Soft Drinks Market in Egypt to 2014

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: soft drinks 2
Summary category level: bottled water 3
Summary category level: carbonates 4
Summary category level: concentrates 5
Summary category level: functional drinks 6
Summary category level: juices 7
Summary category level: RTD tea and coffee 8
Summary category level: smoothies 9
Chapter 2 Introduction 10
What is this report about? 10
How to use this report 10
Market definition 11
Chapter 3 Market Overview 29
Value analysis (Egyptian Pound), 2004?09 29
Value analysis (Egyptian Pound), 2009?14 30
Value analysis (US dollars), 2004?09 32
Value analysis (US dollars), 2009?14 33
Volume analysis, 2004?09 35
Volume analysis, 2009?14 36
Company and brand share analysis 39
Distribution analysis 54
Expenditure and consumption per capita 56
Chapter 4 Leading Company Profiles 62
The Coca-Cola Company 62
PepsiCo, Inc. 65
Chapter 5 Category Analysis: Bottled Water 67
Value analysis (Egyptian Pound), 2004?09 67
Value analysis (Egyptian Pound), 2009?14 68
Value analysis (US dollars), 2004?09 70
Value analysis (US dollars), 2009?14 71
Volume analysis, 2004?09 73
Volume analysis, 2009?14 74
Company and brand share analysis 76
Distribution analysis 81
Expenditure and consumption per capita 83
Chapter 6 Category Analysis: Carbonates 86
Value analysis (Egyptian Pound), 2004?09 86
Value analysis (Egyptian Pound), 2009?14 87
Value analysis (US dollars), 2004?09 89
Value analysis (US dollars), 2009?14 90
Volume analysis, 2004?09 92
Volume analysis, 2009?14 93
Company and brand share analysis 95
Distribution analysis 102
Expenditure and consumption per capita 104
Chapter 7 Category Analysis: Concentrates 108
Value analysis (Egyptian Pound), 2004?09 108
Value analysis (Egyptian Pound), 2009?14 109
Value analysis (US dollars), 2004?09 111
Value analysis (US dollars), 2009?14 111
Volume analysis, 2004?09 113
Volume analysis, 2009?14 114
Company and brand share analysis 116
Distribution analysis 121
Expenditure and consumption per capita 123
Chapter 8 Category Analysis: Functional Drinks 126
Value analysis (Egyptian Pound), 2004?09 126
Value analysis (Egyptian Pound), 2009?14 127
Value analysis (US dollars), 2004?09 129
Value analysis (US dollars), 2009?14 129
Volume analysis, 2004?09 131
Volume analysis, 2009?14 132
Company and brand share analysis 134
Distribution analysis 139
Expenditure and consumption per capita 141
Chapter 9 Category Analysis: Juices 144
Value analysis (Egyptian Pound), 2004?09 144
Value analysis (Egyptian Pound), 2009?14 145
Value analysis (US dollars), 2004?09 147
Value analysis (US dollars), 2009?14 148
Volume analysis, 2004?09 150
Volume analysis, 2009?14 151
Company and brand share analysis 153
Distribution analysis 160
Expenditure and consumption per capita 162
Chapter 10 Category Analysis: RTD Tea and Coffee 168
Value analysis (Egyptian Pound), 2004?09 168
Value analysis (Egyptian Pound), 2009?14 169
Value analysis (US dollars), 2004?09 170
Value analysis (US dollars), 2009?14 170
Volume analysis, 2004?09 172
Volume analysis, 2009?14 173
Company and brand share analysis 175
Distribution analysis 180
Expenditure and consumption per capita 182
Chapter 11 Category Analysis: Smoothies 185
Value analysis (Egyptian Pound), 2004?09 185
Value analysis (Egyptian Pound), 2009?14 186
Value analysis (US dollars), 2004?09 187
Value analysis (US dollars), 2009?14 187
Volume analysis, 2004?09 189
Volume analysis, 2009?14 190
Company and brand share analysis 192
Distribution analysis 195
Expenditure and consumption per capita 197
Chapter 12 Country Comparison 200
Value 200
Volume 204
Market share 208
Chapter 13 New Product Development 209
Product launches over time 209
Recent product launches 211
Chapter 14 Macroeconomic Profile 212
Macroeconomic Indicators 212
Chapter 15 Research Methodology 217
Methodology overview 217
Secondary research 218
Market modeling 219
Creating an initial data model 219
Revising the initial data model 219
Creating a final estimate 220
Creating demographic value splits 220
Primary research 220
Data finalization 221
Ongoing research 221
Chapter 16 Appendix 222
Future readings 222
How to contact experts in your industry 222
Disclaimer 222

LIST OF FIGURES
Figure 1: Soft drinks, Egypt, value by category (EGPm), 2004?14 31
Figure 2: Soft drinks, Egypt, category growth comparison, by value, 2004?14 34
Figure 3: Soft drinks, Egypt, volume by category (kg/liters, million), 2004?14 37
Figure 4: Soft drinks, Egypt, category growth comparison, by volume, 2004?14 38
Figure 5: Soft drinks, Egypt, company share by volume (%), 2008?09 47
Figure 6: Soft drinks, Egypt, distribution channels by volume (%), 2008?09 55
Figure 7: Bottled water, Egypt, value by segment (EGPm), 2004?14 69
Figure 8: Bottled water, Egypt, category growth comparison, by value, 2004?14 72
Figure 9: Bottled water, Egypt, volume by segment (liters, million), 2004?14 75
Figure 10: Bottled water, Egypt, category growth comparison, by volume, 2004?14 75
Figure 11: Bottled water, Egypt, company share by volume (%), 2008?09 78
Figure 12: Bottled water, Egypt, distribution channels by volume (%), 2008?09 82
Figure 13: Carbonates, Egypt, value by segment (EGPm), 2004?14 88
Figure 14: Carbonates, Egypt, category growth comparison, by value, 2004?14 91
Figure 15: Carbonates, Egypt, volume by segment (liters, million), 2004?14 94
Figure 16: Carbonates, Egypt, category growth comparison, by volume, 2004?14 94
Figure 17: Carbonates, Egypt, company share by volume (%), 2008?09 99
Figure 18: Carbonates, Egypt, distribution channels by volume (%), 2008?09 103
Figure 19: Concentrates, Egypt, value by segment (EGPm), 2004?14 110
Figure 20: Concentrates, Egypt, category growth comparison, by value, 2004?14 112
Figure 21: Concentrates, Egypt, volume by segment (kg/liters, million), 2004?14 115
Figure 22: Concentrates, Egypt, category growth comparison, by volume, 2004?14 115
Figure 23: Concentrates, Egypt, company share by volume (%), 2008?09 118
Figure 24: Concentrates, Egypt, distribution channels by volume (%), 2008?09 122
Figure 25: Functional drinks, Egypt, value by segment (EGPm), 2004?14 128
Figure 26: Functional drinks, Egypt, category growth comparison, by value, 2004?14 130
Figure 27: Functional drinks, Egypt, volume by segment (liters, million), 2004?14 133
Figure 28: Functional drinks, Egypt, category growth comparison, by volume, 2004?14 133
Figure 29: Functional drinks, Egypt, company share by volume (%), 2008?09 136
Figure 30: Functional drinks, Egypt, distribution channels by volume (%), 2008?09 140
Figure 31: Juices, Egypt, value by segment (EGPm), 2004?14 146
Figure 32: Juices, Egypt, category growth comparison, by value, 2004?14 149
Figure 33: Juices, Egypt, volume by segment (liters, million), 2004?14 152
Figure 34: Juices, Egypt, category growth comparison, by volume, 2004?14 152
Figure 35: Juices, Egypt, company share by volume (%), 2008?09 157
Figure 36: Juices, Egypt, distribution channels by volume (%), 2008?09 161
Figure 37: RTD tea and coffee, Egypt, value by segment (EGPm), 2004?14 169
Figure 38: RTD tea and coffee, Egypt, category growth comparison, by value, 2004?14 171
Figure 39: RTD tea and coffee, Egypt, volume by segment (liters, million), 2004?14 174
Figure 40: RTD tea and coffee, Egypt, category growth comparison, by volume, 2004?14 174
Figure 41: RTD tea and coffee, Egypt, company share by volume (%), 2008?09 177
Figure 42: RTD tea and coffee, Egypt, distribution channels by volume (%), 2008?09 181
Figure 43: Smoothies, Egypt, value by segment (EGPm), 2004?14 186
Figure 44: Smoothies, Egypt, category growth comparison, by value, 2004?14 188
Figure 45: Smoothies, Egypt, volume by segment (liters, million), 2004?14 191
Figure 46: Smoothies, Egypt, category growth comparison, by volume, 2004?14 191
Figure 47: Smoothies, Egypt, company share by volume (%), 2008?09 193
Figure 48: Smoothies, Egypt, distribution channels by volume (%), 2008?09 196
Figure 49: Global soft drinks market split (value terms, 2009), top five countries 201
Figure 50: Global soft drinks market value, 2004–09, top five countries 203
Figure 51: Global soft drinks market split (volume terms, 2009), top five countries 205
Figure 52: Global soft drinks market volume, 2004–09, top five countries 207
Figure 53: Annual data review process 218

LIST OF TABLES
Table 1: Soft drinks category definitions 12
Table 2: Soft drinks distribution channels 14
Table 3: Soft drinks, Egypt, value by category (EGPm), 2004?09 29
Table 4: Soft drinks, Egypt, value forecast by category (EGPm), 2009?14 30
Table 5: Soft drinks, Egypt, value by category ($m), 2004?09 32
Table 6: Soft drinks, Egypt, value forecast by category ($m), 2009?14 33
Table 7: Soft drinks, Egypt, volume by category (kg/liters, million), 2004?09 35
Table 8: Soft drinks, Egypt, volume forecast by category (kg/liters, million), 2009?14 36
Table 9: Soft drinks, Egypt, brand share by volume (%), 2008?09 39
Table 10: Soft drinks, Egypt, volume by brand (kg/liters, million), 2008?09 43
Table 11: Soft drinks, Egypt, company share by volume (%), 2008?09 48
Table 12: Soft drinks, Egypt, volume by company (kg/liters, million), 2008?09 51
Table 13: Soft drinks, Egypt, distribution channels by volume (%), 2008?09 54
Table 14: Soft drinks, Egypt, volume by distribution channel (kg/liters, million), 2008?09 54
Table 15: Soft drinks, Egypt, expenditure per capita (EGP), 2004?09 56
Table 16: Soft drinks, Egypt, forecast expenditure per capita (EGP), 2009?14 57
Table 17: Soft drinks, Egypt, expenditure per capita ($), 2004?09 58
Table 18: Soft drinks, Egypt, forecast expenditure per capita ($), 2009?14 59
Table 19: Soft drinks, Egypt, consumption per capita (kg/liters), 2004?09 60
Table 20: Soft drinks, Egypt, forecast consumption per capita (kg/liters), 2009?14 61
Table 21: The Coca-Cola Company key facts 62
Table 22: PepsiCo, Inc. key facts 65
Table 23: Bottled water, Egypt, value by segment (EGPm), 2004?09 67
Table 24: Bottled water, Egypt, value forecast by segment (EGPm), 2009?14 68
Table 25: Bottled water, Egypt, value by segment ($m), 2004?09 70
Table 26: Bottled water, Egypt, value forecast by segment ($m), 2009?14 71
Table 27: Bottled water, Egypt, volume by segment (liters, million), 2004?09 73
Table 28: Bottled water, Egypt, volume forecast by segment (liters, million), 2009?14 74
Table 29: Bottled water, Egypt, brand share by volume (%), 2008?09 76
Table 30: Bottled water, Egypt, volume by brand (liters, million), 2008?09 77
Table 31: Bottled water, Egypt, company share by volume (%), 2008?09 79
Table 32: Bottled water, Egypt, volume by company (liters, million), 2008?09 80
Table 33: Bottled water, Egypt, distribution channels by volume (%), 2008?09 81
Table 34: Bottled water, Egypt, volume by distribution channel (liters, million), 2008?09 81
Table 35: Bottled water, Egypt, expenditure per capita (EGP), 2004?09 83
Table 36: Bottled water, Egypt, forecast expenditure per capita (EGP), 2009?14 83
Table 37: Bottled water, Egypt, expenditure per capita ($), 2004?09 84
Table 38: Bottled water, Egypt, forecast expenditure per capita ($), 2009?14 84
Table 39: Bottled water, Egypt, consumption per capita (liters), 2004?09 85
Table 40: Bottled water, Egypt, forecast consumption per capita (liters), 2009?14 85
Table 41: Carbonates, Egypt, value by segment (EGPm), 2004?09 86
Table 42: Carbonates, Egypt, value forecast by segment (EGPm), 2009?14 87
Table 43: Carbonates, Egypt, value by segment ($m), 2004?09 89
Table 44: Carbonates, Egypt, value forecast by segment ($m), 2009?14 90
Table 45: Carbonates, Egypt, volume by segment (liters, million), 2004?09 92
Table 46: Carbonates, Egypt, volume forecast by segment (liters, million), 2009?14 93
Table 47: Carbonates, Egypt, brand share by volume (%), 2008?09 95
Table 48: Carbonates, Egypt, volume by brand (liters, million), 2008?09 97
Table 49: Carbonates, Egypt, company share by volume (%), 2008?09 100
Table 50: Carbonates, Egypt, volume by company (liters, million), 2008?09 101
Table 51: Carbonates, Egypt, distribution channels by volume (%), 2008?09 102
Table 52: Carbonates, Egypt, volume by distribution channel (liters, million), 2008?09 102
Table 53: Carbonates, Egypt, expenditure per capita (EGP), 2004?09 104
Table 54: Carbonates, Egypt, forecast expenditure per capita (EGP), 2009?14 105
Table 55: Carbonates, Egypt, expenditure per capita ($), 2004?09 105
Table 56: Carbonates, Egypt, forecast expenditure per capita ($), 2009?14 106
Table 57: Carbonates, Egypt, consumption per capita (liters), 2004?09 106
Table 58: Carbonates, Egypt, forecast consumption per capita (liters), 2009?14 107
Table 59: Concentrates, Egypt, value by segment (EGPm), 2004?09 108
Table 60: Concentrates, Egypt, value forecast by segment (EGPm), 2009?14 109
Table 61: Concentrates, Egypt, value by segment ($m), 2004?09 111
Table 62: Concentrates, Egypt, value forecast by segment ($m), 2009?14 111
Table 63: Concentrates, Egypt, volume by segment (kg/liters, million), 2004?09 113
Table 64: Concentrates, Egypt, volume forecast by segment (kg/liters, million), 2009?14 114
Table 65: Concentrates, Egypt, brand share by volume (%), 2008?09 116
Table 66: Concentrates, Egypt, volume by brand (kg/liters, million), 2008?09 117
Table 67: Concentrates, Egypt, company share by volume (%), 2008?09 119
Table 68: Concentrates, Egypt, volume by company (kg/liters, million), 2008?09 120
Table 69: Concentrates, Egypt, distribution channels by volume (%), 2008?09 121
Table 70: Concentrates, Egypt, volume by distribution channel (kg/liters, million), 2008?09 121
Table 71: Concentrates, Egypt, expenditure per capita (EGP), 2004?09 123
Table 72: Concentrates, Egypt, forecast expenditure per capita (EGP), 2009?14 123
Table 73: Concentrates, Egypt, expenditure per capita ($), 2004?09 124
Table 74: Concentrates, Egypt, forecast expenditure per capita ($), 2009?14 124
Table 75: Concentrates, Egypt, consumption per capita (kg/liters), 2004?09 125
Table 76: Concentrates, Egypt, forecast consumption per capita (kg/liters), 2009?14 125
Table 77: Functional drinks, Egypt, value by segment (EGPm), 2004?09 126
Table 78: Functional drinks, Egypt, value forecast by segment (EGPm), 2009?14 127
Table 79: Functional drinks, Egypt, value by segment ($m), 2004?09 129
Table 80: Functional drinks, Egypt, value forecast by segment ($m), 2009?14 129
Table 81: Functional drinks, Egypt, volume by segment (liters, million), 2004?09 131
Table 82: Functional drinks, Egypt, volume forecast by segment (liters, million), 2009?14 132
Table 83: Functional drinks, Egypt, brand share by volume (%), 2008?09 134
Table 84: Functional drinks, Egypt, volume by brand (liters, million), 2008?09 135
Table 85: Functional drinks, Egypt, company share by volume (%), 2008?09 137
Table 86: Functional drinks, Egypt, volume by company (liters, million), 2008?09 138
Table 87: Functional drinks, Egypt, distribution channels by volume (%), 2008?09 139
Table 88: Functional drinks, Egypt, volume by distribution channel (liters, million), 2008?09 139
Table 89: Functional drinks, Egypt, expenditure per capita (EGP), 2004?09 141
Table 90: Functional drinks, Egypt, forecast expenditure per capita (EGP), 2009?14 141
Table 91: Functional drinks, Egypt, expenditure per capita ($), 2004?09 142
Table 92: Functional drinks, Egypt, forecast expenditure per capita ($), 2009?14 142
Table 93: Functional drinks, Egypt, consumption per capita (liters), 2004?09 143
Table 94: Functional drinks, Egypt, forecast consumption per capita (liters), 2009?14 143
Table 95: Juices, Egypt, value by segment (EGPm), 2004?09 144
Table 96: Juices, Egypt, value forecast by segment (EGPm), 2009?14 145
Table 97: Juices, Egypt, value by segment ($m), 2004?09 147
Table 98: Juices, Egypt, value forecast by segment ($m), 2009?14 148
Table 99: Juices, Egypt, volume by segment (liters, million), 2004?09 150
Table 100: Juices, Egypt, volume forecast by segment (liters, million), 2009?14 151
Table 101: Juices, Egypt, brand share by volume (%), 2008?09 153
Table 102: Juices, Egypt, volume by brand (liters, million), 2008?09 155
Table 103: Juices, Egypt, company share by volume (%), 2008?09 158
Table 104: Juices, Egypt, volume by company (liters, million), 2008?09 159
Table 105: Juices, Egypt, distribution channels by volume (%), 2008?09 160
Table 106: Juices, Egypt, volume by distribution channel (liters, million), 2008?09 160
Table 107: Juices, Egypt, expenditure per capita (EGP), 2004?09 162
Table 108: Juices, Egypt, forecast expenditure per capita (EGP), 2009?14 163
Table 109: Juices, Egypt, expenditure per capita ($), 2004?09 164
Table 110: Juices, Egypt, forecast expenditure per capita ($), 2009?14 165
Table 111: Juices, Egypt, consumption per capita (liters), 2004?09 166
Table 112: Juices, Egypt, forecast consumption per capita (liters), 2009?14 167
Table 113: RTD tea and coffee, Egypt, value by segment (EGPm), 2004?09 168
Table 114: RTD tea and coffee, Egypt, value forecast by segment (EGPm), 2009?14 169
Table 115: RTD tea and coffee, Egypt, value by segment ($m), 2004?09 170
Table 116: RTD tea and coffee, Egypt, value forecast by segment ($m), 2009?14 170
Table 117: RTD tea and coffee, Egypt, volume by segment (liters, million), 2004?09 172
Table 118: RTD tea and coffee, Egypt, volume forecast by segment (liters, million), 2009?14 173
Table 119: RTD tea and coffee, Egypt, brand share by volume (%), 2008?09 175
Table 120: RTD tea and coffee, Egypt, volume by brand (liters, million), 2008?09 176
Table 121: RTD tea and coffee, Egypt, company share by volume (%), 2008?09 178
Table 122: RTD tea and coffee, Egypt, volume by company (liters, million), 2008?09 179
Table 123: RTD tea and coffee, Egypt, distribution channels by volume (%), 2008?09 180
Table 124: RTD tea and coffee, Egypt, volume by distribution channel (liters, million), 2008?09 180
Table 125: RTD tea and coffee, Egypt, expenditure per capita (EGP), 2004?09 182
Table 126: RTD tea and coffee, Egypt, forecast expenditure per capita (EGP), 2009?14 182
Table 127: RTD tea and coffee, Egypt, expenditure per capita ($), 2004?09 183
Table 128: RTD tea and coffee, Egypt, forecast expenditure per capita ($), 2009?14 183
Table 129: RTD tea and coffee, Egypt, consumption per capita (liters), 2004?09 184
Table 130: RTD tea and coffee, Egypt, forecast consumption per capita (liters), 2009?14 184
Table 131: Smoothies, Egypt, value by segment (EGPm), 2004?09 185
Table 132: Smoothies, Egypt, value forecast by segment (EGPm), 2009?14 186
Table 133: Smoothies, Egypt, value by segment ($m), 2004?09 187
Table 134: Smoothies, Egypt, value forecast by segment ($m), 2009?14 187
Table 135: Smoothies, Egypt, volume by segment (liters, million), 2004?09 189
Table 136: Smoothies, Egypt, volume forecast by segment (liters, million), 2009?14 190
Table 137: Smoothies, Egypt, brand share by volume (%), 2008?09 192
Table 138: Smoothies, Egypt, volume by brand (liters, million), 2008?09 192
Table 139: Smoothies, Egypt, company share by volume (%), 2008?09 194
Table 140: Smoothies, Egypt, volume by company (liters, million), 2008?09 194
Table 141: Smoothies, Egypt, distribution channels by volume (%), 2008?09 195
Table 142: Smoothies, Egypt, volume by distribution channel (liters, million), 2008?09 195
Table 143: Smoothies, Egypt, expenditure per capita (EGP), 2004?09 197
Table 144: Smoothies, Egypt, forecast expenditure per capita (EGP), 2009?14 197
Table 145: Smoothies, Egypt, expenditure per capita ($), 2004?09 198
Table 146: Smoothies, Egypt, forecast expenditure per capita ($), 2009?14 198
Table 147: Smoothies, Egypt, consumption per capita (liters), 2004?09 199
Table 148: Smoothies, Egypt, forecast consumption per capita (liters), 2009?14 199
Table 149: Global soft drinks market value, 2009 200
Table 150: Global soft drinks market split (value terms ($m), 2009), top five countries 203
Table 151: Global soft drinks market volume, 2009 204
Table 152: Global soft drinks market split (volume terms, 2009), top five countries 207
Table 153: Leading players, top five countries 208
Table 154: Egypt soft drinks new product launches reports, by company (top five companies), 2009 209
Table 155: Egypt soft drinks new product launches SKUs, by company (top five companies), 2009 209
Table 156: Egypt soft drinks new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 210
Table 157: Egypt soft drinks new product launches (reports), by ingredients (top 10 ingredients), 2009 210
Table 158: Egypt soft drinks new product launches (reports), by package tags or claims (top 10 claims), 2009 211
Table 159: Egypt soft drinks new product launches - recent five launches (2009) 211
Table 160: Egypt population, by age group, 2004?09 (millions) 212
Table 161: Egypt population forecast, by age group, 2009?14 (millions) 213
Table 162: Egypt population, by gender, 2004?09 (millions) 213
Table 163: Egypt population forecast, by gender, 2009?14 (millions) 214
Table 164: Egypt nominal GDP, 2004?09 (EGPbn, nominal prices) 214
Table 165: Egypt nominal GDP forecast, 2009?14 (EGPbn, nominal prices) 214
Table 166: Egypt real GDP, 2004?09 (EGPbn, 2000 prices) 215
Table 167: Egypt real GDP forecast, 2009?14 (EGPbn, 2000 prices) 215
Table 168: Egypt real GDP, 2004?09 ($bn, 2000 prices) 215
Table 169: Egypt real GDP forecast, 2009?14 ($bn, 2000 prices) 216
Table 170: Egypt consumer price index, 2004?09 (2000=100) 216
Table 171: Egypt consumer price index, 2009?14 (2000=100) 216


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