Soft Drinks in Japan to 2013

Introduction

This databook provides key data and information on the soft drinks market in Japan. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on seven categories: carbonates, bottled water, juices, functional drinks, concentrates, smoothies and RTD tea and coffee

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the soft drinks market, including company overview, key facts and business description

Highlights

The market for soft drinks in Japan increased at a compound annual growth rate of 2.1% between 2003 and 2008.

The RTD tea and coffee category led the soft drinks market in Japan, accounting for a share of 42.4%.

Leading players in Japanese soft drinks market include Coca-Cola Company, The, Suntory Limited and Ito En (North America) Inc..

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the soft drinks market in Japan

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: soft drinks 2
Summary category level: bottled water 3
Summary category level: carbonates 4
Summary category level: concentrates 5
Summary category level: functional drinks 6
Summary category level: juices 7
Summary category level: RTD tea and coffee 8
Summary category level: smoothies 9
Chapter 2 Introduction 10
What is this report about? 10
How to use this report 10
Market definition 11
Chapter 3 Market Overview 30
Value analysis (Yen), 2003?08 30
Value analysis (Yen), 2008?13 31
Value analysis (US dollars), 2003?08 33
Value analysis (US dollars), 2008?13 34
Volume analysis, 2003?08 36
Volume analysis, 2008?13 37
Company and brand share analysis 39
Distribution analysis 50
Expenditure and consumption per capita 52
Chapter 4 Leading Company Profiles 58
The Coca-Cola Company 58
Suntory Group 61
Chapter 5 Category Analysis: Bottled Water 63
Value analysis (Yen), 2003?08 63
Value analysis (Yen), 2008?13 64
Value analysis (US dollars), 2003?08 66
Value analysis (US dollars), 2008?13 67
Volume analysis, 2003?08 68
Volume analysis, 2008?13 69
Company and brand share analysis 71
Distribution analysis 74
Expenditure and consumption per capita 76
Chapter 6 Category Analysis: Carbonates 79
Value analysis (Yen), 2003?08 79
Value analysis (Yen), 2008?13 80
Value analysis (US dollars), 2003?08 82
Value analysis (US dollars), 2008?13 83
Volume analysis, 2003?08 85
Volume analysis, 2008?13 86
Company and brand share analysis 88
Distribution analysis 92
Expenditure and consumption per capita 94
Chapter 7 Category Analysis: Concentrates 98
Value analysis (Yen), 2003?08 98
Value analysis (Yen), 2008?13 99
Value analysis (US dollars), 2003?08 101
Value analysis (US dollars), 2008?13 101
Volume analysis, 2003?08 103
Volume analysis, 2008?13 104
Company and brand share analysis 106
Distribution analysis 108
Expenditure and consumption per capita 110
Chapter 8 Category Analysis: Functional Drinks 113
Value analysis (Yen), 2003?08 113
Value analysis (Yen), 2008?13 114
Value analysis (US dollars), 2003?08 116
Value analysis (US dollars), 2008?13 116
Volume analysis, 2003?08 118
Volume analysis, 2008?13 119
Company and brand share analysis 121
Distribution analysis 126
Expenditure and consumption per capita 128
Chapter 9 Category Analysis: Juices 131
Value analysis (Yen), 2003?08 131
Value analysis (Yen), 2008?13 132
Value analysis (US dollars), 2003?08 134
Value analysis (US dollars), 2008?13 135
Volume analysis, 2003?08 137
Volume analysis, 2008?13 138
Company and brand share analysis 140
Distribution analysis 145
Expenditure and consumption per capita 147
Chapter 10 Category Analysis: RTD Tea and Coffee 153
Value analysis (Yen), 2003?08 153
Value analysis (Yen), 2008?13 154
Value analysis (US dollars), 2003?08 156
Value analysis (US dollars), 2008?13 156
Volume analysis, 2003?08 158
Volume analysis, 2008?13 159
Company and brand share analysis 161
Distribution analysis 166
Expenditure and consumption per capita 168
Chapter 11 Category Analysis: Smoothies 171
Value analysis (Yen), 2003?08 171
Value analysis (Yen), 2008?13 172
Value analysis (US dollars), 2003?08 174
Value analysis (US dollars), 2008?13 174
Volume analysis, 2003?08 176
Volume analysis, 2008?13 177
Company and brand share analysis 179
Distribution analysis 182
Expenditure and consumption per capita 184
Chapter 12 Country Comparison 187
Value 187
Volume 191
Market share 195
Chapter 13 PESTLE Analysis 196
Summary 196
Political analysis 197
Economic analysis 200
Social analysis 204
Technological analysis 208
Legal analysis 213
Environmental analysis 217
Chapter 14 New Product Development 221
Product launches over time 221
Recent product launches 223
Chapter 15 Macroeconomic Profile 224
Macroeconomic indicators 224
Chapter 16 Research Methodology 229
Methodology overview 229
Secondary research 230
Market modeling 231
Creating an initial data model 231
Revising the initial data model 231
Creating a final estimate 232
Creating demographic value splits 232
Primary research 232
Data finalization 233
Ongoing research 233
Chapter 17 APPENDIX 234
Future readings 234
How to contact experts in your industry 234
Disclaimer 234

LIST OF FIGURES
Figure 1: Soft drinks, Japan, value by category (JPYm), 2003?13 32
Figure 2: Soft drinks, Japan, category growth comparison, by value, 2003?13 35
Figure 3: Soft drinks, Japan, volume by category (kg/liters, million), 2003?13 38
Figure 4: Soft drinks, Japan, category growth comparison, by volume, 2003?13 38
Figure 5: Soft drinks, Japan, company share by volume (%), 2007?08 45
Figure 6: Soft drinks, Japan, distribution channels by volume (%), 2007?08 51
Figure 7: Bottled water, Japan, value by segment (JPYm), 2003?13 65
Figure 8: Bottled water, Japan, category growth comparison, by value, 2003?13 67
Figure 9: Bottled water, Japan, volume by segment (liters, million), 2003?13 70
Figure 10: Bottled water, Japan, category growth comparison, by volume, 2003?13 70
Figure 11: Bottled water, Japan, company share by volume (%), 2007?08 72
Figure 12: Bottled water, Japan, distribution channels by volume (%), 2007?08 75
Figure 13: Carbonates, Japan, value by segment (JPYm), 2003?13 81
Figure 14: Carbonates, Japan, category growth comparison, by value, 2003?13 84
Figure 15: Carbonates, Japan, volume by segment (liters, million), 2003?13 87
Figure 16: Carbonates, Japan, category growth comparison, by volume, 2003?13 87
Figure 17: Carbonates, Japan, company share by volume (%), 2007?08 90
Figure 18: Carbonates, Japan, distribution channels by volume (%), 2007?08 93
Figure 19: Concentrates, Japan, value by segment (JPYm), 2003?13 100
Figure 20: Concentrates, Japan, category growth comparison, by value, 2003?13 102
Figure 21: Concentrates, Japan, volume by segment (kg/liters, million), 2003?13 105
Figure 22: Concentrates, Japan, category growth comparison, by volume, 2003?13 105
Figure 23: Concentrates, Japan, distribution channels by volume (%), 2007?08 109
Figure 24: Functional drinks, Japan, value by segment (JPYm), 2003?13 115
Figure 25: Functional drinks, Japan, category growth comparison, by value, 2003?13 117
Figure 26: Functional drinks, Japan, volume by segment (liters, million), 2003?13 120
Figure 27: Functional drinks, Japan, category growth comparison, by volume, 2003?13 120
Figure 28: Functional drinks, Japan, company share by volume (%), 2007?08 123
Figure 29: Functional drinks, Japan, distribution channels by volume (%), 2007?08 127
Figure 30: Juices, Japan, value by segment (JPYm), 2003?13 133
Figure 31: Juices, Japan, category growth comparison, by value, 2003?13 136
Figure 32: Juices, Japan, volume by segment (liters, million), 2003?13 139
Figure 33: Juices, Japan, category growth comparison, by volume, 2003?13 139
Figure 34: Juices, Japan, company share by volume (%), 2007?08 142
Figure 35: Juices, Japan, distribution channels by volume (%), 2007?08 146
Figure 36: RTD tea and coffee, Japan, value by segment (JPYm), 2003?13 155
Figure 37: RTD tea and coffee, Japan, category growth comparison, by value, 2003?13 157
Figure 38: RTD tea and coffee, Japan, volume by segment (liters, million), 2003?13 159
Figure 39: RTD tea and coffee, Japan, category growth comparison, by volume, 2003?13 160
Figure 40: RTD tea and coffee, Japan, company share by volume (%), 2007?08 163
Figure 41: RTD tea and coffee, Japan, distribution channels by volume (%), 2007?08 167
Figure 42: Smoothies, Japan, value by segment (JPYm), 2003?13 173
Figure 43: Smoothies, Japan, category growth comparison, by value, 2003?13 175
Figure 44: Smoothies, Japan, volume by segment (liters, million), 2003?13 177
Figure 45: Smoothies, Japan, category growth comparison, by volume, 2003?13 178
Figure 46: Smoothies, Japan, company share by volume (%), 2007?08 180
Figure 47: Smoothies, Japan, distribution channels by volume (%), 2007?08 183
Figure 48: Global soft drinks market split (value terms, 2008), top five countries 188
Figure 49: Global soft drinks market value, 2003–08, top five countries 190
Figure 50: Global soft drinks market split (volume terms, 2008), top five countries 192
Figure 51: Global soft drinks market volume, 2003–08, top five countries 194
Figure 52: Annual data review process 230

LIST OF TABLES
Table 1: Soft drinks category definitions 12
Table 2: Soft drinks distribution channels 13
Table 3: Soft drinks, Japan, value by category (JPYm), 2003?08 30
Table 4: Soft drinks, Japan, value forecast by category (JPYm), 2008?13 31
Table 5: Soft drinks, Japan, value by category ($m), 2003?08 33
Table 6: Soft drinks, Japan, value forecast by category ($m), 2008?13 34
Table 7: Soft drinks, Japan, volume by category (kg/liters, million), 2003?08 36
Table 8: Soft drinks, Japan, volume forecast by category (kg/liters, million), 2008?13 37
Table 9: Soft drinks, Japan, brand share by volume (%), 2007?08 39
Table 10: Soft drinks, Japan, volume by brand (kg/liters, million), 2007?08 42
Table 11: Soft drinks, Japan, company share by volume (%), 2007?08 46
Table 12: Soft drinks, Japan, volume by company (kg/liters, million), 2007?08 48
Table 13: Soft drinks, Japan, distribution channels by volume (%), 2007?08 50
Table 14: Soft drinks, Japan, volume by distribution channel (kg/liters, million), 2007?08 50
Table 15: Soft drinks, Japan, expenditure per capita (JPY), 2003?08 52
Table 16: Soft drinks, Japan, forecast expenditure per capita (JPY), 2008?13 53
Table 17: Soft drinks, Japan, expenditure per capita ($), 2003?08 54
Table 18: Soft drinks, Japan, forecast expenditure per capita ($), 2008?13 55
Table 19: Soft drinks, Japan, consumption per capita (kg/liters), 2003?08 56
Table 20: Soft drinks, Japan, forecast consumption per capita (kg/liters), 2008?13 57
Table 21: The Coca-Cola Company key facts 58
Table 22: Suntory Group key facts 61
Table 23: Bottled water, Japan, value by segment (JPYm), 2003?08 63
Table 24: Bottled water, Japan, value forecast by segment (JPYm), 2008?13 64
Table 25: Bottled water, Japan, value by segment ($m), 2003?08 66
Table 26: Bottled water, Japan, value forecast by segment ($m), 2008?13 67
Table 27: Bottled water, Japan, volume by segment (liters, million), 2003?08 68
Table 28: Bottled water, Japan, volume forecast by segment (liters, million), 2008?13 69
Table 29: Bottled water, Japan, brand share by volume (%), 2007?08 71
Table 30: Bottled water, Japan, volume by brand (liters, million), 2007?08 71
Table 31: Bottled water, Japan, company share by volume (%), 2007?08 73
Table 32: Bottled water, Japan, volume by company (liters, million), 2007?08 73
Table 33: Bottled water, Japan, distribution channels by volume (%), 2007?08 74
Table 34: Bottled water, Japan, volume by distribution channel (liters, million), 2007?08 74
Table 35: Bottled water, Japan, expenditure per capita (JPY), 2003?08 76
Table 36: Bottled water, Japan, forecast expenditure per capita (JPY), 2008?13 76
Table 37: Bottled water, Japan, expenditure per capita ($), 2003?08 77
Table 38: Bottled water, Japan, forecast expenditure per capita ($), 2008?13 77
Table 39: Bottled water, Japan, consumption per capita (liters), 2003?08 78
Table 40: Bottled water, Japan, forecast consumption per capita (liters), 2008?13 78
Table 41: Carbonates, Japan, value by segment (JPYm), 2003?08 79
Table 42: Carbonates, Japan, value forecast by segment (JPYm), 2008?13 80
Table 43: Carbonates, Japan, value by segment ($m), 2003?08 82
Table 44: Carbonates, Japan, value forecast by segment ($m), 2008?13 83
Table 45: Carbonates, Japan, volume by segment (liters, million), 2003?08 85
Table 46: Carbonates, Japan, volume forecast by segment (liters, million), 2008?13 86
Table 47: Carbonates, Japan, brand share by volume (%), 2007?08 88
Table 48: Carbonates, Japan, volume by brand (liters, million), 2007?08 89
Table 49: Carbonates, Japan, company share by volume (%), 2007?08 91
Table 50: Carbonates, Japan, volume by company (liters, million), 2007?08 91
Table 51: Carbonates, Japan, distribution channels by volume (%), 2007?08 92
Table 52: Carbonates, Japan, volume by distribution channel (liters, million), 2007?08 92
Table 53: Carbonates, Japan, expenditure per capita (JPY), 2003?08 94
Table 54: Carbonates, Japan, forecast expenditure per capita (JPY), 2008?13 95
Table 55: Carbonates, Japan, expenditure per capita ($), 2003?08 95
Table 56: Carbonates, Japan, forecast expenditure per capita ($), 2008?13 96
Table 57: Carbonates, Japan, consumption per capita (liters), 2003?08 96
Table 58: Carbonates, Japan, forecast consumption per capita (liters), 2008?13 97
Table 59: Concentrates, Japan, value by segment (JPYm), 2003?08 98
Table 60: Concentrates, Japan, value forecast by segment (JPYm), 2008?13 99
Table 61: Concentrates, Japan, value by segment ($m), 2003?08 101
Table 62: Concentrates, Japan, value forecast by segment ($m), 2008?13 101
Table 63: Concentrates, Japan, volume by segment (kg/liters, million), 2003?08 103
Table 64: Concentrates, Japan, volume forecast by segment (kg/liters, million), 2008?13 104
Table 65: Concentrates, Japan, brand share by volume (%), 2007?08 106
Table 66: Concentrates, Japan, volume by brand (kg/liters, million), 2007?08 106
Table 67: Concentrates, Japan, company share by volume (%), 2007?08 107
Table 68: Concentrates, Japan, volume by company (kg/liters, million), 2007?08 107
Table 69: Concentrates, Japan, distribution channels by volume (%), 2007?08 108
Table 70: Concentrates, Japan, volume by distribution channel (kg/liters, million), 2007?08 108
Table 71: Concentrates, Japan, expenditure per capita (JPY), 2003?08 110
Table 72: Concentrates, Japan, forecast expenditure per capita (JPY), 2008?13 110
Table 73: Concentrates, Japan, expenditure per capita ($), 2003?08 111
Table 74: Concentrates, Japan, forecast expenditure per capita ($), 2008?13 111
Table 75: Concentrates, Japan, consumption per capita (kg/liters), 2003?08 112
Table 76: Concentrates, Japan, forecast consumption per capita (kg/liters), 2008?13 112
Table 77: Functional drinks, Japan, value by segment (JPYm), 2003?08 113
Table 78: Functional drinks, Japan, value forecast by segment (JPYm), 2008?13 114
Table 79: Functional drinks, Japan, value by segment ($m), 2003?08 116
Table 80: Functional drinks, Japan, value forecast by segment ($m), 2008?13 116
Table 81: Functional drinks, Japan, volume by segment (liters, million), 2003?08 118
Table 82: Functional drinks, Japan, volume forecast by segment (liters, million), 2008?13 119
Table 83: Functional drinks, Japan, brand share by volume (%), 2007?08 121
Table 84: Functional drinks, Japan, volume by brand (liters, million), 2007?08 122
Table 85: Functional drinks, Japan, company share by volume (%), 2007?08 124
Table 86: Functional drinks, Japan, volume by company (liters, million), 2007?08 125
Table 87: Functional drinks, Japan, distribution channels by volume (%), 2007?08 126
Table 88: Functional drinks, Japan, volume by distribution channel (liters, million), 2007?08 126
Table 89: Functional drinks, Japan, expenditure per capita (JPY), 2003?08 128
Table 90: Functional drinks, Japan, forecast expenditure per capita (JPY), 2008?13 128
Table 91: Functional drinks, Japan, expenditure per capita ($), 2003?08 129
Table 92: Functional drinks, Japan, forecast expenditure per capita ($), 2008?13 129
Table 93: Functional drinks, Japan, consumption per capita (liters), 2003?08 130
Table 94: Functional drinks, Japan, forecast consumption per capita (liters), 2008?13 130
Table 95: Juices, Japan, value by segment (JPYm), 2003?08 131
Table 96: Juices, Japan, value forecast by segment (JPYm), 2008?13 132
Table 97: Juices, Japan, value by segment ($m), 2003?08 134
Table 98: Juices, Japan, value forecast by segment ($m), 2008?13 135
Table 99: Juices, Japan, volume by segment (liters, million), 2003?08 137
Table 100: Juices, Japan, volume forecast by segment (liters, million), 2008?13 138
Table 101: Juices, Japan, brand share by volume (%), 2007?08 140
Table 102: Juices, Japan, volume by brand (liters, million), 2007?08 141
Table 103: Juices, Japan, company share by volume (%), 2007?08 143
Table 104: Juices, Japan, volume by company (liters, million), 2007?08 144
Table 105: Juices, Japan, distribution channels by volume (%), 2007?08 145
Table 106: Juices, Japan, volume by distribution channel (liters, million), 2007?08 145
Table 107: Juices, Japan, expenditure per capita (JPY), 2003?08 147
Table 108: Juices, Japan, forecast expenditure per capita (JPY), 2008?13 148
Table 109: Juices, Japan, expenditure per capita ($), 2003?08 149
Table 110: Juices, Japan, forecast expenditure per capita ($), 2008?13 150
Table 111: Juices, Japan, consumption per capita (liters), 2003?08 151
Table 112: Juices, Japan, forecast consumption per capita (liters), 2008?13 152
Table 113: RTD tea and coffee, Japan, value by segment (JPYm), 2003?08 153
Table 114: RTD tea and coffee, Japan, value forecast by segment (JPYm), 2008?13 154
Table 115: RTD tea and coffee, Japan, value by segment ($m), 2003?08 156
Table 116: RTD tea and coffee, Japan, value forecast by segment ($m), 2008?13 156
Table 117: RTD tea and coffee, Japan, volume by segment (liters, million), 2003?08 158
Table 118: RTD tea and coffee, Japan, volume forecast by segment (liters, million), 2008?13 159
Table 119: RTD tea and coffee, Japan, brand share by volume (%), 2007?08 161
Table 120: RTD tea and coffee, Japan, volume by brand (liters, million), 2007?08 162
Table 121: RTD tea and coffee, Japan, company share by volume (%), 2007?08 164
Table 122: RTD tea and coffee, Japan, volume by company (liters, million), 2007?08 165
Table 123: RTD tea and coffee, Japan, distribution channels by volume (%), 2007?08 166
Table 124: RTD tea and coffee, Japan, volume by distribution channel (liters, million), 2007?08 166
Table 125: RTD tea and coffee, Japan, expenditure per capita (JPY), 2003?08 168
Table 126: RTD tea and coffee, Japan, forecast expenditure per capita (JPY), 2008?13 168
Table 127: RTD tea and coffee, Japan, expenditure per capita ($), 2003?08 169
Table 128: RTD tea and coffee, Japan, forecast expenditure per capita ($), 2008?13 169
Table 129: RTD tea and coffee, Japan, consumption per capita (liters), 2003?08 170
Table 130: RTD tea and coffee, Japan, forecast consumption per capita (liters), 2008?13 170
Table 131: Smoothies, Japan, value by segment (JPYm), 2003?08 171
Table 132: Smoothies, Japan, value forecast by segment (JPYm), 2008?13 172
Table 133: Smoothies, Japan, value by segment ($m), 2003?08 174
Table 134: Smoothies, Japan, value forecast by segment ($m), 2008?13 174
Table 135: Smoothies, Japan, volume by segment (liters, million), 2003?08 176
Table 136: Smoothies, Japan, volume forecast by segment (liters, million), 2008?13 177
Table 137: Smoothies, Japan, brand share by volume (%), 2007?08 179
Table 138: Smoothies, Japan, volume by brand (liters, million), 2007?08 179
Table 139: Smoothies, Japan, company share by volume (%), 2007?08 181
Table 140: Smoothies, Japan, volume by company (liters, million), 2007?08 181
Table 141: Smoothies, Japan, distribution channels by volume (%), 2007?08 182
Table 142: Smoothies, Japan, volume by distribution channel (liters, million), 2007?08 182
Table 143: Smoothies, Japan, expenditure per capita (JPY), 2003?08 184
Table 144: Smoothies, Japan, forecast expenditure per capita (JPY), 2008?13 184
Table 145: Smoothies, Japan, expenditure per capita ($), 2003?08 185
Table 146: Smoothies, Japan, forecast expenditure per capita ($), 2008?13 185
Table 147: Smoothies, Japan, consumption per capita (liters), 2003?08 186
Table 148: Smoothies, Japan, forecast consumption per capita (liters), 2008?13 186
Table 149: Global soft drinks market value, 2008 187
Table 150: Global soft drinks market split (value terms ($m), 2008), top five countries 190
Table 151: Global soft drinks market volume, 2008 191
Table 152: Global soft drinks market split (volume terms, 2008), top five countries 194
Table 153: Leading players, top five countries 195
Table 154: Analysis of Japan’s Political landscape 197
Table 155: Analysis of Japan’s economy 200
Table 156: Analysis of Japan’s social system 204
Table 157: Analysis of Japan’s technology landscape 208
Table 158: Average annual salaries for researchers across countries 210
Table 159: Japan’s R&D expenditure 211
Table 160: R&D personnel in Japan, 2002–12 212
Table 161: Analysis of Japan’s legal landscape 213
Table 162: Analysis of Japan’s environmental landscape 217
Table 163: Japan soft drinks new product launches reports, by company (top five companies), 2009 221
Table 164: Japan soft drinks new product launches SKUs, by company (top five companies), 2009 221
Table 165: Japan soft drinks new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 222
Table 166: Japan soft drinks new product launches (reports), by ingredients (top 10 ingredients), 2009 222
Table 167: Japan soft drinks new product launches (reports), by package tags or claims (top 10 claims), 2009 223
Table 168: Japan soft drinks new product launches - recent five launches (2009) 223
Table 169: Japan population, by age group, 2003?08 (millions) 224
Table 170: Japan population forecast, by age group, 2008?13 (millions) 225
Table 171: Japan population, by gender, 2003?08 (millions) 225
Table 172: Japan population forecast, by gender, 2008?13 (millions) 226
Table 173: Japan nominal GDP, 2003?08 (JPYbn, nominal prices) 226
Table 174: Japan nominal GDP forecast, 2008?13 (JPYbn, nominal prices) 226
Table 175: Japan real GDP, 2003?08 (JPYbn, 2000 prices) 227
Table 176: Japan real GDP forecast, 2008?13 (JPYbn, 2000 prices) 227
Table 177: Japan real GDP, 2003?08 ($bn, 2000 prices) 227
Table 178: Japan real GDP forecast, 2008?13 ($bn, 2000 prices) 228
Table 179: Japan consumer price index, 2003?08 (2000=100) 228
Table 180: Japan consumer price index, 2008?13 (2000=100) 228


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