Soft Drinks Market in Brazil to 2014

Introduction

This databook provides key data and information on the soft drinks market in Brazil. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on seven categories: bottled water, carbonates, concentrates, functional drinks, RTD tea and coffee, juices and smoothies

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data

*Category level company and brand share as well as distribution share information for 2008 and 2009

*Review of the top two companies within the soft drinks market, including company overview, key facts and business description

Highlights

The market for soft drinks in Brazil increased at a compound annual growth rate of 6% between 2004 and 2009.

The carbonates category led the soft drinks market in Brazil, accounting for a share of 51.6%.

Leading player in the Brazilian soft drinks market is Coca-Cola Company, The.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the soft drinks market in Brazil

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: soft drinks 2
Summary category level: bottled water 3
Summary category level: carbonates 4
Summary category level: concentrates 5
Summary category level: functional drinks 6
Summary category level: RTD tea and coffee 7
Summary category level: juices 8
Summary category level: smoothies 9
Chapter 2 Introduction 10
What is this report about? 10
How to use this report 10
Market definition 11
Chapter 3 Market Overview 28
Value analysis (Brazilian Real), 2004?09 28
Value analysis (Brazilian Real), 2009?14 29
Value analysis (US dollars), 2004?09 31
Value analysis (US dollars), 2009?14 32
Volume analysis, 2004?09 33
Volume analysis, 2009?14 34
Company and brand share analysis 36
Distribution analysis 43
Expenditure and consumption per capita 45
Chapter 4 Leading Company Profiles 51
The Coca-Cola Company 51
PepsiCo, Inc. 54
Chapter 5 Category Analysis: Bottled Water 56
Value analysis (Brazilian Real), 2004?09 56
Value analysis (Brazilian Real), 2009?14 57
Value analysis (US dollars), 2004?09 59
Value analysis (US dollars), 2009?14 60
Volume analysis, 2004?09 62
Volume analysis, 2009?14 63
Company and brand share analysis 65
Distribution analysis 69
Expenditure and consumption per capita 71
Chapter 6 Category Analysis: Carbonates 74
Value analysis (Brazilian Real), 2004?09 74
Value analysis (Brazilian Real), 2009?14 75
Value analysis (US dollars), 2004?09 77
Value analysis (US dollars), 2009?14 78
Volume analysis, 2004?09 80
Volume analysis, 2009?14 81
Company and brand share analysis 83
Distribution analysis 86
Expenditure and consumption per capita 88
Chapter 7 Category Analysis: Concentrates 92
Value analysis (Brazilian Real), 2004?09 92
Value analysis (Brazilian Real), 2009?14 93
Value analysis (US dollars), 2004?09 95
Value analysis (US dollars), 2009?14 95
Volume analysis, 2004?09 97
Volume analysis, 2009?14 98
Company and brand share analysis 100
Distribution analysis 104
Expenditure and consumption per capita 106
Chapter 8 Category Analysis: Functional Drinks 109
Value analysis (Brazilian Real), 2004?09 109
Value analysis (Brazilian Real), 2009?14 110
Value analysis (US dollars), 2004?09 112
Value analysis (US dollars), 2009?14 112
Volume analysis, 2004?09 114
Volume analysis, 2009?14 115
Company and brand share analysis 117
Distribution analysis 120
Expenditure and consumption per capita 122
Chapter 9 Category Analysis: RTD Tea and Coffee 125
Value analysis (Brazilian Real), 2004?09 125
Value analysis (Brazilian Real), 2009?14 126
Value analysis (US dollars), 2004?09 128
Value analysis (US dollars), 2009?14 128
Volume analysis, 2004?09 130
Volume analysis, 2009?14 131
Company and brand share analysis 133
Distribution analysis 136
Expenditure and consumption per capita 138
Chapter 10 Category Analysis: Juices 141
Value analysis (Brazilian Real), 2004?09 141
Value analysis (Brazilian Real), 2009?14 142
Value analysis (US dollars), 2004?09 144
Value analysis (US dollars), 2009?14 145
Volume analysis, 2004?09 147
Volume analysis, 2009?14 148
Company and brand share analysis 150
Distribution analysis 153
Expenditure and consumption per capita 155
Chapter 11 Category Analysis: Smoothies 161
Value analysis (Brazilian Real), 2004?09 161
Value analysis (Brazilian Real), 2009?14 162
Value analysis (US dollars), 2004?09 164
Value analysis (US dollars), 2009?14 164
Volume analysis, 2004?09 166
Volume analysis, 2009?14 167
Company and brand share analysis 169
Distribution analysis 172
Expenditure and consumption per capita 174
Chapter 12 New Product Development 177
Product launches over time 177
Recent product launches 179
Chapter 13 Macroeconomic Profile 180
Macroeconomic Indicators 180
Chapter 14 Research Methodology 185
Methodology overview 185
Secondary research 186
Market modeling 187
Creating an initial data model 187
Revising the initial data model 187
Creating a final estimate 188
Creating demographic value splits 188
Primary research 188
Data finalization 189
Ongoing research 189
Chapter 15 Appendix 190
Future readings 190
How to contact experts in your industry 190
Disclaimer 190

LIST OF FIGURES
Figure 1: Soft drinks, Brazil, value by category (BRLm), 2004?14 30
Figure 2: Soft drinks, Brazil, volume by category (kg/liters, million), 2004?14 35
Figure 3: Soft drinks, Brazil, company share by volume (%), 2008?09 40
Figure 4: Soft drinks, Brazil, distribution channels by volume (%), 2008?09 44
Figure 5: Bottled water, Brazil, value by segment (BRLm), 2004?14 58
Figure 6: Bottled water- Brazil category growth comparison- by value- 2004?14 61
Figure 7: Bottled water, Brazil, volume by segment (liters, million), 2004?14 64
Figure 8: Bottled water, Brazil, category growth comparison, by volume, 2004?14 64
Figure 9: Bottled water, Brazil, company share by volume (%), 2008?09 67
Figure 10: Bottled water, Brazil, distribution channels by volume (%), 2008?09 70
Figure 11: Carbonates, Brazil, value by segment (BRLm), 2004?14 76
Figure 12: Carbonates, Brazil, category growth comparison, by value, 2004?14 79
Figure 13: Carbonates, Brazil, volume by segment (liters, million), 2004?14 82
Figure 14: Carbonates, Brazil, category growth comparison, by volume, 2004?14 82
Figure 15: Carbonates, Brazil, company share by volume (%), 2008?09 84
Figure 16: Carbonates, Brazil, distribution channels by volume (%), 2008?09 87
Figure 17: Concentrates, Brazil, value by segment (BRLm), 2004?14 94
Figure 18: Concentrates, Brazil, category growth comparison, by value, 2004?14 96
Figure 19: Concentrates, Brazil, volume by segment (kg/liters, million), 2004?14 98
Figure 20: Concentrates, Brazil, category growth comparison, by volume, 2004?14 99
Figure 21: Concentrates, Brazil, company share by volume (%), 2008?09 102
Figure 22: Concentrates, Brazil, distribution channels by volume (%), 2008?09 105
Figure 23: Functional drinks, Brazil, value by segment (BRLm), 2004?14 111
Figure 24: Functional drinks, Brazil, category growth comparison, by value, 2004?14 113
Figure 25: Functional drinks, Brazil, volume by segment (liters, million), 2004?14 116
Figure 26: Functional drinks, Brazil, category growth comparison, by volume, 2004?14 116
Figure 27: Functional drinks, Brazil, company share by volume (%), 2008?09 118
Figure 28: Functional drinks, Brazil, distribution channels by volume (%), 2008?09 121
Figure 29: RTD tea and coffee, Brazil, value by segment (BRLm), 2004?14 127
Figure 30: RTD tea and coffee, Brazil, category growth comparison, by value, 2004?14 129
Figure 31: RTD tea and coffee, Brazil, volume by segment (liters, million), 2004?14 132
Figure 32: RTD tea and coffee, Brazil, category growth comparison, by volume, 2004?14 132
Figure 33: RTD tea and coffee, Brazil, company share by volume (%), 2008?09 134
Figure 34: RTD tea and coffee, Brazil, distribution channels by volume (%), 2008?09 137
Figure 35: Juices, Brazil, value by segment (BRLm), 2004?14 143
Figure 36: Juices, Brazil, category growth comparison, by value, 2004?14 146
Figure 37: Juices, Brazil, volume by segment (liters, million), 2004?14 149
Figure 38: Juices, Brazil, category growth comparison, by volume, 2004?14 149
Figure 39: Juices, Brazil, company share by volume (%), 2008?09 151
Figure 40: Juices, Brazil, distribution channels by volume (%), 2008?09 154
Figure 41: Smoothies, Brazil, value by segment (BRLm), 2004?14 163
Figure 42: Smoothies, Brazil, category growth comparison, by value, 2004?14 165
Figure 43: Smoothies, Brazil, volume by segment (liters, million), 2004?14 167
Figure 44: Smoothies, Brazil, category growth comparison, by volume, 2004?14 168
Figure 45: Smoothies, Brazil, company share by volume (%), 2008?09 170
Figure 46: Smoothies, Brazil, distribution channels by volume (%), 2008?09 173
Figure 47: Annual data review process 186

LIST OF TABLES
Table 1: Soft drinks category definitions 12
Table 2: Soft drinks distribution channels 14
Table 3: Soft drinks, Brazil, value by category (BRLm), 2004?09 28
Table 4: Soft drinks, Brazil, value forecast by category (BRLm), 2009?14 29
Table 5: Soft drinks, Brazil, value by category ($m), 2004?09 31
Table 6: Soft drinks, Brazil, value forecast by category ($m), 2009?14 32
Table 7: Soft drinks, Brazil, volume by category (kg/liters, million), 2004?09 33
Table 8: Soft drinks, Brazil, volume forecast by category (kg/liters, million), 2009?14 34
Table 9: Soft drinks, Brazil, brand share by volume (%), 2008?09 36
Table 10: Soft drinks, Brazil, volume by brand (kg/liters, million), 2008?09 38
Table 11: Soft drinks, Brazil, company share by volume (%), 2008?09 41
Table 12: Soft drinks, Brazil, volume by company (kg/liters, million), 2008?09 42
Table 13: Soft drinks, Brazil, distribution channels by volume (%), 2008?09 43
Table 14: Soft drinks, Brazil, volume by distribution channel (kg/liters, million), 2008?09 43
Table 15: Soft drinks, Brazil, expenditure per capita (BRL), 2004?09 45
Table 16: Soft drinks, Brazil, forecast expenditure per capita (BRL), 2009?14 46
Table 17: Soft drinks, Brazil, expenditure per capita ($), 2004?09 47
Table 18: Soft drinks, Brazil, forecast expenditure per capita ($), 2009?14 48
Table 19: Soft drinks, Brazil, consumption per capita (kg/liters), 2004?09 49
Table 20: Soft drinks, Brazil, forecast consumption per capita (kg/liters), 2009?14 50
Table 21: The Coca-Cola Company key facts 51
Table 22: PepsiCo, Inc. key facts 54
Table 23: Bottled water, Brazil, value by segment (BRLm), 2004?09 56
Table 24: Bottled water, Brazil, value forecast by segment (BRLm), 2009?14 57
Table 25: Bottled water, Brazil, value by segment ($m), 2004?09 59
Table 26: Bottled water, Brazil, value forecast by segment ($m), 2009?14 60
Table 27: Bottled water, Brazil, volume by segment (liters, million), 2004?09 62
Table 28: Bottled water, Brazil, volume forecast by segment (liters, million), 2009?14 63
Table 29: Bottled water, Brazil, brand share by volume (%), 2008?09 65
Table 30: Bottled water, Brazil, volume by brand (liters, million), 2008?09 66
Table 31: Bottled water, Brazil, company share by volume (%), 2008?09 68
Table 32: Bottled water, Brazil, volume by company (liters, million), 2008?09 68
Table 33: Bottled water, Brazil, distribution channels by volume (%), 2008?09 69
Table 34: Bottled water, Brazil, volume by distribution channel (liters, million), 2008?09 69
Table 35: Bottled water, Brazil, expenditure per capita (BRL), 2004?09 71
Table 36: Bottled water, Brazil, forecast expenditure per capita (BRL), 2009?14 71
Table 37: Bottled water, Brazil, expenditure per capita ($), 2004?09 72
Table 38: Bottled water, Brazil, forecast expenditure per capita ($), 2009?14 72
Table 39: Bottled water, Brazil, consumption per capita (liters), 2004?09 73
Table 40: Bottled water, Brazil, forecast consumption per capita (liters), 2009?14 73
Table 41: Carbonates, Brazil, value by segment (BRLm), 2004?09 74
Table 42: Carbonates, Brazil, value forecast by segment (BRLm), 2009?14 75
Table 43: Carbonates, Brazil, value by segment ($m), 2004?09 77
Table 44: Carbonates, Brazil, value forecast by segment ($m), 2009?14 78
Table 45: Carbonates, Brazil, volume by segment (liters, million), 2004?09 80
Table 46: Carbonates, Brazil, volume forecast by segment (liters, million), 2009?14 81
Table 47: Carbonates, Brazil, brand share by volume (%), 2008?09 83
Table 48: Carbonates, Brazil, volume by brand (liters, million), 2008?09 83
Table 49: Carbonates, Brazil, company share by volume (%), 2008?09 85
Table 50: Carbonates, Brazil, volume by company (liters, million), 2008?09 85
Table 51: Carbonates, Brazil, distribution channels by volume (%), 2008?09 86
Table 52: Carbonates, Brazil, volume by distribution channel (liters, million), 2008?09 86
Table 53: Carbonates, Brazil, expenditure per capita (BRL), 2004?09 88
Table 54: Carbonates, Brazil, forecast expenditure per capita (BRL), 2009?14 89
Table 55: Carbonates, Brazil, expenditure per capita ($), 2004?09 89
Table 56: Carbonates, Brazil, forecast expenditure per capita ($), 2009?14 90
Table 57: Carbonates, Brazil, consumption per capita (liters), 2004?09 90
Table 58: Carbonates, Brazil, forecast consumption per capita (liters), 2009?14 91
Table 59: Concentrates, Brazil, value by segment (BRLm), 2004?09 92
Table 60: Concentrates, Brazil, value forecast by segment (BRLm), 2009?14 93
Table 61: Concentrates, Brazil, value by segment ($m), 2004?09 95
Table 62: Concentrates, Brazil, value forecast by segment ($m), 2009?14 95
Table 63: Concentrates, Brazil, volume by segment (kg/liters, million), 2004?09 97
Table 64: Concentrates, Brazil, volume forecast by segment (kg/liters, million), 2009?14 98
Table 65: Concentrates, Brazil, brand share by volume (%), 2008?09 100
Table 66: Concentrates, Brazil, volume by brand (kg/liters, million), 2008?09 101
Table 67: Concentrates, Brazil, company share by volume (%), 2008?09 103
Table 68: Concentrates, Brazil, volume by company (kg/liters, million), 2008?09 103
Table 69: Concentrates, Brazil, distribution channels by volume (%), 2008?09 104
Table 70: Concentrates, Brazil, volume by distribution channel (kg/liters, million), 2008?09 104
Table 71: Concentrates, Brazil, expenditure per capita (BRL), 2004?09 106
Table 72: Concentrates, Brazil, forecast expenditure per capita (BRL), 2009?14 106
Table 73: Concentrates, Brazil, expenditure per capita ($), 2004?09 107
Table 74: Concentrates, Brazil, forecast expenditure per capita ($), 2009?14 107
Table 75: Concentrates, Brazil, consumption per capita (kg/liters), 2004?09 108
Table 76: Concentrates, Brazil, forecast consumption per capita (kg/liters), 2009?14 108
Table 77: Functional drinks, Brazil, value by segment (BRLm), 2004?09 109
Table 78: Functional drinks, Brazil, value forecast by segment (BRLm), 2009?14 110
Table 79: Functional drinks, Brazil, value by segment ($m), 2004?09 112
Table 80: Functional drinks, Brazil, value forecast by segment ($m), 2009?14 112
Table 81: Functional drinks, Brazil, volume by segment (liters, million), 2004?09 114
Table 82: Functional drinks, Brazil, volume forecast by segment (liters, million), 2009?14 115
Table 83: Functional drinks, Brazil, brand share by volume (%), 2008?09 117
Table 84: Functional drinks, Brazil, volume by brand (liters, million), 2008?09 117
Table 85: Functional drinks, Brazil, company share by volume (%), 2008?09 119
Table 86: Functional drinks, Brazil, volume by company (liters, million), 2008?09 119
Table 87: Functional drinks, Brazil, distribution channels by volume (%), 2008?09 120
Table 88: Functional drinks, Brazil, volume by distribution channel (liters, million), 2008?09 120
Table 89: Functional drinks, Brazil, expenditure per capita (BRL), 2004?09 122
Table 90: Functional drinks, Brazil, forecast expenditure per capita (BRL), 2009?14 122
Table 91: Functional drinks, Brazil, expenditure per capita ($), 2004?09 123
Table 92: Functional drinks, Brazil, forecast expenditure per capita ($), 2009?14 123
Table 93: Functional drinks, Brazil, consumption per capita (liters), 2004?09 124
Table 94: Functional drinks, Brazil, forecast consumption per capita (liters), 2009?14 124
Table 95: RTD tea and coffee, Brazil, value by segment (BRLm), 2004?09 125
Table 96: RTD tea and coffee, Brazil, value forecast by segment (BRLm), 2009?14 126
Table 97: RTD tea and coffee, Brazil, value by segment ($m), 2004?09 128
Table 98: RTD tea and coffee, Brazil, value forecast by segment ($m), 2009?14 128
Table 99: RTD tea and coffee, Brazil, volume by segment (liters, million), 2004?09 130
Table 100: RTD tea and coffee, Brazil, volume forecast by segment (liters, million), 2009?14 131
Table 101: RTD tea and coffee, Brazil, brand share by volume (%), 2008?09 133
Table 102: RTD tea and coffee, Brazil, volume by brand (liters, million), 2008?09 133
Table 103: RTD tea and coffee, Brazil, company share by volume (%), 2008?09 135
Table 104: RTD tea and coffee, Brazil, volume by company (liters, million), 2008?09 135
Table 105: RTD tea and coffee, Brazil, distribution channels by volume (%), 2008?09 136
Table 106: RTD tea and coffee, Brazil, volume by distribution channel (liters, million), 2008?09 136
Table 107: RTD tea and coffee, Brazil, expenditure per capita (BRL), 2004?09 138
Table 108: RTD tea and coffee, Brazil, forecast expenditure per capita (BRL), 2009?14 138
Table 109: RTD tea and coffee, Brazil, expenditure per capita ($), 2004?09 139
Table 110: RTD tea and coffee, Brazil, forecast expenditure per capita ($), 2009?14 139
Table 111: RTD tea and coffee, Brazil, consumption per capita (liters), 2004?09 140
Table 112: RTD tea and coffee, Brazil, forecast consumption per capita (liters), 2009?14 140
Table 113: Juices, Brazil, value by segment (BRLm), 2004?09 141
Table 114: Juices, Brazil, value forecast by segment (BRLm), 2009?14 142
Table 115: Juices, Brazil, value by segment ($m), 2004?09 144
Table 116: Juices, Brazil, value forecast by segment ($m), 2009?14 145
Table 117: Juices, Brazil, volume by segment (liters, million), 2004?09 147
Table 118: Juices, Brazil, volume forecast by segment (liters, million), 2009?14 148
Table 119: Juices, Brazil, brand share by volume (%), 2008?09 150
Table 120: Juices, Brazil, volume by brand (liters, million), 2008?09 150
Table 121: Juices, Brazil, company share by volume (%), 2008?09 152
Table 122: Juices, Brazil, volume by company (liters, million), 2008?09 152
Table 123: Juices, Brazil, distribution channels by volume (%), 2008?09 153
Table 124: Juices, Brazil, volume by distribution channel (liters, million), 2008?09 153
Table 125: Juices, Brazil, expenditure per capita (BRL), 2004?09 155
Table 126: Juices, Brazil, forecast expenditure per capita (BRL), 2009?14 156
Table 127: Juices, Brazil, expenditure per capita ($), 2004?09 157
Table 128: Juices, Brazil, forecast expenditure per capita ($), 2009?14 158
Table 129: Juices, Brazil, consumption per capita (liters), 2004?09 159
Table 130: Juices, Brazil, forecast consumption per capita (liters), 2009?14 160
Table 131: Smoothies, Brazil, value by segment (BRLm), 2004?09 161
Table 132: Smoothies, Brazil, value forecast by segment (BRLm), 2009?14 162
Table 133: Smoothies, Brazil, value by segment ($m), 2004?09 164
Table 134: Smoothies, Brazil, value forecast by segment ($m), 2009?14 164
Table 135: Smoothies, Brazil, volume by segment (liters, million), 2004?09 166
Table 136: Smoothies, Brazil, volume forecast by segment (liters, million), 2009?14 167
Table 137: Smoothies, Brazil, brand share by volume (%), 2008?09 169
Table 138: Smoothies, Brazil, volume by brand (liters, million), 2008?09 169
Table 139: Smoothies, Brazil, company share by volume (%), 2008?09 171
Table 140: Smoothies, Brazil, volume by company (liters, million), 2008?09 171
Table 141: Smoothies, Brazil, distribution channels by volume (%), 2008?09 172
Table 142: Smoothies, Brazil, volume by distribution channel (liters, million), 2008?09 172
Table 143: Smoothies, Brazil, expenditure per capita (BRL), 2004?09 174
Table 144: Smoothies, Brazil, forecast expenditure per capita (BRL), 2009?14 174
Table 145: Smoothies, Brazil, expenditure per capita ($), 2004?09 175
Table 146: Smoothies, Brazil, forecast expenditure per capita ($), 2009?14 175
Table 147: Smoothies, Brazil, consumption per capita (liters), 2004?09 176
Table 148: Smoothies, Brazil, forecast consumption per capita (liters), 2009?14 176
Table 149: Brazil soft drinks new product launches reports, by company (top five companies), 2009 177
Table 150: Brazil soft drinks new product launches SKUs, by company (top five companies), 2009 177
Table 151: Brazil soft drinks new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 178
Table 152: Brazil soft drinks new product launches (reports), by ingredients (top 10 ingredients), 2009 178
Table 153: Brazil soft drinks new product launches (reports), by package tags or claims (top 10 claims), 2009 179
Table 154: Brazil soft drinks new product launches - recent five launches (2009) 179
Table 155: Brazil population, by age group, 2004?09 (millions) 180
Table 156: Brazil population forecast, by age group, 2009?14 (millions) 181
Table 157: Brazil population, by gender, 2004?09 (millions) 181
Table 158: Brazil population forecast, by gender, 2009?14 (millions) 182
Table 159: Brazil nominal GDP, 2004?09 (BRLbn, nominal prices) 182
Table 160: Brazil nominal GDP forecast, 2009?14 (BRLbn, nominal prices) 182
Table 161: Brazil real GDP, 2004?09 (BRLbn, 2000 prices) 183
Table 162: Brazil real GDP forecast, 2009?14 (BRLbn, 2000 prices) 183
Table 163: Brazil real GDP, 2004?09 ($bn, 2000 prices) 183
Table 164: Brazil real GDP forecast, 2009?14 ($bn, 2000 prices) 184
Table 165: Brazil consumer price index, 2004?09 (2000=100) 184
Table 166: Brazil consumer price index, 2009?14 (2000=100) 184



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