TABLE OF CONTENTS
Overview 1
Catalyst 1
Summary 1
Executive Summary 2
172 product SKUs launched in the Australian soft drinks market. 2
Juices is the leading category in Australian soft drinks market. 2
Golden Circle Ltd. is the leading manufacturer in terms of new soft drinks products in Australia. 2
Bottles was the dominant packing type in the new products launched in Australian soft drinks market. 2
Majority of the products launched in the soft drinks market used plastic as the package material. 2
Introduction 3
How to use this report 3
Disclaimer 3
Market definition 4
Soft Drinks Market Overview 13
Market value, 2004–09 13
Market value forecast to 2014 15
Soft Drinks Product Analysis 17
New product SKUs by category 17
New product SKUs by manufacturer 18
New products by package type 20
New product by package material 21
Detailed Product Descriptions 22
Appendix 110
Further reading 110
Datamonitor consulting 110
How to contact experts in your industry 110
LIST OF FIGURES
Figure 1: Australia, soft drinks market value by category ($m), 2004–09 13
Figure 2: Australia, soft drinks market value by category ($m), 2009–14 15
Figure 3: Australia, soft drinks market, new product SKUs by category, Jan 2010 – Dec 2010 17
Figure 4: Australia, soft drinks market, new product SKUs by manufacturer, Jan 2010 – Dec 2010 18
Figure 5: Australia, soft drinks market, new product by package type, Jan 2010 – Dec 2010 20
Figure 6: Australia, soft drinks market, new product by package material, Jan 2010 – Dec 2010 21
LIST OF TABLES
Table 1: Soft drinks category definitions 4
Table 2: Australia, soft drinks market value by category ($m), 2004–09 14
Table 3: Australia, soft drinks market value by category ($m), 2009–14 16
Table 4: Australia, soft drinks market, new product SKUs by category, Jan 2010 – Dec 2010 17
Table 5: Australia, soft drinks market, new product SKUs by manufacturer, Jan 2010 – Dec 2010 19
Table 6: Australia, soft drinks market, new product by package type, Jan 2010 – Dec 2010 20
Table 7: Australia, soft drinks market, new product by package material, Jan 2010 – Dec 2010 21
Table 8: Extra Juicy - Fruit Juice - Apple Mango Coconut; Multi Fruits 22
Table 9: Glo - Juice - Orange Mango 23
Table 10: Synergy - Multi:Water - Dragonfruit; Orange; Pomegranate Berry 24
Table 11: Ito En - Tea - Apple; Mango 25
Table 12: Mother - Energy Drink 26
Table 13: Monster X-Presso - Coffee Energy Drink - Hammer 27
Table 14: Nestea - Iced Tea with a Twist of Real Fruit Juice - Lemon Lime; Peach 28
Table 15: Nutricia Karicare Nutritional Care - Follow-On Formula - GrowingBaby 2 29
Table 16: Beyond - Pure Coconut Water 30
Table 17: Cocobella - Pure Coconut Water - & Mango; & Pineapple; & Pink Guava 31
Table 18: Rockstar Recovery - Energy + Hydration Drink 32
Table 19: Diet Rite - Fruit Juice Cordial Concentrate - Apple Raspberry; Orange Mango 33
Table 20: Golden Circle - Sports Cordial Concentrate - Apple Blackcurrant; Orange Slam; Raspberry Rush 34
Table 21: Mount Franklin - Lightly Sparkling Water - Hint of Lemon Essence 35
Table 22: Cottee's - Concentrate Cordial - Gubble Bum 36
Table 23: Charlie's Honest - Smoothie - Berry; Guava; Mango; Spirulina 37
Table 24: Pauls Good to Go - Fruit Smoothie - Mango Passionfruit; Mixed Berry; Strawberry; Tropical 38
Table 25: Daily Juice Company - Orange Juice 39
Table 26: Macquarie Valley - Fruit Drink - Orange & Passionfruit 40
Table 27: Berri Creations - Fruit Drink - Apple Cranberry & Lime; Apple Pine & Lime; Citrus Fruits; Pineapple Passionfruit 41
Table 28: Golden Circle - Chilled Juice - Apple, Cranberry & Pomegranate; Five Fruits; Orange; Orange Pulp Free; Pineapple 42
Table 29: Woolworths Select - Fruit Juice Cordial Concentrate - Apple & Raspberry 43
Table 30: Gatorade Bolt - Flavored Electrolyte Drink - Lemon Ice 44
Table 31: Grove Gold Premium - Juice - Apple; Orange; Tropical Fruit 45
Table 32: Woolworths Select - Flavored Soft Drink - Apple & Blackcurrant 46
Table 33: Bickford's - Cordial - Lemon Lime & Bitters 47
Table 34: Moccona - Chilled Coffee Drink - Double Shot; Latte; Mocha 48
Table 35: Ti Tonics - Green Tea - Pomegranate; Yumberry; White Tea - Blueberry; Mango Acai; Nectarine 49
Table 36: Berri - Multi-V with Added Fibre Juice - Apple 50
Table 37: Popper Juice - Beverage - Apple & Mango 51
Table 38: Smart Juice - Beverage - Body Fuel; Energise 52
Table 39: Spring Valley - Nectar - Mango & Banana 53
Table 40: Berri Creations - Fruit Drink - Cranberry 54
Table 41: Golden Circle - 30% Fruit Drink - Guava Nectar 55
Table 42: Vitasoy - Soymilk - Vitality+ for Women 56
Table 43: Nestea - Green Tea with a Twist of Real Fruit Juice - Mango 57
Table 44: Balance - Non-Flavoured Bottled Water - Mind; Relax 58
Table 45: h2go - Flavoured Spring Water - Boysenberry Flavour 59
Table 46: Mizone - Formulated Sports Water - Blackcurrant 60
Table 47: Select Woolworths - Fruit Juice Cordial with 50% Fruit Juice - Orange 61
Table 48: Buderim Ginger - Diet Cordial - Lemon Lime & Bitters 62
Table 49: WP Hopper Soft Brew - Soft Drink - Apple; Blackcurrant; Citrus 63
Table 50: PowerBar Ironman Perform - Sport Drink - Lemon Lime; Mixed Berry; Orange Mango 64
Table 51: Odwalla Protein Monster - Soy and Dairy Protein Shake - Strawberry Protein 65
Table 52: Nutrient Water X - Functional Water - A-Game; Refocus 66
Table 53: Woolworths Select - Fruit & Veg Juice - Tropical Punch; Vegetable 67
Table 54: Woolworths Select - Soft Drink - Lemon; Tropical 68
Table 55: Nutricia Karicare Immunocare Gold+ - Nutritional Supplement Milk Drink Mix - Junior 69
Table 56: Goulburn Valley - Juice - Apple & Blackcurrant; Orange 70
Table 57: Berri Australian Fresh - Apple & Pineapple Juice 71
Table 58: Preshafruit - Fruit Juice - Apple & Passionfruit; Apple & Strawberry; Valencia 72
Table 59: Sanitarium Up & Go Energize - Energy Drink - Vanilla 73
Table 60: Original Juice Co. - Orange Juice - Pulp Free; Regular 74
Table 61: V8 - Fruit & Veg Juice - Orange Mango Passion 75
Table 62: Rosie - Juice - Pomegranate; Pomegranate & Grape 76
Table 63: Orchy - Juice - Apple & Blackcurrant; Apple Mango & Banana; Orange & Passionfruit 77
Table 64: Hansells Vitafresh - Beverage Mix - Navel Orange 78
Table 65: Mizone - Formulated Sports Water - Mandarin 79
Table 66: Mildura - 25% Fruit Juice Drink - Citrus Burst; Grape Burst 80
Table 67: Daily Juice Company - Juice - Breakfast 81
Table 68: Lipton - Light 99% Sugar Free RTD Tea - Lemon Ice Green Tea Flavour 82
Table 69: Alchemy - Syrup - Chai Latte 83
Table 70: Woolworths Select - Flavoured Cordial - Raspberry 84
Table 71: Cascade - Premium Fruit Juice Syrup - Raspberry 85
Table 72: V Isokinetic - Energy Hydration Beverage with Guarana 86
Table 73: Staminade - Electrolyte Sports Drink - Lemon Lime Fusion; Orange Burst 87
Table 74: Synergy - Energy Drink with Caffeine + Taurine + Brahmi - No Carbs, No Sugar 88
Table 75: Orchy - Fruit Juice Drink - 35% Orange Passio Nectar 89
Table 76: Margaret River Beverage - Carbonated Soft Drink - Berry Fusion; Grapefruit; Triple G 90
Table 77: Caves Road - B Vitamin Enhanced Water - Berry; Green Apple & Ginger; Lemon Lime & Bitters 91
Table 78: Whole Kids - Organic Juice - Fresh Apple; Fresh Apple & Blackcurrant; Fresh Apple & Pear 92
Table 79: Charlie's Honest Quencher - Old Fashioned Limeade 93
Table 80: Daily Juice Company - Juice - Tropical 94
Table 81: Wyeth S-26 Gold - Infant Formula - 123 from Birth; Progress 95
Table 82: Crystal Waters - Natural Spring Water 96
Table 83: Boost - Fruit Juice - Supafruit Immune 97
Table 84: Gatorade - Sports Drink - Fruit Punch; Lemon Lime; Orange; Orange Grapefruit 98
Table 85: LOL - Fizzy Fruit Juice - B Current; Go Man Go; Razz Bri; Tropikal 99
Table 86: Golden Circle - Fruit Drink - Tropical Punch 100
Table 87: PowerBar - Energy Gel with C2 Max Carb Mix - Caffeinated Green Apple; Vanilla 101
Table 88: Musashi P30 - Protein Drink - Orange; Strawberry 102
Table 89: Musashi P30 - High Protein Flavoured Milk Drink - Choc Malt; Strawberry Sundae; Vanilla Cream 103
Table 90: Aussie Bodies Protein Revival - Lo-Carb High Protein Flavoured Milk Drink - Dutch Choc 104
Table 91: V Pocket Rocket - Guarana Energy Shot 105
Table 92: Horlicks - Malted Goodness Drink Powder 106
Table 93: Grapetiser - Sparkling Grape Juice - Red; White 107
Table 94: Appletiser - Sparkling Apple Juice 108
Table 95: Coca-Cola Open Summer - Soda - Limited Edition Cans 109
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