Soft Drinks Market in Mexico to 2014

Introduction

This databook provides key data and information on the soft drinks market in Mexico. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on seven categories: bottled water, carbonates, concentrates, functional drinks, RTD tea and coffee, juices and smoothies

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data

*Category level company and brand share as well as distribution share information for 2008 and 2009

*Review of the top two companies within the soft drinks market, including company overview, key facts and business description

Highlights

The market for soft drinks in Mexico increased at a compound annual growth rate of 4.8% between 2004 and 2009.

The carbonates category led the soft drinks market in Mexico, accounting for a share of 58.7%.

Leading player in the Mexican soft drinks market is Coca-Cola Company, The.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the soft drinks market in Mexico

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: soft drinks 2
Summary category level: bottled water 3
Summary category level: carbonates 4
Summary category level: concentrates 5
Summary category level: functional drinks 6
Summary category level: RTD tea and coffee 7
Summary category level: juices 8
Summary category level: smoothies 9
Chapter 2 Introduction 10
What is this report about? 10
How to use this report 10
Market definition 11
Chapter 3 Market Overview 28
Value analysis (Mexican Peso), 2004?09 28
Value analysis (Mexican Peso), 2009?14 29
Value analysis (US dollars), 2004?09 31
Value analysis (US dollars), 2009?14 32
Volume analysis, 2004?09 34
Volume analysis, 2009?14 35
Company and brand share analysis 38
Distribution analysis 47
Expenditure and consumption per capita 49
Chapter 4 Leading Company Profiles 55
The Coca-Cola Company 55
PepsiCo, Inc. 58
Chapter 5 Category Analysis: Bottled Water 60
Value analysis (Mexican Peso), 2004?09 60
Value analysis (Mexican Peso), 2009?14 61
Value analysis (US dollars), 2004?09 63
Value analysis (US dollars), 2009?14 64
Volume analysis, 2004?09 65
Volume analysis, 2009?14 66
Company and brand share analysis 68
Distribution analysis 72
Expenditure and consumption per capita 74
Chapter 6 Category Analysis: Carbonates 77
Value analysis (Mexican Peso), 2004?09 77
Value analysis (Mexican Peso), 2009?14 78
Value analysis (US dollars), 2004?09 80
Value analysis (US dollars), 2009?14 81
Volume analysis, 2004?09 83
Volume analysis, 2009?14 84
Company and brand share analysis 86
Distribution analysis 90
Expenditure and consumption per capita 92
Chapter 7 Category Analysis: Concentrates 96
Value analysis (Mexican Peso), 2004?09 96
Value analysis (Mexican Peso), 2009?14 97
Value analysis (US dollars), 2004?09 99
Value analysis (US dollars), 2009?14 99
Volume analysis, 2004?09 101
Volume analysis, 2009?14 102
Company and brand share analysis 104
Distribution analysis 108
Expenditure and consumption per capita 110
Chapter 8 Category Analysis: Functional Drinks 113
Value analysis (Mexican Peso), 2004?09 113
Value analysis (Mexican Peso), 2009?14 114
Value analysis (US dollars), 2004?09 116
Value analysis (US dollars), 2009?14 116
Volume analysis, 2004?09 118
Volume analysis, 2009?14 119
Company and brand share analysis 121
Distribution analysis 124
Expenditure and consumption per capita 126
Chapter 9 Category Analysis: RTD Tea and Coffee 129
Value analysis (Mexican Peso), 2004?09 129
Value analysis (Mexican Peso), 2009?14 130
Value analysis (US dollars), 2004?09 131
Value analysis (US dollars), 2009?14 131
Volume analysis, 2004?09 132
Volume analysis, 2009?14 133
Company and brand share analysis 134
Distribution analysis 137
Expenditure and consumption per capita 139
Chapter 10 Category Analysis: Juices 142
Value analysis (Mexican Peso), 2004?09 142
Value analysis (Mexican Peso), 2009?14 143
Value analysis (US dollars), 2004?09 145
Value analysis (US dollars), 2009?14 146
Volume analysis, 2004?09 148
Volume analysis, 2009?14 149
Company and brand share analysis 151
Distribution analysis 156
Expenditure and consumption per capita 158
Chapter 11 Category Analysis: Smoothies 164
Value analysis (Mexican Peso), 2004?09 164
Value analysis (Mexican Peso), 2009?14 165
Value analysis (US dollars), 2004?09 167
Value analysis (US dollars), 2009?14 167
Volume analysis, 2004?09 169
Volume analysis, 2009?14 170
Company and brand share analysis 172
Distribution analysis 175
Expenditure and consumption per capita 177
Chapter 12 New Product Development 180
Product launches over time 180
Recent product launches 182
Chapter 13 Macroeconomic Profile 183
Macroeconomic Indicators 183
Chapter 14 Research Methodology 188
Methodology overview 188
Secondary research 189
Market modeling 190
Creating an initial data model 190
Revising the initial data model 190
Creating a final estimate 191
Creating demographic value splits 191
Primary research 191
Data finalization 192
Ongoing research 192
Chapter 15 Appendix 193
Future readings 193
How to contact experts in your industry 193
Disclaimer 193

LIST OF FIGURES
Figure 1: Soft drinks, Mexico, value by category (MXNm), 2004?14 30
Figure 2: Soft drinks, Mexico, category growth comparison, by value, 2004?14 33
Figure 3: Soft drinks, Mexico, volume by category (kg/liters, million), 2004?14 36
Figure 4: Soft drinks, Mexico, category growth comparison, by volume, 2004?14 37
Figure 5: Soft drinks, Mexico, company share by volume (%), 2008?09 44
Figure 6: Soft drinks, Mexico, distribution channels by volume (%), 2008?09 48
Figure 7: Bottled water, Mexico, value by segment (MXNm), 2004?14 62
Figure 8: Bottled water, Mexico, volume by segment (liters, million), 2004?14 67
Figure 9: Bottled water, Mexico, company share by volume (%), 2008?09 70
Figure 10: Bottled water, Mexico, distribution channels by volume (%), 2008?09 73
Figure 11: Carbonates, Mexico, value by segment (MXNm), 2004?14 79
Figure 12: Carbonates, Mexico, category growth comparison, by value, 2004?14 82
Figure 13: Carbonates, Mexico, volume by segment (liters, million), 2004?14 85
Figure 14: Carbonates, Mexico, category growth comparison, by volume, 2004?14 85
Figure 15: Carbonates, Mexico, company share by volume (%), 2008?09 88
Figure 16: Carbonates, Mexico, distribution channels by volume (%), 2008?09 91
Figure 17: Concentrates, Mexico, value by segment (MXNm), 2004?14 98
Figure 18: Concentrates, Mexico, category growth comparison, by value, 2004?14 100
Figure 19: Concentrates, Mexico, volume by segment (kg/liters, million), 2004?14 103
Figure 20: Concentrates, Mexico, category growth comparison, by volume, 2004?14 103
Figure 21: Concentrates, Mexico, company share by volume (%), 2008?09 106
Figure 22: Concentrates, Mexico, distribution channels by volume (%), 2008?09 109
Figure 23: Functional drinks, Mexico, value by segment (MXNm), 2004?14 115
Figure 24: Functional drinks, Mexico, category growth comparison, by value, 2004?14 117
Figure 25: Functional drinks, Mexico, volume by segment (liters, million), 2004?14 120
Figure 26: Functional drinks, Mexico, category growth comparison, by volume, 2004?14 120
Figure 27: Functional drinks, Mexico, company share by volume (%), 2008?09 122
Figure 28: Functional drinks, Mexico, distribution channels by volume (%), 2008?09 125
Figure 29: RTD tea and coffee, Mexico, value by segment (MXNm), 2004?14 130
Figure 30: RTD tea and coffee, Mexico, volume by segment (liters, million), 2004?14 133
Figure 31: RTD tea and coffee, Mexico, company share by volume (%), 2008?09 135
Figure 32: RTD tea and coffee, Mexico, distribution channels by volume (%), 2008?09 138
Figure 33: Juices, Mexico, value by segment (MXNm), 2004?14 144
Figure 34: Juices, Mexico, category growth comparison, by value, 2004?14 147
Figure 35: Juices, Mexico, volume by segment (liters, million), 2004?14 150
Figure 36: Juices, Mexico, category growth comparison, by volume, 2004?14 150
Figure 37: Juices, Mexico, company share by volume (%), 2008?09 153
Figure 38: Juices, Mexico, distribution channels by volume (%), 2008?09 157
Figure 39: Smoothies, Mexico, value by segment (MXNm), 2004?14 166
Figure 40: Smoothies, Mexico, category growth comparison, by value, 2004?14 168
Figure 41: Smoothies, Mexico, volume by segment (liters, million), 2004?14 171
Figure 42: Smoothies, Mexico, category growth comparison, by volume, 2004?14 171
Figure 43: Smoothies, Mexico, company share by volume (%), 2008?09 173
Figure 44: Smoothies, Mexico, distribution channels by volume (%), 2008?09 176
Figure 45: Annual data review process 189

LIST OF TABLES
Table 1: Soft drinks category definitions 12
Table 2: Soft drinks distribution channels 14
Table 3: Soft drinks, Mexico, value by category (MXNm), 2004?09 28
Table 4: Soft drinks, Mexico, value forecast by category (MXNm), 2009?14 29
Table 5: Soft drinks, Mexico, value by category ($m), 2004?09 31
Table 6: Soft drinks, Mexico, value forecast by category ($m), 2009?14 32
Table 7: Soft drinks, Mexico, volume by category (kg/liters, million), 2004?09 34
Table 8: Soft drinks, Mexico, volume forecast by category (kg/liters, million), 2009?14 35
Table 9: Soft drinks, Mexico, brand share by volume (%), 2008?09 38
Table 10: Soft drinks, Mexico, volume by brand (kg/liters, million), 2008?09 41
Table 11: Soft drinks, Mexico, company share by volume (%), 2008?09 45
Table 12: Soft drinks, Mexico, volume by company (kg/liters, million), 2008?09 46
Table 13: Soft drinks, Mexico, distribution channels by volume (%), 2008?09 47
Table 14: Soft drinks, Mexico, volume by distribution channel (kg/liters, million), 2008?09 47
Table 15: Soft drinks, Mexico, expenditure per capita (MXN), 2004?09 49
Table 16: Soft drinks, Mexico, forecast expenditure per capita (MXN), 2009?14 50
Table 17: Soft drinks, Mexico, expenditure per capita ($), 2004?09 51
Table 18: Soft drinks, Mexico, forecast expenditure per capita ($), 2009?14 52
Table 19: Soft drinks, Mexico, consumption per capita (kg/liters), 2004?09 53
Table 20: Soft drinks, Mexico, forecast consumption per capita (kg/liters), 2009?14 54
Table 21: The Coca-Cola Company key facts 55
Table 22: PepsiCo, Inc. key facts 58
Table 23: Bottled water, Mexico, value by segment (MXNm), 2004?09 60
Table 24: Bottled water, Mexico, value forecast by segment (MXNm), 2009?14 61
Table 25: Bottled water, Mexico, value by segment ($m), 2004?09 63
Table 26: Bottled water, Mexico, value forecast by segment ($m), 2009?14 64
Table 27: Bottled water, Mexico, volume by segment (liters, million), 2004?09 65
Table 28: Bottled water, Mexico, volume forecast by segment (liters, million), 2009?14 66
Table 29: Bottled water, Mexico, brand share by volume (%), 2008?09 68
Table 30: Bottled water, Mexico, volume by brand (liters, million), 2008?09 69
Table 31: Bottled water, Mexico, company share by volume (%), 2008?09 71
Table 32: Bottled water, Mexico, volume by company (liters, million), 2008?09 71
Table 33: Bottled water, Mexico, distribution channels by volume (%), 2008?09 72
Table 34: Bottled water, Mexico, volume by distribution channel (liters, million), 2008?09 72
Table 35: Bottled water, Mexico, expenditure per capita (MXN), 2004?09 74
Table 36: Bottled water, Mexico, forecast expenditure per capita (MXN), 2009?14 74
Table 37: Bottled water, Mexico, expenditure per capita ($), 2004?09 75
Table 38: Bottled water, Mexico, forecast expenditure per capita ($), 2009?14 75
Table 39: Bottled water, Mexico, consumption per capita (liters), 2004?09 76
Table 40: Bottled water, Mexico, forecast consumption per capita (liters), 2009?14 76
Table 41: Carbonates, Mexico, value by segment (MXNm), 2004?09 77
Table 42: Carbonates, Mexico, value forecast by segment (MXNm), 2009?14 78
Table 43: Carbonates, Mexico, value by segment ($m), 2004?09 80
Table 44: Carbonates, Mexico, value forecast by segment ($m), 2009?14 81
Table 45: Carbonates, Mexico, volume by segment (liters, million), 2004?09 83
Table 46: Carbonates, Mexico, volume forecast by segment (liters, million), 2009?14 84
Table 47: Carbonates, Mexico, brand share by volume (%), 2008?09 86
Table 48: Carbonates, Mexico, volume by brand (liters, million), 2008?09 87
Table 49: Carbonates, Mexico, company share by volume (%), 2008?09 89
Table 50: Carbonates, Mexico, volume by company (liters, million), 2008?09 89
Table 51: Carbonates, Mexico, distribution channels by volume (%), 2008?09 90
Table 52: Carbonates, Mexico, volume by distribution channel (liters, million), 2008?09 90
Table 53: Carbonates, Mexico, expenditure per capita (MXN), 2004?09 92
Table 54: Carbonates, Mexico, forecast expenditure per capita (MXN), 2009?14 93
Table 55: Carbonates, Mexico, expenditure per capita ($), 2004?09 93
Table 56: Carbonates, Mexico, forecast expenditure per capita ($), 2009?14 94
Table 57: Carbonates, Mexico, consumption per capita (liters), 2004?09 94
Table 58: Carbonates, Mexico, forecast consumption per capita (liters), 2009?14 95
Table 59: Concentrates, Mexico, value by segment (MXNm), 2004?09 96
Table 60: Concentrates, Mexico, value forecast by segment (MXNm), 2009?14 97
Table 61: Concentrates, Mexico, value by segment ($m), 2004?09 99
Table 62: Concentrates, Mexico, value forecast by segment ($m), 2009?14 99
Table 63: Concentrates, Mexico, volume by segment (kg/liters, million), 2004?09 101
Table 64: Concentrates, Mexico, volume forecast by segment (kg/liters, million), 2009?14 102
Table 65: Concentrates, Mexico, brand share by volume (%), 2008?09 104
Table 66: Concentrates, Mexico, volume by brand (kg/liters, million), 2008?09 105
Table 67: Concentrates, Mexico, company share by volume (%), 2008?09 107
Table 68: Concentrates, Mexico, volume by company (kg/liters, million), 2008?09 107
Table 69: Concentrates, Mexico, distribution channels by volume (%), 2008?09 108
Table 70: Concentrates, Mexico, volume by distribution channel (kg/liters, million), 2008?09 108
Table 71: Concentrates, Mexico, expenditure per capita (MXN), 2004?09 110
Table 72: Concentrates, Mexico, forecast expenditure per capita (MXN), 2009?14 110
Table 73: Concentrates, Mexico, expenditure per capita ($), 2004?09 111
Table 74: Concentrates, Mexico, forecast expenditure per capita ($), 2009?14 111
Table 75: Concentrates, Mexico, consumption per capita (kg/liters), 2004?09 112
Table 76: Concentrates, Mexico, forecast consumption per capita (kg/liters), 2009?14 112
Table 77: Functional drinks, Mexico, value by segment (MXNm), 2004?09 113
Table 78: Functional drinks, Mexico, value forecast by segment (MXNm), 2009?14 114
Table 79: Functional drinks, Mexico, value by segment ($m), 2004?09 116
Table 80: Functional drinks, Mexico, value forecast by segment ($m), 2009?14 116
Table 81: Functional drinks, Mexico, volume by segment (liters, million), 2004?09 118
Table 82: Functional drinks, Mexico, volume forecast by segment (liters, million), 2009?14 119
Table 83: Functional drinks, Mexico, brand share by volume (%), 2008?09 121
Table 84: Functional drinks, Mexico, volume by brand (liters, million), 2008?09 121
Table 85: Functional drinks, Mexico, company share by volume (%), 2008?09 123
Table 86: Functional drinks, Mexico, volume by company (liters, million), 2008?09 123
Table 87: Functional drinks, Mexico, distribution channels by volume (%), 2008?09 124
Table 88: Functional drinks, Mexico, volume by distribution channel (liters, million), 2008?09 124
Table 89: Functional drinks, Mexico, expenditure per capita (MXN), 2004?09 126
Table 90: Functional drinks, Mexico, forecast expenditure per capita (MXN), 2009?14 126
Table 91: Functional drinks, Mexico, expenditure per capita ($), 2004?09 127
Table 92: Functional drinks, Mexico, forecast expenditure per capita ($), 2009?14 127
Table 93: Functional drinks, Mexico, consumption per capita (liters), 2004?09 128
Table 94: Functional drinks, Mexico, forecast consumption per capita (liters), 2009?14 128
Table 95: RTD tea and coffee, Mexico, value by segment (MXNm), 2004?09 129
Table 96: RTD tea and coffee, Mexico, value forecast by segment (MXNm), 2009?14 130
Table 97: RTD tea and coffee, Mexico, value by segment ($m), 2004?09 131
Table 98: RTD tea and coffee, Mexico, value forecast by segment ($m), 2009?14 131
Table 99: RTD tea and coffee, Mexico, volume by segment (liters, million), 2004?09 132
Table 100: RTD tea and coffee, Mexico, volume forecast by segment (liters, million), 2009?14 133
Table 101: RTD tea and coffee, Mexico, brand share by volume (%), 2008?09 134
Table 102: RTD tea and coffee, Mexico, volume by brand (liters, million), 2008?09 134
Table 103: RTD tea and coffee, Mexico, company share by volume (%), 2008?09 136
Table 104: RTD tea and coffee, Mexico, volume by company (liters, million), 2008?09 136
Table 105: RTD tea and coffee, Mexico, distribution channels by volume (%), 2008?09 137
Table 106: RTD tea and coffee, Mexico, volume by distribution channel (liters, million), 2008?09 137
Table 107: RTD tea and coffee, Mexico, expenditure per capita (MXN), 2004?09 139
Table 108: RTD tea and coffee, Mexico, forecast expenditure per capita (MXN), 2009?14 139
Table 109: RTD tea and coffee, Mexico, expenditure per capita ($), 2004?09 140
Table 110: RTD tea and coffee, Mexico, forecast expenditure per capita ($), 2009?14 140
Table 111: RTD tea and coffee, Mexico, consumption per capita (liters), 2004?09 141
Table 112: RTD tea and coffee, Mexico, forecast consumption per capita (liters), 2009?14 141
Table 113: Juices, Mexico, value by segment (MXNm), 2004?09 142
Table 114: Juices, Mexico, value forecast by segment (MXNm), 2009?14 143
Table 115: Juices, Mexico, value by segment ($m), 2004?09 145
Table 116: Juices, Mexico, value forecast by segment ($m), 2009?14 146
Table 117: Juices, Mexico, volume by segment (liters, million), 2004?09 148
Table 118: Juices, Mexico, volume forecast by segment (liters, million), 2009?14 149
Table 119: Juices, Mexico, brand share by volume (%), 2008?09 151
Table 120: Juices, Mexico, volume by brand (liters, million), 2008?09 152
Table 121: Juices, Mexico, company share by volume (%), 2008?09 154
Table 122: Juices, Mexico, volume by company (liters, million), 2008?09 155
Table 123: Juices, Mexico, distribution channels by volume (%), 2008?09 156
Table 124: Juices, Mexico, volume by distribution channel (liters, million), 2008?09 156
Table 125: Juices, Mexico, expenditure per capita (MXN), 2004?09 158
Table 126: Juices, Mexico, forecast expenditure per capita (MXN), 2009?14 159
Table 127: Juices, Mexico, expenditure per capita ($), 2004?09 160
Table 128: Juices, Mexico, forecast expenditure per capita ($), 2009?14 161
Table 129: Juices, Mexico, consumption per capita (liters), 2004?09 162
Table 130: Juices, Mexico, forecast consumption per capita (liters), 2009?14 163
Table 131: Smoothies, Mexico, value by segment (MXNm), 2004?09 164
Table 132: Smoothies, Mexico, value forecast by segment (MXNm), 2009?14 165
Table 133: Smoothies, Mexico, value by segment ($m), 2004?09 167
Table 134: Smoothies, Mexico, value forecast by segment ($m), 2009?14 167
Table 135: Smoothies, Mexico, volume by segment (liters, million), 2004?09 169
Table 136: Smoothies, Mexico, volume forecast by segment (liters, million), 2009?14 170
Table 137: Smoothies, Mexico, brand share by volume (%), 2008?09 172
Table 138: Smoothies, Mexico, volume by brand (liters, million), 2008?09 172
Table 139: Smoothies, Mexico, company share by volume (%), 2008?09 174
Table 140: Smoothies, Mexico, volume by company (liters, million), 2008?09 174
Table 141: Smoothies, Mexico, distribution channels by volume (%), 2008?09 175
Table 142: Smoothies, Mexico, volume by distribution channel (liters, million), 2008?09 175
Table 143: Smoothies, Mexico, expenditure per capita (MXN), 2004?09 177
Table 144: Smoothies, Mexico, forecast expenditure per capita (MXN), 2009?14 177
Table 145: Smoothies, Mexico, expenditure per capita ($), 2004?09 178
Table 146: Smoothies, Mexico, forecast expenditure per capita ($), 2009?14 178
Table 147: Smoothies, Mexico, consumption per capita (liters), 2004?09 179
Table 148: Smoothies, Mexico, forecast consumption per capita (liters), 2009?14 179
Table 149: Mexico soft drinks new product launches reports, by company (top five companies), 2009 180
Table 150: Mexico soft drinks new product launches SKUs, by company (top five companies), 2009 180
Table 151: Mexico soft drinks new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 181
Table 152: Mexico soft drinks new product launches (reports), by ingredients (top 10 ingredients), 2009 181
Table 153: Mexico soft drinks new product launches (reports), by package tags or claims (top 10 claims), 2009 182
Table 154: Mexico soft drinks new product launches - recent five launches (2009) 182
Table 155: Mexico population, by age group, 2004?09 (millions) 183
Table 156: Mexico population forecast, by age group, 2009?14 (millions) 184
Table 157: Mexico population, by gender, 2004?09 (millions) 184
Table 158: Mexico population forecast, by gender, 2009?14 (millions) 185
Table 159: Mexico nominal GDP, 2004?09 (MXNbn, nominal prices) 185
Table 160: Mexico nominal GDP forecast, 2009?14 (MXNbn, nominal prices) 185
Table 161: Mexico real GDP, 2004?09 (MXNbn, 2000 prices) 186
Table 162: Mexico real GDP forecast, 2009?14 (MXNbn, 2000 prices) 186
Table 163: Mexico real GDP, 2004?09 ($bn, 2000 prices) 186
Table 164: Mexico real GDP forecast, 2009?14 ($bn, 2000 prices) 187
Table 165: Mexico consumer price index, 2004?09 (2000=100) 187
Table 166: Mexico consumer price index, 2009?14 (2000=100) 187



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