Soft Drinks Market in Argentina to 2014

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: soft drinks 2
Summary category level: bottled water 3
Summary category level: carbonates 4
Summary category level: concentrates 5
Summary category level: functional drinks 6
Summary category level: juices 7
Summary category level: RTD tea and coffee 8
Summary category level: smoothies 9
Chapter 2 Introduction 10
What is this report about? 10
How to use this report 10
Market definition 11
Chapter 3 Market Overview 28
Value analysis (Argentine Peso), 2004?09 28
Value analysis (Argentine Peso), 2009?14 29
Value analysis (US dollars), 2004?09 31
Value analysis (US dollars), 2009?14 32
Volume analysis, 2004?09 33
Volume analysis, 2009?14 34
Company and brand share analysis 36
Distribution analysis 43
Expenditure and consumption per capita 45
Chapter 4 Leading Company Profiles 51
The Coca-Cola Company 51
PepsiCo, Inc. 54
Chapter 5 Category Analysis: Bottled Water 56
Value analysis (Argentine Peso), 2004?09 56
Value analysis (Argentine Peso), 2009?14 57
Value analysis (US dollars), 2004?09 59
Value analysis (US dollars), 2009?14 60
Volume analysis, 2004?09 62
Volume analysis, 2009?14 63
Company and brand share analysis 66
Distribution analysis 70
Expenditure and consumption per capita 72
Chapter 6 Category Analysis: Carbonates 75
Value analysis (Argentine Peso), 2004?09 75
Value analysis (Argentine Peso), 2009?14 76
Value analysis (US dollars), 2004?09 78
Value analysis (US dollars), 2009?14 79
Volume analysis, 2004?09 81
Volume analysis, 2009?14 82
Company and brand share analysis 85
Distribution analysis 89
Expenditure and consumption per capita 91
Chapter 7 Category Analysis: Concentrates 95
Value analysis (Argentine Peso), 2004?09 95
Value analysis (Argentine Peso), 2009?14 96
Value analysis (US dollars), 2004?09 98
Value analysis (US dollars), 2009?14 98
Volume analysis, 2004?09 100
Volume analysis, 2009?14 101
Company and brand share analysis 103
Distribution analysis 107
Expenditure and consumption per capita 109
Chapter 8 Category Analysis: Functional Drinks 112
Value analysis (Argentine Peso), 2004?09 112
Value analysis (Argentine Peso), 2009?14 113
Value analysis (US dollars), 2004?09 115
Value analysis (US dollars), 2009?14 115
Volume analysis, 2004?09 117
Volume analysis, 2009?14 118
Company and brand share analysis 120
Distribution analysis 123
Expenditure and consumption per capita 125
Chapter 9 Category Analysis: Juices 128
Value analysis (Argentine Peso), 2004?09 128
Value analysis (Argentine Peso), 2009?14 129
Value analysis (US dollars), 2004?09 131
Value analysis (US dollars), 2009?14 132
Volume analysis, 2004?09 134
Volume analysis, 2009?14 135
Company and brand share analysis 138
Distribution analysis 142
Expenditure and consumption per capita 144
Chapter 10 Category Analysis: RTD Tea and Coffee 150
Value analysis (Argentine Peso), 2004?09 150
Value analysis (Argentine Peso), 2009?14 151
Value analysis (US dollars), 2004?09 153
Value analysis (US dollars), 2009?14 153
Volume analysis, 2004?09 154
Volume analysis, 2009?14 155
Company and brand share analysis 157
Distribution analysis 160
Expenditure and consumption per capita 162
Chapter 11 Category Analysis: Smoothies 165
Value analysis (Argentine Peso), 2004?09 165
Value analysis (Argentine Peso), 2009?14 166
Value analysis (US dollars), 2004?09 167
Value analysis (US dollars), 2009?14 167
Volume analysis, 2004?09 169
Volume analysis, 2009?14 170
Company and brand share analysis 172
Distribution analysis 174
Expenditure and consumption per capita 176
Chapter 12 Country Comparison 179
Value 179
Volume 183
Market share 187
Chapter 13 New Product Development 188
Product launches over time 188
Recent product launches 190
Chapter 14 Macroeconomic Profile 191
Macroeconomic Indicators 191
Chapter 15 Research Methodology 196
Methodology overview 196
Secondary research 197
Market modeling 198
Creating an initial data model 198
Revising the initial data model 198
Creating a final estimate 199
Creating demographic value splits 199
Primary research 199
Data finalization 200
Ongoing research 200
Chapter 16 Appendix 201
Future readings 201
How to contact experts in your industry 201
Disclaimer 201

LIST OF FIGURES
Figure 1: Soft drinks, Argentina, value by category (ARSm), 2004?14 30
Figure 2: Soft drinks, Argentina, volume by category (kg/liters, million), 2004?14 35
Figure 3: Soft drinks, Argentina, company share by volume (%), 2008?09 40
Figure 4: Soft drinks, Argentina, distribution channels by volume (%), 2008?09 44
Figure 5: Bottled water, Argentina, value by segment (ARSm), 2004?14 58
Figure 6: Bottled water, Argentina, category growth comparison, by value, 2004?14 61
Figure 7: Bottled water, Argentina, volume by segment (liters, million), 2004?14 64
Figure 8: Bottled water, Argentina, category growth comparison, by volume, 2004?14 65
Figure 9: Bottled water, Argentina, company share by volume (%), 2008?09 68
Figure 10: Bottled water, Argentina, distribution channels by volume (%), 2008?09 71
Figure 11: Carbonates, Argentina, value by segment (ARSm), 2004?14 77
Figure 12: Carbonates, Argentina, category growth comparison, by value, 2004?14 80
Figure 13: Carbonates, Argentina, volume by segment (liters, million), 2004?14 83
Figure 14: Carbonates, Argentina, category growth comparison, by volume, 2004?14 84
Figure 15: Carbonates, Argentina, company share by volume (%), 2008?09 87
Figure 16: Carbonates, Argentina, distribution channels by volume (%), 2008?09 90
Figure 17: Concentrates, Argentina, value by segment (ARSm), 2004?14 97
Figure 18: Concentrates, Argentina, category growth comparison, by value, 2004?14 99
Figure 19: Concentrates, Argentina, volume by segment (kg/liters, million), 2004?14 102
Figure 20: Concentrates, Argentina, category growth comparison, by volume, 2004?14 102
Figure 21: Concentrates, Argentina, company share by volume (%), 2008?09 105
Figure 22: Concentrates, Argentina, distribution channels by volume (%), 2008?09 108
Figure 23: Functional drinks, Argentina, value by segment (ARSm), 2004?14 114
Figure 24: Functional drinks, Argentina, category growth comparison, by value, 2004?14 116
Figure 25: Functional drinks, Argentina, volume by segment (liters, million), 2004?14 119
Figure 26: Functional drinks, Argentina, category growth comparison, by volume, 2004?14 119
Figure 27: Functional drinks, Argentina, company share by volume (%), 2008?09 121
Figure 28: Functional drinks, Argentina, distribution channels by volume (%), 2008?09 124
Figure 29: Juices, Argentina, value by segment (ARSm), 2004?14 130
Figure 30: Juices, Argentina, category growth comparison, by value, 2004?14 133
Figure 31: Juices, Argentina, volume by segment (liters, million), 2004?14 136
Figure 32: Juices, Argentina, category growth comparison, by volume, 2004?14 137
Figure 33: Juices, Argentina, company share by volume (%), 2008?09 140
Figure 34: Juices, Argentina, distribution channels by volume (%), 2008?09 143
Figure 35: RTD tea and coffee, Argentina, value by segment (ARSm), 2004?14 152
Figure 36: RTD tea and coffee, Argentina, volume by segment (liters, million), 2004?14 156
Figure 37: RTD tea and coffee, Argentina, company share by volume (%), 2008?09 158
Figure 38: RTD tea and coffee, Argentina, distribution channels by volume (%), 2008?09 161
Figure 39: Smoothies, Argentina, value by segment (ARSm), 2004?14 166
Figure 40: Smoothies, Argentina, category growth comparison, by value, 2004?14 168
Figure 41: Smoothies, Argentina, volume by segment (liters, million), 2004?14 171
Figure 42: Smoothies, Argentina, category growth comparison, by volume, 2004?14 171
Figure 43: Smoothies, Argentina, distribution channels by volume (%), 2008?09 175
Figure 44: Global soft drinks market split (value terms, 2009), top five countries 180
Figure 45: Global soft drinks market value, 2004–09, top five countries 182
Figure 46: Global soft drinks market split (volume terms, 2009), top five countries 184
Figure 47: Global soft drinks market volume, 2004–09, top five countries 186
Figure 48: Annual data review process 197

LIST OF TABLES
Table 1: Soft drinks category definitions 12
Table 2: Soft drinks distribution channels 14
Table 3: Soft drinks, Argentina, value by category (ARSm), 2004?09 28
Table 4: Soft drinks, Argentina, value forecast by category (ARSm), 2009?14 29
Table 5: Soft drinks, Argentina, value by category ($m), 2004?09 31
Table 6: Soft drinks, Argentina, value forecast by category ($m), 2009?14 32
Table 7: Soft drinks, Argentina, volume by category (kg/liters, million), 2004?09 33
Table 8: Soft drinks, Argentina, volume forecast by category (kg/liters, million), 2009?14 34
Table 9: Soft drinks, Argentina, brand share by volume (%), 2008?09 36
Table 10: Soft drinks, Argentina, volume by brand (kg/liters, million), 2008?09 38
Table 11: Soft drinks, Argentina, company share by volume (%), 2008?09 41
Table 12: Soft drinks, Argentina, volume by company (kg/liters, million), 2008?09 42
Table 13: Soft drinks, Argentina, distribution channels by volume (%), 2008?09 43
Table 14: Soft drinks, Argentina, volume by distribution channel (kg/liters, million), 2008?09 43
Table 15: Soft drinks, Argentina, expenditure per capita (ARS), 2004?09 45
Table 16: Soft drinks, Argentina, forecast expenditure per capita (ARS), 2009?14 46
Table 17: Soft drinks, Argentina, expenditure per capita ($), 2004?09 47
Table 18: Soft drinks, Argentina, forecast expenditure per capita ($), 2009?14 48
Table 19: Soft drinks, Argentina, consumption per capita (kg/liters), 2004?09 49
Table 20: Soft drinks, Argentina, forecast consumption per capita (kg/liters), 2009?14 50
Table 21: The Coca-Cola Company key facts 51
Table 22: PepsiCo, Inc. key facts 54
Table 23: Bottled water, Argentina, value by segment (ARSm), 2004?09 56
Table 24: Bottled water, Argentina, value forecast by segment (ARSm), 2009?14 57
Table 25: Bottled water, Argentina, value by segment ($m), 2004?09 59
Table 26: Bottled water, Argentina, value forecast by segment ($m), 2009?14 60
Table 27: Bottled water, Argentina, volume by segment (liters, million), 2004?09 62
Table 28: Bottled water, Argentina, volume forecast by segment (liters, million), 2009?14 63
Table 29: Bottled water, Argentina, brand share by volume (%), 2008?09 66
Table 30: Bottled water, Argentina, volume by brand (liters, million), 2008?09 67
Table 31: Bottled water, Argentina, company share by volume (%), 2008?09 69
Table 32: Bottled water, Argentina, volume by company (liters, million), 2008?09 69
Table 33: Bottled water, Argentina, distribution channels by volume (%), 2008?09 70
Table 34: Bottled water, Argentina, volume by distribution channel (liters, million), 2008?09 70
Table 35: Bottled water, Argentina, expenditure per capita (ARS), 2004?09 72
Table 36: Bottled water, Argentina, forecast expenditure per capita (ARS), 2009?14 72
Table 37: Bottled water, Argentina, expenditure per capita ($), 2004?09 73
Table 38: Bottled water, Argentina, forecast expenditure per capita ($), 2009?14 73
Table 39: Bottled water, Argentina, consumption per capita (liters), 2004?09 74
Table 40: Bottled water, Argentina, forecast consumption per capita (liters), 2009?14 74
Table 41: Carbonates, Argentina, value by segment (ARSm), 2004?09 75
Table 42: Carbonates, Argentina, value forecast by segment (ARSm), 2009?14 76
Table 43: Carbonates, Argentina, value by segment ($m), 2004?09 78
Table 44: Carbonates, Argentina, value forecast by segment ($m), 2009?14 79
Table 45: Carbonates, Argentina, volume by segment (liters, million), 2004?09 81
Table 46: Carbonates, Argentina, volume forecast by segment (liters, million), 2009?14 82
Table 47: Carbonates, Argentina, brand share by volume (%), 2008?09 85
Table 48: Carbonates, Argentina, volume by brand (liters, million), 2008?09 86
Table 49: Carbonates, Argentina, company share by volume (%), 2008?09 88
Table 50: Carbonates, Argentina, volume by company (liters, million), 2008?09 88
Table 51: Carbonates, Argentina, distribution channels by volume (%), 2008?09 89
Table 52: Carbonates, Argentina, volume by distribution channel (liters, million), 2008?09 89
Table 53: Carbonates, Argentina, expenditure per capita (ARS), 2004?09 91
Table 54: Carbonates, Argentina, forecast expenditure per capita (ARS), 2009?14 92
Table 55: Carbonates, Argentina, expenditure per capita ($), 2004?09 92
Table 56: Carbonates, Argentina, forecast expenditure per capita ($), 2009?14 93
Table 57: Carbonates, Argentina, consumption per capita (liters), 2004?09 93
Table 58: Carbonates, Argentina, forecast consumption per capita (liters), 2009?14 94
Table 59: Concentrates, Argentina, value by segment (ARSm), 2004?09 95
Table 60: Concentrates, Argentina, value forecast by segment (ARSm), 2009?14 96
Table 61: Concentrates, Argentina, value by segment ($m), 2004?09 98
Table 62: Concentrates, Argentina, value forecast by segment ($m), 2009?14 98
Table 63: Concentrates, Argentina, volume by segment (kg/liters, million), 2004?09 100
Table 64: Concentrates, Argentina, volume forecast by segment (kg/liters, million), 2009?14 101
Table 65: Concentrates, Argentina, brand share by volume (%), 2008?09 103
Table 66: Concentrates, Argentina, volume by brand (kg/liters, million), 2008?09 104
Table 67: Concentrates, Argentina, company share by volume (%), 2008?09 106
Table 68: Concentrates, Argentina, volume by company (kg/liters, million), 2008?09 106
Table 69: Concentrates, Argentina, distribution channels by volume (%), 2008?09 107
Table 70: Concentrates, Argentina, volume by distribution channel (kg/liters, million), 2008?09 107
Table 71: Concentrates, Argentina, expenditure per capita (ARS), 2004?09 109
Table 72: Concentrates, Argentina, forecast expenditure per capita (ARS), 2009?14 109
Table 73: Concentrates, Argentina, expenditure per capita ($), 2004?09 110
Table 74: Concentrates, Argentina, forecast expenditure per capita ($), 2009?14 110
Table 75: Concentrates, Argentina, consumption per capita (kg/liters), 2004?09 111
Table 76: Concentrates, Argentina, forecast consumption per capita (kg/liters), 2009?14 111
Table 77: Functional drinks, Argentina, value by segment (ARSm), 2004?09 112
Table 78: Functional drinks, Argentina, value forecast by segment (ARSm), 2009?14 113
Table 79: Functional drinks, Argentina, value by segment ($m), 2004?09 115
Table 80: Functional drinks, Argentina, value forecast by segment ($m), 2009?14 115
Table 81: Functional drinks, Argentina, volume by segment (liters, million), 2004?09 117
Table 82: Functional drinks, Argentina, volume forecast by segment (liters, million), 2009?14 118
Table 83: Functional drinks, Argentina, brand share by volume (%), 2008?09 120
Table 84: Functional drinks, Argentina, volume by brand (liters, million), 2008?09 120
Table 85: Functional drinks, Argentina, company share by volume (%), 2008?09 122
Table 86: Functional drinks, Argentina, volume by company (liters, million), 2008?09 122
Table 87: Functional drinks, Argentina, distribution channels by volume (%), 2008?09 123
Table 88: Functional drinks, Argentina, volume by distribution channel (liters, million), 2008?09 123
Table 89: Functional drinks, Argentina, expenditure per capita (ARS), 2004?09 125
Table 90: Functional drinks, Argentina, forecast expenditure per capita (ARS), 2009?14 125
Table 91: Functional drinks, Argentina, expenditure per capita ($), 2004?09 126
Table 92: Functional drinks, Argentina, forecast expenditure per capita ($), 2009?14 126
Table 93: Functional drinks, Argentina, consumption per capita (liters), 2004?09 127
Table 94: Functional drinks, Argentina, forecast consumption per capita (liters), 2009?14 127
Table 95: Juices, Argentina, value by segment (ARSm), 2004?09 128
Table 96: Juices, Argentina, value forecast by segment (ARSm), 2009?14 129
Table 97: Juices, Argentina, value by segment ($m), 2004?09 131
Table 98: Juices, Argentina, value forecast by segment ($m), 2009?14 132
Table 99: Juices, Argentina, volume by segment (liters, million), 2004?09 134
Table 100: Juices, Argentina, volume forecast by segment (liters, million), 2009?14 135
Table 101: Juices, Argentina, brand share by volume (%), 2008?09 138
Table 102: Juices, Argentina, volume by brand (liters, million), 2008?09 139
Table 103: Juices, Argentina, company share by volume (%), 2008?09 141
Table 104: Juices, Argentina, volume by company (liters, million), 2008?09 141
Table 105: Juices, Argentina, distribution channels by volume (%), 2008?09 142
Table 106: Juices, Argentina, volume by distribution channel (liters, million), 2008?09 142
Table 107: Juices, Argentina, expenditure per capita (ARS), 2004?09 144
Table 108: Juices, Argentina, forecast expenditure per capita (ARS), 2009?14 145
Table 109: Juices, Argentina, expenditure per capita ($), 2004?09 146
Table 110: Juices, Argentina, forecast expenditure per capita ($), 2009?14 147
Table 111: Juices, Argentina, consumption per capita (liters), 2004?09 148
Table 112: Juices, Argentina, forecast consumption per capita (liters), 2009?14 149
Table 113: RTD tea and coffee, Argentina, value by segment (ARSm), 2004?09 150
Table 114: RTD tea and coffee, Argentina, value forecast by segment (ARSm), 2009?14 151
Table 115: RTD tea and coffee, Argentina, value by segment ($m), 2004?09 153
Table 116: RTD tea and coffee, Argentina, value forecast by segment ($m), 2009?14 153
Table 117: RTD tea and coffee, Argentina, volume by segment (liters, million), 2004?09 154
Table 118: RTD tea and coffee, Argentina, volume forecast by segment (liters, million), 2009?14 155
Table 119: RTD tea and coffee, Argentina, brand share by volume (%), 2008?09 157
Table 120: RTD tea and coffee, Argentina, volume by brand (liters, million), 2008?09 157
Table 121: RTD tea and coffee, Argentina, company share by volume (%), 2008?09 159
Table 122: RTD tea and coffee, Argentina, volume by company (liters, million), 2008?09 159
Table 123: RTD tea and coffee, Argentina, distribution channels by volume (%), 2008?09 160
Table 124: RTD tea and coffee, Argentina, volume by distribution channel (liters, million), 2008?09 160
Table 125: RTD tea and coffee, Argentina, expenditure per capita (ARS), 2004?09 162
Table 126: RTD tea and coffee, Argentina, forecast expenditure per capita (ARS), 2009?14 162
Table 127: RTD tea and coffee, Argentina, expenditure per capita ($), 2004?09 163
Table 128: RTD tea and coffee, Argentina, forecast expenditure per capita ($), 2009?14 163
Table 129: RTD tea and coffee, Argentina, consumption per capita (liters), 2004?09 164
Table 130: RTD tea and coffee, Argentina, forecast consumption per capita (liters), 2009?14 164
Table 131: Smoothies, Argentina, value by segment (ARSm), 2004?09 165
Table 132: Smoothies, Argentina, value forecast by segment (ARSm), 2009?14 166
Table 133: Smoothies, Argentina, value by segment ($m), 2004?09 167
Table 134: Smoothies, Argentina, value forecast by segment ($m), 2009?14 167
Table 135: Smoothies, Argentina, volume by segment (liters, million), 2004?09 169
Table 136: Smoothies, Argentina, volume forecast by segment (liters, million), 2009?14 170
Table 137: Smoothies, Argentina, brand share by volume (%), 2008?09 172
Table 138: Smoothies, Argentina, volume by brand (liters, million), 2008?09 172
Table 139: Smoothies, Argentina, company share by volume (%), 2008?09 173
Table 140: Smoothies, Argentina, volume by company (liters, million), 2008?09 173
Table 141: Smoothies, Argentina, distribution channels by volume (%), 2008?09 174
Table 142: Smoothies, Argentina, volume by distribution channel (liters, million), 2008?09 174
Table 143: Smoothies, Argentina, expenditure per capita (ARS), 2004?09 176
Table 144: Smoothies, Argentina, forecast expenditure per capita (ARS), 2009?14 176
Table 145: Smoothies, Argentina, expenditure per capita ($), 2004?09 177
Table 146: Smoothies, Argentina, forecast expenditure per capita ($), 2009?14 177
Table 147: Smoothies, Argentina, consumption per capita (liters), 2004?09 178
Table 148: Smoothies, Argentina, forecast consumption per capita (liters), 2009?14 178
Table 149: Global soft drinks market value, 2009 179
Table 150: Global soft drinks market split (value terms ($m), 2009), top five countries 182
Table 151: Global soft drinks market volume, 2009 183
Table 152: Global soft drinks market split (volume terms, 2009), top five countries 186
Table 153: Leading players, top five countries 187
Table 154: Argentina soft drinks new product launches reports, by company (top five companies), 2009 188
Table 155: Argentina soft drinks new product launches SKUs, by company (top five companies), 2009 188
Table 156: Argentina soft drinks new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 189
Table 157: Argentina soft drinks new product launches (reports), by ingredients (top 10 ingredients), 2009 189
Table 158: Argentina soft drinks new product launches (reports), by package tags or claims (top 10 claims), 2009 190
Table 159: Argentina soft drinks new product launches - recent five launches (2009) 190
Table 160: Argentina population, by age group, 2004?09 (millions) 191
Table 161: Argentina population forecast, by age group, 2009?14 (millions) 192
Table 162: Argentina population, by gender, 2004?09 (millions) 192
Table 163: Argentina population forecast, by gender, 2009?14 (millions) 193
Table 164: Argentina nominal GDP, 2004?09 (ARSbn, nominal prices) 193
Table 165: Argentina nominal GDP forecast, 2009?14 (ARSbn, nominal prices) 193
Table 166: Argentina real GDP, 2004?09 (ARSbn, 2000 prices) 194
Table 167: Argentina real GDP forecast, 2009?14 (ARSbn, 2000 prices) 194
Table 168: Argentina real GDP, 2004?09 ($bn, 2000 prices) 194
Table 169: Argentina real GDP forecast, 2009?14 ($bn, 2000 prices) 195
Table 170: Argentina consumer price index, 2004?09 (2000=100) 195
Table 171: Argentina consumer price index, 2009?14 (2000=100) 195


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