg/liters, million), 2007?08 45
Table 13: Soft drinks, Finland, distribution channels by volume (%), 2007?08 46
Table 14: Soft drinks, Finland, volume by distribution channel (kg/liters, million), 2007?08 46
Table 15: Soft drinks, Finland, expenditure per capita (€), 2003?08 48
Table 16: Soft drinks, Finland, forecast expenditure per capita (€), 2008?13 49
Table 17: Soft drinks, Finland, expenditure per capita ($), 2003?08 50
Table 18: Soft drinks, Finland, forecast expenditure per capita ($), 2008?13 51
Table 19: Soft drinks, Finland, consumption per capita (kg/liters), 2003?08 52
Table 20: Soft drinks, Finland, forecast consumption per capita (kg/liters), 2008?13 53
Table 21: The Coca-Cola Company key facts 54
Table 22: PepsiCo, Inc. key facts 57
Table 23: Bottled water, Finland, value by segment (€m), 2003?08 60
Table 24: Bottled water, Finland, value forecast by segment (€m), 2008?13 61
Table 25: Bottled water, Finland, value by segment ($m), 2003?08 63
Table 26: Bottled water, Finland, value forecast by segment ($m), 2008?13 64
Table 27: Bottled water, Finland, volume by segment (liters, million), 2003?08 65
Table 28: Bottled water, Finland, volume forecast by segment (liters, million), 2008?13 66
Table 29: Bottled water, Finland, brand share by volume (%), 2007?08 68
Table 30: Bottled water, Finland, volume by brand (liters, million), 2007?08 68
Table 31: Bottled water, Finland, company share by volume (%), 2007?08 70
Table 32: Bottled water, Finland, volume by company (liters, million), 2007?08 70
Table 33: Bottled water, Finland, distribution channels by volume (%), 2007?08 71
Table 34: Bottled water, Finland, volume by distribution channel (liters, million), 2007?08 71
Table 35: Bottled water, Finland, expenditure per capita (€), 2003?08 73
Table 36: Bottled water, Finland, forecast expenditure per capita (€), 2008?13 73
Table 37: Bottled water, Finland, expenditure per capita ($), 2003?08 74
Table 38: Bottled water, Finland, forecast expenditure per capita ($), 2008?13 74
Table 39: Bottled water, Finland, consumption per capita (liters), 2003?08 75
Table 40: Bottled water, Finland, forecast consumption per capita (liters), 2008?13 75
Table 41: Carbonates, Finland, value by segment (€m), 2003?08 76
Table 42: Carbonates, Finland, value forecast by segment (€m), 2008?13 77
Table 43: Carbonates, Finland, value by segment ($m), 2003?08 79
Table 44: Carbonates, Finland, value forecast by segment ($m), 2008?13 80
Table 45: Carbonates, Finland, volume by segment (liters, million), 2003?08 82
Table 46: Carbonates, Finland, volume forecast by segment (liters, million), 2008?13 83
Table 47: Carbonates, Finland, brand share by volume (%), 2007?08 85
Table 48: Carbonates, Finland, volume by brand (liters, million), 2007?08 86
Table 49: Carbonates, Finland, company share by volume (%), 2007?08 88
Table 50: Carbonates, Finland, volume by company (liters, million), 2007?08 88
Table 51: Carbonates, Finland, distribution channels by volume (%), 2007?08 89
Table 52: Carbonates, Finland, volume by distribution channel (liters, million), 2007?08 89
Table 53: Carbonates, Finland, expenditure per capita (€), 2003?08 91
Table 54: Carbonates, Finland, forecast expenditure per capita (€), 2008?13 92
Table 55: Carbonates, Finland, expenditure per capita ($), 2003?08 92
Table 56: Carbonates, Finland, forecast expenditure per capita ($), 2008?13 93
Table 57: Carbonates, Finland, consumption per capita (liters), 2003?08 93
Table 58: Carbonates, Finland, forecast consumption per capita (liters), 2008?13 94
Table 59: Concentrates, Finland, value by segment (€m), 2003?08 95
Table 60: Concentrates, Finland, value forecast by segment (€m), 2008?13 96
Table 61: Concentrates, Finland, value by segment ($m), 2003?08 98
Table 62: Concentrates, Finland, value forecast by segment ($m), 2008?13 98
Table 63: Concentrates, Finland, volume by segment (kg/liters, million), 2003?08 100
Table 64: Concentrates, Finland, volume forecast by segment (kg/liters, million), 2008?13 101
Table 65: Concentrates, Finland, brand share by volume (%), 2007?08 103
Table 66: Concentrates, Finland, volume by brand (kg/liters, million), 2007?08 103
Table 67: Concentrates, Finland, company share by volume (%), 2007?08 105
Table 68: Concentrates, Finland, volume by company (kg/liters, million), 2007?08 105
Table 69: Concentrates, Finland, distribution channels by volume (%), 2007?08 106
Table 70: Concentrates, Finland, volume by distribution channel (kg/liters, million), 2007?08 106
Table 71: Concentrates, Finland, expenditure per capita (€), 2003?08 108
Table 72: Concentrates, Finland, forecast expenditure per capita (€), 2008?13 108
Table 73: Concentrates, Finland, expenditure per capita ($), 2003?08 109
Table 74: Concentrates, Finland, forecast expenditure per capita ($), 2008?13 109
Table 75: Concentrates, Finland, consumption per capita (kg/liters), 2003?08 110
Table 76: Concentrates, Finland, forecast consumption per capita (kg/liters), 2008?13 110
Table 77: Functional drinks, Finland, value by segment (€m), 2003?08 111
Table 78: Functional drinks, Finland, value forecast by segment (€m), 2008?13 112
Table 79: Functional drinks, Finland, value by segment ($m), 2003?08 114
Table 80: Functional drinks, Finland, value forecast by segment ($m), 2008?13 114
Table 81: Functional drinks, Finland, volume by segment (liters, million), 2003?08 116
Table 82: Functional drinks, Finland, volume forecast by segment (liters, million), 2008?13 117
Table 83: Functional drinks, Finland, brand share by volume (%), 2007?08 119
Table 84: Functional drinks, Finland, volume by brand (liters, million), 2007?08 119
Table 85: Functional drinks, Finland, company share by volume (%), 2007?08 121
Table 86: Functional drinks, Finland, volume by company (liters, million), 2007?08 121
Table 87: Functional drinks, Finland, distribution channels by volume (%), 2007?08 122
Table 88: Functional drinks, Finland, volume by distribution channel (liters, million), 2007?08 122
Table 89: Functional drinks, Finland, expenditure per capita (€), 2003?08 124
Table 90: Functional drinks, Finland, forecast expenditure per capita (€), 2008?13 124
Table 91: Functional drinks, Finland, expenditure per capita ($), 2003?08 125
Table 92: Functional drinks, Finland, forecast expenditure per capita ($), 2008?13 125
Table 93: Functional drinks, Finland, consumption per capita (liters), 2003?08 126
Table 94: Functional drinks, Finland, forecast consumption per capita (liters), 2008?13 126
Table 95: Juices, Finland, value by segment (€m), 2003?08 127
Table 96: Juices, Finland, value forecast by segment (€m), 2008?13 128
Table 97: Juices, Finland, value by segment ($m), 2003?08 130
Table 98: Juices, Finland, value forecast by segment ($m), 2008?13 131
Table 99: Juices, Finland, volume by segment (liters, million), 2003?08 133
Table 100: Juices, Finland, volume forecast by segment (liters, million), 2008?13 134
Table 101: Juices, Finland, brand share by volume (%), 2007?08 136
Table 102: Juices, Finland, volume by brand (liters, million), 2007?08 137
Table 103: Juices, Finland, company share by volume (%), 2007?08 139
Table 104: Juices, Finland, volume by company (liters, million), 2007?08 139
Table 105: Juices, Finland, distribution channels by volume (%), 2007?08 140
Table 106: Juices, Finland, volume by distribution channel (liters, million), 2007?08 140
Table 107: Juices, Finland, expenditure per capita (€), 2003?08 142
Table 108: Juices, Finland, forecast expenditure per capita (€), 2008?13 143
Table 109: Juices, Finland, expenditure per capita ($), 2003?08 144
Table 110: Juices, Finland, forecast expenditure per capita ($), 2008?13 145
Table 111: Juices, Finland, consumption per capita (liters), 2003?08 146
Table 112: Juices, Finland, forecast consumption per capita (liters), 2008?13 147
Table 113: RTD tea and coffee, Finland, value by segment (€m), 2003?08 148
Table 114: RTD tea and coffee, Finland, value forecast by segment (€m), 2008?13 149
Table 115: RTD tea and coffee, Finland, value by segment ($m), 2003?08 151
Table 116: RTD tea and coffee, Finland, value forecast by segment ($m), 2008?13 151
Table 117: RTD tea and coffee, Finland, volume by segment (liters, million), 2003?08 153
Table 118: RTD tea and coffee, Finland, volume forecast by segment (liters, million), 2008?13 154
Table 119: RTD tea and coffee, Finland, brand share by volume (%), 2007?08 156
Table 120: RTD tea and coffee, Finland, volume by brand (liters, million), 2007?08 156
Table 121: RTD tea and coffee, Finland, company share by volume (%), 2007?08 158
Table 122: RTD tea and coffee, Finland, volume by company (liters, million), 2007?08 158
Table 123: RTD tea and coffee, Finland, distribution channels by volume (%), 2007?08 159
Table 124: RTD tea and coffee, Finland, volume by distribution channel (liters, million), 2007?08 159
Table 125: RTD tea and coffee, Finland, expenditure per capita (€), 2003?08 161
Table 126: RTD tea and coffee, Finland, forecast expenditure per capita (€), 2008?13 161
Table 127: RTD tea and coffee, Finland, expenditure per capita ($), 2003?08 162
Table 128: RTD tea and coffee, Finland, forecast expenditure per capita ($), 2008?13 162
Table 129: RTD tea and coffee, Finland, consumption per capita (liters), 2003?08 163
Table 130: RTD tea and coffee, Finland, forecast consumption per capita (liters), 2008?13 163
Table 131: Smoothies, Finland, value by segment (€m), 2003?08 164
Table 132: Smoothies, Finland, value forecast by segment (€m), 2008?13 165
Table 133: Smoothies, Finland, value by segment ($m), 2003?08 166
Table 134: Smoothies, Finland, value forecast by segment ($m), 2008?13 166
Table 135: Smoothies, Finland, volume by segment (liters, million), 2003?08 168
Table 136: Smoothies, Finland, volume forecast by segment (liters, million), 2008?13 169
Table 137: Smoothies, Finland, brand share by volume (%), 2007?08 171
Table 138: Smoothies, Finland, volume by brand (liters, million), 2007?08 171
Table 139: Smoothies, Finland, company share by volume (%), 2007?08 173
Table 140: Smoothies, Finland, volume by company (liters, million), 2007?08 173
Table 141: Smoothies, Finland, distribution channels by volume (%), 2007?08 174
Table 142: Smoothies, Finland, volume by distribution channel (liters, million), 2007?08 174
Table 143: Smoothies, Finland, expenditure per capita (€), 2003?08 176
Table 144: Smoothies, Finland, forecast expenditure per capita (€), 2008?13 176
Table 145: Smoothies, Finland, expenditure per capita ($), 2003?08 177
Table 146: Smoothies, Finland, forecast expenditure per capita ($), 2008?13 177
Table 147: Smoothies, Finland, consumption per capita (liters), 2003?08 178
Table 148: Smoothies, Finland, forecast consumption per capita (liters), 2008?13 178
Table 149: Global soft drinks market value, 2008 179
Table 150: Global soft drinks market split (value terms ($m), 2008), top five countries 182
Table 151: Global soft drinks market volume, 2008 183
Table 152: Global soft drinks market split (volume terms, 2008), top five countries 186
Table 153: Leading players, top five countries 187
Table 154: Analysis of Finland’s political landscape 190
Table 155: Analysis of Finland’s economy 193
Table 156: Analysis of Finland’s social system 196
Table 157: Analysis of Finland’s technology landscape 199
Table 158: Hourly labor cost in EU countries 201
Table 159: Patents received from USPTO 202
Table 160: Analysis of Finland’s legal landscape 203
Table 161: Analysis of Finland’s environmental landscape 206
Table 162: Finland soft drinks new product launches reports, by company (top five companies), 2009 210
Table 163: Finland soft drinks new product launches SKUs, by company (top five companies), 2009 210
Table 164: Finland soft drinks new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 211
Table 165: Finland soft drinks new product launches (reports), by ingredients (top 10 ingredients), 2009 211
Table 166: Finland soft drinks new product launches (reports), by package tags or claims (top 10 claims), 2009 212
Table 167: Finland soft drinks new product launches - recent five launches (2009) 212
Table 168: Finland population, by age group, 2003?08 (millions) 213
Table 169: Finland population forecast, by age group, 2008?13 (millions) 214
Table 170: Finland population, by gender, 2003?08 (millions) 214
Table 171: Finland population forecast, by gender, 2008?13 (millions) 215
Table 172: Finland nominal GDP, 2003?08 (€bn, nominal prices) 215
Table 173: Finland nominal GDP forecast, 2008?13 (€bn, nominal prices) 215
Table 174: Finland real GDP, 2003?08 (€bn, 2000 prices) 216
Table 175: Finland real GDP forecast, 2008?13 (€bn, 2000 prices) 216
Table 176: Finland real GDP, 2003?08 ($bn, 2000 prices) 216
Table 177: Finland real GDP forecast, 2008?13 ($bn, 2000 prices) 217
Table 178: Finland consumer price index, 2003?08 (2000=100) 217
Table 179: Finland consumer price index, 2008?13 (2000=100) 217



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