Soft Drinks Market in Germany - Product Launch Almanac 2010

Introduction

Datamonitor’s Soft Drinks market in Germany – Product Launch Almanac 2010 provides a complete guide to new product launches in German soft drinks market since January 2010, This report includes detailed data on products including Package Type, Package Material, # SKUs, Description, Package Tags, Ingredients, Shelving, Innovation and Flavor/Fragrance. This report also provides an overview of the soft drinks market in Germany, with data from 2004 to 2009 and forecasts to 2014.

Scope

• Soft Drinks market in Germany - New product SKUs by category
• Soft Drinks market in Germany - New product SKUs by manufacturer
• Soft Drinks market in Germany - New product by pack type and materials
• Soft Drinks market in Germany – New Product descriptions

Highlights

• 349 product SKUs launched in the German soft drinks market
• Juices is the leading category in German soft drinks market
• Lichtenauer Mineralquellen GmbH and Voelkel GmbH are the leading manufacturers in terms of new soft drinks products in Germany

Reasons to Purchase

Tracking your competitors latest innovations (and trends)
Determine product innovation patterns by studying the characteristics of innovation activity in German Soft Drinks market
Analyze trends in product development over time

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TABLE OF CONTENTS
Overview 1
Catalyst 1
Summary 1
Executive Summary 2
349 product SKUs launched in the German soft drinks market 2
Juices is the leading category in German soft drinks market 2
Lichtenauer Mineralquellen GmbH and Voelkel GmbH are the leading manufacturers in terms of new soft drinks products in Germany 2
Bottles was the dominant packing type in the new products launched in German soft drinks market 2
Majority of the products launched in the soft drinks market used plastic as the package material 2
Introduction 3
How to use this report 3
Disclaimer 3
Market definition 4
Soft Drinks Market Overview 15
Market value, 2004–09 15
Market value forecast to 2014 16
Soft Drinks Product Analysis 17
New product SKUs by category 17
New product SKUs by manufacturer 18
New products by package type 20
New product by package material 21
Detailed Product Descriptions 22
Appendix 174
Further reading 174
Datamonitor consulting 174
How to contact experts in your industry 174

LIST OF FIGURES
Figure 1: Germany, soft drinks market value by category ($m), 2004–09 15
Figure 2: Germany, soft drinks market value by category ($m), 2009–14 16
Figure 3: Germany, soft drinks market, new product SKUs by category, Jan 2010 – Dec 2010 17
Figure 4: Germany, soft drinks market, new product SKUs by manufacturer, Jan 2010 – Dec 2010 18
Figure 5: Germany, soft drinks market, new product by package type, Jan 2010 – Dec 2010 20
Figure 6: Germany, soft drinks market, new product by package material, Jan 2010 – Dec 2010 21

LIST OF TABLES
Table 1: Soft drinks category definitions 4
Table 2: Germany, soft drinks market value by category ($m), 2004–09 15
Table 3: Germany, soft drinks market value by category ($m), 2009–14 16
Table 4: Germany, soft drinks market, new product SKUs by category, Jan 2010 – Dec 2010 17
Table 5: Germany, soft drinks market, new product SKUs by manufacturer, Jan 2010 – Dec 2010 19
Table 6: Germany, soft drinks market, new product by package type, Jan 2010 – Dec 2010 20
Table 7: Germany, soft drinks market, new product by package material, Jan 2010 – Dec 2010 21
Table 8: Wolfra - Wintersaft - Bayrische Winter Pflaume; Bayrischer Winter Apfel; Feuerzangenbowle Alkoholfrei; Fruechtepunsch Alkoholfrei; Gluehfein Alkoholfrei; Kinderpunsch 22
Table 9: Vita Limo - Limonade - Orange; Zitrone 23
Table 10: Hohes C Heimische Fruechte - Saft - Apfel & Pflaume 24
Table 11: True Fruits - Saft - Drei; Vier; Zwei 25
Table 12: Terre Exotique - Sirop d'Agave - a la Lavande; a la Rose; a la Vanille; au Gingembre; au Piment d'Espelette; au Safran 26
Table 13: Rockstar Recovery - Energy + Hydration Drink 27
Table 14: Minus L - Latte Macchiato 28
Table 15: Emmi - Caffe Latte - Intenso 29
Table 16: Ener Bio - Apfel Holunder Saft 30
Table 17: Mueller Fructiv - Fruchtgetraenk - Erbeer Limette Wassermelone 31
Table 18: Belbake - Kakao 32
Table 19: Alnatura - Karottensaft - Mild Suess 33
Table 20: Alnatura - Frucht Punsch - Holunder 34
Table 21: Salomoni - Bevanda - alla Cicoria 35
Table 22: Emmi Caffe Latte - Kaffeegetraenk - Vanilla 36
Table 23: Maison Meneau - Sirop de The Vert - Bio Equitable 37
Table 24: Champ Energy - Iso-Drink - Kirsche - Acai; Lemon - Minze 38
Table 25: Alnavit - 100% Muttersaft - Acerola 39
Table 26: Limuh - Molkedrink - Lemon Ingwer 40
Table 27: Schwartau Coffee Shop - Kaffeesirup - Caramel; Haselnuss; Indian Moments; Vanille 41
Table 28: Garden Fruits - 100% Juice - Apple Apricot Quince; Apple Cherry Plum; Apple Redcurrant Rhubarb; Beverage Concentrate - Apple Apricot Quince; Apple Cherry Plum; Apple Redcurrant Rhubarb 42
Table 29: Monster - Energy Drink - Energy; Ripper 43
Table 30: Jacobs - Loesliches Cappuccino Pulver - Entkoffeiniert 44
Table 31: Darbo - Teesirup - Blutorange; Hagebutte; Melisse Ingwer; Pfefferminze; Rote Fruechte 45
Table 32: Acqua Panna - Mineralwasser 46
Table 33: True Fruits - Smoothie - limited no. 1 47
Table 34: VITA COCO - Coconut Water - 100% Pure; With Peach & Mango; With Pineapple 48
Table 35: bleib gesund - Natuerliches Mineralwasser - Classic; Medium 49
Table 36: Thueringer Waldquell Wellness - Mehrfruchtgetraenk - Activity Granatapfel Cranberry 50
Table 37: Mueller Fructiv - Fruchtgetraenk - Tropic 51
Table 38: K Bio - Apfleschorle 52
Table 39: Ener Bio - Bio Spritzer - Apfel Rote Beeren; Apfel Traube 53
Table 40: Darbo - Weisser Trauben Sirup 54
Table 41: Soccerade - Sports Drink - Citrus; Cold Blue; Orange; Wildberries 55
Table 42: Ener Bio - Kinder Saft 56
Table 43: Alnatura - Direktsaft - Milder Apfel 57
Table 44: Riemerschmid - Bar Syrup - Blue Curacao; Coconut; Grenadine; Lime; Passion Fruit; Strawberry 58
Table 45: Rheinfels Quelle - Mineralwasser - Klassik; Medium; Naturelle 59
Table 46: Gerolsteiner - Mineralwasser - Medium; Naturell; Sprudel 60
Table 47: Voeslauer Balance - Flavored Water - Mango Orangenbluete 61
Table 48: Hassia - Schorle - Trueber Apfel 62
Table 49: Punica Abenteuer Drink - Fruchtsaft Getraenk - Apfel Kirsch; Apfel Maracuja; Orange 63
Table 50: Makava - Delighted Ice Tea 64
Table 51: DM Das Gesunde Plus - Fruchtnektar - Apfel Kirsch Holunder; Apfel Limette Maracuja 65
Table 52: Ener Bio - Roter Traubensaft 66
Table 53: bio - Biosaft - Bio-Gemuesesaft; Bio-Karottensaft; Bio-Tomatensaft 67
Table 54: Vitafit - Premium Orangendirektsaft 68
Table 55: Romerquelle Emotion - Flavored Mineral Water - Apple and Red Currant 69
Table 56: Hoellinger Bio - Soda - Orange 70
Table 57: Innocent - Smoothie - Kiwi, Apfel & Limette 71
Table 58: Hoellinger Bio - Saft - Apfel 72
Table 59: Chiquita Just Fruit In A Bottle - Sommer Smoothie - Mit Heidelbeere Und Cranberry 73
Table 60: Vita Limo - Limonade - Orange; Zitrone 74
Table 61: Valensina Extra Mild - Fruchtsaft - Apfel Orange Kirsche; Orange Mango Ananas 75
Table 62: Frigeo Ahoj-Brause - Brause Drink - 2er-Pack 76
Table 63: Fuensanta - Agua Mineral Natural Con Mineralizacion Debil 77
Table 64: Milumil Meine Kinder Milch - Kindermilch - 2+ 78
Table 65: Fitne Health Care - Bio Diaet Shake - Karotte; Tomate 79
Table 66: Voelkel - Sommertrunk - Rote Johannisbeere Himbeere 80
Table 67: Voelkel - Sommersirup - Holunderbluete Zitrone 81
Table 68: Voelkel [biococktail] - Fruchtdrink - Mango Chai 82
Table 69: Voelkel Biobee - Eistee - Lemon Fresh 83
Table 70: Hipp - Bio Tee & Saft - Fenchel Tee Mit Apfel; Hagebutten Tee Mit Roten Fruechten 84
Table 71: Bizzl - Soft Drink - Caipi Kiss; Leicht & Fit Exotic 85
Table 72: Proviant Berlin - Smoothie - Chili Chico; Grashuepfer 86
Table 73: Aronia Original - Bio Aronia Apfelsaft 87
Table 74: Obsthof Retter - Reiner Fruchtsaft - Granatapfel Pur 88
Table 75: Oxitien 100 - Fruchtgetraenk 89
Table 76: Sant Aniol 500 Gotes - Aigua Mineral Natural 90
Table 77: Humana - Milchnahrung - Anfangsmilch 1; Folgemilch 2; Folgemilch 3; Kindermilch 4 91
Table 78: Le Fruit De Monin - Fruchtpueree Mix - Cocos 92
Table 79: Le Sirop De Monin - Sirup - Basilikum; Caribbean; Creme Brulee; Gin; Gurke; Ingwer 93
Table 80: Le Concentre De Monin - Konzentrat - Sweet & Sour 94
Table 81: Merziger Frischer Genuss - Saft - Sommer Apfel Cranberry; Sommer Apfel Limette 95
Table 82: Emmi - Caffee Latte - Intenso 96
Table 83: Nero Verde - Ingwer Sirup 97
Table 84: Pure Fruit - Smoothie - Ananas Banane Kokos; Apfel Himbeer; Kirsch Banane; Mango Orange 98
Table 85: Schweppes - Sparkling Tea - Black Tea Peach & Jasmine; Green Tea Citrus & Ginger; Rooibos Orange & Lemongrass 99
Table 86: Bios - Biologisches Erfrischungsgetraenk - Coola 100
Table 87: Soda Club - Getraenkesirup - Zero Cola 101
Table 88: Voelkel - Sommertrunk - Rhabarber Erdbeer 102
Table 89: Carolinen - Brause - Maracuja 103
Table 90: Carolinen Fruchthauch - Aromatisiertes Mineralwasser - Apfel Zitrone 104
Table 91: Vitaborn - Soft Drink - Alpenkraeuter; Minze Hibiskus 105
Table 92: Voelkel - Fruehlingstrunk - Granatapfel Himbeere; Orange Holunderbluete 106
Table 93: Voelkel Bio Zisch - Soft Drink - Rhabarber 107
Table 94: Voelkel - Direktsaft - Orange Karotte 108
Table 95: Voelkel - Heimische Apfel Schorle 109
Table 96: Voelkel Bio Naturell - Nektar Mit Mineralwasser - Apfel Cassis; Apfel Holunderbluete 110
Table 97: Voelkel Superfruit 7/24h - Fruchtnektar 111
Table 98: Voelkel - Saft - Drachenfruechte 112
Table 99: Rotbaeckchen - Bio Mehrfruchtsaft - Immunstark; Knochenstark 113
Table 100: Rabenhorst - 100% Bio Muttersaft - Aronia 114
Table 101: Fruit 2 Day Original - Fruit Drinks - Tropical 115
Table 102: Kinella - Bio Schorle - Apfel Erdbeer 116
Table 103: Thueringer Waldquell Plus - Aromatisiertes Mineralwasser - Orange 117
Table 104: Capri-Sonne Champions Drink - Fruchtsaft 118
Table 105: Sinalco IsoSport - Isotonisches Erfrischungsgetraenk 119
Table 106: Bad Vilbeler Urquelle - Mineralwasser - Naturell 120
Table 107: Kee Pex - Energy Drink 121
Table 108: Capri-Sonne Champions Drink - Fruchtsaft 122
Table 109: The Spirit Of Georgia - Erfrischungsgetraenk - Blood Orange Kaktusfeige; Peach Limette 123
Table 110: Bauer's Feine Fruechtewelt - Direktapfelsaft - Gloster; Idared; Jonagold 124
Table 111: Bauer's Feine Fruechtewelt - Birnennektar - Williams Christ Birne 125
Table 112: Quick Energy - Energy Shot 126
Table 113: Little Lucy - Kinderpartygetraenk - Apple; Apple & Strawberry 127
Table 114: Volvic - Wasser mit Tee - Tee & Pfirsich; Tee & Waldfrucht 128
Table 115: Hohes C Naturelle - Fruchtgetraenk - Apfel Grapefruit 129
Table 116: Gerolsteiner Linee - Aromatisiertes Wasser - Grapefruit Blutorange 130
Table 117: Volvic - Aromatisiertes Wasser - Cocos Limette; Erdbeere; Kirsche 131
Table 118: Lichtenauer Schlanke Schorle - Schorle - Apfel-Birne-Stachelbeere; Apfel-Pflaume-Holunder 132
Table 119: Alwa - Schorle Mit 60% Saftgehalt - Apfel-Trauben-Johannisbeerschorle; Apfelschorle; Orangenschorle 133
Table 120: Sonnentor - Eistee Sirup - Rooibos Granatapfel; Schwarztee Pfirsich 134
Table 121: Cocowell - Kokos Wasser 135
Table 122: Sierra Cazorla - Agua Mineral Natural 136
Table 123: Dextro Energy Sports Nutrition - Liquid Gel - Lemon; Orange 137
Table 124: Oksi - Agua Enriquecida con Oxigeno - Limon; Manzana; Original 138
Table 125: La Source Bio Naturelle Spontin - Soft Drink - Citronia; Oranjus 139
Table 126: La Source Bio Naturelle Spontin - Royal Cola 140
Table 127: La Source Bio Naturelle Spontin Bio Kids - Fruit Juice - Appel; Peer 141
Table 128: La Source Bio Naturelle Spontin - Fruitsiroop - Citroen; Framboos; Munt 142
Table 129: Jamu - Wellnessgetraenk - Kama; Zen 143
Table 130: Jacoby Bio - Granatapfelsaft 144
Table 131: Dextro Energy Sports Nutrition - Carbo Mineral Drink - Fruit Mix; Red Orange 145
Table 132: Kulau - 100% Organic Coconut Water 146
Table 133: The Organimals - Koala Cola 147
Table 134: The Organimals - Soft Drink - Berry Bear; Lemon Lion; Orange Utan 148
Table 135: Gaffels - Fass Brause 149
Table 136: Babydream Bio - Saeuglingsmilch - Anfangsmilch 1; Folgemilch 2; Folgemilch 3 150
Table 137: Milasan - Saeuglingsmilch - 1 Plus Anfangsmilch; 2 Plus Folgemilch; 3 Plus Folgemilch 151
Table 138: Jacobs - Kaffeezubereitung - Ice Coffee 3 in 1 152
Table 139: Elsdorfer - Coffe And Milk - Amaretto; Nuss Zimt 153
Table 140: Hipp Frucht Plus - Mehrfruchtsaft - Pfirsich Banane mit Vitamin C; Rote Fruechte mit Eisen; Vitamin C 154
Table 141: Schwartau Fruit 2 Day Fruehstueck - Fruit Drink - Himbeere-Boysenbeere; Mango-Orange 155
Table 142: Capri Sonne - Fruchtsaft 30% Weniger Zucker - Apple 156
Table 143: VIP'S - Silnogazirovannyi Sokosoderzhashiy Napitok - Apelsin; Chernaya Smorodina; Cherry Cola; Sladkiy Limon 157
Table 144: Wild Fire - Soft Drink 158
Table 145: Wolfra - Fruechtepunsch 159
Table 146: Libella Fruchtgarten - Fruit Drink - Apfel Holunderbluete; Apfel Johannisbeere 160
Table 147: Residenz Quelle - Natuerliches Mineralwasser - Mild 161
Table 148: Beckers Bester - Smoothie - Ananas & Mango; Banane & Kirsche; Beerenfrucht; Pfirsich & Maracuja 162
Table 149: Activ - Schorle - Birnen Pflaumen Getraenk; Pfirsich Melonen Getraenk 163
Table 150: Hohes C Heimische Fruechte - Saft - Apfel Birne; Apfel Johannisbeere; Apfel Quitte 164
Table 151: Koelln Smelk - Haferdrink - Classic; Schokoladengeschmack; Vanillegeschmack 165
Table 152: Punica Classics - Fruit Juice - Mango Tango; Sunny Multivitamin 166
Table 153: MinusL - Latte Macchiato 167
Table 154: Emmi - Caffe Latte - Zero 168
Table 155: Ueberkinger Sanft - Water - Perlend; Prickelnd 169
Table 156: Ueberkinger Sanft - Water - Naturell 170
Table 157: 100% - Juice - Blutorange; Orange; Orange Mango Passionsfrucht 171
Table 158: Darbo - Granatapfel Sirup 172
Table 159: Goeppinger Boller - Apfel-Schorle Aus Bio Direktsaft 173


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