TABLE OF CONTENTS
Overview 1
Catalyst 1
Summary 1
Executive Summary 2
103 product SKUs launched in Malaysian soft drinks market 2
Juices is the leading category in Malaysian soft drinks market 2
Rosemead Sdn Bhd. is the leading manufacturer in terms of new soft drinks products in Malaysia 2
Bottles was the dominant packing type in the new products launched in Malaysian soft drinks market 2
Majority of the products launched in the soft drinks market used plastic as the package material 2
Introduction 3
How to use this report 3
Disclaimer 3
Market definition 4
Soft Drinks Market Overview 10
Market value, 2004–09 10
Market value forecast to 2014 11
Soft Drinks Product Analysis 12
New product SKUs by category 12
New product SKUs by manufacturer 13
New products by package type 15
New product by package material 16
Detailed Product Descriptions 17
Appendix 57
Further reading 57
Datamonitor consulting 57
How to contact experts in your industry 57
LIST OF FIGURES
Figure 1: Malaysia, soft drinks market value by category ($m), 2004–09 9
Figure 2: Malaysia, soft drinks market value by category ($m), 2009–14 10
Figure 3: Malaysia, soft drinks market, new product SKUs by category, Jan 2010 – Dec 2010 11
Figure 4: Malaysia, soft drinks market, new product SKUs by manufacturer, Jan 2010 – Dec 2010 12
Figure 5: Malaysia, soft drinks market, new product by package type, Jan 2010 – Dec 2010 14
Figure 6: Malaysia, soft drinks market, new product by package material, Jan 2010 – Dec 2010 15
LIST OF TABLES
Table 1: Soft drinks category definitions 4
Table 2: Malaysia, soft drinks market value by category ($m), 2004–09 10
Table 3: Malaysia, soft drinks market value by category ($m), 2009–14 11
Table 4: Malaysia, soft drinks market, new product SKUs by category, Jan 2010 – Dec 2010 12
Table 5: Malaysia, soft drinks market, new product SKUs by manufacturer, Jan 2010 – Dec 2010 14
Table 6: Malaysia, soft drinks market, new product by package type, Jan 2010 – Dec 2010 15
Table 7: Malaysia, soft drinks market, new product by package material, Jan 2010 – Dec 2010 16
Table 8: Coca-Cola - Light Zero Sugar 17
Table 9: Bickford's - Diet Cordial - Lemon; Lime 18
Table 10: Bickford's - Old Style Sodas - Creamy Soda; Ginger Beer; Lemon Lime & Bitters; Sarsaparilla 19
Table 11: BickFords Classic Juice - Juice - Apple & Blackcurrant; Apple & Passionfruit; Apple & Peach; Tropical 20
Table 12: Vitasoy - Flavored Soy Drink - Chocolate; Melon; Original 21
Table 13: Minute Maid Pulpy - Fruit Drink - Orange; Tropical Mixed Fruit 22
Table 14: NaturGreen - Oat Calcium Drink; Rice Calcium Drink; Soya Calcium Drink; Soya Omega 3 Drink 23
Table 15: Marigold Peel Fresh - 100 % Juice Drink - Mixed Fruit Mangosteen; Wheatgrass Veggie/Grape Pomegranate/Powerberries 24
Table 16: Kampai - Sparkling Water - Apple; Iced Lemon; Pineapple; Strawberry 25
Table 17: Mr.Brown - Iced Coffee - Cappuccino; Original; Vanilla 26
Table 18: Excellnce - Ready To Drink Juice - Apple Vinegar; Peach Vinegar; Plain Vinegar; Plum Vinegar; Strawberry Vinegar 27
Table 19: Spritzer+FIBRE - Carbonated Drink - Passion Fruit 28
Table 20: Organic EdenBlend - Rice & Soy Beverage Mix 29
Table 21: Marigold Peel Fresh - 100 % Juice Drink - Powerberries 30
Table 22: Sunkist Dash - Fruit Drink - Apple; Orange 31
Table 23: Vitagen Collagen - Less Sugar Cultured Milk 32
Table 24: Woongjin - Morning Rice Health Drink 33
Table 25: Recharge - Recharge Vitamin C Drink 1000mg + Electrolytes 34
Table 26: Easy Pha-Max INS - Wheatgrass Health Drink 35
Table 27: 7 UP Antioxidant - Soft Drink - Cherry 36
Table 28: Mountain Dew - Lemon Flavoured Carbonated Drink 37
Table 29: Robinsons - Fruit Squash - Apple & Blackcurrant 38
Table 30: Kangleer Oldenlandia - Water 39
Table 31: V-Soy - Multi-Grain Soya Bean Milk 40
Table 32: Starbucks Frappuccino - Coffee - Latte; Mocha; Mocha Lite 41
Table 33: Snapple All Natural - Peach Iced Tea 42
Table 34: Mirinda - Soft Drink - Orange Banana Flavor 43
Table 35: Ribena - Juice - Blackcurrant Drink + Cranberry 44
Table 36: Coca-Cola - Soft Drink - Vanilla 45
Table 37: Diet Coke - Soft Drink - Cherry 46
Table 38: Tesco Choice - Coffee Creamer 47
Table 39: Yeo’s - Soya Bean Drink - Soya Bean With Corn; Soya Bean With Rose 48
Table 40: Drinho Homesoy - Brown Sugar Soya Milk; Organic Soya Milk 49
Table 41: Wins - Soya Bean Milk 50
Table 42: Nippy's - Juice Drink - Apple; Grapefruit; Orange; Orange & Mango 51
Table 43: Lipton Green Tea 9 - Ready To Drink Green Tea 52
Table 44: Great Buck - Juice - Apple; Grape; Orange; Pineapple 53
Table 45: Nippy's - Carbonated Drink - Diet Ginger Beer; Ginger Beer 54
Table 46: Pita Berry - Nutritional Drink - Vita Ali Herbal Drink; Vita Calcium - Calcium Drink 55
Table 47: 9C - Cocktail - Apple + Guava; Apple + Lemon; Apple + Passion; Apple + Peach 56
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