Soft Drinks Market in Eastern Europe - Product Launch Quarterly

Introduction

Datamonitor’s Soft Drinks market in Eastern Europe – Product Launch Quarterly provides a complete guide to new product launches in the Eastern Europe soft drinks market in Q3 2010. This report includes detailed data on products including Package Type, Package Material, # SKUs, Description, Package Tags, Ingredients, Shelving, Innovation and Flavor/Fragrance. This report also provides an overview of the soft drinks market in the Eastern Europe, with data from 2004 to 2009 and forecasts to 2014.

Scope

• Soft Drinks market in Eastern Europe - New product SKUs by category
• Soft Drinks market in Eastern Europe - New product SKUs by manufacturer
• Soft Drinks market in Eastern Europe - New product by pack type and materials
• Soft Drinks market in Eastern Europe – New Product descriptions

Highlights

• 229 product SKUs launched in the Eastern Europe soft drinks market
• Juices is the leading category in the Eastern Europe soft drinks market
• Rauch Group is the leading manufacturer of new soft drinks products in the Eastern Europe

Reasons to Purchase

Tracking your competitors latest innovations (and trends)
Determine product innovation patterns by studying the characteristics of innovation activity in the Eastern Europe Soft Drinks market
Analyze trends in product development over time

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TABLE OF CONTENTS
Overview 1
Catalyst 1
Summary 1
Executive Summary 2
229 product SKUs launched in the Eastern Europe soft drinks market 2
Juices is the leading category in the Eastern Europe soft drinks market 2
Rauch Group is the leading manufacturer of new soft drinks products in the Eastern Europe 2
Bottles was the dominant packing type among the new products launched in the Eastern Europe soft drinks market 2
Majority of the products launched in the soft drinks market used plastic as the package material 2
Introduction 3
How to use this report 3
Disclaimer 3
Market definition 4
Soft Drinks Market Overview 13
Market value, 2004–09 13
Market value forecast to 2014 15
Soft Drinks Product Analysis 17
New product SKUs by country 17
New product SKUs by category 18
New product SKUs by manufacturer 19
New products by package type 21
New product by package material 22
Detailed Product Descriptions 23
Appendix 123
Further reading 123
Country Groupings 123
Datamonitor consulting 123
How to contact experts in your industry 123

LIST OF FIGURES
Figure 1: Eastern Europe, soft drinks market value by category ($m), 2004–09 13
Figure 2: Eastern Europe, soft drinks market value by category ($m), 2009–14 15
Figure 3: Eastern Europe, soft drinks market, new product SKUs by top five countries, Q3 2010 17
Figure 4: Eastern Europe, soft drinks market, new product SKUs by category, Q3 2010 18
Figure 5: Eastern Europe, soft drinks market, new product SKUs by manufacturer, Q3 2010 19
Figure 6: Eastern Europe, soft drinks market, new product launches by package type, Q3 2010 21
Figure 7: Eastern Europe, soft drinks market, new product launches by package material, Q3 2010 22

LIST OF TABLES
Table 1: Soft drinks category definitions 5
Table 2: Eastern Europe, soft drinks market value by category ($m), 2004–09 14
Table 3: Eastern Europe, soft drinks market value by category ($m), 2009–14 16
Table 4: Eastern Europe, soft drinks market, new product SKUs by top five countries, Q3 2010 17
Table 5: Eastern Europe, soft drinks market, new product SKUs by category, Q3 2010 18
Table 6: Eastern Europe, soft drinks market, new product SKUs by manufacturer, Q3 2010 20
Table 7: Eastern Europe, soft drinks market, new product launches by package type, Q3 2010 21
Table 8: Eastern Europe, soft drinks market, new product launches by package material, Q3 2010 22
Table 9: Rauch - Ice Tea - Blackberry 23
Table 10: Ustronianka - Woda Mineralna - z Jodem 24
Table 11: Gorska Natura - Functional Water - Active; Beauty 25
Table 12: Delecta Fisielowy Kubek - Kisiel z Kawalkami Owocow - Malinowy; Owoce Lesne; Truskawkowy; Wisniowy 26
Table 13: Elmenhorster Gimtines - Juice Drink - Apple and Black Currant; Apple and Pear; Apple and Sea Buckthorn 27
Table 14: Neptunas Unique - Water - Gently Carbonated Lemon 28
Table 15: 4 Energy - Energy Drink 29
Table 16: Kobra - Power Energy Drink 30
Table 17: Biopower - Energy Drink 31
Table 18: Sanpellegrino Old Tonic - Tonic Water 32
Table 19: Eskarol - Kisel Momentalnyi - Abrikosovyi; Brusnichnyi; Chernaya Smorodina; Klubnichnyi; Klyukvennyi; Malinovyi; Persikovyi; Plodovo-Yagodnyi; Vishnevyi; Zemlyanichnyi 33
Table 20: Pfanner - Fruit Juice - Apple; Multi Rosso; Peach 34
Table 21: Marli - Ice Tea - Lemon; Peach 35
Table 22: Bio2You - Sea-Buckthorn Juice 36
Table 23: Gutta - Sweet Orange Nectar 37
Table 24: Wonder Berry - Mors - Red Whortleberry 38
Table 25: Spilva - Upenu Dzeriens 39
Table 26: Vichy Vivafresh - Fruity Water - Lemon & Lime Taste 40
Table 27: Twish! - Soft Drink - Ginger Ale Tonic; Red Mixer; Tonic Water 41
Table 28: Sly Diet - Diet Drink - 3 in 1 42
Table 29: Nestea - Ice Tea - Tropical Fruits 43
Table 30: Laymon Fresh - Napitok Srednegazirovannyi - Laym-Limon-Myata 44
Table 31: Zhivoy Ruchey - Negazirovannaya Voda Pitevaya 45
Table 32: Tonus - Napoji Zdorovja - Blueberry; Ginseng & Ginkgo Biloba; Golden Root; Schizandra; Sea Buckthorn 46
Table 33: Doshirak Fruit4u - Sokosoderzhashchiy Napitok - Vkus Apelsina; Vkus Vinograda; Vkus Yabloka 47
Table 34: Gi Control - Fruit Drink - Blackcurrant Apple; Orange Mango 48
Table 35: Aloe Vera - Aloe Vera Drink - Apple 49
Table 36: Cedevita - Ice Tea - Cranberry & Pomegranate; Peach; Rose Hip 50
Table 37: Vindi - Fruit Drink - Apple 51
Table 38: Das Gesunde Plus - Iso-Drink - Blood Orange 52
Table 39: Aktual Klyukva - Syvorotka S Sokom Yagod - Klyukva; Klyukva Lesnye Yagody; Klyukva Vishnya Chernaya Smorodina; Klyukva Zemlyanika Klubnika 53
Table 40: Valio - Rodnikovaya Voda 54
Table 41: BenQuick - Instant Creamy Drink - Cocoa 55
Table 42: Dr. Oetker - Milk Shake Mix - Banana 56
Table 43: Aldaris - Miestina Kvass 57
Table 44: Fresh! - 100% Fruit Juice - Apple; Orange; Pineapple 58
Table 45: Pokka - Vegetable Fruit Juice 59
Table 46: Dr. Oetker - Milk Shake Kit 60
Table 47: Kapitanskaya Bochka - Kvas 61
Table 48: Kavkazskaya Rivera - Kokteyl Bezalkogolnyi - Kapuchino; Klubnika; Mokhito; Shokolad; Slivochnyi 62
Table 49: Sady Pridonya - Zlakovyi Kokteyl s Sokom - Banan Yabloko Vinograd Klubnika; Mango Vinograd Ananas; Morkov Yabloko Vinograd; Persik Vinograd Apelsin; Yabloko; Yabloko Vinograd Sliva Chernaya Smordina 63
Table 50: Soyuznaya Marka - Sok - Multifrukt; Yablochnyi 64
Table 51: Arizona - Green Tea - Pomegranate; Iced Tea - Lemon; White Tea - Blueberry 65
Table 52: Sairme - Mineral Water - Georgian Natural 66
Table 53: Riders Cola - Energy Drink 67
Table 54: Hornet - Energy Drink 68
Table 55: Cisowianka - Woda Mineralna Gazowana - Perlage 69
Table 56: Limpa - Limonadas - Citrinis; Tradicinis 70
Table 57: Herbe - Sirups - Biesu-Abolu; Burkanu-Abolu 71
Table 58: Santal - Fruit Drink - Mere Verzi; Merisor 72
Table 59: Serdika - Carbonated Table Water - Lemon; Strawberry 73
Table 60: Bilbor - Natural Still Mineral Water 74
Table 61: Aktual Dzhussi - Syvorotka S Sokom - Apelsin-Mango; Malina-Greypfrut 75
Table 62: Granini Fruit Enjoyment - Black Currant Drink 76
Table 63: Burn Day - Energy Drink - Refreshing 77
Table 64: Santal - Nectar - Gutui 78
Table 65: Santal Top Fruit Therapy - Fruit Juice - Blood Orange & Carrot; Blood Orange with Orange Blossom Extract; Orange & Carrot 79
Table 66: Lednikovyi Period 3 Era Dinozavrov - Sok - Apelsin; Yaboko 80
Table 67: Dinamo - Negazets Dzeramais Udens 81
Table 68: Sochnaya Dolina Dlya Detey - Nektar - Sliva; Smes Fruktov S Myakotyu; Yabloko + Grusha s Myakotyu; Yabloko + Persik S Myakotyu; Yabloko s Myakotyu; Yagody + Frukty Neosvetlennyi 82
Table 69: Dinamo - Kvass 83
Table 70: Nestea - Green Tea - Strawberry & Aloe Vera 84
Table 71: Nestea Vitao - Green Tea - Strawberry & Aloe Vera 85
Table 72: Russkiy Dar - Kvas 86
Table 73: Romerquelle Emotion - Flavored Mineral Water - Apple and Red Currant 87
Table 74: Jupik - Kids Fruit Drink - Cherry Cola; Multivitamin; Orange 88
Table 75: Lukoshko - Drink - Chernika; Zemlyanika 89
Table 76: Naturalis - Juice Nectar - Apple-Cherry; Apple-Grape; Peach; Plum; Tomato 90
Table 77: Mirinda - Soft Drink - Orange 91
Table 78: Gorilla - Energy Drink - Orange; Pomegranate; Regular 92
Table 79: Harboe Pure - Juice - Orange; Pear; Red Grapefruit 93
Table 80: J-7 Light - Fruktovyi Napitok - Yabloko-Chernoplodnaya Ryabina-Ezhevika-Malina; Yabloko-Granat-Chernoplodnaya Ryabina; Yabloko-Vinograd-Kivi; Yavloko-Vishnya-Chernoplodnaya Ryabina-Klyukva 94
Table 81: Lednikovyi Period 3 Era Dinozavrov - Gazirovannyi Napitok - Dyushes; Tarkhun 95
Table 82: SoyuzSladProdukt - Gazirovannyi Napitok - Baykal; Buratino; Dyushes; Limonad; Sayany; Sitro; Tarkhun 96
Table 83: Madara Drinks - Soft Drink - Anna Mint; Betty Rose; Ralph Pumpkin; Richard Berry 97
Table 84: Humana Bio - Organic Juice - Apple; Carrot; Fruit Trio With Vitamin C; Fruit With Carrot 98
Table 85: Elbrus - Napitok Silnogazirovanyi - Dyushes; Kryushon; Limon; Tarkhun 99
Table 86: Dynamit Juice - Energy Drink 100
Table 87: Twist and Drink - Fruit Drink - Apple 101
Table 88: Vindi Bio Vital - Sok 100% - Jabuka; Naranca 102
Table 89: Hortex Leoniada Leon - Kid's Fruit Drink - Czerwona; Zolta 103
Table 90: Fanta - Soft Drink - Lemon 104
Table 91: Kubus Waterrr - Mineral Spring Water - Noncarbonated 105
Table 92: Battery - Energy Shot 106
Table 93: Zlatoyar - Kvas - Khlebnyi 107
Table 94: Step Power Max Energy - Instant Energy Drink Powder 108
Table 95: Nestea - Green Tea - Citrus; Strawberry & Aloe Vera 109
Table 96: Marks & Spencer - Cola; Diet Cola 110
Table 97: Rauch Nativa - Green Tea - Ginkgo; Lemon; Red Tea - Passionfruit; White Tea - Lychee 111
Table 98: Pago - Fruit Juice - Pomegranate Raspberry 112
Table 99: Pfanner - Fruit Drink - Kiwi; Lemon Lychee Plus Vitamins; Strawberry 113
Table 100: Dobra Voda Neperliva - Flavored Mineral Water - Bile Hrozny; Hruska; Jahoda; Malina 114
Table 101: Rauch Bravo - Fruit Drink - Apple; Cranberry; Mandarin; Orange 115
Table 102: Kubik Soutez - Fruit Drink - Lemon; Orange; Raspberry 116
Table 103: Dobra Voda - Bily Caj - Jahoda; Merunka; Pomeranc 117
Table 104: Lednikovyi Period Era Dinozavrov - Nektar - Ekzotik; Vishnya 118
Table 105: Rauch Bravo - Fruit Drink - Cranberry Pomegranate 119
Table 106: Crazy Cola - Cola 120
Table 107: Isostar - Fast Hydration Powertabs - Orange Flavour 121
Table 108: Fanta - Soft Drink - Orange 122


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