Soft Drinks Market in India to 2014

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: soft drinks 2
Summary category level: bottled water 3
Summary category level: carbonates 4
Summary category level: concentrates 5
Summary category level: functional drinks 6
Summary category level: juices 7
Summary category level: RTD tea and coffee 8
Chapter 2 Introduction 9
What is this report about? 9
How to use this report 9
Market definition 10
Chapter 3 Market Overview 27
Value analysis (Indian Rupee), 2004?09 27
Value analysis (Indian Rupee), 2009?14 28
Value analysis (US dollars), 2004?09 30
Value analysis (US dollars), 2009?14 31
Volume analysis, 2004?09 33
Volume analysis, 2009?14 34
Company and brand share analysis 36
Distribution analysis 42
Expenditure and consumption per capita 44
Chapter 4 Leading Company Profiles 50
The Coca-Cola Company 50
PepsiCo, Inc. 53
Chapter 5 Category Analysis: Bottled Water 55
Value analysis (Indian Rupee), 2004?09 55
Value analysis (Indian Rupee), 2009?14 56
Value analysis (US dollars), 2004?09 58
Value analysis (US dollars), 2009?14 59
Volume analysis, 2004?09 61
Volume analysis, 2009?14 62
Company and brand share analysis 64
Distribution analysis 67
Expenditure and consumption per capita 69
Chapter 6 Category Analysis: Carbonates 72
Value analysis (Indian Rupee), 2004?09 72
Value analysis (Indian Rupee), 2009?14 73
Value analysis (US dollars), 2004?09 75
Value analysis (US dollars), 2009?14 76
Volume analysis, 2004?09 78
Volume analysis, 2009?14 79
Company and brand share analysis 81
Distribution analysis 85
Expenditure and consumption per capita 87
Chapter 7 Category Analysis: Concentrates 91
Value analysis (Indian Rupee), 2004?09 91
Value analysis (Indian Rupee), 2009?14 92
Value analysis (US dollars), 2004?09 94
Value analysis (US dollars), 2009?14 94
Volume analysis, 2004?09 96
Volume analysis, 2009?14 97
Company and brand share analysis 99
Distribution analysis 102
Expenditure and consumption per capita 104
Chapter 8 Category Analysis: Functional Drinks 107
Value analysis (Indian Rupee), 2004?09 107
Value analysis (Indian Rupee), 2009?14 108
Value analysis (US dollars), 2004?09 110
Value analysis (US dollars), 2009?14 110
Volume analysis, 2004?09 112
Volume analysis, 2009?14 113
Company and brand share analysis 115
Distribution analysis 118
Expenditure and consumption per capita 120
Chapter 9 Category Analysis: Juices 123
Value analysis (Indian Rupee), 2004?09 123
Value analysis (Indian Rupee), 2009?14 124
Value analysis (US dollars), 2004?09 126
Value analysis (US dollars), 2009?14 127
Volume analysis, 2004?09 129
Volume analysis, 2009?14 130
Company and brand share analysis 132
Distribution analysis 135
Expenditure and consumption per capita 137
Chapter 10 Category Analysis: RTD Tea and Coffee 143
Value analysis (Indian Rupee), 2004?09 143
Value analysis (Indian Rupee), 2009?14 144
Value analysis (US dollars), 2004?09 145
Value analysis (US dollars), 2009?14 145
Volume analysis, 2004?09 146
Volume analysis, 2009?14 147
Company and brand share analysis 148
Distribution analysis 150
Expenditure and consumption per capita 152
Chapter 11 New Product Development 155
Product launches over time 155
Recent product launches 157
Chapter 12 Macroeconomic Profile 158
Macroeconomic Indicators 158
Chapter 13 Research Methodology 163
Methodology overview 163
Secondary research 164
Market modeling 165
Creating an initial data model 165
Revising the initial data model 165
Creating a final estimate 166
Creating demographic value splits 166
Primary research 166
Data finalization 167
Ongoing research 167
Chapter 14 Appendix 168
Future readings 168
How to contact experts in your industry 168
Disclaimer 168

LIST OF FIGURES
Figure 1: India, soft drinks, value by category (INRm), 2004?14 29
Figure 2: India, soft drinks, category growth comparison, by value, 2004?14 32
Figure 3: India, soft drinks, volume by category (kg/liters, million), 2004?14 35
Figure 4: India, soft drinks, company share by volume (%), 2008?09 39
Figure 5: India, soft drinks, distribution channels by volume (%), 2008?09 43
Figure 6: India, bottled water, value by segment (INRm), 2004?14 57
Figure 7: India, bottled water, category growth comparison, by value, 2004?14 60
Figure 8: India, bottled water, volume by segment (liters, million), 2004?14 63
Figure 9: India, bottled water, company share by volume (%), 2008?09 65
Figure 10: India, bottled water, distribution channels by volume (%), 2008?09 68
Figure 11: India, carbonates, value by segment (INRm), 2004?14 74
Figure 12: India, carbonates, category growth comparison, by value, 2004?14 77
Figure 13: India, carbonates, volume by segment (liters, million), 2004?14 80
Figure 14: India, carbonates, category growth comparison, by volume, 2004?14 80
Figure 15: India, carbonates, company share by volume (%), 2008?09 83
Figure 16: India, carbonates, distribution channels by volume (%), 2008?09 86
Figure 17: India, concentrates, value by segment (INRm), 2004?14 93
Figure 18: India, concentrates, category growth comparison, by value, 2004?14 95
Figure 19: India, concentrates, volume by segment (kg/liters, million), 2004?14 98
Figure 20: India, concentrates, category growth comparison, by volume, 2004?14 98
Figure 21: India, concentrates, company share by volume (%), 2008?09 100
Figure 22: India, concentrates, distribution channels by volume (%), 2008?09 103
Figure 23: India, functional drinks, value by segment (INRm), 2004?14 109
Figure 24: India, functional drinks, category growth comparison, by value, 2004?14 111
Figure 25: India, functional drinks, volume by segment (liters, million), 2004?14 114
Figure 26: India, functional drinks, category growth comparison, by volume, 2004?14 114
Figure 27: India, functional drinks, company share by volume (%), 2008?09 116
Figure 28: India, functional drinks, distribution channels by volume (%), 2008?09 119
Figure 29: India, juices, value by segment (INRm), 2004?14 125
Figure 30: India, juices, category growth comparison, by value, 2004?14 128
Figure 31: India, juices, volume by segment (liters, million), 2004?14 131
Figure 32: India, juices, category growth comparison, by volume, 2004?14 131
Figure 33: India, juices, company share by volume (%), 2008?09 133
Figure 34: India, juices, distribution channels by volume (%), 2008?09 136
Figure 35: India, RTD tea and coffee, value by segment (INRm), 2004?14 144
Figure 36: India, RTD tea and coffee, volume by segment (liters, million), 2004?14 147
Figure 37: India, RTD tea and coffee, distribution channels by volume (%), 2008?09 151
Figure 38: Annual data review process 164

LIST OF TABLES
Table 1: Soft drinks category definitions 11
Table 2: Soft drinks distribution channels 13
Table 3: India, soft drinks, value by category (INRm), 2004?09 27
Table 4: India, soft drinks, value forecast by category (INRm), 2009?14 28
Table 5: India, soft drinks, value by category ($m), 2004?09 30
Table 6: India, soft drinks, value forecast by category ($m), 2009?14 31
Table 7: India, soft drinks, volume by category (kg/liters, million), 2004?09 33
Table 8: India, soft drinks, volume forecast by category (kg/liters, million), 2009?14 34
Table 9: India, soft drinks, brand share by volume (%), 2008?09 36
Table 10: India, soft drinks, volume by brand (kg/liters, million), 2008?09 38
Table 11: India, soft drinks, company share by volume (%), 2008?09 40
Table 12: India, soft drinks, volume by company (kg/liters, million), 2008?09 41
Table 13: India, soft drinks, distribution channels by volume (%), 2008?09 42
Table 14: India, soft drinks, volume by distribution channel (kg/liters, million), 2008?09 42
Table 15: India, soft drinks, expenditure per capita (INR), 2004?09 44
Table 16: India, soft drinks, forecast expenditure per capita (INR), 2009?14 45
Table 17: India, soft drinks, expenditure per capita ($), 2004?09 46
Table 18: India, soft drinks, forecast expenditure per capita ($), 2009?14 47
Table 19: India, soft drinks, consumption per capita (kg/liters), 2004?09 48
Table 20: India, soft drinks, forecast consumption per capita (kg/liters), 2009?14 49
Table 21: The Coca-Cola Company key facts 50
Table 22: PepsiCo, Inc. key facts 53
Table 23: India, bottled water, value by segment (INRm), 2004?09 55
Table 24: India, bottled water, value forecast by segment (INRm), 2009?14 56
Table 25: India, bottled water, value by segment ($m), 2004?09 58
Table 26: India, bottled water, value forecast by segment ($m), 2009?14 59
Table 27: India, bottled water, volume by segment (liters, million), 2004?09 61
Table 28: India, bottled water, volume forecast by segment (liters, million), 2009?14 62
Table 29: India, bottled water, brand share by volume (%), 2008?09 64
Table 30: India, bottled water, volume by brand (liters, million), 2008?09 64
Table 31: India, bottled water, company share by volume (%), 2008?09 66
Table 32: India, bottled water, volume by company (liters, million), 2008?09 66
Table 33: India, bottled water, distribution channels by volume (%), 2008?09 67
Table 34: India, bottled water, volume by distribution channel (liters, million), 2008?09 67
Table 35: India, bottled water, expenditure per capita (INR), 2004?09 69
Table 36: India, bottled water, forecast expenditure per capita (INR), 2009?14 69
Table 37: India, bottled water, expenditure per capita ($), 2004?09 70
Table 38: India, bottled water, forecast expenditure per capita ($), 2009?14 70
Table 39: India, bottled water, consumption per capita (liters), 2004?09 71
Table 40: India, bottled water, forecast consumption per capita (liters), 2009?14 71
Table 41: India, carbonates, value by segment (INRm), 2004?09 72
Table 42: India, carbonates, value forecast by segment (INRm), 2009?14 73
Table 43: India, carbonates, value by segment ($m), 2004?09 75
Table 44: India, carbonates, value forecast by segment ($m), 2009?14 76
Table 45: India, carbonates, volume by segment (liters, million), 2004?09 78
Table 46: India, carbonates, volume forecast by segment (liters, million), 2009?14 79
Table 47: India, carbonates, brand share by volume (%), 2008?09 81
Table 48: India, carbonates, volume by brand (liters, million), 2008?09 82
Table 49: India, carbonates, company share by volume (%), 2008?09 84
Table 50: India, carbonates, volume by company (liters, million), 2008?09 84
Table 51: India, carbonates, distribution channels by volume (%), 2008?09 85
Table 52: India, carbonates, volume by distribution channel (liters, million), 2008?09 85
Table 53: India, carbonates, expenditure per capita (INR), 2004?09 87
Table 54: India, carbonates, forecast expenditure per capita (INR), 2009?14 88
Table 55: India, carbonates, expenditure per capita ($), 2004?09 88
Table 56: India, carbonates, forecast expenditure per capita ($), 2009?14 89
Table 57: India, carbonates, consumption per capita (liters), 2004?09 89
Table 58: India, carbonates, forecast consumption per capita (liters), 2009?14 90
Table 59: India, concentrates, value by segment (INRm), 2004?09 91
Table 60: India, concentrates, value forecast by segment (INRm), 2009?14 92
Table 61: India, concentrates, value by segment ($m), 2004?09 94
Table 62: India, concentrates, value forecast by segment ($m), 2009?14 94
Table 63: India, concentrates, volume by segment (kg/liters, million), 2004?09 96
Table 64: India, concentrates, volume forecast by segment (kg/liters, million), 2009?14 97
Table 65: India, concentrates, brand share by volume (%), 2008?09 99
Table 66: India, concentrates, volume by brand (kg/liters, million), 2008?09 99
Table 67: India, concentrates, company share by volume (%), 2008?09 101
Table 68: India, concentrates, volume by company (kg/liters, million), 2008?09 101
Table 69: India, concentrates, distribution channels by volume (%), 2008?09 102
Table 70: India, concentrates, volume by distribution channel (kg/liters, million), 2008?09 102
Table 71: India, concentrates, expenditure per capita (INR), 2004?09 104
Table 72: India, concentrates, forecast expenditure per capita (INR), 2009?14 104
Table 73: India, concentrates, expenditure per capita ($), 2004?09 105
Table 74: India, concentrates, forecast expenditure per capita ($), 2009?14 105
Table 75: India, concentrates, consumption per capita (kg/liters), 2004?09 106
Table 76: India, concentrates, forecast consumption per capita (kg/liters), 2009?14 106
Table 77: India, functional drinks, value by segment (INRm), 2004?09 107
Table 78: India, functional drinks, value forecast by segment (INRm), 2009?14 108
Table 79: India, functional drinks, value by segment ($m), 2004?09 110
Table 80: India, functional drinks, value forecast by segment ($m), 2009?14 110
Table 81: India, functional drinks, volume by segment (liters, million), 2004?09 112
Table 82: India, functional drinks, volume forecast by segment (liters, million), 2009?14 113
Table 83: India, functional drinks, brand share by volume (%), 2008?09 115
Table 84: India, functional drinks, volume by brand (liters, million), 2008?09 115
Table 85: India, functional drinks, company share by volume (%), 2008?09 117
Table 86: India, functional drinks, volume by company (liters, million), 2008?09 117
Table 87: India, functional drinks, distribution channels by volume (%), 2008?09 118
Table 88: India, functional drinks, volume by distribution channel (liters, million), 2008?09 118
Table 89: India, functional drinks, expenditure per capita (INR), 2004?09 120
Table 90: India, functional drinks, forecast expenditure per capita (INR), 2009?14 120
Table 91: India, functional drinks, expenditure per capita ($), 2004?09 121
Table 92: India, functional drinks, forecast expenditure per capita ($), 2009?14 121
Table 93: India, functional drinks, consumption per capita (liters), 2004?09 122
Table 94: India, functional drinks, forecast consumption per capita (liters), 2009?14 122
Table 95: India, juices, value by segment (INRm), 2004?09 123
Table 96: India, juices, value forecast by segment (INRm), 2009?14 124
Table 97: India, juices, value by segment ($m), 2004?09 126
Table 98: India, juices, value forecast by segment ($m), 2009?14 127
Table 99: India, juices, volume by segment (liters, million), 2004?09 129
Table 100: India, juices, volume forecast by segment (liters, million), 2009?14 130
Table 101: India, juices, brand share by volume (%), 2008?09 132
Table 102: India, juices, volume by brand (liters, million), 2008?09 132
Table 103: India, juices, company share by volume (%), 2008?09 134
Table 104: India, juices, volume by company (liters, million), 2008?09 134
Table 105: India, juices, distribution channels by volume (%), 2008?09 135
Table 106: India, juices, volume by distribution channel (liters, million), 2008?09 135
Table 107: India, juices, expenditure per capita (INR), 2004?09 137
Table 108: India, juices, forecast expenditure per capita (INR), 2009?14 138
Table 109: India, juices, expenditure per capita ($), 2004?09 139
Table 110: India, juices, forecast expenditure per capita ($), 2009?14 140
Table 111: India, juices, consumption per capita (liters), 2004?09 141
Table 112: India, juices, forecast consumption per capita (liters), 2009?14 142
Table 113: India, RTD tea and coffee, value by segment (INRm), 2004?09 143
Table 114: India, RTD tea and coffee, value forecast by segment (INRm), 2009?14 144
Table 115: India, RTD tea and coffee, value by segment ($m), 2004?09 145
Table 116: India, RTD tea and coffee, value forecast by segment ($m), 2009?14 145
Table 117: India, RTD tea and coffee, volume by segment (liters, million), 2004?09 146
Table 118: India, RTD tea and coffee, volume forecast by segment (liters, million), 2009?14 147
Table 119: India, RTD tea and coffee, brand share by volume (%), 2008?09 148
Table 120: India, RTD tea and coffee, volume by brand (liters, million), 2008?09 148
Table 121: India, RTD tea and coffee, company share by volume (%), 2008?09 149
Table 122: India, RTD tea and coffee, volume by company (liters, million), 2008?09 149
Table 123: India, RTD tea and coffee, distribution channels by volume (%), 2008?09 150
Table 124: India, RTD tea and coffee, volume by distribution channel (liters, million), 2008?09 150
Table 125: India, RTD tea and coffee, expenditure per capita (INR), 2004?09 152
Table 126: India, RTD tea and coffee, forecast expenditure per capita (INR), 2009?14 152
Table 127: India, RTD tea and coffee, expenditure per capita ($), 2004?09 153
Table 128: India, RTD tea and coffee, forecast expenditure per capita ($), 2009?14 153
Table 129: India, RTD tea and coffee, consumption per capita (liters), 2004?09 154
Table 130: India, RTD tea and coffee, forecast consumption per capita (liters), 2009?14 154
Table 131: India soft drinks new product launches reports, by company (top five companies), 2009 155
Table 132: India soft drinks new product launches SKUs, by company (top five companies), 2009 155
Table 133: India soft drinks new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 156
Table 134: India soft drinks new product launches (reports), by ingredients (top 10 ingredients), 2009 156
Table 135: India soft drinks new product launches (reports), by package tags or claims (top 10 claims), 2009 157
Table 136: India soft drinks new product launches - recent five launches (2009) 157
Table 137: India population, by age group, 2004?09 (millions) 158
Table 138: India population forecast, by age group, 2009?14 (millions) 159
Table 139: India population, by gender, 2004?09 (millions) 159
Table 140: India population forecast, by gender, 2009?14 (millions) 160
Table 141: India nominal GDP, 2004?09 (INRbn, nominal prices) 160
Table 142: India nominal GDP forecast, 2009?14 (INRbn, nominal prices) 160
Table 143: India real GDP, 2004?09 (INRbn, 2000 prices) 161
Table 144: India real GDP forecast, 2009?14 (INRbn, 2000 prices) 161
Table 145: India real GDP, 2004?09 ($bn, 2000 prices) 161
Table 146: India real GDP forecast, 2009?14 ($bn, 2000 prices) 162
Table 147: India consumer price index, 2004?09 (2000=100) 162
Table 148: India consumer price index, 2009?14 (2000=100) 162


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