TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET VOLUME 11
MARKET SEGMENTATION I 12
MARKET SEGMENTATION II 13
MARKET SHARE 14
FIVE FORCES ANALYSIS 15
Summary 15
Buyer power 17
Supplier power 18
New entrants 19
Substitutes 20
Rivalry 21
LEADING COMPANIES 22
Coca-Cola Company, The 22
Vitasoy International Holding Ltd 28
PepsiCo, Inc. 32
MARKET DISTRIBUTION 37
MARKET FORECASTS 38
Market value forecast 38
Market volume forecast 39
MACROECONOMIC INDICATORS 40
APPENDIX 42
Methodology 42
Industry associations 43
Related Datamonitor research 43
Disclaimer 45
ABOUT DATAMONITOR 46
Premium Reports 46
Summary Reports 46
Datamonitor consulting 46
LIST OF TABLES
Table 1: Hong Kong soft drinks market value: $ million, 2006–10(e) 10
Table 2: Hong Kong soft drinks market volume: million liters, 2006–10(e) 11
Table 3: Hong Kong soft drinks market segmentation I:% share, by value, 2010(e) 12
Table 4: Hong Kong soft drinks market segmentation II: % share, by value, 2010(e) 13
Table 5: Hong Kong soft drinks market share: % share, by volume, 2010(e) 14
Table 6: Coca-Cola Company, The: key facts 22
Table 7: Coca-Cola Company, The: key financials ($) 25
Table 8: Coca-Cola Company, The: key financial ratios 26
Table 9: Vitasoy International Holding Ltd: key facts 28
Table 10: Vitasoy International Holding Ltd: key financials ($) 29
Table 11: Vitasoy International Holding Ltd: key financials (HK$) 30
Table 12: Vitasoy International Holding Ltd: key financial ratios 30
Table 13: PepsiCo, Inc.: key facts 32
Table 14: PepsiCo, Inc.: key financials ($) 34
Table 15: PepsiCo, Inc.: key financial ratios 35
Table 16: Hong Kong soft drinks market distribution: % share, by volume, 2010(e) 37
Table 17: Hong Kong soft drinks market value forecast: $ million, 2010–15 38
Table 18: Hong Kong soft drinks market volume forecast: million liters, 2010–15 39
Table 19: Hong Kong size of population (million), 2006–10 40
Table 20: Hong Kong gdp (constant 2000 prices, $ billion), 2006–10 40
Table 21: Hong Kong gdp (current prices, $ billion), 2006–10 40
Table 22: Hong Kong inflation, 2006–10 41
Table 23: Hong Kong consumer price index (absolute), 2006–10 41
Table 24: Hong Kong exchange rate, 2006–10 41
LIST OF FIGURES
Figure 1: Hong Kong soft drinks market value: $ million, 2006–10(e) 10
Figure 2: Hong Kong soft drinks market volume: million liters, 2006–10(e) 11
Figure 3: Hong Kong soft drinks market segmentation I:% share, by value, 2010(e) 12
Figure 4: Hong Kong soft drinks market segmentation II: % share, by value, 2010(e) 13
Figure 5: Hong Kong soft drinks market share: % share, by volume, 2010(e) 14
Figure 6: Forces driving competition in the soft drinks market in Hong Kong, 2010 15
Figure 7: Drivers of buyer power in the soft drinks market in Hong Kong, 2010 17
Figure 8: Drivers of supplier power in the soft drinks market in Hong Kong, 2010 18
Figure 9: Factors influencing the likelihood of new entrants in the soft drinks market in Hong Kong, 2010 19
Figure 10: Factors influencing the threat of substitutes in the soft drinks market in Hong Kong, 2010 20
Figure 11: Drivers of degree of rivalry in the soft drinks market in Hong Kong, 2010 21
Figure 12: Coca-Cola Company, The: revenues & profitability 26
Figure 13: Coca-Cola Company, The: assets & liabilities 27
Figure 14: Vitasoy International Holding Ltd: revenues & profitability 31
Figure 15: Vitasoy International Holding Ltd: assets & liabilities 31
Figure 16: PepsiCo, Inc.: revenues & profitability 35
Figure 17: PepsiCo, Inc.: assets & liabilities 36
Figure 18: Hong Kong soft drinks market distribution: % share, by volume, 2010(e) 37
Figure 19: Hong Kong soft drinks market value forecast: $ million, 2010–15 38
Figure 20: Hong Kong soft drinks market volume forecast: million liters, 2010–15 39
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