Soft Drinks in India to 2013

Introduction

This databook provides key data and information on the soft drinks market in India. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on seven categories: carbonates, bottled water, juices, functional drinks, concentrates, smoothies and RTD tea and coffee

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the soft drinks market, including company overview, key facts and business description

Highlights

The market for soft drinks in India increased at a compound annual growth rate of 5.9% between 2003 and 2008.

The carbonates category led the soft drinks market in India, accounting for a share of 55.2%.

Leading players in Indian soft drinks market include Coca-Cola Company, The, Pepsico, Inc. and Parle Agro Pvt. Ltd..

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the soft drinks market in India

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights

[Studien Infos ausblenden]

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: soft drinks 2
Summary category level: bottled water 3
Summary category level: carbonates 4
Summary category level: concentrates 5
Summary category level: functional drinks 6
Summary category level: juices 7
Summary category level: RTD tea and coffee 8
Summary category level: smoothies 9
Chapter 2 Introduction 10
What is this report about? 10
How to use this report 10
Market definition 11
Chapter 3 Market Overview 30
Value analysis (Indian Rupee), 2003?08 30
Value analysis (Indian Rupee), 2008?13 31
Value analysis (US dollars), 2003?08 33
Value analysis (US dollars), 2008?13 34
Volume analysis, 2003?08 36
Volume analysis, 2008?13 37
Company and brand share analysis 39
Distribution analysis 46
Expenditure and consumption per capita 48
Chapter 4 Leading Company Profiles 54
The Coca-Cola Company 54
PepsiCo, Inc. 57
Chapter 5 Category Analysis: Bottled Water 60
Value analysis (Indian Rupee), 2003?08 60
Value analysis (Indian Rupee), 2008?13 61
Value analysis (US dollars), 2003?08 63
Value analysis (US dollars), 2008?13 64
Volume analysis, 2003?08 65
Volume analysis, 2008?13 66
Company and brand share analysis 68
Distribution analysis 71
Expenditure and consumption per capita 73
Chapter 6 Category Analysis: Carbonates 76
Value analysis (Indian Rupee), 2003?08 76
Value analysis (Indian Rupee), 2008?13 77
Value analysis (US dollars), 2003?08 79
Value analysis (US dollars), 2008?13 80
Volume analysis, 2003?08 82
Volume analysis, 2008?13 83
Company and brand share analysis 85
Distribution analysis 89
Expenditure and consumption per capita 91
Chapter 7 Category Analysis: Concentrates 95
Value analysis (Indian Rupee), 2003?08 95
Value analysis (Indian Rupee), 2008?13 96
Value analysis (US dollars), 2003?08 98
Value analysis (US dollars), 2008?13 98
Volume analysis, 2003?08 100
Volume analysis, 2008?13 101
Company and brand share analysis 103
Distribution analysis 106
Expenditure and consumption per capita 108
Chapter 8 Category Analysis: Functional Drinks 111
Value analysis (Indian Rupee), 2003?08 111
Value analysis (Indian Rupee), 2008?13 112
Value analysis (US dollars), 2003?08 114
Value analysis (US dollars), 2008?13 114
Volume analysis, 2003?08 116
Volume analysis, 2008?13 117
Company and brand share analysis 119
Distribution analysis 122
Expenditure and consumption per capita 124
Chapter 9 Category Analysis: Juices 127
Value analysis (Indian Rupee), 2003?08 127
Value analysis (Indian Rupee), 2008?13 128
Value analysis (US dollars), 2003?08 130
Value analysis (US dollars), 2008?13 131
Volume analysis, 2003?08 133
Volume analysis, 2008?13 134
Company and brand share analysis 136
Distribution analysis 140
Expenditure and consumption per capita 142
Chapter 10 Category Analysis: RTD Tea and Coffee 148
Value analysis (Indian Rupee), 2003?08 148
Value analysis (Indian Rupee), 2008?13 149
Value analysis (US dollars), 2003?08 150
Value analysis (US dollars), 2008?13 150
Volume analysis, 2003?08 152
Volume analysis, 2008?13 153
Company and brand share analysis 155
Distribution analysis 157
Expenditure and consumption per capita 159
Chapter 11 Category Analysis: Smoothies 162
Value analysis (Indian Rupee), 2003?08 162
Value analysis (Indian Rupee), 2008?13 163
Value analysis (US dollars), 2003?08 164
Value analysis (US dollars), 2008?13 164
Volume analysis, 2003?08 166
Volume analysis, 2008?13 167
Company and brand share analysis 169
Distribution analysis 171
Expenditure and consumption per capita 173
Chapter 12 Country Comparison 176
Value 176
Volume 180
Market share 184
Chapter 13 PESTLE Analysis 185
Summary 185
Political analysis 186
Economic analysis 191
Social analysis 201
Technological analysis 208
Legal analysis 215
Environmental analysis 222
Chapter 14 New Product Development 227
Product launches over time 227
Recent product launches 229
Chapter 15 Macroeconomic Profile 230
Macroeconomic indicators 230
Chapter 16 Research Methodology 235
Methodology overview 235
Secondary research 236
Market modeling 237
Creating an initial data model 237
Revising the initial data model 237
Creating a final estimate 238
Creating demographic value splits 238
Primary research 238
Data finalization 239
Ongoing research 239
Chapter 17 APPENDIX 240
Future readings 240
How to contact experts in your industry 240
Disclaimer 240

LIST OF FIGURES
Figure 1: Soft drinks, India, value by category (INRm), 2003?13 32
Figure 2: Soft drinks, India, category growth comparison, by value, 2003?13 35
Figure 3: Soft drinks, India, volume by category (kg/liters, million), 2003?13 38
Figure 4: Soft drinks, India, category growth comparison, by volume, 2003?13 38
Figure 5: Soft drinks, India, company share by volume (%), 2007?08 43
Figure 6: Soft drinks, India, distribution channels by volume (%), 2007?08 47
Figure 7: Bottled water, India, value by segment (INRm), 2003?13 62
Figure 8: Bottled water, India, category growth comparison, by value, 2003?13 64
Figure 9: Bottled water, India, volume by segment (liters, million), 2003?13 67
Figure 10: Bottled water, India, company share by volume (%), 2007?08 69
Figure 11: Bottled water, India, distribution channels by volume (%), 2007?08 72
Figure 12: Carbonates, India, value by segment (INRm), 2003?13 78
Figure 13: Carbonates, India, category growth comparison, by value, 2003?13 81
Figure 14: Carbonates, India, volume by segment (liters, million), 2003?13 84
Figure 15: Carbonates, India, category growth comparison, by volume, 2003?13 84
Figure 16: Carbonates, India, company share by volume (%), 2007?08 87
Figure 17: Carbonates, India, distribution channels by volume (%), 2007?08 90
Figure 18: Concentrates, India, value by segment (INRm), 2003?13 97
Figure 19: Concentrates, India, category growth comparison, by value, 2003?13 99
Figure 20: Concentrates, India, volume by segment (kg/liters, million), 2003?13 102
Figure 21: Concentrates, India, category growth comparison, by volume, 2003?13 102
Figure 22: Concentrates, India, company share by volume (%), 2007?08 104
Figure 23: Concentrates, India, distribution channels by volume (%), 2007?08 107
Figure 24: Functional drinks, India, value by segment (INRm), 2003?13 113
Figure 25: Functional drinks, India, category growth comparison, by value, 2003?13 115
Figure 26: Functional drinks, India, volume by segment (liters, million), 2003?13 118
Figure 27: Functional drinks, India, category growth comparison, by volume, 2003?13 118
Figure 28: Functional drinks, India, company share by volume (%), 2007?08 120
Figure 29: Functional drinks, India, distribution channels by volume (%), 2007?08 123
Figure 30: Juices, India, value by segment (INRm), 2003?13 129
Figure 31: Juices, India, category growth comparison, by value, 2003?13 132
Figure 32: Juices, India, volume by segment (liters, million), 2003?13 135
Figure 33: Juices, India, category growth comparison, by volume, 2003?13 135
Figure 34: Juices, India, company share by volume (%), 2007?08 138
Figure 35: Juices, India, distribution channels by volume (%), 2007?08 141
Figure 36: RTD tea and coffee, India, value by segment (INRm), 2003?13 149
Figure 37: RTD tea and coffee, India, category growth comparison, by value, 2003?13 151
Figure 38: RTD tea and coffee, India, volume by segment (liters, million), 2003?13 153
Figure 39: RTD tea and coffee, India, category growth comparison, by volume, 2003?13 154
Figure 40: RTD tea and coffee, India, distribution channels by volume (%), 2007?08 158
Figure 41: Smoothies, India, value by segment (INRm), 2003?13 163
Figure 42: Smoothies, India, category growth comparison, by value, 2003?13 165
Figure 43: Smoothies, India, volume by segment (liters, million), 2003?13 167
Figure 44: Smoothies, India, category growth comparison, by volume, 2003?13 168
Figure 45: Smoothies, India, distribution channels by volume (%), 2007?08 172
Figure 46: Global soft drinks market split (value terms, 2008), top five countries 177
Figure 47: Global soft drinks market value, 2003Ð08, top five countries 179
Figure 48: Global soft drinks market split (volume terms, 2008), top five countries 181
Figure 49: Global soft drinks market volume, 2003Ð08, top five countries 183
Figure 50: Conflicts of high intensity (2007) 188
Figure 51: GDP growth fluctuates with the monsoons 193
Figure 52: Infrastructure investment commitments Ð India (2005Ð08) 195
Figure 53: Distribution of household income Ð 2005Ð25 196
Figure 54: Sex-ratio in India Ð 1990Ð2009 202
Figure 55: Annual additions to the stock of science and engineering graduates 209
Figure 56: Patent applications filed and patents granted in India (2002Ð06) 213
Figure 57: Patent applications filed and patents granted in other BRIC countries (2002Ð06) 214
Figure 58: Annual data review process 236

LIST OF TABLES
Table 1: Soft drinks category definitions 12
Table 2: Soft drinks distribution channels 13
Table 3: Soft drinks, India, value by category (INRm), 2003?08 30
Table 4: Soft drinks, India, value forecast by category (INRm), 2008?13 31
Table 5: Soft drinks, India, value by category ($m), 2003?08 33
Table 6: Soft drinks, India, value forecast by category ($m), 2008?13 34
Table 7: Soft drinks, India, volume by category (kg/liters, million), 2003?08 36
Table 8: Soft drinks, India, volume forecast by category (kg/liters, million), 2008?13 37
Table 9: (Part 1) Soft drinks, India, brand share by volume (%), 2007?08 39
Table 10: (Part 2) Soft drinks, India, brand share by volume (%), 2007?08 40
Table 11: (Part 1) Soft drinks, India, volume by brand (kg/liters, million), 2007?08 41
Table 12: (Part 2) Soft drinks, India, volume by brand (kg/liters, million), 2007?08 42
Table 13: Soft drinks, India, company share by volume (%), 2007?08 44
Table 14: Soft drinks, India, volume by company (kg/liters, million), 2007?08 45
Table 15: Soft drinks, India, distribution channels by volume (%), 2007?08 46
Table 16: Soft drinks, India, volume by distribution channel (kg/liters, million), 2007?08 46
Table 17: Soft drinks, India, expenditure per capita (INR), 2003?08 48
Table 18: Soft drinks, India, forecast expenditure per capita (INR), 2008?13 49
Table 19: Soft drinks, India, expenditure per capita ($), 2003?08 50
Table 20: Soft drinks, India, forecast expenditure per capita ($), 2008?13 51
Table 21: Soft drinks, India, consumption per capita (kg/liters), 2003?08 52
Table 22: Soft drinks, India, forecast consumption per capita (kg/liters), 2008?13 53
Table 23: The Coca-Cola Company key facts 54
Table 24: PepsiCo, Inc. key facts 57
Table 25: Bottled water, India, value by segment (INRm), 2003?08 60
Table 26: Bottled water, India, value forecast by segment (INRm), 2008?13 61
Table 27: Bottled water, India, value by segment ($m), 2003?08 63
Table 28: Bottled water, India, value forecast by segment ($m), 2008?13 64
Table 29: Bottled water, India, volume by segment (liters, million), 2003?08 65
Table 30: Bottled water, India, volume forecast by segment (liters, million), 2008?13 66
Table 31: Bottled water, India, brand share by volume (%), 2007?08 68
Table 32: Bottled water, India, volume by brand (liters, million), 2007?08 68
Table 33: Bottled water, India, company share by volume (%), 2007?08 70
Table 34: Bottled water, India, volume by company (liters, million), 2007?08 70
Table 35: Bottled water, India, distribution channels by volume (%), 2007?08 71
Table 36: Bottled water, India, volume by distribution channel (liters, million), 2007?08 71
Table 37: Bottled water, India, expenditure per capita (INR), 2003?08 73
Table 38: Bottled water, India, forecast expenditure per capita (INR), 2008?13 73
Table 39: Bottled water, India, expenditure per capita ($), 2003?08 74
Table 40: Bottled water, India, forecast expenditure per capita ($), 2008?13 74
Table 41: Bottled water, India, consumption per capita (liters), 2003?08 75
Table 42: Bottled water, India, forecast consumption per capita (liters), 2008?13 75
Table 43: Carbonates, India, value by segment (INRm), 2003?08 76
Table 44: Carbonates, India, value forecast by segment (INRm), 2008?13 77
Table 45: Carbonates, India, value by segment ($m), 2003?08 79
Table 46: Carbonates, India, value forecast by segment ($m), 2008?13 80
Table 47: Carbonates, India, volume by segment (liters, million), 2003?08 82
Table 48: Carbonates, India, volume forecast by segment (liters, million), 2008?13 83
Table 49: Carbonates, India, brand share by volume (%), 2007?08 85
Table 50: Carbonates, India, volume by brand (liters, million), 2007?08 86
Table 51: Carbonates, India, company share by volume (%), 2007?08 88
Table 52: Carbonates, India, volume by company (liters, million), 2007?08 88
Table 53: Carbonates, India, distribution channels by volume (%), 2007?08 89
Table 54: Carbonates, India, volume by distribution channel (liters, million), 2007?08 89
Table 55: Carbonates, India, expenditure per capita (INR), 2003?08 91
Table 56: Carbonates, India, forecast expenditure per capita (INR), 2008?13 92
Table 57: Carbonates, India, expenditure per capita ($), 2003?08 93
Table 58: Carbonates, India, forecast expenditure per capita ($), 2008?13 93
Table 59: Carbonates, India, consumption per capita (liters), 2003?08 94
Table 60: Carbonates, India, forecast consumption per capita (liters), 2008?13 94
Table 61: Concentrates, India, value by segment (INRm), 2003?08 95
Table 62: Concentrates, India, value forecast by segment (INRm), 2008?13 96
Table 63: Concentrates, India, value by segment ($m), 2003?08 98
Table 64: Concentrates, India, value forecast by segment ($m), 2008?13 98
Table 65: Concentrates, India, volume by segment (kg/liters, million), 2003?08 100
Table 66: Concentrates, India, volume forecast by segment (kg/liters, million), 2008?13 101
Table 67: Concentrates, India, brand share by volume (%), 2007?08 103
Table 68: Concentrates, India, volume by brand (kg/liters, million), 2007?08 103
Table 69: Concentrates, India, company share by volume (%), 2007?08 105
Table 70: Concentrates, India, volume by company (kg/liters, million), 2007?08 105
Table 71: Concentrates, India, distribution channels by volume (%), 2007?08 106
Table 72: Concentrates, India, volume by distribution channel (kg/liters, million), 2007?08 106
Table 73: Concentrates, India, expenditure per capita (INR), 2003?08 108
Table 74: Concentrates, India, forecast expenditure per capita (INR), 2008?13 108
Table 75: Concentrates, India, expenditure per capita ($), 2003?08 109
Table 76: Concentrates, India, forecast expenditure per capita ($), 2008?13 109
Table 77: Concentrates, India, consumption per capita (kg/liters), 2003?08 110
Table 78: Concentrates, India, forecast consumption per capita (kg/liters), 2008?13 110
Table 79: Functional drinks, India, value by segment (INRm), 2003?08 111
Table 80: Functional drinks, India, value forecast by segment (INRm), 2008?13 112
Table 81: Functional drinks, India, value by segment ($m), 2003?08 114
Table 82: Functional drinks, India, value forecast by segment ($m), 2008?13 114
Table 83: Functional drinks, India, volume by segment (liters, million), 2003?08 116
Table 84: Functional drinks, India, volume forecast by segment (liters, million), 2008?13 117
Table 85: Functional drinks, India, brand share by volume (%), 2007?08 119
Table 86: Functional drinks, India, volume by brand (liters, million), 2007?08 119
Table 87: Functional drinks, India, company share by volume (%), 2007?08 121
Table 88: Functional drinks, India, volume by company (liters, million), 2007?08 121
Table 89: Functional drinks, India, distribution channels by volume (%), 2007?08 122
Table 90: Functional drinks, India, volume by distribution channel (liters, million), 2007?08 122
Table 91: Functional drinks, India, expenditure per capita (INR), 2003?08 124
Table 92: Functional drinks, India, forecast expenditure per capita (INR), 2008?13 124
Table 93: Functional drinks, India, expenditure per capita ($), 2003?08 125
Table 94: Functional drinks, India, forecast expenditure per capita ($), 2008?13 125
Table 95: Functional drinks, India, consumption per capita (liters), 2003?08 126
Table 96: Functional drinks, India, forecast consumption per capita (liters), 2008?13 126
Table 97: Juices, India, value by segment (INRm), 2003?08 127
Table 98: Juices, India, value forecast by segment (INRm), 2008?13 128
Table 99: Juices, India, value by segment ($m), 2003?08 130
Table 100: Juices, India, value forecast by segment ($m), 2008?13 131
Table 101: Juices, India, volume by segment (liters, million), 2003?08 133
Table 102: Juices, India, volume forecast by segment (liters, million), 2008?13 134
Table 103: Juices, India, brand share by volume (%), 2007?08 136
Table 104: Juices, India, volume by brand (liters, million), 2007?08 137
Table 105: Juices, India, company share by volume (%), 2007?08 139
Table 106: Juices, India, volume by company (liters, million), 2007?08 139
Table 107: Juices, India, distribution channels by volume (%), 2007?08 140
Table 108: Juices, India, volume by distribution channel (liters, million), 2007?08 140
Table 109: Juices, India, expenditure per capita (INR), 2003?08 142
Table 110: Juices, India, forecast expenditure per capita (INR), 2008?13 143
Table 111: Juices, India, expenditure per capita ($), 2003?08 144
Table 112: Juices, India, forecast expenditure per capita ($), 2008?13 145
Table 113: Juices, India, consumption per capita (liters), 2003?08 146
Table 114: Juices, India, forecast consumption per capita (liters), 2008?13 147
Table 115: RTD tea and coffee, India, value by segment (INRm), 2003?08 148
Table 116: RTD tea and coffee, India, value forecast by segment (INRm), 2008?13 149
Table 117: RTD tea and coffee, India, value by segment ($m), 2003?08 150
Table 118: RTD tea and coffee, India, value forecast by segment ($m), 2008?13 150
Table 119: RTD tea and coffee, India, volume by segment (liters, million), 2003?08 152
Table 120: RTD tea and coffee, India, volume forecast by segment (liters, million), 2008?13 153
Table 121: RTD tea and coffee, India, brand share by volume (%), 2007?08 155
Table 122: RTD tea and coffee, India, volume by brand (liters, million), 2007?08 155
Table 123: RTD tea and coffee, India, company share by volume (%), 2007?08 156
Table 124: RTD tea and coffee, India, volume by company (liters, million), 2007?08 156
Table 125: RTD tea and coffee, India, distribution channels by volume (%), 2007?08 157
Table 126: RTD tea and coffee, India, volume by distribution channel (liters, million), 2007?08 157
Table 127: RTD tea and coffee, India, expenditure per capita (INR), 2003?08 159
Table 128: RTD tea and coffee, India, forecast expenditure per capita (INR), 2008?13 159
Table 129: RTD tea and coffee, India, expenditure per capita ($), 2003?08 160
Table 130: RTD tea and coffee, India, forecast expenditure per capita ($), 2008?13 160
Table 131: RTD tea and coffee, India, consumption per capita (liters), 2003?08 161
Table 132: RTD tea and coffee, India, forecast consumption per capita (liters), 2008?13 161
Table 133: Smoothies, India, value by segment (INRm), 2003?08 162
Table 134: Smoothies, India, value forecast by segment (INRm), 2008?13 163
Table 135: Smoothies, India, value by segment ($m), 2003?08 164
Table 136: Smoothies, India, value forecast by segment ($m), 2008?13 164
Table 137: Smoothies, India, volume by segment (liters, million), 2003?08 166
Table 138: Smoothies, India, volume forecast by segment (liters, million), 2008?13 167
Table 139: Smoothies, India, brand share by volume (%), 2007?08 169
Table 140: Smoothies, India, volume by brand (liters, million), 2007?08 169
Table 141: Smoothies, India, company share by volume (%), 2007?08 170
Table 142: Smoothies, India, volume by company (liters, million), 2007?08 170
Table 143: Smoothies, India, distribution channels by volume (%), 2007?08 171
Table 144: Smoothies, India, volume by distribution channel (liters, million), 2007?08 171
Table 145: Smoothies, India, expenditure per capita (INR), 2003?08 173
Table 146: Smoothies, India, forecast expenditure per capita (INR), 2008?13 173
Table 147: Smoothies, India, expenditure per capita ($), 2003?08 174
Table 148: Smoothies, India, forecast expenditure per capita ($), 2008?13 174
Table 149: Smoothies, India, consumption per capita (liters), 2003?08 175
Table 150: Smoothies, India, forecast consumption per capita (liters), 2008?13 175
Table 151: Global soft drinks market value, 2008 176
Table 152: Global soft drinks market split (value terms ($m), 2008), top five countries 179
Table 153: Global soft drinks market volume, 2008 180
Table 154: Global soft drinks market split (volume terms, 2008), top five countries 183
Table 155: Leading players, top five countries 184
Table 156: Analysis of the Indian political landscape 186
Table 157: Analysis of the Indian economy 191
Table 158: Global working age population (15Ð59 years) 192
Table 159: Untapped market potential in India across select consumer goods 197
Table 160: Investment performance of IndiaÕs lagging states 200
Table 161: Analysis of the Indian social system 201
Table 162: Mid-year population by age (millions) in 2006 203
Table 163: Life expectancy at birth in India, 2000Ð10 206
Table 164: Analysis of the Indian technological landscape 208
Table 165: Average annual salaries for researchers across countries 210
Table 166: R&D incentives provided by the Indian government 211
Table 167: Analysis of the Indian legal landscape 215
Table 168: Analysis of Indian environmental landscape 222
Table 169: India soft drinks new product launches reports, by company (top five companies), 2009 227
Table 170: India soft drinks new product launches SKUs, by company (top five companies), 2009 227
Table 171: India soft drinks new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 228
Table 172: India soft drinks new product launches (reports), by ingredients (top 10 ingredients), 2009 228
Table 173: India soft drinks new product launches (reports), by package tags or claims (top 10 claims), 2009 229
Table 174: India soft drinks new product launches - recent five launches (2009) 229
Table 175: India population, by age group, 2003?08 (millions) 230
Table 176: India population forecast, by age group, 2008?13 (millions) 231
Table 177: India population, by gender, 2003?08 (millions) 231
Table 178: India population forecast, by gender, 2008?13 (millions) 232
Table 179: India nominal GDP, 2003?08 (INRbn, nominal prices) 232
Table 180: India nominal GDP forecast, 2008?13 (INRbn, nominal prices) 232
Table 181: India real GDP, 2003?08 (INRbn, 2000 prices) 233
Table 182: India real GDP forecast, 2008?13 (INRbn, 2000 prices) 233
Table 183: India real GDP, 2003?08 ($bn, 2000 prices) 233
Table 184: India real GDP forecast, 2008?13 ($bn, 2000 prices) 234
Table 185: India consumer price index, 2003?08 (2000=100) 234
Table 186: India consumer price index, 2008?13 (2000=100) 234


[Inhaltsverzeichnis ausblenden]