TABLE OF CONTENTS
Overview 1
Catalyst 1
Summary 1
Executive Summary 2
114 product SKUs launched in the Middle East and Africa soft drinks market 2
Juices is the leading category in the Middle East and Africa soft drinks market 2
Animated Drinks, Lda is the leading manufacturer of new soft drinks products in Middle East and Africa 2
Bottles was the dominant packing type among the new products launched in the Middle East and Africa soft drinks market 2
Majority of the products launched in the soft drinks market used plastic as the package material 2
Introduction 3
How to use this report 3
Disclaimer 3
Market definition 4
Soft Drinks Market Overview 11
Market value, 2004–09 11
Market value forecast to 2014 13
Soft Drinks Product Analysis 15
New product SKUs by country 15
New product SKUs by category 17
New product SKUs by manufacturer 18
New products by package type 20
New product by package material 21
Detailed Product Descriptions 22
Appendix 61
Further reading 61
Country Groupings 61
Datamonitor consulting 61
How to contact experts in your industry 61
LIST OF FIGURES
Figure 1: Middle East and Africa, soft drinks market value by category ($m), 2004–09 11
Figure 2: Middle East and Africa, soft drinks market value by category ($m), 2009–14 13
Figure 3: Middle East and Africa, soft drinks market, new product SKUs by top five countries, Q3 2010 15
Figure 4: Middle East and Africa, soft drinks market, new product SKUs by category, Q3 2010 17
Figure 5: Middle East and Africa, soft drinks market, new product SKUs by manufacturer, Q3 2010 18
Figure 6: Middle East and Africa, soft drinks market, new product launches by package type, Q3 2010 20
Figure 7: Middle East and Africa, soft drinks market, new product launches by package material, Q3 2010 21
LIST OF TABLES
Table 1: Soft drinks category definitions 4
Table 2: Middle East and Africa, soft drinks market value by category ($m), 2004–09 12
Table 3: Middle East and Africa, soft drinks market value by category ($m), 2009–14 14
Table 4: Middle East and Africa, soft drinks market, new product SKUs by top five countries, Q3 2010 16
Table 5: Middle East and Africa, soft drinks market, new product SKUs by category, Q3 2010 17
Table 6: Middle East and Africa, soft drinks market, new product SKUs by manufacturer, Q3 2010 19
Table 7: Middle East and Africa, soft drinks market, new product launches by package type, Q3 2010 20
Table 8: Middle East and Africa, soft drinks market, new product launches by package material, Q3 2010 21
Table 9: HYDRAssist - Oral Rehydrate - Orange 22
Table 10: Electromax - Oral Electrolyte Drink - Orange 23
Table 11: Refresh - Sparkling Flavoured Water Drink - Mango; Pineapple 24
Table 12: Jaffa Gold - Strawberry & Banana Nectar 25
Table 13: PnP - Pineapple Nectar - Lite 26
Table 14: PnP - Pomegranate Juice Blend 27
Table 15: Diamant's - Protein Fruit Shake - Apple; Apricot; Guava; Strawberry 28
Table 16: Frankie's - Cream Soda - Original 29
Table 17: Woolworths - Sparkling Flavoured Drink - Elderflower 30
Table 18: Nada - Fruit Juice with Pulp - Guava; Mixed Fruit 31
Table 19: Uebershot - Energy Drink Shot - Original 32
Table 20: Jungle Yum - Concentrated Syrup - Banana Kick 33
Table 21: Eager - Juice - Apple; Cranberry; Grapefruit; Orange; Pineapple; Tomato 34
Table 22: Tang Singles - Beverage Mix - Mango; Orange; Tropical 35
Table 23: Burn - Energy Drink 36
Table 24: Ceres - 100% Pure Fruit Juice Blend with Rooibos Tea - Flavours of South Africa 37
Table 25: Sence - European Rose Nectar - Silver; Traditional 38
Table 26: H2Oh! - Sparkling Water - Lemon-Lime; Tangerine 39
Table 27: Woolworths - Iced Tea - Cranberry Green 40
Table 28: Caledon - Naturally Flavoured Sparkling Spring Water - Lemon 41
Table 29: Smart Juices - Organic Juice - Blueberry Lemonade; Culinary Lemon; Lemonade; Orange 42
Table 30: Big Mix - Cordial - Peach-Apricot 43
Table 31: Robust - Energy Drink 44
Table 32: Schweppes Gold - Soft Drink - Apple; Pineapple; Tropical Fruit 45
Table 33: Ocean Spray - Fruit Drink - Ruby Red Grapefruit 46
Table 34: Nadec 8 Vitamins - Mixed Fruits Cocktail 47
Table 35: Crystal Light - Drink Mix - Cranberry Apple; Fruit Punch; Lemonade; Natural Pink Lemonade; Raspberry Ice; Raspberry Lemonade; Strawberry Kiwi; Strawberry Orange Banana; White Grape 48
Table 36: Panda - Fruit Drink - Apple; Orange 49
Table 37: Almarai - Fruit Drink - Guava with Pulp 50
Table 38: Giggle Drops - Pure Fruit Juice Blend - Happy Hippo (Strawberry & Pear) 51
Table 39: Spar - 100% Pure Fruit Juice Blend - Tropical 52
Table 40: Yammi Winx Club - Sumo - Laranja; Maracuja; Morango; Multifrutas 53
Table 41: Yammi Hello Kitty - Zumo - Fresa-Platano; Melocoton; Multifrutas; Naranja; Pina 54
Table 42: Yammi Ben 10 Alien Force - Zumo - Melocoton; Multifrutas; Naranja; Pina 55
Table 43: Yammi Ruca - Sumo - Laranja; Multifrutas; Pessego 56
Table 44: Yammi Noddy - Sumo - 11 Frutos; Ananas; Laranja; Maracuya; Morango; Pessego 57
Table 45: Aqua Amino - Original Mineral Water 58
Table 46: Woolworths - Flavoured Malt Drink - Fermented Marula 59
Table 47: Giggle Drops - Juice - Belly Bear (Apple); Ellie Elephant (Litchi & Apple) 60
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