TABLE OF CONTENTS
Overview 1
Catalyst 1
Summary 1
Executive Summary 2
91 product SKUs launched in the Hong Kong soft drinks market 2
RTD tea and coffee is the leading category in Hong Kong soft drinks market 2
Telford International Co. Ltd. is the leading manufacturer in terms of new soft drinks products in Hong Kong 2
Bottles was the dominant packing type in the new products launched in Hong Kong soft drinks market 2
Majority of the products launched in the soft drinks market used plastic as the package material 2
Introduction 3
How to use this report 3
Disclaimer 3
Market definition 4
Soft Drinks Market Overview 11
Market value, 2004–09 11
Market value forecast to 2014 12
Soft Drinks Product Analysis 13
New product SKUs by category 13
New product SKUs by manufacturer 14
New products by package type 16
New product by package material 17
Detailed Product Descriptions 18
Appendix 83
Further reading 83
Datamonitor consulting 83
How to contact experts in your industry 83
LIST OF FIGURES
Figure 1: Hong Kong, soft drinks market value by category ($m), 2004–09 11
Figure 2: Hong Kong, soft drinks market value by category ($m), 2009–14 12
Figure 3: Hong Kong, soft drinks market, new product SKUs by category, Jan 2010 – Dec 2010 13
Figure 4: Hong Kong, soft drinks market, new product SKUs by manufacturer, Jan 2010 – Dec 2010 14
Figure 5: Hong Kong, soft drinks market, new product by package type, Jan 2010 – Dec 2010 16
Figure 6: Hong Kong, soft drinks market, new product by package material, Jan 2010 – Dec 2010 17
LIST OF TABLES
Table 1: Soft drinks category definitions 4
Table 2: Hong Kong, soft drinks market value by category ($m), 2004–09 11
Table 3: Hong Kong, soft drinks market value by category ($m), 2009–14 12
Table 4: Hong Kong, soft drinks market, new product SKUs by category, Jan 2010 – Dec 2010 13
Table 5: Hong Kong, soft drinks market, new product SKUs by manufacturer, Jan 2010 – Dec 2010 15
Table 6: Hong Kong, soft drinks market, new product by package type, Jan 2010 – Dec 2010 16
Table 7: Hong Kong, soft drinks market, new product by package material, Jan 2010 – Dec 2010 17
Table 8: Nittoh Black Tea - Lemon Flavored Drink Powder - Vitamin C 1200 18
Table 9: Nestea - Sugarfree Green Tea - Yinhao Jasmin 19
Table 10: Original Juice Co. - Premium Juice - Apple; Grapefruit; Orange; Pineapple 20
Table 11: Nescafe Smoovlatte - Caffé Latté 21
Table 12: Tao Ti - Green Tea - Orange 22
Table 13: Ocean Spray - Juice Drink - Cran-Grape 23
Table 14: HeySong - Camellia Green Tea - Sugar Free 24
Table 15: HeySong Wincafé - Espresso Coffee - Caffeine x 2 25
Table 16: Brand's InnerShine - Berry Essence with Grape Seed Extract 26
Table 17: Woongjin - Natural Grape Juice Drink 27
Table 18: Pokka - Sparkling Juice Drink - Fuji Apple 28
Table 19: DrinkaZine Energy Watt - Sports Drink 29
Table 20: O Organics - Organic Juice - Berry Punch From Concentrate; Cranberry Cocktail From Concentrate; Grape From Concentrate 30
Table 21: Mr. Juicy Mix - Calamansi Nata de Coco 31
Table 22: Iceni - English Natural Mineral Water - Pure Still 32
Table 23: Vita - Fruit Drink - Japanese Pear; Pomelo 33
Table 24: Minute Maid - Lemon Juice Drink 34
Table 25: Hung Fook Tong - Fruit Drink - Salted Mandarin with Mandarin Pulp 35
Table 26: Suntory - Fruity Soda 36
Table 27: Welch's - Fruit Juice Cocktail from Concentrate - Mandarin Mango 37
Table 28: OKF - Natural Yuja Tea - Honey Citron 38
Table 29: Orchy - Fruit Juice Drink - Apple; Apple & Blackcurrant; Orange 39
Table 30: Tao Ti - Soft Drink - Hami Melon 40
Table 31: Yes! - Five Grain Tea 41
Table 32: Hai Tai Beverage - Pear Juice Drink - with Pear Puree 42
Table 33: Welchade - Lychee Pineapple Drink 43
Table 34: Tao Ti - Kanten Jelly Fruit Drink - Lemon; Peach 44
Table 35: Jolly Shandy - Soft Drink - Mandarin 45
Table 36: Tao Ti - Green Tea - Apple Pear 46
Table 37: Lucozade Alert - Energy Beverage 47
Table 38: Sunkist Premium - Strawberry Smoothie 48
Table 39: Sprite - Soft Drink - Green Tea Flavoured 49
Table 40: Fonterra - High Calcium Low Fat Milk Beverage - Black Sesame 50
Table 41: T2U Tea to You - All Natural Green Tea - Citron; Organic; Pomegranate 51
Table 42: Mondariz - Aqua Mineral Natural Con Gas 52
Table 43: Tao Ti - Green Tea - Kyoho Grape 53
Table 44: DrinkaZine - BiLuoChun Green Tea; Tiekuanyin Tea 54
Table 45: Tao Ti - Jelly Green Tea 55
Table 46: Hung Fook Tong - Fruit Drink - Pear & Water Chestnut with Fig 56
Table 47: Ribena - Blackcurrant Drink - Blueberry Flavor 57
Table 48: Alo Allure - Aloe Vera Drink; Aloe Vera Drink - Mangosteen + Mango; Wheatgrass 58
Table 49: Hi-C - Green Tea - Chrysanthemum 59
Table 50: Westsoy - Longevity Soy Milk Vitality Blend+ - Vanilla 60
Table 51: Hollinger Bio - Juice - Apple; Pear; Red Grape 61
Table 52: Hollinger Bio - Soda - Blackcurrant 62
Table 53: Nestea - Ice Tea - Peach Flavour 63
Table 54: Fanta - Soft Drink - Watermelon 64
Table 55: Tao Ti - Green Tea - White Grape 65
Table 56: Starbucks - Premium Coffee Drink - Americano; Espresso & Cream 66
Table 57: Whisbih - Sugar Free Tea - Black Oolong; Green Tea 67
Table 58: Tao Ti - Lemon Honey Drink; Pear Honey Drink 68
Table 59: Berri - Apple Juice 69
Table 60: Lotte - Orange Drink - Jeju Mandarin 70
Table 61: Vita - Malt Drink - Yi Yi Ren & Pear 71
Table 62: Tao Ti - Oolong Tea - Supreme Light 72
Table 63: Chan Chak Ming - Chinese Fruit Tea 73
Table 64: Tree Top - Blueberry Tea 74
Table 65: Nestea - Lychee Tea - with Nata de Coco Pulp 75
Table 66: Ribena - Fruit Juice Drink - Apple 76
Table 67: Aquaqueen - Australian Spring Water - 500ml 77
Table 68: Lotte Shake It Boom Boom - Carbonated Soft Drink - Orange; Pineapple 78
Table 69: Shin-Chuan - Fruit Vinegar Drink - Pineapple 79
Table 70: Laoshan - Natural Mineral Water 80
Table 71: Sangaria - Coffee - Cafe Au Lait 81
Table 72: 9C - Cocktail - Apple + Guava; Apple + Lemon; Apple + Passion; Apple + Peach 82
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