TABLE OF CONTENTS
Overview 1
Catalyst 1
Summary 1
Executive Summary 2
193 product SKUs launched in the Indonesian soft drinks market 2
Concentrates is the leading category in Indonesian soft drinks market 2
PT. Sari Husada is the leading manufacturer in terms of new soft drinks products in Indonesia 2
Bottle was the dominant packing type in the new products launched in Indonesian soft drinks market 2
Majority of the products launched in the soft drinks market used plastic as the package material 2
Introduction 3
How to use this report 3
Disclaimer 3
Market definition 4
Soft Drinks Market Overview 12
Market value, 2004–09 12
Market value forecast to 2014 13
Soft Drinks Product Analysis 14
New product SKUs by category 14
New product SKUs by manufacturer 15
New products by package type 17
New product by package material 18
Detailed Product Descriptions 19
Appendix 89
Further reading 89
Datamonitor consulting 89
How to contact experts in your industry 89
LIST OF FIGURES
Figure 1: Indonesia, soft drinks market value by category ($m), 2004–09 12
Figure 2: Indonesia, soft drinks market value by category ($m), 2009–14 13
Figure 3: Indonesia, soft drinks market, new product SKUs by category, Jan 2010 – Dec 2010 14
Figure 4: Indonesia, soft drinks market, new product SKUs by manufacturer, Jan 2010 – Dec 2010 15
Figure 5: Indonesia, soft drinks market, new product by package type, Jan 2010 – Dec 2010 17
Figure 6: Indonesia, soft drinks market, new product by package material, Jan 2010 – Dec 2010 18
LIST OF TABLES
Table 1: Soft drinks category definitions 4
Table 2: Indonesia, soft drinks market value by category ($m), 2004–09 12
Table 3: Indonesia, soft drinks market value by category ($m), 2009–14 13
Table 4: Indonesia, soft drinks market, new product SKUs by category, Jan 2010 – Dec 2010 14
Table 5: Indonesia, soft drinks market, new product SKUs by manufacturer, Jan 2010 – Dec 2010 16
Table 6: Indonesia, soft drinks market, new product by package type, Jan 2010 – Dec 2010 17
Table 7: Indonesia, soft drinks market, new product by package material, Jan 2010 – Dec 2010 18
Table 8: Sprite Zero - Carbonated Drink - Original; Zero Sugar 19
Table 9: Minute Maid - Pulpy Tropical Drink 20
Table 10: S-26 Procal Gold - Growth Milk for 1-3 Years Old - Vanilla 21
Table 11: You C 1000 - Health Supplement - Apple 22
Table 12: NutriSari - Fruits and Vegetables Mix - Dragon Fruit 23
Table 13: Buavita 2 Go - Fruit Drink - Apple Passion; Melon Crush 24
Table 14: Nestle Nan - Baby Formula - 3; HA 2 25
Table 15: Chil Kid Platinum - Growth Milk Powder for 1-3 Years Old - Honey; Vanilla 26
Table 16: Katoni - Seaweed Cocktail - Coco pandan; Frambozen; Lychee; Melon 27
Table 17: Original Love Juice - Guava Rama Juice 28
Table 18: Coca Cola - Soft Drink 29
Table 19: Clickz - Energy Drink 30
Table 20: Hilo School - High Calcium Low Fat Milk Powder - Chocolate 31
Table 21: FitActive - Nutritional Drink 32
Table 22: Foco - Fruit Juice Drink - Bird's Nest; Coconut; Pomegranate; Roasted coconut; Tamarind 33
Table 23: ABC - Fruit Drink - Apple; Chrysantemum; Kunyit Asam; Lychee; Mango; Orange 34
Table 24: Fatigon Hydro - Coconut Water Drink - Coco Orange 35
Table 25: Nestle Dancow Batita - Growth Milk Powder - Vanilla 36
Table 26: Jamu Herbadrink - Herbal Drink - Kopi Ginseng; Kunyit Asam 37
Table 27: Marjan Boudoin - Fruit Syrup - Fruitpunch; Grenadine; Ros 38
Table 28: Hemaviton - Energy Drink with Royaljelly and Ginseng Extract - Coffee Cream; Cola; Grape; Plain 39
Table 29: Diabetasol - Malt Beverage - Cappuccino; Chocolate; Vanilla 40
Table 30: Tipco - 100% Mixed Fruit Juice - Cherry Berry; Cranberry Formula; Gojiberry; Mangosteen; Pomegranate 41
Table 31: ABC Squash Delight - Duo Fruit Squash - Jeruk & Blewah; Strawberry & Kiwi 42
Table 32: Lottemart - Fruit Syrup - Cocopandan; Melon 43
Table 33: Marjan Boudoin Kopi - Fruit Syrup - Coffee Flavoured 44
Table 34: ABC - Soy Bean Drink 45
Table 35: ABC - Special Grade Fruit Syrup - Apple Cranberry; Grape Blackcurrant 46
Table 36: Jus Cup - Fruit Flavored Drink - Apel (Apple); Jeruk (Orange); Markisa (Passion Fruit); Sirsak (Soursop Fruit) 47
Table 37: Enfapro - Baby Beverage - A+; Regular 48
Table 38: NutriSari - Fruits and Vegetables Mix - Kiwi 49
Table 39: Aqua - Air Minum (Drinking Water) 50
Table 40: Extra Joss E-Juss - Energy Drink - Mango; Orange 51
Table 41: Nutrisari - Fruits and Vegetable Jelly Powder - Kiwi; Pomegranate 52
Table 42: Berri - 99.9 Percent Fruit Juice - Orange 53
Table 43: Naraya - Carbonated Flavoured Drink - Cola 54
Table 44: Al-Jazira - Sari Kurma (Palm Juice) - 3 in 1 (Dates, Honey, and Olive); Original 55
Table 45: Pop Dringk - Minuman Serbuk Instan (Instant Powder Drink) - Apple; Blackcurrant; Blueberry; Grape; Orange; Tamarind 56
Table 46: Nestle Dancow Batita - Growth Milk Powder - Honey 57
Table 47: Kiranti Balancea - Exotic Herbal Drink 58
Table 48: ABC - Fruit Drink - Jambu (Guava) 59
Table 49: Esprit - Ice Tea - Lemon; Peach; Strawberry 60
Table 50: Lasegar Plus - Minuman Penyegar (Refreshing Drink) - Lime; Orange 61
Table 51: WRP Stay Slim - Nutritious Calcium Drink - Choco Cereal; Choco Hazelnut 62
Table 52: Kunyit Asam - Minuman kesehatan (Health Drink) - Curcuma Tamarind 63
Table 53: Berri - Juice Drink - Mango; Plus Fibre Breakfast; Plus Folate Breakfast 64
Table 54: ABC - Mung Bean Drink 65
Table 55: Teangin - Herbal Drink 66
Table 56: ABC - Special Grade Fruit Syrup - Cocopandan; Melon 67
Table 57: Red Bull - Energy Drink 68
Table 58: Segar Sari - Instant Drink Powder - Jeruk Manis (Sweet Orange); Okan (Orange Blackcurrant); Onaz (Orange Pineapple); Orange Blackcurrant Mango; Orkes (Orange Marquisa); Orkes (Orange Passion Fruit) 69
Table 59: WRP - Nutritious Drink - Chocolate; Coffee; Strawberry 70
Table 60: NutriSari - Orange Juice 71
Table 61: JasJus - Instant Powdered Drink - Guava; Lemon; Mango; Melon; Orange; Strawberry 72
Table 62: Sun Ibu - Pregnant Milk Powder 73
Table 63: - Chocolate; Vanilla 73
Table 64: Berri - Juice Drink - Pink Guava 74
Table 65: Garuda Food Rollas - Orange Fiber Drink 75
Table 66: Sosro Tehbotol - Jasmine Tea 76
Table 67: Pokka - Green Tea - Jasmine 77
Table 68: NutriSari - Fruits and Vegetables Mix - Cucumber Lime 78
Table 69: Tipco - 100% Fruit Juice - Carrot & Mixed Fruit; Cranberry & Mixed Fruit Juice; Kiwi & Grape; Pomegranate & Mixed Fruit; 100% Veggie Juice - Beetroot & Mixed Fruit; Broccoli & Mixed Fruit; Tomato & Mixed Fruit 79
Table 70: SGM Presinutri - Advanced Formula Milk - Chocolate; Honey; Plain; Vanilla 80
Table 71: Yeo's - Susu Kedelai (Soy Milk) 81
Table 72: Danone Milkuat - Instant Drink Mix - Strawberry 82
Table 73: Pokka - RTD Tea - Chrysanthemum White; Oolong 83
Table 74: Frutang - Orange Flavored Drink 84
Table 75: Fanta - Carbonated Soft Drink - Lemon With Vitamin C 85
Table 76: ABC Squash Delight - Concentrated Fruit Syrup - Florida Orange; Grape; Lychee; Mango; Pineapple 86
Table 77: Aloebest - Aloe Vera Drink - Blackcurrant 87
Table 78: Berri - Fruit Flavoured Drink - Apple; Orange 88
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