Soft Drinks Market in Austria to 2014

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: soft drinks 2
Summary category level: bottled water 3
Summary category level: carbonates 4
Summary category level: concentrates 5
Summary category level: functional drinks 6
Summary category level: juices 7
Summary category level: RTD tea and coffee 8
Summary category level: smoothies 9
Chapter 2 Introduction 10
What is this report about? 10
How to use this report 10
Market definition 11
Chapter 3 Market Overview 29
Value analysis (Euro), 2004?09 29
Value analysis (Euro), 2009?14 30
Value analysis (US dollars), 2004?09 32
Value analysis (US dollars), 2009?14 33
Volume analysis, 2004?09 35
Volume analysis, 2009?14 36
Company and brand share analysis 39
Distribution analysis 46
Expenditure and consumption per capita 48
Chapter 4 Leading Company Profiles 54
The Coca-Cola Company 54
RAUCH Fruchtsafte Gesellschaft m.b.H. & Co 57
Chapter 5 Category Analysis: Bottled Water 58
Value analysis (Euro), 2004?09 58
Value analysis (Euro), 2009?14 59
Value analysis (US dollars), 2004?09 61
Value analysis (US dollars), 2009?14 62
Volume analysis, 2004?09 64
Volume analysis, 2009?14 65
Company and brand share analysis 67
Distribution analysis 70
Expenditure and consumption per capita 72
Chapter 6 Category Analysis: Carbonates 75
Value analysis (Euro), 2004?09 75
Value analysis (Euro), 2009?14 76
Value analysis (US dollars), 2004?09 78
Value analysis (US dollars), 2009?14 79
Volume analysis, 2004?09 81
Volume analysis, 2009?14 82
Company and brand share analysis 85
Distribution analysis 88
Expenditure and consumption per capita 90
Chapter 7 Category Analysis: Concentrates 94
Value analysis (Euro), 2004?09 94
Value analysis (Euro), 2009?14 95
Value analysis (US dollars), 2004?09 97
Value analysis (US dollars), 2009?14 97
Volume analysis, 2004?09 99
Volume analysis, 2009?14 100
Company and brand share analysis 103
Distribution analysis 105
Expenditure and consumption per capita 107
Chapter 8 Category Analysis: Functional Drinks 110
Value analysis (Euro), 2004?09 110
Value analysis (Euro), 2009?14 111
Value analysis (US dollars), 2004?09 113
Value analysis (US dollars), 2009?14 113
Volume analysis, 2004?09 115
Volume analysis, 2009?14 116
Company and brand share analysis 119
Distribution analysis 123
Expenditure and consumption per capita 125
Chapter 9 Category Analysis: Juices 128
Value analysis (Euro), 2004?09 128
Value analysis (Euro), 2009?14 129
Value analysis (US dollars), 2004?09 131
Value analysis (US dollars), 2009?14 132
Volume analysis, 2004?09 134
Volume analysis, 2009?14 135
Company and brand share analysis 138
Distribution analysis 142
Expenditure and consumption per capita 144
Chapter 10 Category Analysis: RTD Tea and Coffee 150
Value analysis (Euro), 2004?09 150
Value analysis (Euro), 2009?14 151
Value analysis (US dollars), 2004?09 153
Value analysis (US dollars), 2009?14 153
Volume analysis, 2004?09 155
Volume analysis, 2009?14 156
Company and brand share analysis 158
Distribution analysis 161
Expenditure and consumption per capita 163
Chapter 11 Category Analysis: Smoothies 166
Value analysis (Euro), 2004?09 166
Value analysis (Euro), 2009?14 167
Value analysis (US dollars), 2004?09 169
Value analysis (US dollars), 2009?14 169
Volume analysis, 2004?09 171
Volume analysis, 2009?14 172
Company and brand share analysis 174
Distribution analysis 176
Expenditure and consumption per capita 178
Chapter 12 Country Comparison 181
Value 181
Volume 185
Market share 189
Chapter 13 New Product Development 190
Product launches over time 190
Recent product launches 192
Chapter 14 Macroeconomic Profile 193
Macroeconomic Indicators 193
Chapter 15 Research Methodology 198
Methodology overview 198
Secondary research 199
Market modeling 200
Creating an initial data model 200
Revising the initial data model 200
Creating a final estimate 201
Creating demographic value splits 201
Primary research 201
Data finalization 202
Ongoing research 202
Chapter 16 Appendix 203
Future readings 203
How to contact experts in your industry 203
Disclaimer 203

LIST OF FIGURES
Figure 1: Soft drinks, Austria, value by category (€m), 2004?14 31
Figure 2: Soft drinks, Austria, category growth comparison, by value, 2004?14 34
Figure 3: Soft drinks, Austria, volume by category (kg/liters, million), 2004?14 37
Figure 4: Soft drinks, Austria, category growth comparison, by volume, 2004?14 38
Figure 5: Soft drinks, Austria, company share by volume (%), 2008?09 43
Figure 6: Soft drinks, Austria, distribution channels by volume (%), 2008?09 47
Figure 7: Bottled water, Austria, value by segment (€m), 2004?14 60
Figure 8: Bottled water, Austria, category growth comparison, by value, 2004?14 63
Figure 9: Bottled water, Austria, volume by segment (liters, million), 2004?14 66
Figure 10: Bottled water, Austria, category growth comparison, by volume, 2004?14 66
Figure 11: Bottled water, Austria, company share by volume (%), 2008?09 68
Figure 12: Bottled water, Austria, distribution channels by volume (%), 2008?09 71
Figure 13: Carbonates, Austria, value by segment (€m), 2004?14 77
Figure 14: Carbonates, Austria, category growth comparison, by value, 2004?14 80
Figure 15: Carbonates, Austria, volume by segment (liters, million), 2004?14 83
Figure 16: Carbonates, Austria, category growth comparison, by volume, 2004?14 84
Figure 17: Carbonates, Austria, company share by volume (%), 2009 86
Figure 18: Carbonates, Austria, distribution channels by volume (%), 2008?09 89
Figure 19: Concentrates, Austria, value by segment (€m), 2004?14 96
Figure 20: Concentrates, Austria, category growth comparison, by value, 2004?14 98
Figure 21: Concentrates, Austria, volume by segment (kg/liters, million), 2004?14 101
Figure 22: Concentrates, Austria, category growth comparison, by volume, 2004?14 102
Figure 23: Concentrates, Austria, distribution channels by volume (%), 2008?09 106
Figure 24: Functional drinks, Austria, value by segment (€m), 2004?14 112
Figure 25: Functional drinks, Austria, category growth comparison, by value, 2004?14 114
Figure 26: Functional drinks, Austria, volume by segment (liters, million), 2004?14 117
Figure 27: Functional drinks, Austria, category growth comparison, by volume, 2004?14 118
Figure 28: Functional drinks, Austria, company share by volume (%), 2008?09 121
Figure 29: Functional drinks, Austria, distribution channels by volume (%), 2008?09 124
Figure 30: Juices, Austria, value by segment (€m), 2004?14 130
Figure 31: Juices, Austria, category growth comparison, by value, 2004?14 133
Figure 32: Juices, Austria, volume by segment (liters, million), 2004?14 136
Figure 33: Juices, Austria, category growth comparison, by volume, 2004?14 137
Figure 34: Juices, Austria, company share by volume (%), 2008?09 140
Figure 35: Juices, Austria, distribution channels by volume (%), 2008?09 143
Figure 36: RTD tea and coffee, Austria, value by segment (€m), 2004?14 152
Figure 37: RTD tea and coffee, Austria, category growth comparison, by value, 2004?14 154
Figure 38: RTD tea and coffee, Austria, volume by segment (liters, million), 2004?14 157
Figure 39: RTD tea and coffee, Austria, category growth comparison, by volume, 2004?14 157
Figure 40: RTD tea and coffee, Austria, company share by volume (%), 2008?09 159
Figure 41: RTD tea and coffee, Austria, distribution channels by volume (%), 2008?09 162
Figure 42: Smoothies, Austria, value by segment (€m), 2004?14 168
Figure 43: Smoothies, Austria, category growth comparison, by value, 2004?14 170
Figure 44: Smoothies, Austria, volume by segment (liters, million), 2004?14 173
Figure 45: Smoothies, Austria, category growth comparison, by volume, 2004?14 173
Figure 46: Smoothies, Austria, distribution channels by volume (%), 2008?09 177
Figure 47: Global soft drinks market split (value terms, 2009), top five countries 182
Figure 48: Global soft drinks market value, 2004–09, top five countries 184
Figure 49: Global soft drinks market split (volume terms, 2009), top five countries 186
Figure 50: Global soft drinks market volume, 2004–09, top five countries 188
Figure 51: Annual data review process 199

LIST OF TABLES
Table 1: Soft drinks category definitions 12
Table 2: Soft drinks distribution channels 14
Table 3: Soft drinks, Austria, value by category (€m), 2004?09 29
Table 4: Soft drinks, Austria, value forecast by category (€m), 2009?14 30
Table 5: Soft drinks, Austria, value by category ($m), 2004?09 32
Table 6: Soft drinks, Austria, value forecast by category ($m), 2009?14 33
Table 7: Soft drinks, Austria, volume by category (kg/liters, million), 2004?09 35
Table 8: Soft drinks, Austria, volume forecast by category (kg/liters, million), 2009?14 36
Table 9: Soft drinks, Austria, brand share by volume (%), 2008?09 39
Table 10: Soft drinks, Austria, volume by brand (kg/liters, million), 2008?09 41
Table 11: Soft drinks, Austria, company share by volume (%), 2008?09 44
Table 12: Soft drinks, Austria, volume by company (kg/liters, million), 2008?09 45
Table 13: Soft drinks, Austria, distribution channels by volume (%), 2008?09 46
Table 14: Soft drinks, Austria, volume by distribution channel (kg/liters, million), 2008?09 46
Table 15: Soft drinks, Austria, expenditure per capita (€), 2004?09 48
Table 16: Soft drinks, Austria, forecast expenditure per capita (€), 2009?14 49
Table 17: Soft drinks, Austria, expenditure per capita ($), 2004?09 50
Table 18: Soft drinks, Austria, forecast expenditure per capita ($), 2009?14 51
Table 19: Soft drinks, Austria, consumption per capita (kg/liters), 2004?09 52
Table 20: Soft drinks, Austria, forecast consumption per capita (kg/liters), 2009?14 53
Table 21: The Coca-Cola Company key facts 54
Table 22: RAUCH Fruchtsafte Gesellschaft m.b.H. & Co key facts 57
Table 23: Bottled water, Austria, value by segment (€m), 2004?09 58
Table 24: Bottled water, Austria, value forecast by segment (€m), 2009?14 59
Table 25: Bottled water, Austria, value by segment ($m), 2004?09 61
Table 26: Bottled water, Austria, value forecast by segment ($m), 2009?14 62
Table 27: Bottled water, Austria, volume by segment (liters, million), 2004?09 64
Table 28: Bottled water, Austria, volume forecast by segment (liters, million), 2009?14 65
Table 29: Bottled water, Austria, brand share by volume (%), 2008?09 67
Table 30: Bottled water, Austria, volume by brand (liters, million), 2008?09 67
Table 31: Bottled water, Austria, company share by volume (%), 2008?09 69
Table 32: Bottled water, Austria, volume by company (liters, million), 2008?09 69
Table 33: Bottled water, Austria, distribution channels by volume (%), 2008?09 70
Table 34: Bottled water, Austria, volume by distribution channel (liters, million), 2008?09 70
Table 35: Bottled water, Austria, expenditure per capita (€), 2004?09 72
Table 36: Bottled water, Austria, forecast expenditure per capita (€), 2009?14 72
Table 37: Bottled water, Austria, expenditure per capita ($), 2004?09 73
Table 38: Bottled water, Austria, forecast expenditure per capita ($), 2009?14 73
Table 39: Bottled water, Austria, consumption per capita (liters), 2004?09 74
Table 40: Bottled water, Austria, forecast consumption per capita (liters), 2009?14 74
Table 41: Carbonates, Austria, value by segment (€m), 2004?09 75
Table 42: Carbonates, Austria, value forecast by segment (€m), 2009?14 76
Table 43: Carbonates, Austria, value by segment ($m), 2004?09 78
Table 44: Carbonates, Austria, value forecast by segment ($m), 2009?14 79
Table 45: Carbonates, Austria, volume by segment (liters, million), 2004?09 81
Table 46: Carbonates, Austria, volume forecast by segment (liters, million), 2009?14 82
Table 47: Carbonates, Austria, brand share by volume (%), 2008?09 85
Table 48: Carbonates, Austria, volume by brand (liters, million), 2008?09 85
Table 49: Carbonates, Austria, company share by volume (%), 2008?09 87
Table 50: Carbonates, Austria, volume by company (liters, million), 2008?09 87
Table 51: Carbonates, Austria, distribution channels by volume (%), 2008?09 88
Table 52: Carbonates, Austria, volume by distribution channel (liters, million), 2008?09 88
Table 53: Carbonates, Austria, expenditure per capita (€), 2004?09 90
Table 54: Carbonates, Austria, forecast expenditure per capita (€), 2009?14 91
Table 55: Carbonates, Austria, expenditure per capita ($), 2004?09 91
Table 56: Carbonates, Austria, forecast expenditure per capita ($), 2009?14 92
Table 57: Carbonates, Austria, consumption per capita (liters), 2004?09 92
Table 58: Carbonates, Austria, forecast consumption per capita (liters), 2009?14 93
Table 59: Concentrates, Austria, value by segment (€m), 2004?09 94
Table 60: Concentrates, Austria, value forecast by segment (€m), 2009?14 95
Table 61: Concentrates, Austria, value by segment ($m), 2004?09 97
Table 62: Concentrates, Austria, value forecast by segment ($m), 2009?14 97
Table 63: Concentrates, Austria, volume by segment (kg/liters, million), 2004?09 99
Table 64: Concentrates, Austria, volume forecast by segment (kg/liters, million), 2009?14 100
Table 65: Concentrates, Austria, brand share by volume (%), 2008?09 103
Table 66: Concentrates, Austria, volume by brand (kg/liters, million), 2008?09 103
Table 67: Concentrates, Austria, company share by volume (%), 2008?09 104
Table 68: Concentrates, Austria, volume by company (kg/liters, million), 2008?09 104
Table 69: Concentrates, Austria, distribution channels by volume (%), 2008?09 105
Table 70: Concentrates, Austria, volume by distribution channel (kg/liters, million), 2008?09 105
Table 71: Concentrates, Austria, expenditure per capita (€), 2004?09 107
Table 72: Concentrates, Austria, forecast expenditure per capita (€), 2009?14 107
Table 73: Concentrates, Austria, expenditure per capita ($), 2004?09 108
Table 74: Concentrates, Austria, forecast expenditure per capita ($), 2009?14 108
Table 75: Concentrates, Austria, consumption per capita (kg/liters), 2004?09 109
Table 76: Concentrates, Austria, forecast consumption per capita (kg/liters), 2009?14 109
Table 77: Functional drinks, Austria, value by segment (€m), 2004?09 110
Table 78: Functional drinks, Austria, value forecast by segment (€m), 2009?14 111
Table 79: Functional drinks, Austria, value by segment ($m), 2004?09 113
Table 80: Functional drinks, Austria, value forecast by segment ($m), 2009?14 113
Table 81: Functional drinks, Austria, volume by segment (liters, million), 2004?09 115
Table 82: Functional drinks, Austria, volume forecast by segment (liters, million), 2009?14 116
Table 83: Functional drinks, Austria, brand share by volume (%), 2008?09 119
Table 84: Functional drinks, Austria, volume by brand (liters, million), 2008?09 120
Table 85: Functional drinks, Austria, company share by volume (%), 2008?09 122
Table 86: Functional drinks, Austria, volume by company (liters, million), 2008?09 122
Table 87: Functional drinks, Austria, distribution channels by volume (%), 2008?09 123
Table 88: Functional drinks, Austria, volume by distribution channel (liters, million), 2008?09 123
Table 89: Functional drinks, Austria, expenditure per capita (€), 2004?09 125
Table 90: Functional drinks, Austria, forecast expenditure per capita (€), 2009?14 125
Table 91: Functional drinks, Austria, expenditure per capita ($), 2004?09 126
Table 92: Functional drinks, Austria, forecast expenditure per capita ($), 2009?14 126
Table 93: Functional drinks, Austria, consumption per capita (liters), 2004?09 127
Table 94: Functional drinks, Austria, forecast consumption per capita (liters), 2009?14 127
Table 95: Juices, Austria, value by segment (€m), 2004?09 128
Table 96: Juices, Austria, value forecast by segment (€m), 2009?14 129
Table 97: Juices, Austria, value by segment ($m), 2004?09 131
Table 98: Juices, Austria, value forecast by segment ($m), 2009?14 132
Table 99: Juices, Austria, volume by segment (liters, million), 2004?09 134
Table 100: Juices, Austria, volume forecast by segment (liters, million), 2009?14 135
Table 101: Juices, Austria, brand share by volume (%), 2008?09 138
Table 102: Juices, Austria, volume by brand (liters, million), 2008?09 139
Table 103: Juices, Austria, company share by volume (%), 2008?09 141
Table 104: Juices, Austria, volume by company (liters, million), 2008?09 141
Table 105: Juices, Austria, distribution channels by volume (%), 2008?09 142
Table 106: Juices, Austria, volume by distribution channel (liters, million), 2008?09 142
Table 107: Juices, Austria, expenditure per capita (€), 2004?09 144
Table 108: Juices, Austria, forecast expenditure per capita (€), 2009?14 145
Table 109: Juices, Austria, expenditure per capita ($), 2004?09 146
Table 110: Juices, Austria, forecast expenditure per capita ($), 2009?14 147
Table 111: Juices, Austria, consumption per capita (liters), 2004?09 148
Table 112: Juices, Austria, forecast consumption per capita (liters), 2009?14 149
Table 113: RTD tea and coffee, Austria, value by segment (€m), 2004?09 150
Table 114: RTD tea and coffee, Austria, value forecast by segment (€m), 2009?14 151
Table 115: RTD tea and coffee, Austria, value by segment ($m), 2004?09 153
Table 116: RTD tea and coffee, Austria, value forecast by segment ($m), 2009?14 153
Table 117: RTD tea and coffee, Austria, volume by segment (liters, million), 2004?09 155
Table 118: RTD tea and coffee, Austria, volume forecast by segment (liters, million), 2009?14 156
Table 119: RTD tea and coffee, Austria, brand share by volume (%), 2008?09 158
Table 120: RTD tea and coffee, Austria, volume by brand (liters, million), 2008?09 158
Table 121: RTD tea and coffee, Austria, company share by volume (%), 2008?09 160
Table 122: RTD tea and coffee, Austria, volume by company (liters, million), 2008?09 160
Table 123: RTD tea and coffee, Austria, distribution channels by volume (%), 2008?09 161
Table 124: RTD tea and coffee, Austria, volume by distribution channel (liters, million), 2008?09 161
Table 125: RTD tea and coffee, Austria, expenditure per capita (€), 2004?09 163
Table 126: RTD tea and coffee, Austria, forecast expenditure per capita (€), 2009?14 163
Table 127: RTD tea and coffee, Austria, expenditure per capita ($), 2004?09 164
Table 128: RTD tea and coffee, Austria, forecast expenditure per capita ($), 2009?14 164
Table 129: RTD tea and coffee, Austria, consumption per capita (liters), 2004?09 165
Table 130: RTD tea and coffee, Austria, forecast consumption per capita (liters), 2009?14 165
Table 131: Smoothies, Austria, value by segment (€m), 2004?09 166
Table 132: Smoothies, Austria, value forecast by segment (€m), 2009?14 167
Table 133: Smoothies, Austria, value by segment ($m), 2004?09 169
Table 134: Smoothies, Austria, value forecast by segment ($m), 2009?14 169
Table 135: Smoothies, Austria, volume by segment (liters, million), 2004?09 171
Table 136: Smoothies, Austria, volume forecast by segment (liters, million), 2009?14 172
Table 137: Smoothies, Austria, brand share by volume (%), 2008?09 174
Table 138: Smoothies, Austria, volume by brand (liters, million), 2008?09 174
Table 139: Smoothies, Austria, company share by volume (%), 2008?09 175
Table 140: Smoothies, Austria, volume by company (liters, million), 2008?09 175
Table 141: Smoothies, Austria, distribution channels by volume (%), 2008?09 176
Table 142: Smoothies, Austria, volume by distribution channel (liters, million), 2008?09 176
Table 143: Smoothies, Austria, expenditure per capita (€), 2004?09 178
Table 144: Smoothies, Austria, forecast expenditure per capita (€), 2009?14 178
Table 145: Smoothies, Austria, expenditure per capita ($), 2004?09 179
Table 146: Smoothies, Austria, forecast expenditure per capita ($), 2009?14 179
Table 147: Smoothies, Austria, consumption per capita (liters), 2004?09 180
Table 148: Smoothies, Austria, forecast consumption per capita (liters), 2009?14 180
Table 149: Global soft drinks market value, 2009 181
Table 150: Global soft drinks market split (value terms ($m), 2009), top five countries 184
Table 151: Global soft drinks market volume, 2009 185
Table 152: Global soft drinks market split (volume terms, 2009), top five countries 188
Table 153: Leading players, top five countries 189
Table 154: Austria soft drinks new product launches reports, by company (top five companies), 2009 190
Table 155: Austria soft drinks new product launches SKUs, by company (top five companies), 2009 190
Table 156: Austria soft drinks new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 191
Table 157: Austria soft drinks new product launches (reports), by ingredients (top 10 ingredients), 2009 191
Table 158: Austria soft drinks new product launches (reports), by package tags or claims (top 10 claims), 2009 192
Table 159: Austria soft drinks new product launches - recent five launches (2009) 192
Table 160: Austria population, by age group, 2004?09 (millions) 193
Table 161: Austria population forecast, by age group, 2009?14 (millions) 194
Table 162: Austria population, by gender, 2004?09 (millions) 194
Table 163: Austria population forecast, by gender, 2009?14 (millions) 195
Table 164: Austria nominal GDP, 2004?09 (€bn, nominal prices) 195
Table 165: Austria nominal GDP forecast, 2009?14 (€bn, nominal prices) 195
Table 166: Austria real GDP, 2004?09 (€bn, 2000 prices) 196
Table 167: Austria real GDP forecast, 2009?14 (€bn, 2000 prices) 196
Table 168: Austria real GDP, 2004?09 ($bn, 2000 prices) 196
Table 169: Austria real GDP forecast, 2009?14 ($bn, 2000 prices) 197
Table 170: Austria consumer price index, 2004?09 (2000=100) 197
Table 171: Austria consumer price index, 2009?14 (2000=100) 197


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