Soft Drinks Market in Canada - Product Launch Almanac 2010

Introduction

Datamonitor’s Soft Drinks market in Canada – Product Launch Almanac 2010 provides a complete guide to new product launches in Canadian soft drinks market since January 2010, This report includes detailed data on products including Package Type, Package Material, # SKUs, Description, Package Tags, Ingredients, Shelving, Innovation and Flavor/Fragrance. This report also provides an overview of the soft drinks market in Canada, with data from 2004 to 2009 and forecasts to 2014.

Scope

• Soft Drinks market in Canada - New product SKUs by category
• Soft Drinks market in Canada - New product SKUs by manufacturer
• Soft Drinks market in Canada - New product by pack type and materials
• Soft Drinks market in Canada – New Product descriptions

Highlights

• 456 product SKUs launched in the Canadian soft drinks market
• Juices is the leading category in Canadian soft drinks market
• Canadian Gold Beverages, Inc. is the leading manufacturer in terms of new soft drinks products in Canada

Reasons to Purchase

Tracking your competitors latest innovations (and trends)
Determine product innovation patterns by studying the characteristics of innovation activity in Canadian Soft Drinks market
Analyze trends in product development over time

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TABLE OF CONTENTS
Overview 1
Catalyst 1
Summary 1
Executive Summary 2
456 product SKUs launched in the Canadian soft drinks market 2
Juices is the leading category in Canadian soft drinks market 2
Canadian Gold Beverages, Inc. is the leading manufacturer in terms of new soft drinks products in Canada 2
Bottles was the dominant packing type in the new products launched in Canadian soft drinks market 2
Majority of the products launched in the soft drinks market used plastic as the package material 2
Introduction 3
How to use this report 3
Disclaimer 3
Market definition 4
Soft Drinks Market Overview 14
Market value, 2004–09 14
Market value forecast to 2014 15
Soft Drinks Product Analysis 16
New product SKUs by category 16
New product SKUs by manufacturer 17
New products by package type 19
New product by package material 20
Detailed Product Descriptions 21
Appendix 131
Further reading 131
Datamonitor consulting 131
How to contact experts in your industry 131

LIST OF FIGURES
Figure 1: Canada, soft drinks market value by category ($m), 2004–09 14
Figure 2: Canada, soft drinks market value by category ($m), 2009–14 15
Figure 3: Canada, soft drinks market, new product SKUs by category, Jan 2010 – Dec 2010 16
Figure 4: Canada, soft drinks market, new product SKUs by manufacturer, Jan 2010 – Dec 2010 17
Figure 5: Canada, soft drinks market, new product by package type, Jan 2010 – Dec 2010 19
Figure 6: Canada, soft drinks market, new product by package material, Jan 2010 – Dec 2010 20

LIST OF TABLES
Table 1: Soft drinks category definitions 4
Table 2: Canada, soft drinks market value by category ($m), 2004–09 14
Table 3: Canada, soft drinks market value by category ($m), 2009–14 15
Table 4: Canada, soft drinks market, new product SKUs by category, Jan 2010 – Dec 2010 16
Table 5: Canada, soft drinks market, new product SKUs by manufacturer, Jan 2010 – Dec 2010 18
Table 6: Canada, soft drinks market, new product by package type, Jan 2010 – Dec 2010 19
Table 7: Canada, soft drinks market, new product by package material, Jan 2010 – Dec 2010 20
Table 8: Good4U - Athletic Formula Natural Health Beverage - Cactus Starfruit; Mango Citrus; Calming Formula Natural Health Beverage - Blueberry; Fitness Formula Natural Health Beverage - Raspberry Green Tea 21
Table 9: President's Choice - 100% Sparkling Fruit Juice - Apple; Kiwi Berry 22
Table 10: Vintage - 100% Natural Soda - Canadian Cola; Orange Cream; Rodeo Root Beer 23
Table 11: Rio Mate - Herbal Iced Tea - Classico; Lemon; Unsweetened 24
Table 12: Sequel Vega - Shake & Go Smoothie - Bodacious Berry; Choc-A-Lot; Tropical Tango; Vanilla Almondilla 25
Table 13: Sequel Vega - Whole Food Vibrancy Snack Bar - Chocolate Decadence; Green Synergy; Wholesome Original 26
Table 14: C+Swiss - Original Hemp Ice Tea 27
Table 15: Dry - Soda - Blood Orange; Cucumber; Juniper Berry; Lavender; Lemongrass; Rhubarb; Vanilla Bean 28
Table 16: Beaver Buzz - Sugar Free Energy Beverage - Berry; Citrus 29
Table 17: PureBlack - 100% Juice Blend 30
Table 18: PureWhite - Fruit Drink 31
Table 19: PureRed - 100% Juice Blend 32
Table 20: 5-Hour Energy - Extra Strength Liquid Energy Shot Dietary Supplement - Berry 33
Table 21: President's Choice Organics - Unsweetened Juice from Concentrate for Toddlers 12+ Months - Apple; White Grape 34
Table 22: Happy Planet Organic - 100% Juice and Puree Blend - Acai Berry Bliss; Happiest Orange; Mango Peach Party; Pomegranate Blueberry Bash; Strawberry Banana Smile; Tropical Tango 35
Table 23: Green Mountain Naturals - Hot Apple Cider K-Cup 36
Table 24: Bioitalia - Succo di Verdure Organico - Carote; Mix; Pomodoro 37
Table 25: Chillo - Energy Beverage - Hemp 38
Table 26: OWater Sport - All Natural Electrolyte Drink - Black Razz; Blueberry; Coconut; Lime Lemon; Peach Mango; Strawberry Pomegranate; Tropical Citrus 39
Table 27: So Good - Fortified Soy Beverage - Light Vanilla 40
Table 28: Security - Feel Better Premium Non-Alcoholic Anti-Hangover Digestive Drink 41
Table 29: V8 V-Fusion - 100% Vegetable & Fruit Juice Blend - Cranberry Blackberry; Passionfruit Tangerine 42
Table 30: Muscle Milk Complete Casein - Protein Powder Drink Mix - Banana Creme; Chocolate; Cookies 'n Creme; Strawberry Creme; Vanilla Creme 43
Table 31: Muscle Milk Light - Protein Nutrition Shake - Cafe Latte; Chocolate; Vanilla Creme 44
Table 32: T42 - Organic Caffeine Free Herbal Iced Tea - Lemon; Mango; Peach; Raspberry; Strawberry; Organic Traditional Iced Tea - Black Tea with Lemon; Earl Grey; English Breakfast 45
Table 33: Oooli - Iced Organic Green Tea - Cranberry; Pomegranate Ginger Blueberry; Iced Organic Oolong Tea - Passion Mango; Unsweetened Original 46
Table 34: Metromint - Water - GoodBerryMint 47
Table 35: Mezzo Mix - Soda - Cola Kusst Orange 48
Table 36: Perrier - Carbonated Natural Spring Water - Pink Grapefruit 49
Table 37: Nestle Pure Life - Sparkling Carbonated Natural Spring Water - Lemon; Lime; Original 50
Table 38: Lipton PureLeaf - Iced Tea - Lemon 51
Table 39: Snapple - Naturally Flavoured Real Fruit Beverage - Acai Blackberry; Pomegranate Raspberry 52
Table 40: Sun-Rype - 100% Juice - Apple Green Tea Chai; Mango Tangerine; Rio Red Grapefruit; Wild Raspberry 53
Table 41: Odwalla - Haiti Hope Mango Tango Fruit Smoothie Blend 54
Table 42: Pacific Natural Foods - Hemp Milk All Natural Non-Dairy Beverage - Chocolate; Unsweetened Original; Unsweetened Vanilla 55
Table 43: Pacific Natural Foods - All Natural Hazelnut Non-Dairy Beverage - Chocolate 56
Table 44: YouthJuice - Supplement Beverage - Regular; Restor 57
Table 45: Talon - Energy Cola 58
Table 46: Life Brand - Vitaminized Water - Acai Blueberry Pomegranate; Fruit Punch; Lemonade Flavoured; Tropical Citrus 59
Table 47: Dasani Natural Essence - Naturally Flavored Water Beverage - Lime; Mixed Berry; Orange & Mango 60
Table 48: President's Choice - 100% Sparkling Fruit Juice - Orange Tangerine; Peach Mango; Pomegranate Cranberry 61
Table 49: President's Choice Blue Menu - Cranberry Cocktail Sweetened with Sucralose 62
Table 50: IEnergy - Energy Drink 63
Table 51: Bolthouse Farms - 50/50 Fruit & Vegetable Juice Blend from Concentrate - Berry; Passion 64
Table 52: Sunfood - Raw Patagonian Super Fruit Powder - Maqui Berry 65
Table 53: Tropicana Essentials - Orange Juice with Added Calcium & Vitamin D - No Pulp; With Pulp 66
Table 54: Tropicana Tropics - Juice - Orange Peach Mango; Orange Strawberry Banana 67
Table 55: Medifast - Ready-to-Drink Shake - Dutch Chocolate; French Vanilla 68
Table 56: Oasis Health Break Immuniforce - Juice with Wellmune WGP - Blackcurrant-Elderberry; Orange 69
Table 57: Mona Vie - Healthy Energy Supplement Drink - EMV Lite 70
Table 58: Signal - Juice Cocktail - Apple; Orange 71
Table 59: Oasis Health Break - Smoothie - Exquisite Berries; Tropical Smoothness 72
Table 60: Oasis Fruits Etc. - 100% Juice Blend - Deliciously Purple; Deliciously Red; Deliciously Yellow 73
Table 61: Oasis Nutrisource - 100% Juice Blend - Blackcurrant Yumberry; Wild Blueberry 74
Table 62: Canada Dry - White Tea Ginger Ale - Original; with Raspberry Flavour 75
Table 63: SunnyD - Tangy Original Orange Citrus Punch - 25% Less Sugar 76
Table 64: Mask - Energy Drink; Sugar Free Energy Shot 77
Table 65: Triple Jim's - Cider from British Columbia (BC) Fruit - Natural Apple; Natural Cherry Flavor; Natural Raspberry; Juice from British Columbia (BC) Fruit - Cranberry Cocktail; Natural Cranberry Apple; Organic Apple; Organic Cherry; Organic Pear; Organic Raspberry; Organic Raspberry Apple; Pineapple Coconut Nectar; Pure Black Cherry; Pure Blueberry; Pure Cranberry 78
Table 66: Simply - Lemonade 79
Table 67: Safeway Select - Orange Juice Not from Concentrate - Calcium Added 80
Table 68: Lassonde Be Pure Oasis Health Break - Smoothie - Smooth Kiwi and Green Tea 81
Table 69: Algoma Orchards - Sweet Apple Cider 82
Table 70: Nestle Nesquik - Rolo Flavoured Syrup 83
Table 71: Ocean Spray - Juice Cocktail - Blueberry 84
Table 72: Ocean Spray - Juice Cocktail - Ruby Pomegranate 85
Table 73: Litehouse - Apple Cider - Caramel Apple; Fuji; Gala; Honey Crisp; Spiced; Traditional Seasonal Blend 86
Table 74: Aquafina - Plus+ Vitamins 10 Cal. Vitamin Enhanced Water - Acai Fruit Punch; Black and Blue Berry; Tropical Cherimoya 87
Table 75: Ice Age - Premium Glacier Water - Version 2010 88
Table 76: Manitoba Harvest - Certified Organic Hemp Protein Powder Mix - Dark Chocolate; Vanilla 89
Table 77: Nestle Coffee-Mate - Sweet & Creamy Lactose Free Powder Coffee Whitener - Double Double-Mate 90
Table 78: Essentia - Purified Water Infused with Electrolytes 91
Table 79: Blue Monkey - 100% Natural Instant Coconut Water Powder Pack - Young Coconut Water; Young Coconut Water with Acai/Pomegranate Juice; Young Coconut Water with Guava Juice; Young Coconut Water with Lemon Lime Juice; Young Coconut Water with Mango Juice; Young Coconut Water with Passion Fruit Juice; Young Coconut Water with Tropical Juice 92
Table 80: Blue Monkey - 100% Natural Pure Coconut Water - Young Coconut Water; Young Coconut Water with Acai/Pomegranate Juice; Young Coconut Water with Guava Juice; Young Coconut Water with Lemon Lime Juice; Young Coconut Water with Mango Juice; Young Coconut Water with Passion Fruit Juice; Young Coconut Water with Tropical Juice 93
Table 81: Blue Monkey - Pure Coconut Water - + Acai/Pomegranate; + Guava; + Lemon Lime; + Mango; + Passion Fruit; + Tropical Juices 94
Table 82: Bio-K Plus CL1285 - Patented Probiotic Fermented Rice Drink - Strawberry; Vanilla 95
Table 83: UnderWay - Appetite Suppressing Beverage - Acai-Pomegranate; Grape; Green Tea; Orange 96
Table 84: Sequel Vega Sport - Natural Plant-Based Performance Optimizer Supplement Beverage Mix - Acai Berry; Lemon Lime 97
Table 85: Sequel Vega Sport - Natural Plant-Based Performance Protein Supplement Beverage Mix - Berry Flavor; Vanilla Flavor 98
Table 86: Earth's Own Almond Fresh - Fortified Almond Beverage - Original; Vanilla 99
Table 87: Silk - Soy Beverage for Coffee - French Vanilla 100
Table 88: Vemma Thirst - Sports Drink Mix 101
Table 89: Tazo - Zero Calorie Naturally Sweetened Ready-to-Drink Tea - Passion; Refresh; Zen 102
Table 90: Dasani - Purified Water in PlantBottle 103
Table 91: Perfect Puree of Napa Valley Beverage Artistry - Unique Premium Base - Banana; Cranberry; Guava; Lemon; Mango; Passion Fruit; Peach; Raspberry; Strawberry; Unique Premium Blend - Classic Sweet & Sour; El Corazon; Mojito; Passion Colada; Red Sangria; Rum Runner; White Sangria; Yuzu Luxe Sour 104
Table 92: Champ Flush Out Detox - Liquid Supplement - Cherry Vanilla; Cranberry Apple; Grape; Lemon Lime; Orange Mango; Strawberry Kiwi 105
Table 93: Tradition - Organic Juice from Concentrate - Apple; Apple and Cherry; Apple and Cranberry; Apple and Peach; Orange; Pear 106
Table 94: Sun Orchard - Juice Blends - Orange Mango Pineapple; Pomegranate Blueberry Acai 107
Table 95: Sun Orchard - Premium Gently Pasteurized Juice - Fuji Apple 108
Table 96: Sun Orchard - Premium Caffeine Free Iced Tea - Blueberry; Green w/Honey; Peach; Raspberry; Sweet w/Lemon 109
Table 97: Sun Orchard - Smoothie - Banana; Green; Mango; Strawberry; SuperBlue; SuperRed 110
Table 98: Drank - Extreme Relaxation Beverage - Grape 111
Table 99: President's Choice Blue Menu - 100% Fruit & Vegetable Juice Blend - Orange Tangerine Flavour; Pomegranate Blueberry Flavour; Strawberry Banana Flavour 112
Table 100: Dole - Premium 100% Juice Blend with No Sugar Added - Orange Peach Mango 113
Table 101: Ceres - 100% Fruit Juice Blend - Ruby Grapefruit 114
Table 102: Bijou - Frozen Juice 115
Table 103: Almdudler - Soda - Limonade 116
Table 104: Mezzo Mix - Cola - Cola Kisses Orange 117
Table 105: Treehugger - Premium Organic Lime Lemonade - Low Pulp 118
Table 106: OOBA - Sparkling Hibiscus Beverage - & Blackberry; & Lime; & Orange; & Pineapple; & Vanilla; Original 119
Table 107: Paldo - Aloe Vera Drink 120
Table 108: President's Choice - Instant Drink Mix - Cappuccino; Caramel Latte; Mochaccino 121
Table 109: Base - Energy Hydration Beverage - Base +; Original; Sugar Free 122
Table 110: Little Sky - Lavender Tisane Herbal Tea Blend 123
Table 111: Slow Cow - Smooth Drink 124
Table 112: Pop Shoppe - Soft Drink - Black Cherry; Cola; Cream Soda; Grape; Lime Ricky; Orange; Pineapple; Root Beer 125
Table 113: Naya - Canadian Natural Spring Water 126
Table 114: Beaver - 100% Natural Soda - Canadian Cola; Orange Cream; Retro Root Beer; Saskatoon Berry 127
Table 115: Canadian Gold - Natural Flavored Artesian Sparkling Spring Water - Cherry; Coconut Pineapple; Kiwi; Lemon; Lime; Mandarin Orange; Peach; Raspberry; Strawberry; Natural Flavored Artesian Spring Water - Cherry; Kiwi; Lemon; Lime; Peach; Raspberry; Strawberry 128
Table 116: Tree of Life - Organic Orange Juice - 100% Pure; 100% Pure with Calcium 129
Table 117: Ocean Spray - No Sugar Added 100% Juice Blend - Strawberry Kiwi; Wildberry 130


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